Digital Strategy
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SMT InfluencerIn 2020, Native Advertising will be More Programmatic and Mobile - but Less Social
While content marketing has exploded, paid promotion of such has not caught on in the same way. Contributor Chad Pollitt says that this is about to change.
By Chad Pollitt • March 22, 2019 -
The Importance of Emotional Marketing and Connecting with Your Audience [Infographic]
By tapping into emotion, brands can help expand their audience response and reach. Take a look at this graphic.
By Andrew Hutchinson • March 22, 2019 -
Twitter Releases Major Events Calendar for April to Assist with Strategic Planning
Twitter has released its latest major events and key dates calendar, covering the month of April 2019.
By Andrew Hutchinson • March 22, 2019 -
LinkedIn Adds New Meeting Planner Tools Within it Messaging Stream
LinkedIn has added some new options to make it easier to plan meetings direct from your messaging stream.
By Andrew Hutchinson • March 22, 2019 -
Here's Why TikTok May be More Than a Passing Fad
Will TikTok become the next major social platform, or will be a short-lived trend? While it's impossible to say, the impetus behind the app does seem different.
By Sophie Maerowitz • March 21, 2019 -
10 LinkedIn Mistakes You Don't Realize You're Making
Improve your LinkedIn performance by ironing out these common platform missteps.
By Melonie Dodaro • March 21, 2019 -
The 5 P's of Social Media Marketing [Infographic]
The 5 P's strategy covers all the essential, fundamental social media elements. Check out this list.
By Andrew Hutchinson • March 21, 2019 -
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences.
By Andrew Hutchinson • March 21, 2019 -
Facebook Adds New Replies Option to Clarify Messenger Streams
Facebook's adding a new threaded replies option to Messenger to better clarify group message streams.
By Andrew Hutchinson • March 21, 2019 -
4 Super Effective Strategies for Writing Copy for Social Media
While social networks are increasingly visual, don't underestimate the power of copy. Check out these tips.
By Tabitha Jean Naylor • March 20, 2019 -
6 Steps to Design, Test & Analyse Your Website for Online Success [Infographic]
Ensure your website is performing at optimal levels with this guide.
By Mark Walker-Ford • March 20, 2019 -
SMT InfluencerMark Zuckerberg Makes it Facebook Official: The Future of Facebook is Messaging
Facebook is looking to shift more towards messaging, which important for marketers to note.
By Larry Kim • March 20, 2019 -
Google Releases New Guide to Maximizing eCommerce Opportunities
Google has released a new guide on how to use its various ad tools to maximize your eCommerce potential.
By Andrew Hutchinson • March 20, 2019 -
Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping
Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app.
By Andrew Hutchinson • March 20, 2019 -
Twitter's Updating its Limits on Third-Party Usage, Which Could Impact Social Management Platforms
Twitter has announced a new review of its third-party data usage processes, which could impact some third-party Twitter management tools.
By Andrew Hutchinson • March 20, 2019 -
Web Design Trends of 2019 [Infographic]
Staying up to date with the latest web design trends can help maximize your opportunities - check out these stats and tips.
By Irfan Ahmad • March 19, 2019 -
SMT Influencer5 Best Practices for Facebook Ads - From Facebook
What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.
By Nathan Mendenhall • March 19, 2019 -
LinkedIn Launches its 'Marketing Buzzwords Bracket' Ahead of March Madness
To get into the spirit of 'March Madness', LinkedIn has released its inaugural 'Buzzword Beaters' bracket, pitting the most cringe-inducing buzz terms up against each other.
By Andrew Hutchinson • March 19, 2019 -
Shopper Psychology: How to Use Basic Psychology to Increase Online and Offline Sales [Infographic]
Understanding consumer psychological triggers can help you create more compelling offers - check out this infographic.
By Mark Walker-Ford • March 17, 2019 -
SMT InfluencerBeyond CRO: 4 Strategies to Improve Lead Quality and Boost Sales
Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads.
By Bob Carver • March 17, 2019 -
SMT InfluencerWhy You Shouldn't Put All Your Focus on Only One Social Media Network
The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket.
By Dhariana Lozano • March 17, 2019 -
SMT InfluencerHow to Track Email Marketing Performance [Infographic]
Tracking your key email marketing performance metrics is key to optimizing your process. Check out these key data notes.
By AJ Ghergich • March 16, 2019 -
Understanding Twitter's Timeline Algorithm to Make Your Brand Stand Out in 2019 [infographic]
Understanding platform algorithms is key to maximizing reach - check out this overview of Twitter's feed system.
By Irfan Ahmad • March 15, 2019 -
5 Tips for Reaching Out to Journalists on Twitter
Twitter remains a top social media platform for making connections with journalists - but being such a busy highway, it can be hard to connect with the right people.
By Aaron Agius • March 15, 2019 -
Google Says it Removed 2.3 Billion Ads in 2018 Due to Policy Violations
Google has provided an update on its efforts to remove manipulative and misleading ads from bad actors on its platform.
By Andrew Hutchinson • March 15, 2019
