Digital Strategy
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Facebook Implements New Restrictions on Ads for Weapon Accessories
Facebook is implementing new restrictions on ads for weapon accessories, limiting their promotion to minors.
By Andrew Hutchinson • June 19, 2018
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Brands are Taking a Stand Against Those Who Buy Followers - a New Shift in Influencer Marketing
Unilever has announced that it will no longer work with those who purchase social media followers, the start of another shift for influencer marketing.
By Andrew Hutchinson • June 19, 2018
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Facebook's Working on the Next Evolution of AR, Using Still Images
Facebook's developing the next stage of AR and VR tools, which will be better able to map still images.
By Andrew Hutchinson • June 19, 2018
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Should You Put Instagram Hashtags in the Caption, or in the Comments?
Which is better, putting your Instagram hashtags in the caption or the comments? This study sought to find out.
By Nathan Mendenhall • June 19, 2018
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SMT InfluencerHow AI is Helping to Reduce Waste in Digital Advertising
With reports showing that the majority of money spent on digital advertising goes to waste, new machine-lead systems are working to reduce the gap.
By Chad Pollitt • June 19, 2018
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SMT InfluencerHow to Tap Into Your Brand's Emotional Value to Boost Marketing Performance
Could you be better connecting with your audiences’ emotional motivations? Those deep, sometimes unconscious, desires that drive behavior in all of our interactions?
By Jeff Rum • June 19, 2018
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5 Ways to Ramp Up Your Influencer Marketing Strategy
Looking for ways to get more out of your influencer marketing efforts? Here are some tips.
By Kristen Matthews • June 19, 2018
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Why 'Always-On' Doesn't Cut It Anymore
As social media evolves, brands need to stop broadcasting on their terms, and start to think user-first
By Nick Hajdu • June 18, 2018
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22 Copywriting Tips to Increase Your Website Conversion Rate [Infographic]
Does your website copy need a re-fresh? Check out this list of content tips.
By Mark Walker-Ford • June 18, 2018
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44 Content Types for Promoting Your Product, Service, Business - and Even Yourself [Infographic]
Need inspiration for your social content? Check out this list of post ideas and types.
By Larry Kim • June 17, 2018
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7 Facts About Subtitles and How They Can Boost Video Shares by 15% [Infographic]
Are you adding subtitles to your videos? You should be - this infographic outlines why.
By Irfan Ahmad • June 17, 2018
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7 Advantages of Having a Social Media Strategy
A solid social media marketing strategy is the key to taking your social activity from average to epic - here’s how.
By Samuel Birnie • June 17, 2018
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Twitter Launches New Site to Provide Insights into How to Make Best Use of the Platform
Twitter has launched a new educational platform to help businesses get the most out of the platform's various tools.
By Andrew Hutchinson • June 16, 2018
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Facebook Outlines the Growing Case for Business Messaging in New Report
Facebook has released a new report which looks at the rise of messaging apps for business use.
By Andrew Hutchinson • June 16, 2018
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Facebook Announces 3D-180 Video - Another Step Towards VR Social
Facebook has launched a new form of immersive content for News Feeds, which combines 3D depth with 180-degree perspective.
By Andrew Hutchinson • June 16, 2018
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How Much Data Is Generated Every Minute? [Infographic]
How much data is generated every minute? DOMO has released the latest version of its Internet Minute graphic.
By Irfan Ahmad • June 15, 2018
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Pinterest Adds New Creative Resources to Marketing Partner Program
Pinterest is expanding its Marketing Partners program in order to help prospective advertisers with their on-platform efforts.
By Andrew Hutchinson • June 15, 2018
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Snapchat Launches 'SnapKit' Developer Platform to Expand In-App Functionality
Snapchat is giving developers access to their platform via SnapKit, which will enable Snapchat login and integration of Snap features, outside the app itself.
By Andrew Hutchinson • June 15, 2018
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Reddit Launches Native Video Ads Which Will Autoplay In-Stream
Reddit is launching native video ads, the latest step in the platform's advancing monetization efforts.
By Andrew Hutchinson • June 15, 2018
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New Report Highlights Declining Consumer Trust in Facebook as a News Source
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal.
By Andrew Hutchinson • June 15, 2018
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A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]
Need some help getting your social media marketing strategy on track? Check out this infographic.
By Mark Walker-Ford • June 15, 2018
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Social Media Image Size Cheat Sheet 2018 [Infographic]
Ensure your images look their best with this updated size spec chart for all the major social platforms.
By Irfan Ahmad • June 14, 2018
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eCommerce Website Optimization: A Complete Guide for Online Store Owners [Infographic]
Looking to improve the performance of your eCommerce website? Check out these key tips.
By Mark Walker-Ford • June 14, 2018
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Twitter Announces Major Updates for Content Discovery and Real-Time Alerts
Twitter is adding new ways to showcase happening events and discussions, with alerts appearing in timelines, in Explore and even via push notifications.
By Andrew Hutchinson • June 14, 2018
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12 Tips to Optimize Your Blog Posts for SEO Success
SEO is complex, but the core fundamentals of the process remain fairly stable amidst the various algorithm shifts. Here are some tips.
By Jose Angelo Gallegos • June 14, 2018