Digital Strategy
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Retrieved from Snapchat on August 11, 2022
Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes
The new survey incorporates responses from over 5,000 Snapchat users.
By Andrew Hutchinson • Aug. 10, 2022 -
Retrieved from Meta on August 11, 2022
Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program
Meta's automation tools are getting better, and it's looking to make them available to more businesses.
By Andrew Hutchinson • Aug. 10, 2022 -
Retrieved from Pew Research on August 11, 2022
New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook
The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.
By Andrew Hutchinson • Aug. 10, 2022 -
Retrieved from Twitter on August 10, 2022
Twitter Shares New Insights into Rising Soccer Discussion Heading into The World Cup [Infographic]
The World Cup is fast approaching, which will see football hype reach new levels.
By Andrew Hutchinson • Aug. 9, 2022 -
Retrieved from Instagram on June 09, 2021
Social Commerce May Not be the Trend That Many Had Hoped - Which is Bad News for TikTok
With Meta scaling back its in-app commerce plans, that could signal a bigger issue for TikTok and its growth plans.
By Andrew Hutchinson • Aug. 9, 2022 -
Retrieved from Meta on August 10, 2022
Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers
The new audience segments will provide another way for B2B brands to reach key decision makers across Meta's apps.
By Andrew Hutchinson • Aug. 9, 2022 -
Retrieved from YouTube on August 10, 2022
YouTube Adds New Prompts for Shorts Content, New Insights into Channel Recommendations
YouTube's new comment stickers will provide new ways for users to engage via Shorts.
By Andrew Hutchinson • Aug. 9, 2022 -
Retrieved from @peplm/Twitter on August 09, 2022
Snap Tests Next Stage of In-Stream Commerce with New Product Stickers for Snaps
Snapchat's developing new, more interactive product display options.
By Andrew Hutchinson • Aug. 8, 2022 -
Retrieved from Lindsey Gamble/Twitter on August 09, 2022
Pinterest Launches New Board Sticker to Help Drive More Pin Traffic
The option could help to drive more traffic to your Pins via upfront prompts in the Idea Pin display.
By Andrew Hutchinson • Aug. 8, 2022 -
Retrieved from Instagram on May 24, 2022
Instagram Moves to Next Stage of Development with its Native Scheduling Tools
This could make it much easier to manage your IG content on the go.
By Andrew Hutchinson • Aug. 8, 2022 -
Retrieved from TikTok on August 09, 2022
TikTok Announces New Support Programs for Black Business Month
TikTok has announced an expansion of its ‘Support Black Businesses’ accelerator program, along with new initiatives.
By Andrew Hutchinson • Aug. 8, 2022 -
Retrieved from Reddit on August 08, 2022
Reddit Shares New Insights into NFL Engagement in the App [Infographic]
The NFL season is about to get underway, opening up new opportunities for marketers.
By Andrew Hutchinson • Aug. 7, 2022 -
Retrieved from Meta on August 06, 2022
Meta Launches New Conversational AI Which Learns from Human Interactions, the Next Stage of Bot Development
Effective bots can help to streamline your customer service process - and Meta's latest advances could significantly improve the process.
By Andrew Hutchinson • Aug. 5, 2022 -
Retrieved from LinkedIn on August 05, 2022
LinkedIn Adds New Link Sticker Option to Help Drive More Traffic From Your In-App Updates
This could be a big addition to your LinkedIn posting process.
By Andrew Hutchinson • Aug. 4, 2022 -
Retrieved from TikTok on August 05, 2022
TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App
Some valuable new insights and tips from TikTok, both on promoting gaming content and tapping into the gaming discussion.
By Andrew Hutchinson • Aug. 4, 2022 -
Retrieved from Twitter on August 05, 2022
Twitter Makes ‘Location Spotlight’ Available to All Businesses, Announces New Marketing Education Initiatives
Ensure you're prepared for the end of year push with these new additions.
By Andrew Hutchinson • Aug. 4, 2022 -
Retrieved from Facebook on May 19, 2021
Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping
Live commerce has been a key growth lever for Chinese apps - but western audiences seem less enthused by the option.
By Andrew Hutchinson • Aug. 3, 2022 -
Retrieved from YouTube on August 04, 2022
YouTube Launches Updated Editing UI to Help Creators Move into Shorts, New Analytics Features
The new option will provide another way to lean into the short-form content trend.
By Andrew Hutchinson • Aug. 3, 2022 -
Retrieved from TikTok/YouTube on August 04, 2022
TikTok Shares Marketing Tips and Advice in New Video Overview
Looking to get a better handle on TikTok? This new video explainer, hosted by Francis Bourgeois, will help.
By Andrew Hutchinson • Aug. 3, 2022 -
Retrieved from Google on August 04, 2022
Google Adds New ‘Asian-Owned’ Tag for Business Listings in Search and Maps
The new badge will help consumers support minority-owned businesses.
By Andrew Hutchinson • Aug. 3, 2022 -
Retrieved from LinkedIn on August 04, 2022
LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy
Planning on running an event? You need to check out LinkedIn's new guide.
By Andrew Hutchinson • Aug. 3, 2022 -
Retrieved from LinkedIn on August 03, 2022
LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August
Looking to up your skills in the second half of the year?
By Andrew Hutchinson • Aug. 2, 2022 -
Retrieved from TikTok on August 03, 2022
TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS
The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.
By Andrew Hutchinson • Aug. 2, 2022 -
Retrieved from Meta on August 03, 2022
Meta Launches New ‘Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches
Make sure you're on top of all your Facebook and IG ad opportunities with this new resource.
By Andrew Hutchinson • Aug. 2, 2022 -
Retrieved from Google on August 03, 2022
Google Launches Updated Google Tag Process to Help Businesses Track Site Performance
The updated Google Tag will make it easier to track website events, without adding more code.
By Andrew Hutchinson • Aug. 2, 2022
