Digital Strategy
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Pinterest Updates Feed Algorithm to Boost Specific Content Types, in Addition to Usage-Defined Trends
Pinterest has made a change to its algorithm which will enable it to amplify certain content types of its choosing, in addition to usage-defined recommendations.
By Andrew Hutchinson • July 10, 2020 -
Retrieved from Google on July 11, 2020
Google Adds New Predicted Audience Action Tools into Google Analytics
Google has added some new predictive tools into Google Analytics to help marketers target audience segments based on their likely actions.
By Andrew Hutchinson • July 10, 2020 -
Facebook Weighs Ban on Political Ads in the Days Leading into the US Presidential Election
Facebook is considering a total ban on election ads in the days leading into the US presidential election, according to new reports.
By Andrew Hutchinson • July 10, 2020 -
Retrieved from Vizion Online on July 10, 2020
Everything You Need to Know About TikTok [Infographic]
Do you want to learn about how to promote your business on TikTok? Check out this useful infographic that will teach you what you need to know.
By David Eaves • July 09, 2020 -
Instagram Provides New Options to Manage How IGTV Previews Appear in the Main Feed and Discover
After recently expanding the listing options for IGTV content, Instagram has now also added new ways for IGTV creators to manage how their content is displayed.
By Andrew Hutchinson • July 09, 2020 -
Retrieved from YouTube/Twitter on July 10, 2020
YouTube Adds New RPM Metric to Help Creators Better Understand Monetization Performance
YouTube's adding a new metric to provide more transparency over how much money creators are making from their videos.
By Andrew Hutchinson • July 09, 2020 -
Retrieved from Google on July 10, 2020
Google Makes 'Swirl' 3D Ad Option Available for Display and Video 360 Campaigns
Google is making its immersive, 3D Swirl ads available for all Display and Video 360 Campaigns.
By Andrew Hutchinson • July 09, 2020 -
Retrieved from Twitter on July 10, 2020
Twitter Provides New Data on the Resurgent Conversation Around Sports [Infographic]
Twitter has provides some new info on the resurgent sports conversation on the platform as several major leagues look to get back to play.
By Andrew Hutchinson • July 09, 2020 -
Retrieved from WhatsApp on July 10, 2020
WhatsApp Adds QR Codes for Businesses, and Catalog Links to Simplify Sharing
WhatsApp has added two new two new tools to help businesses promote their WhatsApp presence: QR codes for businesses and catalog links for sharing product listings.
By Andrew Hutchinson • July 09, 2020 -
Retrieved from Facebook on July 09, 2020
Facebook Adds New, Free Courses in Effective Community Management
Facebook has added a new Community Management education stream to its free Blueprint program.
By Andrew Hutchinson • July 08, 2020 -
Retrieved from TikTok for Business on June 25, 2020
TikTok Opens its Self-Serve Ad Platform to All Businesses
TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform.
By Andrew Hutchinson • July 08, 2020 -
Retrieved from Google on July 08, 2020
Google Adds New Prediction and Trend Tools to Help Maximize Ad Campaigns
Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding.
By Andrew Hutchinson • July 07, 2020 -
YouTube's Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos
YouTube will make 8-minute videos eligible for mid-roll ads, while also adding mid-roll ad breaks to more videos.
By Andrew Hutchinson • July 07, 2020 -
Courtesy of Snapchat
Snapchat Shares New Data on Sports Engagement Among Users
Snapchat has published new research into how users engage with sports content in the app.
By Andrew Hutchinson • July 07, 2020 -
Retrieved from Facebook on July 08, 2020
Instagram Launches Test of New 'Shops' Tab with Selected Users
Instagram has launched a global test of its new Shops tab, which, eventually, will make it easier for users to buy direct from businesses in the app.
By Andrew Hutchinson • July 07, 2020 -
Retrieved from Digital Giants on July 07, 2020
How to Manage Negative Social Media Comments [Infographic]
At some stage, all social media managers will need to deal with negative comments. Here's a simple overview of how to address them.
By Andrew Hutchinson • July 06, 2020 -
Retrieved from Blue Oceans Group on July 07, 2020
On Page SEO: The Key Considerations for Ranking Higher on Google [Infographic]
Looking to improve your Google search rankings? Here's a handy checklist of key on-page SEO considerations to keep in mind.
By Mark Walker-Ford • July 06, 2020 -
An Overview of Effective Live-Streaming for Nonprofit Organizations
With live video consumption on the rise, and in-person events off the cards, here's an overview of how nonprofits can make best use of live-streaming for their fundraising efforts.
By Julia Campbell • July 06, 2020 -
Twitter Provides Listing of Major Events for Marketers to Note in July 2020
Twitter's July 2020 major events calendar looks a bit more bare than in years past, but there are still some kay dates of note for your planning.
By Andrew Hutchinson • July 06, 2020 -
Instagram Launches TikTok-Like 'Reels' Functionality in India
With TikTok shut down in India, Instagram is seizing the opportunity, releasing its TikTok-like clone 'Reels' in the Indian market.
By Andrew Hutchinson • July 06, 2020 -
TikTok, China and the New Data Battleground
With concerns rising about China's recent actions in India and Hong Kong, concerns around data gathering by social apps has also come into focus.
By Andrew Hutchinson • July 06, 2020 -
6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)
Facebook ads can be a powerful outreach and promotion option - but there are some key mistakes that you need to avoid.
By Nathan Resnick • July 05, 2020 -
Retrieved from Twingate on July 04, 2020
Managing Cybersecurity and Other Concerns Amid the Work from Home Shift [Infographic]
The shift to work from home will have various implications for businesses - here's an overview of some of the key challenges and considerations.
By Andrew Hutchinson • July 05, 2020 -
Retrieved from Grazitti Interactive on July 04, 2020
How to Boost Your eCommerce Sales With an Effective Lead Nurturing Campaign [Infographic]
A lead nurturing program can help to maximize your sales pipeline - check out these lead nurturing tips.
By Mark Walker-Ford • July 05, 2020 -
YouTube Explains Some Common Algorithm and Video Distribution Queries
YouTube has posted a new video explaining some common questions about how its algorithm works and highlights user content.
By Andrew Hutchinson • July 04, 2020
