Digital Strategy
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Retrieved from TikTok on January 25, 2022
TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement
The new partnership will help brands ensure that their TikTok ads are not shown alongside potentially harmful or dangerous content.
By Andrew Hutchinson • Jan. 24, 2022 -
Shutterstock.com/Song_about_summer
Sponsored by PavedHow to Expand Your Reach with Newsletter Advertising
With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.
Jan. 24, 2022 -
Explore the Trendline➔
Q&A with Chris Mikulin
TrendlineSocial Media Expert Series: Q&A with Chris Mikulin
eCommerce and direct to consumer advertising expert, Chris Mikulin has established himself as one of the few DTC experts who can truly claim that title in his space.
By Social Media Today staff -
Retrieved from PageTraffic on January 23, 2022
12 Helpful SEO Tools for Your Brand in 2022 [Infographic]
New tools are always being added to the SEO arsenal, and some could have a transformative effect on your strategy.
By Cent Muruganandam • Jan. 22, 2022 -
Retrieved from Meta on January 21, 2022
Meta Announces Planned Integration of WhatsApp into its Workplace Platform
The integration will provide more connection options, with a focus on remote staff.
By Andrew Hutchinson • Jan. 20, 2022 -
Retrieved from Snapchat on January 21, 2022
Snapchat Shares New Insights into User Engagement Around Valentine's Day [Infographic]
Snapchat says that usage increases significantly around Valentine's Day, which could present big opportunities for marketers.
By Andrew Hutchinson • Jan. 20, 2022 -
Retrieved from Alexandru Voica/Twitter on January 21, 2022
Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips
The expansion will provide much more capacity for creative responses to Instagram video clips.
By Andrew Hutchinson • Jan. 20, 2022 -
Retrieved from Twitter on January 21, 2022
Twitter Launches New NFT Profile Image Display Option to Twitter Blue Subscribers
The new option will enable users to display their NFTs in a more certifiable way.
By Andrew Hutchinson • Jan. 20, 2022 -
Retrieved from Meta on January 15, 2022
Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures
Meta's longer-term view for the interconnected metaverse will include NFTs - but maybe not in the way you expect.
By Andrew Hutchinson • Jan. 20, 2022 -
Retrieved from LinkedIn on January 14, 2021
LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages
The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.
By Andrew Hutchinson • Jan. 19, 2022 -
Courtesy of Emplifi
How to Conduct a Social Media Audit [Infographic]
The beginning of a new year is a perfect time to review and refresh your social profiles.
By Andrew Hutchinson • Jan. 19, 2022 -
Courtesy of SocialPubli
5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]
Some key notes for your influencer marketing efforts.
By Andrew Hutchinson • Jan. 19, 2022 -
Retrieved from Twitter on January 20, 2022
Twitter Finally Brings Communities to its Android App
Will Communities become a bigger part of the tweet experience, or are they set to go the way of Fleets?
By Andrew Hutchinson • Jan. 19, 2022 -
Retrieved from YouTube on April 29, 2021
YouTube Moves Away from Original Programming to Focus on Creator Funding Initiatives
YouTube has gradually been moving away from original programming for some time, and will now completely shut down its Originals projects.
By Andrew Hutchinson • Jan. 19, 2022 -
Courtesy of Instagram
Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators
The options will provide another avenue for creators to generate direct income from their fans in the app.
By Andrew Hutchinson • Jan. 19, 2022 -
Courtesy of Twitter
Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement
The reports focus on key discussions that have seen a notable rise in interest on the platform over the past year.
By Andrew Hutchinson • Jan. 19, 2022 -
Retrieved from TikTok on January 19, 2022
TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings
The new element adds to TikTok's growing usage insights offering to help marketers plan their promotions.
By Andrew Hutchinson • Jan. 18, 2022 -
Retrieved from The Influencer Marketing Factory on January 19, 2022
New Report Highlights the Rise of Social Media Shopping [Infographic]
More consumers are looking to make purchases in-stream in social apps.
By Andrew Hutchinson • Jan. 18, 2022 -
Retrieved from Quuu on January 19, 2022
9 Tips to Create Super Shareable Social Media Content [Infographic]
Some helpful tips for your content planning for the new year.
By Andrew Hutchinson • Jan. 18, 2022 -
Retrieved from Matt Navarra/Twitter on January 19, 2022
TikTok Looks to Expand Content Horizons with New, Integrated 'Stories' Test
TikTok's looking to expand its content options, with a view to maximizing user attention, and creator opportunities.
By Andrew Hutchinson • Jan. 18, 2022 -
Retrieved from Meta on January 15, 2022
Meta Publishes New Guide to the Various Security and Control Options in its Apps
The guide covers all of the various security and safety tools on Facebook, Messenger, Instagram and WhatsApp.
By Andrew Hutchinson • Jan. 16, 2022 -
Retrieved from Instagram on January 15, 2022
Meta Is Developing an 'Ethical Framework' for the Use of Virtual Influencers
With the use of digital characters on the rise, regulations are needed to limit potential harm and misuse.
By Andrew Hutchinson • Jan. 16, 2022 -
Retrieved from YouTube on January 15, 2022
YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions
The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners.
By Andrew Hutchinson • Jan. 14, 2022 -
Retrieved from Twitter on May 28, 2021
Twitter Launches New Program to Help Healthcare Providers Stay Up to Date on Latest Industry Announcements
The new partnership with PHM looks to capitalize on the use of Twitter as a connective platform around healthcare conferences.
By Andrew Hutchinson • Jan. 14, 2022 -
Retrieved from Twitter on January 15, 2022
Twitter Tests New Column Creation Tools in TweetDeck
The new updates could make it easier to set up a social listening dashboard in the app.
By Andrew Hutchinson • Jan. 14, 2022 -
Retrieved from YouTube on January 15, 2022
Mr. Beast Takes the Top Spot in Forbes' 2021 YouTube Earners List
Jimmy Donaldson takes the crown for 2021, beating out long-running champ Ryan Kaji of 'Ryan's World'.
By Andrew Hutchinson • Jan. 14, 2022
