Digital Strategy
-
Retrieved from TikTok on April 14, 2021
TikTok Shares New Ad Strategy Tips, Based on Responses from 25,000 Users
TikTok has provides some new ad tips, based on a new, 25k respondent research report.
By Andrew Hutchinson • April 13, 2021 -
Retrieved from Matt Navarra/Twitter on April 14, 2021
TikTok Previews Coming Ad and Product Display Options
TikTok has previewed some coming ad options in a new presentation to advertisers.
By Andrew Hutchinson • April 13, 2021 -
Retrieved from Facebook on April 14, 2021
The Latest Inclusive Internet Index Report Highlights Key Concerns for a Post-COVID World
The latest Inclusive Internet Index report, created in partnership with Facebook, highlights some key concerns for the future.
By Andrew Hutchinson • April 13, 2021 -
Retrieved from Sales Intel on April 13, 2021
20 Content Marketing Stats Every Marketer and Business Owner Should Know [Infographic]
Content remains a key element of any effective digital marketing strategy - check out these stats.
By Mark Walker-Ford • April 12, 2021 -
Retrieved from Facebook on April 13, 2021
Facebook Outlines How to Make Best Use of Organic Video Testing in Creator Studio
Facebook has provided a new overview of its organic video testing tool in Creator Studio
By Andrew Hutchinson • April 12, 2021 -
Retrieved from LinkedIn on April 13, 2021
LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns
LinkedIn has launched a handy new reference guide for its various ad options.
By Andrew Hutchinson • April 12, 2021 -
Retrieved from Twitter on April 13, 2021
Twitter Announces New Office in Ghana to Expand Global Footprint
Twitter has announced that it's establishing a new team in Ghana as it looks to expand its presence in the African region.
By Andrew Hutchinson • April 12, 2021 -
Retrieved from TikTok on April 13, 2021
TikTok Provides Insights on How Older Users are Engaging on the Platform
While the majority of TikTok's audience skews on the younger side, older users are becoming increasingly active on the platform. With this increase in data, TikTok has released new insights on how older users are engaging on the platform.
By Andrew Hutchinson • April 12, 2021 -
Courtesy of Animoto
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.
By Jess Rozario-Ospino • April 09, 2021 -
Reddit is Reportedly Developing its Own Clubhouse-Like Audio Rooms Feature
Reddit may be the next platform set to jump aboard the audio social train.
By Andrew Hutchinson • April 09, 2021 -
Retrieved from Reddit on April 10, 2021
An Overview of Reddit's Potential for Brands [Infographic]
Have you considered Reddit for your marketing efforts? This infographic lays out some key usage insights and ad tips.
By Andrew Hutchinson • April 09, 2021 -
Retrieved from Sky Nova on April 10, 2021
How Hiring Managers Use Social Media to Assess Candidate Political Stances [Infographic]
With political stances becoming more divisive, hiring managers are now factoring political posts on social media into their decision making.
By Andrew Hutchinson • April 09, 2021 -
Retrieved from Facebook on April 10, 2021
Facebook Provides Audience Connection Tips in Latest 'Social Skills' Video
Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy.
By Andrew Hutchinson • April 09, 2021 -
Retrieved from Google on April 10, 2021
Google Launches New Overview of Pandemic Trends, Based on Google Search Volume
Google has launched a new, interactive tool which lists the top hobby trends over the past year.
By Andrew Hutchinson • April 09, 2021 -
Retrieved from The Verge on March 28, 2020
Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information
Google has announced a new search algorithm update in relation to product reviews, which is worth noting for marketers.
By Andrew Hutchinson • April 08, 2021 -
Retrieved from Facebook on April 09, 2021
Facebook Shares New Insights into the Impacts of COVID-19 on SMBs
Facebook has published the latest version of its State of Small Business report, which looks at the impact of COVID-19 on SMBs.
By Andrew Hutchinson • April 08, 2021 -
Retrieved from Apps Flyer on April 09, 2021
New Research Provides Further Insight into the Potential Impact of Apple's Coming IDFA Update
A new report from Apps Flyer suggests that the impacts of the upcoming IDFA prompt on iOS won't be as bad as anticipated.
By Andrew Hutchinson • April 08, 2021 -
Retrieved from Screenshop on April 08, 2021
Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts
Snapchat continues its advance into eCommerce with the acquisition of Screenshop.
By Andrew Hutchinson • April 07, 2021 -
Retrieved from TikTok on April 08, 2021
TikTok Announces New Partnership with LiveRamp to Help Advertisers Better Target Their Campaigns
TikTok has announced a new partnership with LiveRamp which will provide more data targeting tools for advertisers.
By Andrew Hutchinson • April 07, 2021 -
Retrieved from Pew Research on April 08, 2021
New Data Reveals the Latest Social Media Usage Trends, Including the Rise of Reddit, TikTok and Snapchat
The latest data from Pew Research shows that Facebook remains the key social app of choice, while younger users are flocking to Snapchat and TikTok.
By Andrew Hutchinson • April 07, 2021 -
Retrieved from Twitter on April 08, 2021
Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings
Twitter has recategorized its ad options to make it easier for marketers to identify the right options for their promotions.
By Andrew Hutchinson • April 07, 2021 -
Retrieved from TikTok on April 08, 2021
TikTok Adds New Music-Triggered Visual Effects Tools
TikTok has added some new, music-triggered visual effects, providing more creative capacity on the platform.
By Andrew Hutchinson • April 07, 2021 -
Retrieved from Pinterest on April 08, 2021
Pinterest Announces Creator Fund to Support Creators, Launches 'Creator Code' to Encourage Positive Interaction
Pinterest is looking to build a better support system for creators on the platform through two new initiatives.
By Andrew Hutchinson • April 07, 2021 -
Retrieved from Reddit on April 07, 2021
Reddit Launches New 'Ads Formula' Education Platform for Marketers
Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns.
By Andrew Hutchinson • April 06, 2021 -
Building Brand Reputation on Social Audio Apps like Clubhouse
While the rise of Clubhouse presents new opportunities for brands to reach new audiences, it doesn't come without challenges.
By Michael Brito • April 06, 2021
