Digital Strategy
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4 Top Tools for Finding and Connecting with Instagram Influencers
In order to implement an effective influencer marketing program, you need to find the right influencers for your business. These tools will help.
By Mitt Ray • April 25, 2019 -
New Pew Research Report Looks at Key Traits and Trends Among Twitter Users
Pew Research has published a new report which looks at Twitter's audience and specific trends and traits among Twitter users.
By Andrew Hutchinson • April 25, 2019 -
A Small Business Guide to Google My Business [Infographic]
Are you using Google My Business to help promote your company? You should be - here are some key tips.
By Andrew Hutchinson • April 25, 2019 -
Social Media Scams and How to Spot Them [Infographic]
The digital landscape is littered with scams. Here are some tips on how to avoid falling into some common traps.
By Irfan Ahmad • April 25, 2019 -
SMT InfluencerFacebook is Killing Off its Messenger Codes Option
Facebook has announced that it will roll back support for Messenger codes, which will have impacts for some marketers.
By Larry Kim • April 24, 2019 -
5 Proven Tips to Enhance the Effectiveness of Your Visual Content [Infographic]
Improving your visuals can have a significant impact on the overall performance of your digital marketing efforts.
By Irfan Ahmad • April 24, 2019 -
SMT Influencer4 Tools to Help Boost Your Social Media Marketing Productivity
The right tools can have a major impact on your social media marketing workflow - here are four that can help, each in different ways.
By Lilach Bullock • April 24, 2019 -
SMT InfluencerWhat Does $1 in Facebook Advertising Generate for a Business?
Should you spend money on Facebook trying to get Likes or website visits? A look at what your Facebook ad spend can actually achieve for your business.
By Nathan Mendenhall • April 24, 2019 -
10 Statistics you Need to Know About Weibo for Influencer Marketing [Infographic]
If you're looking to reach Chinese internet users, you need to understand the local social landscape. Here are some stats and tips on Weibo for influencer marketing.
By Andrew Hutchinson • April 23, 2019 -
Facebook Publishes New Infographic on Digital Banking Trends [Infographic]
Facebook has published a new infographic which looks at changing approaches to money management in the digital age.
By Andrew Hutchinson • April 23, 2019 -
Sri Lanka's Decision to Block Social Media Highlights Rising Concerns from Governments
In the wake of a recent terror attack, Sri Lanka opted to block social media completely, underlining the rising concern as to how such platforms are being used.
By Andrew Hutchinson • April 23, 2019 -
Q&AThe Future of Social Customer Experience - a Q&A with Dan Gingiss
We sat down with Dan Gingiss to learn about his journey in the industry, and his predictions for the future of social media marketing and customer experience.
By Phoebe Bain • April 21, 2019 -
10 Video Content Ideas to Kick-Start Your Video Marketing Strategy [Infographic]
Struggling to come up with video content ideas for your business? These prompts might help get you thinking.
By Mark Walker-Ford • April 21, 2019 -
How Can You Measure Your Social Brand Equity?
Brand equity is a crucial asset, as it helps to differentiate one company’s products from another. - but how exactly do you measure it?
By Joei Chan • April 21, 2019 -
Facebook's Testing New Font Style Options for Posts
Facebook is testing out a new text styles option for News Feed posts, with a selection of fonts to choose from.
By Andrew Hutchinson • April 21, 2019 -
Web Design Checklist: 10 Tips for a More Effective Business Website [Infographic]
Is your business website ticking all the boxes? Check out this handy checklist.
By Mark Walker-Ford • April 20, 2019 -
LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video
LinkedIn has created a new guide to help B2B marketers create better, more effective video content.
By Andrew Hutchinson • April 18, 2019 -
New Study Looks at the Impact of Influencers and Video on Consumer Decision Making [Infographic]
Olapic has conducted a new study to glean more insight into how consumers view influencer content, and how brands can utilize it to advantage.
By Andrew Hutchinson • April 18, 2019 -
SMT InfluencerHow to Actualize Real Results from Your Social Media Marketing Efforts
Any company seeking to actualize results from social media marketing must align their efforts with the values of the business.
By Rachel Strella • April 18, 2019 -
SMT InfluencerQuantity vs. Quality - What Content Marketers Need to Know
Should you create more content, or focus on fewer posts, but higher quality. Contributor Chad Pollitt examines the pros and cons of each.
By Chad Pollitt • April 18, 2019 -
47 Content Ideas to Help Drive More Traffic to Your Website [Infographic]
Need content inspiration? Check out these tips to get your content mind thinking.
By Mark Walker-Ford • April 18, 2019 -
Why Responsive Websites are Key in a Multi-Device World [Infographic]
Is your website meeting the demands of the modern consumer? Here's why responsive web design is an essential consideration for all businesses.
By Stephen Moyers • April 17, 2019 -
TikTok Banned in India Over Distribution of Concerning Content
Rising social app TikTok has been blocked in India after a court found it was facilitating the distribution of concerning content.
By Andrew Hutchinson • April 17, 2019 -
LinkedIn Adds New 'Teammates' Option to Maintain Connection with Colleagues
LinkedIn has added a new tool which will enable users to prioritize updates from colleagues in their feeds.
By Andrew Hutchinson • April 17, 2019 -
Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'
Facebook has rolled out an updated version of its Ads Manager app, along with a new bidding option.
By Andrew Hutchinson • April 17, 2019
