Digital Strategy
-
How to Use Storytelling to Connect with Your Audience on Instagram
Communicating what your brand is all about, in simple, visual examples, is key to maximizing your Instagram performance. Here are some key tips.
By Luke Fitzpatrick • June 19, 2019 -
88 Compelling Words and Phrases to Prompt Website Visitors into Action [Infographic]
Using just the right words can help increase your website conversions. Check out this listing of action-prompting terms.
By Mark Walker-Ford • June 19, 2019 -
SMT Influencer4 Proven Ways to Improve Customer Service Using Social Media
Social media can be an excellent platform for connecting with your customers - here are some tips on how to boot your social customer support process.
By Larry Kim • June 19, 2019 -
Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube
Google has announced a range of new ad options, including advanced 3D ad display tools, along with some new options for YouTube promotions.
By Andrew Hutchinson • June 19, 2019 -
LinkedIn Adds New Interview Preparation Tools, Including Common Questions
LinkedIn is rolling out some new interview prep tools, including the capacity to test out your answers to common questions via video playback.
By Andrew Hutchinson • June 19, 2019 -
#SMTLive Recap: Expertly Crafting Your Brand Voice
How do you craft your brand voice? We asked our #SMTLive community for their thoughts.
By Phoebe Bain • June 18, 2019 -
Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them
Snapchat has published a new guide to all the major events of the year, and how brands can tap into each to maximize their campaigns.
By Andrew Hutchinson • June 18, 2019 -
Twitter Publishes New Guide to Summer Events in the UK [Infographic]
Looking to plan out your Twitter strategy for the UK summer? Twitter has published a new listing of summertime events.
By Andrew Hutchinson • June 18, 2019 -
Facebook Will Remove Certain Business Page Info Sections as of August 1st
Facebook is removing certain Page information fields as of August 1st, with new prompts urging Page managers to integrate their information into remaining sections.
By Andrew Hutchinson • June 18, 2019 -
Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options
Pinterest has announced the expansion of its partner program in order to maximize its on-platform shopping potential.
By Andrew Hutchinson • June 18, 2019 -
Amazon Shuts Down its 'Spark' Social Shopping Alternative
Amazon has announced that it will shut down its social shopping app two years after launch.
By Andrew Hutchinson • June 18, 2019 -
Facebook Releases Details of Its Coming 'Libra' Cryptocurrency
After months of speculation, Facebook has finally revealed details of its coming 'Libra' cryptocurrency offering.
By Andrew Hutchinson • June 18, 2019 -
Entertainment Content on Social Media [Infographic]
Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex.
By Irfan Ahmad • June 17, 2019 -
Pinterest's Working on a New 'Complete the Look' Option to Help Users Find More Relevant Product Matches
Pinterest is adding a new contextual matching option to provide more relevant, related product matches to users.
By Andrew Hutchinson • June 16, 2019 -
3 Common eCommerce Product Page Mistakes That Kill Conversions
Are you a budding eCommerce entrepreneur? Make sure you avoid these three common mistakes on your product pages.
By Pratik Dholakiya • June 16, 2019 -
Facebook Announces Updated Ranking Factors for Post Comments
Facebook has announced a couple of new considerations for how it ranks comments on posts.
By Andrew Hutchinson • June 15, 2019 -
New Research Underlines the Ongoing Mobile Usage Shift, Highlights Audience-Specific Considerations
A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web.
By Andrew Hutchinson • June 15, 2019 -
Google Gives Search Icons a New Look, with Visual Indicators on Each Element
Google has updated its category icons in search results, making it easier to visually see what each element relates to.
By Andrew Hutchinson • June 15, 2019 -
20 Fascinating Google Facts and Stats [Infographic]
Few tech companies have come to symbolize the digital age quite like Google. Not only has Google completely dominated the search engine game for decades - with even the nearest competitor barely scratching the surface - but it's also got its finger in multitudes of other tech ventures an...
By David Eaves • June 14, 2019 -
Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]
Facebook has provided some new tips on how to frame and present your video content on mobile.
By Andrew Hutchinson • June 14, 2019 -
5 Key Reasons to Incorporate Video into Your Digital Marketing Mix [Infographic]
This infographic looks at the effectiveness of video content on social, and why it's such a powerful tool for conveying your brand message.
By Andrew Hutchinson • June 14, 2019 -
Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them
Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users.
By Andrew Hutchinson • June 14, 2019 -
Facebook Provides Community-Building Tips for Brands in New Report
Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends.
By Andrew Hutchinson • June 14, 2019 -
Facebook Acquires Indian eCommerce Marketplace Meesho to Increase Operations in Indian Market
Facebook has acquired Indian eCommerce start-up Meesho as it looks to boost its presence in the emerging market.
By Andrew Hutchinson • June 14, 2019 -
How to Leverage Immersive Reality to Support Your Social Media Strategy
While video is currently king of the digital content world, more immersive options, like AR and VR, are slowly taking hold, and could be the next big shift to get ahead of.
By Aaron Agius • June 13, 2019
