Digital Strategy
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Retrieved from LinkedIn on May 25, 2022
How to Use LinkedIn to Highlight Your Brand Culture, and Attract the Right Candidates [Infographic]
LinkedIn''s latest infographic is essentially a case study on how to use the app to reinforce your brand culture.
By Andrew Hutchinson • May 24, 2022 -
Retrieved from Google on May 25, 2022
Google Announces New Ad Tools at Marketing Live, Including New Options for YouTube Shorts Promotions
Google's announced a range of coming ad and analytics updates.
By Andrew Hutchinson • May 24, 2022 -
Retrieved from Snapchat on April 23, 2021
Could Snapchat's Profit Warning Make it a Takeover Target?
Snapchat has issued new guidance on full-year performance based on rapidly changing market conditions.
By Andrew Hutchinson • May 24, 2022 -
Retrieved from Twitter on May 25, 2022
Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators
The platform will provide additional guidance on how creators can make money from their Twitter efforts.
By Andrew Hutchinson • May 24, 2022 -
Retrieved from CoSchedule on May 24, 2022
How to Schedule Your Social Media Content Curation for Massive Growth [Infographic]
Mapping out a content curation schedule, alongside your original shares, can help to boost your social media presence.
By Mark Walker-Ford • May 23, 2022 -
Retrieved from Mark Zuckerberg/Facebook on May 24, 2022
Meta Outlines Advancing Process for Creating Realistic Digital Avatars for the Next Stage of Connection
The new avatar creation tools will open up a range of new opportunities within the broader metaverse shift.
By Andrew Hutchinson • May 23, 2022 -
Retrieved from TikTok on May 24, 2022
TikTok Will Launch the First Stage of its LIVE Subscriptions Program This Week
The new offering will provide another monetization pathway for TikTok creators.
By Andrew Hutchinson • May 23, 2022 -
Retrieved from Meta on May 24, 2022
Meta's Adding More Ad Targeting Information to its Ad Library Listings
The update will provide more transparency into how Meta's more sensitive ad targeting categories are being used by Pages.
By Andrew Hutchinson • May 23, 2022 -
Retrieved from Meta on May 21, 2022
Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach
The new recurring notifications process is a significant shift in how Meta has enabled message notifications in the past.
By Andrew Hutchinson • May 20, 2022 -
Retrieved from TikTok on May 20, 2022
How TikTok Creators Redefined Influence [Infographic]
What makes TikTok creators stand out? Check out this infographic.
By Andrew Hutchinson • May 20, 2022 -
Retrieved from Facebook on April 23, 2021
Meta Adds Updated Congressional District Data to Location Targeting Options for Ads
The update will provide more accurate geo-targeting and audience estimates, based on Census info.
By Andrew Hutchinson • May 19, 2022 -
Retrieved from YouTube on May 20, 2022
YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts
The new, separated content type tabs will provide more in-depth data on performance.
By Andrew Hutchinson • May 19, 2022 -
Social Media Today/Social Media Today, data from Social Media Today
The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy
In the third part of our State of Social Media Listening report, we look at the key opportunities of monitoring.
By Andrew Hutchinson • May 19, 2022 -
Retrieved from Facebook on May 20, 2022
Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs
The option will provide more capacity for small businesses, in particular, to manage their messaging interactions.
By Andrew Hutchinson • May 19, 2022 -
Retrieved from YouTube on October 07, 2021
YouTube Rolls Out Activity Graph to All Videos, Ups the Maximum Price of Channel Memberships
The new options will make it easier to find specific segments in video clips - but could they also reduce watch time?
By Andrew Hutchinson • May 18, 2022 -
Courtesy of Claudia Flannery
Instagram's Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy
The test limits the amount of Stories frames that a user can see without manually tapping for more.
By Andrew Hutchinson • May 18, 2022 -
Retrieved from Meta on May 19, 2022
Meta Shares New Insights into the Coming Metaverse Shift, and What Exactly Needs to Happen to Facilitate it
What will the metaverse shift actually mean for business, and how will it evolve? New insights from Meta.
By Andrew Hutchinson • May 18, 2022 -
Retrieved from YouTube on April 29, 2021
YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades
Some small but potent new updates announced at YouTube's 2022 Brandcast event.
By Andrew Hutchinson • May 18, 2022 -
Social Media Today/Social Media Today, data from Social Media Today
The State of Social Listening in 2022 – Key Platforms for Gleaning Insight
In the second part of our State of Social Listening report, we look at the key platforms of focus for gleaning audience insight.
By Andrew Hutchinson • May 18, 2022 -
Retrieved from TikTok on May 19, 2022
TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process
The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content.
By Andrew Hutchinson • May 18, 2022 -
Retrieved from Twitter on May 18, 2022
Twitter Provides New Insights into Rising Movie Discussion in the App [Infographic]
With people keen to get back out in the world, movies have become a key entertainment focus.
By Andrew Hutchinson • May 17, 2022 -
Social Media Today/Social Media Today, data from Social Media Today
The State of Social Listening in 2022 - Report
Are you utilizing social media monitoring in your marketing process? Here's a look at the current state of play on listening.
By Andrew Hutchinson • May 17, 2022 -
Courtesy of SocialInsider
The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]
The role of a social media manager has changed significantly in recent years - check out this new report from SocialInsider.
By Adina Jipa • May 16, 2022 -
Retrieved from Unsupervised on May 17, 2022
New Survey Looks at the Top Tools and Apps Used by Digital Marketing Professionals [Infographic]
What tools are marketers getting the most value from? Check out this report.
By Andrew Hutchinson • May 16, 2022 -
Retrieved from The Influencer Marketing Factory on May 16, 2022
How to Promote Your Business on TikTok Using Influencers [Infographic]
Looking for the best way to maximize your TikTok promotions? Check out this graphic.
By Mark Walker-Ford • May 16, 2022
