Digital Strategy
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Google Launches 'Adaptive Anchor Banner' Ads to Better Cater to Varying Screens
Google has launched a new banner ad type to better cater to evolving digital consumption habits.
By Andrew Hutchinson • Oct. 22, 2019 -
LinkedIn Reports on Key Topics of Discussion on the Platform in Q2
LinkedIn has published its latest Content Insights report which looks at the key discussions driving engagement on the platform.
By Andrew Hutchinson • Oct. 22, 2019 -
SMT Expert5 Ways to Improve Your Social Media Ad Efforts in 2020
Looking for ways to up your social media marketing game in 2020? Check out these tips.
By Nathan Mendenhall • Oct. 22, 2019 -
SMT ExpertHow to Humanize Your Facebook Messenger Chatbot
Making your chatbot feel more like a human interaction can boost its performance, and drive better business results.
By Larry Kim • Oct. 22, 2019 -
SMT Expert4 Key Tips on Hiring For Social Media Roles In 2020
What should businesses seek in potential social media hires before they start recruiting in 2020? Here are some expert tips.
By Deborah Sweeney • Oct. 22, 2019 -
3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts
Consistent branding and information is an important element that's often overlooked. Here are some tips on how to maximize your social content through templates.
By Debby Richman • Oct. 20, 2019 -
SMT Expert9 Key Mistakes to Avoid in Chatbot Marketing
With chatbot usage on the rise, its important to note some of the more common, key errors that marketers make when constructing their bot flows.
By Tabitha Jean Naylor • Oct. 20, 2019 -
Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know [Infographic]
Looking to boost your email marketing efforts? Check out these tips on how to make your email marketing connect with younger audiences.
By Mark Walker-Ford • Oct. 20, 2019 -
How to Approach Instagram Influencers the Right Way [Infographic]
Are you planning to tap into the power of influencer marketing in your 2020 digital marketing approach?
By Gaurav Sharma • Oct. 19, 2019 -
How to Raise Money for Charitable Causes Using Facebook Stories
You can now use Facebook's fundraising stickers in Facebook Stories, providing another way to help raise money for nonprofits.
By Julia Campbell • Oct. 19, 2019 -
An Easy Guide to Creating Social Media Videos that Drive Results
Looking to add videos into your social media marketing mix? Check out these tips.
By Jose Angelo Gallegos • Oct. 19, 2019 -
Facebook Launches New 'Disruptor Hub' to Outline How Businesses are Seeing Major Growth Online
Facebook has launched a new resource hub for high growth online companies which outlines how they're seeing growth and boosting performance.
By Andrew Hutchinson • Oct. 18, 2019 -
Facebook Expands Search Ads Availability, Adds Search Results to Automatic Placements
Facebook is giving more businesses access to its search ads, which will appear in general and Marketplace queries.
By Andrew Hutchinson • Oct. 18, 2019 -
Snapchat Launches 'Dynamic Ads' Which Will Create Ads Based on Uploaded Product Catalogs
Snapchat has launched a new ad offering which will optimize your campaign based on uploaded product listings.
By Andrew Hutchinson • Oct. 18, 2019 -
Facebook Tests 'Suggested Time' Feature for Scheduled Posts
Facebook is working on a new 'Suggested' scheduling option to help Page admins reach their audiences when they're most active.
By Andrew Hutchinson • Oct. 18, 2019 -
Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges
Facebook is removing its gray verified ticks for Pages, while its also making a change to how organic impressions are calculated.
By Andrew Hutchinson • Oct. 18, 2019 -
OpinionZuckerberg's Attempt to Clarify Facebook's Stance on Political Ads Leaves Much to be Desired
Facebook CEO Mark Zuckerberg has explained why it's decided not to fact-check political campaigns in a new speech.
By Andrew Hutchinson • Oct. 18, 2019 -
#SMTLive Recap: Building a Social Media Style Guide
Ready to create (or revamp) your social media style guide? This article will teach you why a social media style guide is crucial, as well as provide everything you need to include in your official document.
By Emma Wiltshire • Oct. 17, 2019 -
LinkedIn Launches Events to Facilitate Professional Meet-Ups
LinkedIn has added a new events tool to help professionals organize in-person meet-ups.
By Andrew Hutchinson • Oct. 17, 2019 -
Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns
Facebook has released the 2019 version of its Holiday Insights guide, which includes a heap of stats and tips to help brands maximize their holiday campaigns.
By Andrew Hutchinson • Oct. 17, 2019 -
Google's Removing Support for Third-Party Tracking Pixels on YouTube in Favor of Ads Data Hub
Google has announced that it will soon stop allowing third-party pixels on YouTube in favor of its Ads Data Hub.
By Andrew Hutchinson • Oct. 17, 2019 -
6 Tips to Help You Generate and Utilize UGC on Instagram
User-generated content is one of the best forms of content marketing that you can leverage for your branding strategy.
By Stanley Meytin • Oct. 17, 2019 -
Twitter Says That it's Exploring Ephemeral Tweets and the Capability to Share with Selected Audiences
Twitter’s head of product Kayvon Beykpour has discussed some of the options the platform is considering in regards to new tweet content controls.
By Andrew Hutchinson • Oct. 16, 2019 -
Facebook Expands its Push of Facebook Watch in Europe with New Programming Partnerships
Facebook has announced a new slate of celebrity-lead shows to boost interest in Facebook Watch in Europe.
By Andrew Hutchinson • Oct. 16, 2019 -
LinkedIn Adds New Tools for Company Pages, Including Employee Notifications Option
LinkedIn has added some new tools to help increase employee engagement, and ensure your Company Page is complete.
By Andrew Hutchinson • Oct. 16, 2019
