Digital Strategy
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3 Social Media Marketing Tactics Which Need to be Retired
As social media marketing evolves, it's important that your tactics move in-step. Here are some outdated social media marketing tactics that you need to move on from.
By Kelly Shelton • Oct. 16, 2018
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10 Questions to Ask to Improve the Performance of Your Facebook Ads Campaign
Struggling with Facebook Ads? Here are ten questions you need to ask yourself to get your Facebook campaigns right.
By Aaron Agius • Oct. 16, 2018
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The Future of SEO: 50+ Stats Showing the Rise of Voice Search [Infographic]
The use of voice search is rising - take a look at these stats, which are worth considering in your SEO planning.
By Mark Walker-Ford • Oct. 16, 2018
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SMT Influencer7 Tips for Going Live on Facebook, Instagram or Twitter
Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help.
By Dhariana Lozano • Oct. 16, 2018
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Sponsored5 Reasons to Hire Freelancers
The modern workforce is changing – more and more professionals are opting for a flexible work arrangement. This trend offers tremendous growth potential for business owners. How?
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21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy [Infographic]
In this infographic, Invesp shares a variety of important stats about the current state of marketing automation.
By Mark Walker-Ford • Oct. 12, 2018
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The Importance of Social Media in Ecommerce [Infographic]
Social media plays an important role in e-commerce business sales. Here are five stats to prove the value of your social media efforts.
By Emma Wiltshire , Mark Walker-Ford • Oct. 11, 2018
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SMT Influencer6 Digital Marketing Analytics Questions Answered
If you aren't measuring the success of your marketing efforts, you aren't doing your job right. Here's what you need to know about digital marketing analytics.
By Bob Carver • Oct. 11, 2018
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OpinionHow brands can use mobile targeting for good
By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.
By Lauren Farricker
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The A-Zs of SEO in 2018 [Infographic]
Need some help understanding the common SEO terminology? Here's what you need to know.
By Mark Walker-Ford • Oct. 10, 2018
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4 Ways to Optimize your Website to Drive Pinterest Conversions
Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers.
By Sarah Aboulhosn • Oct. 10, 2018
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How to Make the Most of Influencer Marketing This Holiday Season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Koltun • Oct. 09, 2018
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Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
By Erica Sweeney • Oct. 09, 2018
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How to Create Viral Content to Makes Your Business Internet Famous [Infographic]
Everyone wants to create content that goes viral, but what does it take to actually make 'viral' content? This infographic outlines a range of tips.
By Mark Walker-Ford • Oct. 08, 2018
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5 Steps to Test and Improve Your Business Website [Infographic]
Before you give your website an overhaul, check out this five-step process to help improve your optimization efforts.
By Mark Walker-Ford • Oct. 07, 2018
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7 Unexpected Ways Instagram Has Changed the World
The growth of Instagram has sparked a range of changes in how we discover things, how we see things, and even how we act.
By Aaron Brooks • Oct. 07, 2018
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11 Facebook Updates You Need To Know for 2019
From product stickers, to Facebook Stories, to allowing on and offline behavioral targeting, these are the Facebook updates you need to be aware of.
By Nathan Mendenhall • Oct. 07, 2018
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OpinionSnapchat's CEO Has a New Strategic Focus - But is it Too Little, Too Late?
Snapchat CEO Evan Spiegel has given his staff an explanation of the company's problems, issues and solutions - but will it work to get the company back on track?
By Andrew Hutchinson • Oct. 06, 2018
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Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]
Snapchat has released its latest listing of trending topics, based on mention volume among Snap users.
By Andrew Hutchinson • Oct. 06, 2018
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Facebook Renames Camera Effects Platform as Part of Broader AR Ambitions
Facebook has announced that its renaming its Camera Effects Platform as it looks to expand the capability of its AR tools.
By Andrew Hutchinson • Oct. 06, 2018
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How to Gain a Massive Following on Instagram [Infographic]
Looking to build your audience on Instagram? Check out these tips.
By Mark Walker-Ford • Oct. 05, 2018
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45 Google Tips and Tricks to Aid In Your Everyday Life [Infographic]
Looking to level up your Google skills? Check out this infographic of helpful Google search hints and tips.
By Irfan Ahmad • Oct. 05, 2018
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Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame
A new report has found that the majority of Twitter accounts which spread fake news ahead of the 2016 election are still active, underlining the ongoing issue.
By Andrew Hutchinson • Oct. 05, 2018
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Instagram Rolls Out Scannable Nametags to All Users, Adds 'School Communities'
Instagram is rolling out its nametag codes for profiles, while also adding new student-focused connection tools.
By Andrew Hutchinson • Oct. 05, 2018
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Facebook's Testing a New Link-Preview Image Size - Which Could Cause Some Headaches
Facebook is testing a new image size option for link previews, which may force social media managers to re-think their process.
By Andrew Hutchinson • Oct. 05, 2018