Digital Strategy
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Facebook's Rolling Out Facebook Stories Highlights on Profiles
Facebook is rolling out Stories Highlights, which will provide another way to showcase your Facebook Stories.
By Andrew Hutchinson • Aug. 18, 2018
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Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report
Facebook's released its latest 'Topics to Watch' report, which highlights all the key subjects gaining momentum in terms of conversation volume across The Social Network.
By Andrew Hutchinson • Aug. 18, 2018
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A Recipe for Mouth-Watering Blog Posts [Infographic]
Looking to compose better, more compelling, more engaging blog posts? Check out these tips.
By Mark Walker-Ford • Aug. 18, 2018
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A Beginners Guide to Facebook Messenger Chatbots [Infographic]
Have you considered the potential of a Facebook Messenger chatbot for your business?
By Mark Walker-Ford • Aug. 17, 2018
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5 Steps to Improving Your Brand's LinkedIn Presence [Infographic]
Looking to get more out of your LinkedIn presence? Check out these five simple, actionable tips - direct from LinkedIn.
By Andrew Hutchinson • Aug. 17, 2018
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Twitter Implements New API Restrictions, Which May See Changes to Your Favorite Twitter Apps
Twitter's implementing new API restrictions, which will see some third party tools lose functionality.
By Andrew Hutchinson • Aug. 17, 2018
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Twitter's Considering Big Changes to Address User Concerns - But Are They Taking the Right Approach?
Twitter CEO Jack Dorsey says that they're open to making big changes to address concerns - but there are still many questions about the platform's process.
By Andrew Hutchinson • Aug. 17, 2018
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Google Adds New, Related Search Contextual Matches on Relevant Search Queries
Google has added a new listing of related search matches to common queries, helping to connect users with the right information faster.
By Andrew Hutchinson • Aug. 17, 2018
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Facebook Expands Gaming Ambitions with Expansion of Live-Streamer Assistance Program
Facebook is expanding its gamer-focused 'Level Up' program into more regions in an effort to get more gaming content onto its platform.
By Andrew Hutchinson • Aug. 17, 2018
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SMT Influencer5 Tips for Incorporating Video into Your Social Media Strategy
Looking to add video into your social media marketing approach? Here are some tips on how to do it.
By Dhariana Lozano • Aug. 17, 2018
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5 Steps to Effectively Track and Measure Your Social Media Strategy [Infographic]
Social ROI can be tricky to calculate - here are some tips to ensure you're on the right track.
By Mark Walker-Ford • Aug. 16, 2018
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LinkedIn Announces Re-Focus on Groups with New Tools and Options
LinkedIn is refreshing its groups option, adding in new tools while also focusing on limiting spam.
By Andrew Hutchinson • Aug. 16, 2018
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Pinterest Improves Related Pin Recommendations, Increasing Engagement and Activity
Pinterest is improving its content recommendation tools, which has already seen the platform boost engagement rates.
By Andrew Hutchinson • Aug. 16, 2018
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Leveraging Emotions in B2B Marketing on LinkedIn [Infographic]
LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing.
By Andrew Hutchinson • Aug. 16, 2018
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Facebook Adds New Options to Events to Add More Context to Listings
Facebook has launched a new Events update which enables organizers to list a schedule within their event listing.
By Andrew Hutchinson • Aug. 16, 2018
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5 Social Media Mistakes (Plus the Number One Mistake to Avoid)
Avoid these social media marketing mistakes in order to maximize your efforts.
By Rachel Strella • Aug. 16, 2018
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7 Actionable SEO Tips to Instantly Boost Your Presence on Google [Infographic]
Looking to give your search ranking a boost? Check out these tips.
By Mark Walker-Ford • Aug. 15, 2018
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Twitter Continues to Qualify its User Counts by Removing Bad Actors
Twitter has announced another wave of account removals as it continues to clean up its platform data.
By Andrew Hutchinson • Aug. 15, 2018
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Instagram Adds Private Polls to Direct Messages
Instagram has added poll stickers to Direct, giving you a new way to interact within enclosed groups.
By Andrew Hutchinson • Aug. 15, 2018
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Snapchat Releases New Report on 'Addressable Reach' and the Benefits for Advertisers
Snapchat has released a new report which touts the benefits of the platform's 'addressable reach'.
By Andrew Hutchinson • Aug. 15, 2018
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Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide
Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips.
By Andrew Hutchinson • Aug. 15, 2018
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SMT Influencer5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday
Giving Tuesday is fast approaching, providing a great opportunity for non-profits to promote their cause online.
By Jeff Rum • Aug. 15, 2018
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When Should You Expect to See Results from a Content Marketing Strategy?
How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.
By Amy Wright • Aug. 15, 2018
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Should You Build a Mobile App or a Mobile Website? [Infographic]
Which is a better investment - building a dedicated mobile app or optimizing your mobile-friendly website? This infographic outlines the pros and cons.
By Irfan Ahmad • Aug. 15, 2018
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The Top 10 Reasons People Leave Your Website [Infographic]
Wondering why people aren't getting in contact after visiting your website? Here are some of the key reasons for site abandonment.
By Mark Walker-Ford • Aug. 14, 2018