Digital Strategy
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Andrew Hutchinson/Social Media Today, data from Self
26 Predictions for Social Media Marketing in 2022
What's coming next for social media marketing? Here are some of the key trends that we see taking shape.
By Andrew Hutchinson • Oct. 18, 2021 -
Retrieved from Twitter on October 19, 2021
Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising
The new program aims to help brands incorporate more diverse representation into their marketing efforts.
By Andrew Hutchinson • Oct. 18, 2021 -
Explore the Trendline➔
Q&A with Chris Mikulin
TrendlineSocial Media Expert Series: Q&A with Chris Mikulin
eCommerce and direct to consumer advertising expert, Chris Mikulin has established himself as one of the few DTC experts who can truly claim that title in his space.
By Social Media Today staff -
Retrieved from Twitter on October 19, 2021
Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]
The insights provide some key pointers for your seasonal planning, and where tweet activity increases in the period.
By Andrew Hutchinson • Oct. 18, 2021 -
Retrieved from TikTok on October 19, 2021
TikTok Shares New Insights into 'Community Commerce' and How Social Platforms Influence Purchase Decisions
TikTok's latest report shares valuable insight into the rise of social platforms as a product discovery tool.
By Andrew Hutchinson • Oct. 18, 2021 -
Retrieved from Pinterest on October 16, 2021
Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic
Travel searches are on the rise among Pinners, which could present significant new opportunities for marketers.
By Andrew Hutchinson • Oct. 17, 2021 -
Retrieved from Website Setup on October 16, 2021
27 Time-Saving Blogging Tools for a Supreme Content Marketing Strategy in 2022 [Infographic]
The right tools can streamline your blogging process - here are some helpful apps to consider.
By Mark Walker-Ford • Oct. 17, 2021 -
Retrieved from Facebook on October 16, 2021
Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup
The guide provides an overview of Facebook engagement among Indian cricket fans, highlighting potential opportunities around the event.
By Andrew Hutchinson • Oct. 15, 2021 -
Retrieved from YouTube on September 15, 2020
YouTube Outlines Key Areas of Focus for Shorts After the First Year of the Format [Infographic]
YouTube's TikTok-like 'Shorts' option has been around for more than a year, and YouTube's now looking to take it to the next stage.
By Andrew Hutchinson • Oct. 15, 2021 -
Retrieved from Facebook on October 16, 2021
Facebook Announces Marketing Insights Sessions for Advertising Week
Facebook will host seven sessions at Advertising Week, covering a range of key online marketing trends.
By Andrew Hutchinson • Oct. 15, 2021 -
Retrieved from Facebook on October 15, 2021
Facebook Shares Insights into Halloween Shopping Trends on Facebook Marketplace [Infographic]
Some interesting insights into emerging trends on Facebook Marketplace, which could help to guide your Halloween marketing approach.
By Andrew Hutchinson • Oct. 14, 2021 -
Retrieved from Twitter on August 27, 2021
Twitter Launches Ticketed Spaces on Android, Now Available to all US Users on iOS
The expansion will help to boost interest in Spaces, and could see more popular broadcasters sharing more often.
By Andrew Hutchinson • Oct. 14, 2021 -
Retrieved from Twitter on October 14, 2021
Twitter Shares New Insights into Gen Z Usage and Engagement
The insights underline the importance of engaging younger audiences with interactive, responsive campaigns.
By Andrew Hutchinson • Oct. 13, 2021 -
Retrieved from Instagram on October 14, 2021
Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers
Looking to capitalize on the potential of live-stream shopping, Instagram's gradually building out its streaming tools and options.
By Andrew Hutchinson • Oct. 13, 2021 -
Retrieved from Bruce Falck/Twitter on October 14, 2021
Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators
Monetizing viral tweets could provide another means to help creators make money from their on-platform efforts.
By Andrew Hutchinson • Oct. 13, 2021 -
Retrieved from TikTok on October 13, 2021
TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips
TikTok's latest guide looks at how auto marketers can make best use of the app for their promotions.
By Andrew Hutchinson • Oct. 12, 2021 -
Retrieved from Twitter on October 13, 2021
Twitter Adds Custom Headline and Landing Page Options for Carousel Ads, Previews Coming Ad Updates
Twitter's new Carousel Ad format provides more capacity to showcase specific elements, and segment responses.
By Andrew Hutchinson • Oct. 12, 2021 -
Retrieved from TikTok on October 13, 2021
TikTok Shares New Insights into Halloween Engagement Trends [Infographic]
Halloween hype is rising on TikTok, which could present new opportunity for your promotions.
By Andrew Hutchinson • Oct. 12, 2021 -
Retrieved from Facebook on October 13, 2021
Instagram Adds Reels Ads into its Marketing API
The update will make it easier for more businesses to utilize Instagram Reels ads.
By Andrew Hutchinson • Oct. 12, 2021 -
Courtesy of Snapchat
Snapchat Shares New Insights into NBA Fan Engagement in the App [Infographic]
With over half of all basketball fans in the US active on Snapchat, the app presents significant opportunity for tie-in campaigns and promotions.
By Andrew Hutchinson • Oct. 12, 2021 -
Retrieved from Facebook on April 23, 2021
Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data
The new approach will change the way that Facebook counts individual users of its apps for ad purposes.
By Andrew Hutchinson • Oct. 12, 2021 -
Retrieved from Twitter on October 12, 2021
Twitter Announces Broader Roll-Out of New Spaces Tab, Adds New Spaces Invite Process
The new tab, coming to all English-language users, is a significant step in boosting Spaces discovery.
By Andrew Hutchinson • Oct. 11, 2021 -
Retrieved from LinkedIn on October 09, 2021
LinkedIn Publishes New 'Inclusive Language' Guide to Help Improve Brand Communications
The guide offers some key considerations for your content approach, in ensuring you maximize inclusion in your messaging.
By Andrew Hutchinson • Oct. 11, 2021 -
Retrieved from TechCrunch on October 12, 2021
Facebook Expands Access to Live Audio Rooms, Adds New, Dedicated Audio Tab
Facebook's looking to take the next steps with its audio social options.
By Andrew Hutchinson • Oct. 11, 2021 -
Permission granted by Snap
Sponsored by SnapchatWhy Snapchatters Are Your Key Audience this Holiday Season
Users are increasingly turning to Snapchat as their holiday gift guide to browse brands, build wishlists and buy the perfect gifts.
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Retrieved from Twitter on October 07, 2021
Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]
Women's sport is on the rise, as exemplified by these tweet discussion stats.
By Andrew Hutchinson • Oct. 10, 2021
