Digital Strategy
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4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Influencer marketing looks set to continue its rise in 2020 - here are some key influencer trends to keep track of.
By Mark Walker-Ford • Jan. 22, 2020 -
New Report Suggests that Adding Filters to Your Instagram Selfies Could Result in Fewer Likes
Looking for more Likes on your Instagram posts? Maybe don't add a face filter, this study suggests.
By Andrew Hutchinson • Jan. 22, 2020 -
Influencer Fatigue: Are We Done with Influencers?
With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline?
By Joei Chan • Jan. 22, 2020 -
SMT Expert3 Tips for Brands Looking to Utilize TikTok for Marketing
Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app.
By Deborah Sweeney • Jan. 22, 2020 -
2020 Continuing Ed Goals for Social Media Pros
What social media practices are marketers focusing on in 2020?
By Emma Wiltshire • Jan. 21, 2020 -
7 Tips to Build a Killer Email Marketing List and Grow Your Business [Infographic]
Boost your email marketing performance by building more effective outreach lists - here are some tips.
By Mark Walker-Ford • Jan. 19, 2020 -
Baby Boomer Travelers: What Marketers Need to Know [Infographic]
Older travelers are a key tourism market, and newer trends are facilitating evolving motivations, and potential outreach options.
By Andrew Hutchinson • Jan. 19, 2020 -
17 Step Checklist to Successfully Create and Promote a Blog Post [Infographic]
Improve your content creation and promotion process in 2020 with this workflow guide.
By Mark Walker-Ford • Jan. 18, 2020 -
7 Ways to Improve Your Email Subject Lines [Infographic]
Improve your email open rates in 2020 with this listing of subject line tips.
By Andrew Hutchinson • Jan. 18, 2020 -
5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]
Looking for ways to improve your B2B social media marketing strategy in 2020? Check out this listing of insights and tips.
By Andrew Hutchinson • Jan. 18, 2020 -
3 Evolving Social Media Trends to Embrace in 2020
New technologies are changing the digital marketing landscape. Here are some key advances worth noting within your strategic planning.
By Ann Smarty • Jan. 17, 2020 -
Top 10 YouTube Stats for 2020 [Infographic]
Looking to make YouTube a bigger focus of your #digitalmarketing efforts in 2020? Check out this collection of stats from the team at Hoostuite.
By Andrew Hutchinson • Jan. 17, 2020 -
Google Expands Domain Name and Icon Listings in Search Results to Web Queries
Google has expanded its mobile search listing format, displaying website icons and domain names, to desktop queries.
By Andrew Hutchinson • Jan. 17, 2020 -
Facebook-Owned Oculus Reduces the Price of its Best-Selling, Standalone VR Headset
Facebook is reducing the price of its flagship Oculus Go VR headset as it seeks to advance consumer take-up of VR.
By Andrew Hutchinson • Jan. 17, 2020 -
15 Jaw-Dropping Email Marketing Stats You Need to Know in 2020 [Infographic]
Have you optimized your email marketing approach for 2020? These stats underline why you need to take email outreach seriously.
By Mark Walker-Ford • Jan. 16, 2020 -
You Might Be a Social Media Spammer (And Not Know It)
Are your promotional posts coming across as a little too promotional? Take note of these tips from contributor Melonie Dodaro.
By Melonie Dodaro • Jan. 16, 2020 -
6 Social Media Do's and Don'ts [Infographic]
At core, social media marketing has the same fundamentals as any traditional marketing practice - here are some simple tips to help improve your social marketing approach.
By Andrew Hutchinson • Jan. 16, 2020 -
Google Launches New Clothing Search Format to Better Facilitate eCommerce Queries
Google continues to ramp up its eCommerce tools, with a new search display format for clothing-related queries.
By Andrew Hutchinson • Jan. 16, 2020 -
Shutterstock Outlines Rising Visual Trends of Note for 2020 [Infographic]
Visual content provider Shutterstock has published its listing of key design trends it expects to see have a major impact in 2020.
By Andrew Hutchinson • Jan. 16, 2020 -
3 Ways to Maximize Your Time During Quieter Periods for Your Business
Whenever you have free time, you have a chance to optimize key aspects of your website and digital marketing strategy.
By Ann Smarty • Jan. 15, 2020 -
4 Tips on How to Address Negative Comments About Your Brand
When you see a negative online comment about your brand, what are the steps you can take to address it? Check out these tips.
By Julia Campbell • Jan. 15, 2020 -
Google Acquires Retail Hardware Company Pointy to Simplify Online Connection for SMBs
Google has acquired Dublin-based retail hardware company Pointy, which provides devices that simplify the process of listing inventory on the web.
By Andrew Hutchinson • Jan. 15, 2020 -
Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS
App analytics provider Sensor Tower has released its listing of the most downloaded apps of 2019 across both iOS and Android stores.
By Andrew Hutchinson • Jan. 15, 2020 -
3 Ways to Get More Reviews for Your Small Business
Reviews can play a key role in improving discovery, and getting you more business. Check out these tips for getting more reviews of your company.
By Donna Duncan • Jan. 14, 2020 -
Why Hyper-Personalization is Key for Marketers in 2020
Marketers in 2020 have finally reached the tipping point where scalable hyper-personalization of marketing activities is not only possible, but a requirement to keep up with evolving consumer trends.
By Julio Viskovich • Jan. 14, 2020
