Digital Strategy
-
Podcast4 Design Thinking Tools Which Any Company Can Use To Innovate [Podcast]
In a new Social Business Engine podcast, Bernie Borges speaks with Duncan Wardle, former VP of Innovation & Design at Disney and now independent innovation adviser.
By Bernie Borges • April 23, 2018
-
3 Simple Social Media Tips for Boosting Your Visibility as a Coach or Consultant
Coaches and consultants can increase their online visibility, traffic, and conversions with these three simple social media tips.
By Lena Elkins • April 22, 2018
-
7 Efficient Blogging Tips That Will Boost Your Content ROI [Infographic]
These simple tips can significantly boost the performance of your content - worth noting in your strategy.
By Irfan Ahmad • April 22, 2018
-
Small Business Website Dos & Don'ts: 20 Tips for Success [Infographic]
This infographic lists some key elements of focus for your website development - and also what you need to avoid.
By Mark Walker-Ford • April 22, 2018
-
Facebook Outlines New Video Monetization and Promotion Tools, Focusing on Facebook Watch
Facebook has outlines new video monetization options as it seeks to build interest in its Watch platform.
By Andrew Hutchinson • April 21, 2018
-
SMT Influencer2 Common Types of Pillar Pages - and How they Boost SEO
In this post, contributor Bob Carver looks at two common types of pillar pages, and explains how they benefit your SEO efforts.
By Bob Carver • April 21, 2018
-
The Anatomy of a Perfectly Optimized Web Page: A 16 Step On-Page SEO Guide [Infographic]
Are you covering all your SEO bases? Check out this helpful list of on-page SEO factors.
By Mark Walker-Ford • April 21, 2018
-
3 Notes on Facebook's News Feed Changes Thus Far
What have been the impacts of Facebook's News Feed changes thus far? Here are three important trends.
By Andrew Hutchinson • April 20, 2018
-
Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates
Latest data shows that Reddit's usage and engagement rates are increasing fast - worth noting in your digital strategy.
By Andrew Hutchinson • April 20, 2018
-
SMT InfluencerWhy You Should Consider Re-Focusing Your SEO Process onto 'Pillar Pages'
As search habits evolve, so too do Google's algorithms - and your SEO practices should also change in-step.
By Bob Carver • April 20, 2018
-
3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social Proof
Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies.
By Tabitha Jean Naylor • April 20, 2018
-
27 Ways to Increase Sales on Your eCommerce Website [Infographic]
Looking to increase your eCommerce performance? This infographic looks at some of the key motivators and detractors for online shoppers.
By Mark Walker-Ford • April 20, 2018
-
Why Your Business Should Be Blogging [Infographic]
If you're not convinced of the benefits of content marketing, check out these stats on how blogging can help boost your digital efforts.
By Irfan Ahmad • April 20, 2018
-
8 Elements Behind Every Successful Social Media Strategy
Here is an overview of the eight elements used in every successful social media strategy, and why they're so important.
By Dhariana Lozano • April 20, 2018
-
Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement
Facebook's testing out a new video format which would enable publishers to post pre-recorded video in what's essentially the Facebook Live environment.
By Andrew Hutchinson • April 19, 2018
-
Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design
Snapchat's launching a new, direct call to action ad unit within its popular Lenses, while they continue to refine their new app layout.
By Andrew Hutchinson • April 19, 2018
-
SMT Influencer7 Proven Tactics to Help Feed Your Sales Funnel
Looking to get more of your audience into your sales funnel? Check out these tips from contributor Barry Feldman.
By Barry Feldman • April 19, 2018
-
The State of B2B Content Marketing: 6 Things Every Brand Needs to Know [Infographic]
Content marketing has become an established tactic in the B2B space, but its also still evolving. Check out these stats and trends.
By Andrew Hutchinson • April 19, 2018
-
How to Leverage Visual Marketing Strategies to Craft Engaging Content [Infographic]
Including images-based elements has become key to effective content marketing. Check out this listing of ways in which you can incorporate effective visuals.
By Irfan Ahmad • April 19, 2018
-
10 Types of Posts to Help You Stand Out Online [Infographic]
Engagement is the name of the game in social media marketing, and these post types can help you boost interaction and response.
By Mark Walker-Ford • April 19, 2018
-
Facebook Adds New QR Code Option for Pages
Facebook's testing out a new QR code option to help connect people with Pages.
By Andrew Hutchinson • April 18, 2018
-
Facebook Usage Rates Remain Stable After Cambridge Analytica
Facebook says its seen no significant changes in usage and adoption since the Cambridge Analytica scandal broke.
By Andrew Hutchinson • April 18, 2018
-
Snapchat Adds Advanced Lens Creation to Lens Studio
Snapchat is giving users the capacity to build their own face-altering Lenses which respond to user movement.
By Andrew Hutchinson • April 18, 2018
-
6 Effective Elements to Add to Your Social Media Strategy
Social media is always changing, and so your social media strategy should be updated regularly too. Here are some newer options to consider.
By Elizabeth Harmon • April 18, 2018
-
5 Steps to Creating Targeted Content on LinkedIn Using the Sales Navigator
By utilizing insights from LinkedIn Sales Navigator, you can create targeted content that your network will be keen to engage with.
By Virginia Bautista • April 18, 2018