Digital Strategy
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SMT Expert4 Key Elements of an Effective Social Media Strategy (and Tools to Help)
If you want to maximize your social media marketing performance, you need a defined strategy. These tips and tools will help.
By Lilach Bullock • Sept. 15, 2019 -
14 Types of Social Media Posts to Spark Engagement With Your Followers [Infographic]
Seeking inspiration for your brand's social media posts? These tips will help to get you thinking.
By Mark Walker-Ford • Sept. 15, 2019 -
Warner Bros. Uses Pinterest for Creative "IT: Chapter Two" Promotion
Warner Bros. recently partnered with Pinterest to launch a new style of promotional campaign for the film "IT: Chapter Two".
By Andrew Hutchinson • Sept. 14, 2019 -
Facebook Publishes New Data on Evolving Auto Purchase Considerations [Infographic]
Facebook's latest research report looks at the evolving vehicle discovery and purchase process, and the role that Facebook's platforms play in the same.
By Andrew Hutchinson • Sept. 14, 2019 -
Google Wants in on Stories Too, Adding Stories-Like Option for Photos
Google is adding a new 'Memories' option to Google Photos, which looks a lot like Stories.
By Andrew Hutchinson • Sept. 13, 2019 -
Facebook's Libra Cryptocurrency Set to be Blocked in Europe, Another Potential Setback
It hasn't even been officially launched yet, and Facebook's Libra cryptocurrency is already facing significant challenges.
By Andrew Hutchinson • Sept. 13, 2019 -
11 Steps to Improve Your Email Marketing That Take Just 7 Minutes [Infographic]
Is it time to give your email marketing process a tune-up? Check out these tips.
By Mark Walker-Ford • Sept. 13, 2019 -
LinkedIn Publishes New Checklist for Tech Marketers [Infographic]
LinkedIn has put together a new set of tips for tech marketers, the result of a survey of more than 5,000 professionals in the field.
By Andrew Hutchinson • Sept. 13, 2019 -
6 Website Optimization Tools for Explosive Business Growth [Infographic]
Looking for ways to maximize your website performance? Check out these apps.
By Mark Walker-Ford • Sept. 12, 2019 -
5 Keys to Building a Strong Brand Reputation in Search
Brand reputation is a key element of an effective digital marketing approach - here are some key tips to help you manage your business' perception online.
By Irina Weber • Sept. 12, 2019 -
SMT Expert4 Key Tips on Building an Effective Content Curation Strategy
When done right, content curation can be a key element of your broader digital promotion and brand building process.
By Tabitha Jean Naylor • Sept. 12, 2019 -
3 Steps in Building a More Effective, Accountable Influencer Marketing Campaign
Improve your influencer marketing efforts with these key strategic tips.
By Shane Barker • Sept. 12, 2019 -
Pinterest Releases New Insights on Rising Halloween Trends [Infographic]
Pinterest has published a new report on the latest Halloween trends, including costumes, make-up and more.
By Andrew Hutchinson • Sept. 11, 2019 -
Facebook Releases New Insights Into Marketing to Modern Travelers [Infographic]
Facebook's latest research report looks at the modern path to purchase for travelers, and how to better connect with consumers.
By Andrew Hutchinson • Sept. 11, 2019 -
Google Expands Outcome Based Buying and Automated Bidding to More Campaign Types
Google is expanding its automated ad bidding options, providing new options to campaign reach and optimization.
By Andrew Hutchinson • Sept. 11, 2019 -
73 Intriguing Google Stats & Facts All Business Owners Need to Know [Infographic]
Boost your knowledge of the world's biggest search engine with these insights.
By Mark Walker-Ford • Sept. 11, 2019 -
Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram
Facebook is testing out two new ad options which aim to facilitate on-platform purchases, capitalizing on purchase intent.
By Andrew Hutchinson • Sept. 10, 2019 -
Twitter Launches New 'Agency Playbook' to Help Businesses Better Understand the Platform
Twitter has launched a new guide to using the platform for marketing, with a range of stats and notes to help.
By Andrew Hutchinson • Sept. 10, 2019 -
New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance
Social analytics company Quintly has conducted a new study of Instagram post performance, and how various elements can impact your results.
By Andrew Hutchinson • Sept. 10, 2019 -
Email Marketing Tips: 8 Tips for Mobile Friendly Email Campaigns [Infographic]
Ensuring that your emails are mobile-friendly is now a key step - but how can you optimize your email messages for mobile devices?
By Mark Walker-Ford • Sept. 09, 2019 -
Social Platforms are Working Harder to Remove Fakes [Infographic]
With social media becoming a more influential platform, so too is the expectation that providers will rid their networks of fake engagement.
By Irfan Ahmad • Sept. 08, 2019 -
19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]
Maximize your SEO performance by ensuring your images are also aligned with Google's algorithms.
By Mark Walker-Ford • Sept. 08, 2019 -
Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]
Maximize your appeal to the next major consumer group with these tips.
By Mark Walker-Ford • Sept. 07, 2019 -
YouTube Launches New, Dedicated Fashion and Style Content Hub
YouTube has launched a new content hub dedicated specifically to fashion and style content.
By Andrew Hutchinson • Sept. 06, 2019 -
Facebook Will Fund a New Set of Facebook Watch-Exclusive News Programs in Europe
Facebook will fund a new set of Facebook-Watch exclusive news programs across Europe. The goal is to "allow publishers to experiment with new formats, engage new audiences, and build sustainable revenue streams."
By Andrew Hutchinson • Sept. 06, 2019
