Keeping Up with the Algorithms: Page 2

Keeping up with the algorithms is crucial for social media marketers. We’ll keep you informed of the latest updates, changes, and fails of the code behind social feeds.

SMT Influencer
5 Ways Facebook Groups Can Help Marketers Weather Reach Declines

With Facebook shifting the focus of its algorithm to person-to-person engagement, groups may be a key way to maintain your reach and performance.
By Larry Kim • March 06, 2018
Twitter's Providing More Context in Explore Tab Listings, Highlighting Why Topics are Shown

Twitter has updated it's recommended topics listings, providing more context as to why you're being shown each.
By Andrew Hutchinson • Feb. 28, 2018
What Can You Do to Best Manage the Coming Declines in Facebook Referral Traffic?

Facebook's algorithm's shifting in order to focus on on-platform interactions - so how can you best manage the coming referral traffic declines?
By Andrew Hutchinson • Feb. 16, 2018
Facebook Announces Coming News Feed Changes Which Will Reduce the Reach of Page Posts

Facebook's giving publishers a heads up - 'your reach is about to drop even further'.
By Andrew Hutchinson • Jan. 11, 2018
SMT Influencer
New Facebook News Feed Algorithm Updates You Need to Know

Facebook is always tinkering with their News Feed Algorithm and there are some new updates you need to know about.
By Nathan Mendenhall • Jan. 04, 2018
SEO in 2018: 7 Google Updates You Need to Know About [Infographic]

This infographic outlines all the major Google algorithm updates, and how they've helped evolve Google's system.
By Mark Walker-Ford • Nov. 28, 2017
New Study Finds Facebook Page Engagement Has Declined 20% in 2017

BuzzSumo released a new study of Facebook Page reach, which shows a significant decline since January 2017.
By Andrew Hutchinson • Aug. 30, 2017
How Does the LinkedIn Algorithm Work for Posts?

Have you noticed your LinkedIn Publisher posts are getting less reach? Here's why.
By Ross Simmonds • Aug. 02, 2017
How Twitter's Feed Algorithm Works - As Explained by Twitter

Twitter provides an overview of the key elements of their feed algorithm and how it decides which tweets to show you.
By Andrew Hutchinson • May 11, 2017
How Facebook's News Feed Algorithm Works (and What's Coming Next)

Facebook's VP of News Feed Adam Mosseri recently presented a session on how the News Feed works and what they're looking to introduce next.
By Andrew Hutchinson • April 23, 2017

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