Digital Strategy
-
Why the Future of Influencer Marketing will be Organic Influencers
Influencer marketing is evolving, with traditional big names losing out to smaller, more trustworthy online identities.
By Megan DeGruttola • Nov. 17, 2019 -
9 Email Marketing Best Practices for 2020
Looking to improve your email marketing approach in the new year? These tips might help to get you thinking.
By Kimberly Grimms • Nov. 17, 2019 -
5 Types of Visual Content to Include in Your Marketing Strategy [Infographic]
Some prompts to get you thinking about your visual content options.
By Mark Walker-Ford • Nov. 17, 2019 -
A Guide to Facebook's Creator Studio
Facebook recently published a guide to its Creator Studio tool, looking at all the elements and functions available.
By Andrew Hutchinson • Nov. 16, 2019 -
Twitter Releases New Political Ad Policy Following Announcement of Ban on Political Ads
Twitter has released the details of its revised political ad policy, which aims to ban political ads entirely, but allow certain issues-based ads within specific parameters.
By Andrew Hutchinson • Nov. 16, 2019 -
Instagram Announces Global Expansion of Hidden Like Counts Test
After expanding its test of hidden like counts to US users this week, Instagram is now broadening the test to all regions.
By Andrew Hutchinson • Nov. 15, 2019 -
Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers
Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands.
By Andrew Hutchinson • Nov. 15, 2019 -
25 Fascinating Years of Digital Advertising [Infographic]
Digital advertising has evolved a lot since its beginnings in the 90s. Here's a look at some of the key milestones on the digital advertising shift.
By Nancy Kapoor • Nov. 15, 2019 -
SMT ExpertWhy Your Social Media Isn't Bringing You Any Clients
Approaching social media marketing without a defined strategy is a pathway to disappointment. Some tips from contributor Dhariana Lozano.
By Dhariana Lozano • Nov. 15, 2019 -
7 Ways to Increase Engagement with Your Instagram Followers [Infographic]
Looking for ways to boost your Instagram performance? Some tips to consider in this infographic.
By Mark Walker-Ford • Nov. 15, 2019 -
Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]
As we head into the holiday season, Snapchat has published some new data on how Snap users research and buy, and how to reach them via the app.
By Andrew Hutchinson • Nov. 14, 2019 -
LinkedIn Brings Back Option to Invite Connections to Follow a Company Page
LinkedIn appears to be bringing back the capacity to invite connections to follow a company page.
By Andrew Hutchinson • Nov. 14, 2019 -
55+ Must-Know Google Search Statistics [Infographic]
Looking to get a better understanding of Google search? Check out these stats and insights.
By Roman Daneghyan • Nov. 14, 2019 -
7 Rules of Social Media Automation [Infographic]
Used well, automation can save you a heap of time, and help to maximize your digital marketing efforts. Here are some tips.
By Melanie Tamble • Nov. 14, 2019 -
20 Email Marketing Dos and Don'ts for More Effective Email Campaigns [Infographic]
Improve your email marketing processes with these key tips.
By Mark Walker-Ford • Nov. 14, 2019 -
Instagram Goes After TikTok with New 'Reels' Mode
Instagram is launching a new feature called 'Reels' which seeks to replicate the key elements of rising app TikTok.
By Andrew Hutchinson • Nov. 13, 2019 -
Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments
Facebook is taking the next steps towards facilitating on-platform commerce with the roll-out of Facebook Pay to US users.
By Andrew Hutchinson • Nov. 13, 2019 -
Google Adds Local Ad Options Ahead of the Holidays, Including Google Maps Listings
Google has announced three new local ads tools ahead of the holiday rush, including Google Maps features and local pick-up listings.
By Andrew Hutchinson • Nov. 13, 2019 -
Google is Looking to Add New Warning Indicators for Slow Loading Websites
If you've been dragging your feet on improving your page load times, this might prompt you to get moving.
By Andrew Hutchinson • Nov. 13, 2019 -
Tips for Responding to Negative Reviews [Infographic]
Negative reviews happen, but how you respond to them will dictate their true impact. Check out these tips.
By Andrew Hutchinson • Nov. 13, 2019 -
Facebook Publishes New Report on Video Streaming Trends [Infographic]
Facebook's latest research report looks at how consumers are adopting video streaming services, and what they're looking for from streaming providers.
By Andrew Hutchinson • Nov. 12, 2019 -
How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]
Ensure your YouTube videos stand out and generate maximum attention by optimizing your thumbnail images.
By Mark Walker-Ford • Nov. 12, 2019 -
Reddit for Social Media Marketing [Infographic]
Reddit could be a good consideration for your social media marketing outreach in 2020 - check out this infographic.
By Andrew Hutchinson • Nov. 12, 2019 -
A Guide to Starting That Task That You've Been Avoiding [Infographic]
Looking to improve your productivity heading into the holiday season and the new year? Check out these tips.
By Andrew Hutchinson • Nov. 12, 2019 -
How to Use Emojis and Symbols to Improve Your Marketing Strategy [Infographic]
Are you using emojis in your brand messaging? Here are some tips on the how and why of business emoji use.
By Mark Walker-Ford • Nov. 11, 2019
