Digital Strategy
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Facebook Releases New Report on Connecting with Social Media Audiences Over Summer [Infographic]
Facebook has published a new report which looks at how businesses can better connect with their audiences in summer.
By Andrew Hutchinson • July 16, 2019 -
What Happens on the Internet Every Minute (2019 Version) [Infographic]
Domo has released the 2019 version of its 'Data Never Sleeps' graphic, showing what happens on the internet every minute.
By Andrew Hutchinson • July 16, 2019 -
New Study Looks at How Social Media Assessment Factors into the Hiring Process [Infographic]
An increasing number of hiring managers are using social media profiles in their assessment - but how, exactly, are they doing so?
By Andrew Hutchinson • July 16, 2019 -
Facebook Tests 'Suggested Moderators' to Help with Group Administration
Facebook is testing out another option to increase group usage, suggesting moderators to help manage your communities.
By Andrew Hutchinson • July 16, 2019 -
9 Types of Content to Stop Posting on Social Media
Just as important as knowing what content to post, you also need to avoid posting the wrong things, and turning away your audience.
By Aaron Agius • July 16, 2019 -
Creative Workarounds for Facebook Lookalike Audience Targeting
What types of "creative workarounds" can marketers use to improve ad targeting? Megan Gavin shares her best tips on building reliable lookalike audiences for your Facebook and Instagram ads.
By Emma Wiltshire , Megan Gavin • July 15, 2019 -
4 Steps for Creating a Solid Social Media Strategy [Infographic]
A social media strategy is critical to stand out from your competition and make a mark on social media. Here are the steps you can follow to create the ultimate social media marketing plan that will help you reach your business goals.
By Gaurav Sharma • July 15, 2019 -
How to Win Back Customers Through Facebook Remarketing
Taking a closer look at how remarketing can be leveraged specifically on Facebook and Google to reach prospective customers who have shown an interest but dropped off before making a final purchase.
By Gaurav Sharma • July 15, 2019 -
Here's How to Solve the SEO vs. PPC Debate in E-commerce
There are two keys to e-commerce sales: SEO and PPC. Quality SEO helps consumers find your site when browsing online, but PPC campaigns help generate awareness and immediate traffic to your site.
By Charles Crawford • July 12, 2019 -
5 Branded Posts from Influencers Required to Spur a Purchase
Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.
By Robert Williams • July 11, 2019 -
How to Drive Engagement on Facebook Without Paid Ads
Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space.
By Elijah Masek-Kelly • July 10, 2019 -
5 Essential Content Marketing Metrics to Measure
Use these essential KPIs to better measure your marketing campaigns and improve overall performance.
By Carmine Mastropierro • July 10, 2019 -
The Power of the Employee Influencer [Infographic]
Are you utilizing employee advocacy in your digital marketing program? This infographic outlines why you should be.
By Andrew Hutchinson • July 09, 2019 -
Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions
Instagram is adding some new measures to help stamp out on-platform bullying, including new automated comment warnings and the capacity to restrict selected users.
By Andrew Hutchinson • July 09, 2019 -
Under the Influence - 84 Influencer Marketing Stats [Infographic]
Have you considered the potential of influencer marketing for your business? Check out this collection of influencer marketing stats and insights.
By Andrew Hutchinson • July 09, 2019 -
5 Crucial Ingredients for a Tremendous Content Marketing Strategy [Infographic]
Looking to improve your content marketing process? Ensure you cover off on these key elements.
By Mark Walker-Ford • July 09, 2019 -
New Report Finds Instagram Engagement Rates are In Decline
A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands.
By Andrew Hutchinson • July 09, 2019 -
Can AI Think Ethically? [Infographic]
With artificial intelligence and machine learning infiltrating more and more aspects of daily life, its worth considering how such processes are constructed, and what that means for the future.
By Irfan Ahmad • July 09, 2019 -
Q&AThe Journey of a Social Media Marketer: Q&A With SMT Influencer Bob Carver
In our latest SMT interview series, we talk to Bob Carver of Carver TC about his career and experience in digital marketing.
By Phoebe Bain • July 08, 2019 -
11 Fundamental Habits You Must Adopt to Become Brilliant at Email Marketing [Infographic]
Looking to improve your email marketing process - and results? Check out these tips.
By Mark Walker-Ford • July 08, 2019 -
3 Tips to Help Improve Your Connection with Relevant Brand Influencers
With influencer marketing on the rise, influencers are also becoming more discerning about their partnerships. If you want to make better connections, here are some tips.
By Lauren McGrath • July 07, 2019 -
How 'Social Intelligence' Can Lead to a Better Marketing Strategy
What is social intelligence? And, how can this lead to a better social media marketing strategy? Here's what you need to know.
By Luke Fitzpatrick • July 07, 2019 -
9 Powerful Blog Marketing Tactics to Massively Increase Website Traffic [Infographic]
Ensure you're maximizing your content's potential with these blog promotion tips.
By Mark Walker-Ford • July 07, 2019 -
SMT Influencer7 Social Media Marketing Courses to Bookmark
Looking to get a better handle on the key elements of digital marketing? These courses will help fast-track your process.
By Larry Kim • July 06, 2019 -
The State of Social Intelligence [Infographic]
What are the key uses of social media insights and data, and how can it help optimize your business efforts? Check out this overview of a new report on social analytics usage.
By Meg Carpenter • July 06, 2019
