Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event

Pinterest has unveiled a range of new options at its annual advertiser event.

By Andrew Hutchinson • Sept. 13, 2023

Google Adds New AI Tool to Help Maximize Video Ad Performance

The tool will scan your uploads to ensure all the key elements are present.

By Andrew Hutchinson • Sept. 12, 2023

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Instagram Reels News, Trends and Creative Strategies for Marketers

The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels. 

By Social Media Today staff

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

TikTok suggests that brands consider broader tracking to more accurately assess ad performance. 

By Andrew Hutchinson • Sept. 12, 2023

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

Looking for a theme for your holiday promotions? Retro gaming is on the rise.

By Andrew Hutchinson • Sept. 12, 2023

19 Content Ideas to Reignite Your Digital Engagement Efforts [Infographic]

Some prompts to boost your content efforts.

By Andrew Hutchinson • Sept. 11, 2023

YouTube Launches Test of New Vertical Live Stream Presentation Format

YouTube is looking to capitalize on the interest in Shorts and vertical format.

By Andrew Hutchinson • Sept. 11, 2023

8 Steps to Fire-Up Your Influencer Marketing Campaigns [Infographic]

Looking for ways to get more out of your influencer marketing campaigns?

By Andrew Hutchinson • Sept. 10, 2023

5 SEO Trends That Have Dominated Online Search in 2023 [Infographic]

Have you been keeping up with the latest SEO shifts? 

By Mark Walker-Ford • Sept. 10, 2023

YouTube Announces Updated Ad Placement Controls, Experiments with New Ad Formats for CTV

YouTube's reducing your control options for ad placement.

By Andrew Hutchinson • Sept. 7, 2023

YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options

YouTube will now let more creators access monetization tools in the app.

By Andrew Hutchinson • Aug. 30, 2023

12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content [Infographic]

Further customize your ChatGPT and generative AI outputs with this guide.

By Mark Walker-Ford • Aug. 28, 2023

YouTube’s Advice for Shorts Creators, Including Hashtags, the Algorithm and More

Shorts is the fastest-growing content format on YouTube.

By Andrew Hutchinson • Aug. 24, 2023

LinkedIn Expands Engagement Signals to Better Personalize User Feeds

If you have noticed a change to your LinkedIn feed of late, it’s likely the result of a recent algorithm change.

By Andrew Hutchinson • Aug. 23, 2023

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters

LinkedIn says that newsletter readership has tripled over the past year.

By Andrew Hutchinson • Aug. 23, 2023

TikTok Publishes 2023 Holiday Marketing Guide

Some handy notes to help maximize your TikTok outreach this holiday season.

By Andrew Hutchinson • Aug. 21, 2023

5 Ways to Improve Your Digital Presence [Infographic]

Some tips to help improve your business' online presence.

By Mark Walker-Ford • Aug. 17, 2023

Google Launches New Transparency Center to Provide More Info on Platform Policies

A new platform to access all of Google's policies and enforcement reports.

By Andrew Hutchinson • Aug. 17, 2023

YouTube Expands Comment Filters to Its Mobile App

The filters will enable creators to hone in on more specific comment types.

By Andrew Hutchinson • Aug. 16, 2023

A 44-Point SEO Checklist to Help Improve Your Process [Infographic]

Some key SEO tips for your process.

By Andrew Hutchinson • Aug. 14, 2023

How to Write a Landing Page That Works [Infographic]

Ensure you make the most of your opportunities with these landing page tips. 

By Andrew Hutchinson • Aug. 13, 2023

YouTube Previews New Option to Link Shorts Clips to Longer Video Uploads

This could help you drive more subscribers for your main channel via Shorts.

By Andrew Hutchinson • Aug. 10, 2023

YouTube Will Now Let You Add More Links To Your Channel Profile

You can add up to 14 links to the updated display. 

By Andrew Hutchinson • Aug. 10, 2023

YouTube Adds New Report Which Breaks Down Channel Performance by Video Format

The new report is likely designed to highlight the potential of Shorts.

By Andrew Hutchinson • Aug. 9, 2023

Google Updates Naming Conventions for ‘In-Stream’ Video Ads

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

By Andrew Hutchinson • Aug. 9, 2023

Meta Shares New Overview of What You Can Do in Meta Business Suite [Infographic]

A handy overview of what you can do in Meta's updated management app.

By Andrew Hutchinson • Aug. 8, 2023