Digital Strategy
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SMT Influencer5 Common Digital Marketing Mistakes (and How to Avoid Them)
Looking to improve your digital marketing approach in 2019? Make sure you weed these common bad practices out of your strategy.
By Lucy Rendler-Kaplan • Dec. 18, 2018
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Facebook Provides Video Monetization Best Practices, Disincentivizes Sharing of Repurposed Clips
Facebook's looking to expand its video ad monetization options, while also outlining plans to take action against less engaging practices.
By Andrew Hutchinson • Dec. 18, 2018
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The Importance of Great Content in SEO [Infographic]
Relevant and useful content can help you build trust and complement your SEO efforts. Learn how to improve your search results rankings with high-quality content.
By Gaurav Sharma • Dec. 17, 2018
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5 Social Media Trends to Watch in 2019
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
By Rachel Strella • Dec. 17, 2018
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PodcastA 3 Step Plan To Creating a Video Strategy that Generates Results
In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Nathan Veer, Senior Product Specialist at Brightcove, about video marketing.
By Bernie Borges • Dec. 16, 2018
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SMT InfluencerTen 2019 Digital Marketing Predictions You Should Probably Ignore
With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.
By Chad Pollitt • Dec. 16, 2018
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Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic]
As you go about planning your 2019 digital strategy, don't overlook the potential of email outreach. Here are some trend tips.
By Andrew Hutchinson • Dec. 15, 2018
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9 of the Biggest Social Media Monitoring Mistakes (and How to Avoid Them)
Looking to improve your social media monitoring efforts? Check out these common missteps, and how to avoid them.
By Aleh Barysevich • Dec. 14, 2018
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All of Facebook's Ad Targeting Options in One Infographic [Infographic]
Are you aware of all the ways in which you can target your Facebook ads? Check out this comprehensive infographic from Wordstream.
By Andrew Hutchinson • Dec. 14, 2018
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New Study Finds Distrust in Social Networks is Rising [Infographic]
A new study has found trust in social networks is declining (no surprise), with more people relying on private forums for information.
By Andrew Hutchinson • Dec. 14, 2018
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3 Things Marketers Need to Know About AR and VR [Infographic]
Virtual reality is considered the next big step for digital connection - but how will it really change our day-to-day interactions?
By Andrew Hutchinson • Dec. 14, 2018
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Facebook Brings Watch to Desktop and Facebook Lite, Expands Ad Breaks
Facebook has provided an update on the performance of its Watch video platform, while also expanding it to more surfaces and expanding its ad tools.
By Andrew Hutchinson • Dec. 14, 2018
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Instagram's Year in Review [Infographic]
Instagram has released its listing of top trends for 2018, highlighting the most popular GIFs, filters and communities for the year.
By Andrew Hutchinson • Dec. 14, 2018
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YouTube Details the Results of its Expanded Efforts to Tackle Offensive Content
YouTube has reported new figures on content removals based on violations of its rules and guidelines.
By Andrew Hutchinson • Dec. 14, 2018
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SMT's 2018 Social Media Spending Survey - Part 4: What Organizational Challenges do Marketers Face in Achieving Success?
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part four of our report.
By Andrew Hutchinson • Dec. 13, 2018
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4 Tips for Selling Your B2B Company on a More Innovative Social Media Presence
Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help.
By Mike Schaffer • Dec. 13, 2018
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New Report Looks at Facebook Usage Stats and Trends in 2018 [Infographic]
The team from Socialbakers have put together a new infographic looking at Facebook usage stats from 2018.
By Andrew Hutchinson • Dec. 13, 2018
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Google Releases Listings of Most Popular Search Terms in 2018
Google has released listings of some of the most searched terms for 2018, including the most popular musicians, TV shows and sports teams.
By Andrew Hutchinson • Dec. 13, 2018
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Google Adds New Video Ad CTAs for YouTube
Google's rolling out new video ad call to action buttons, replacing the current YouTube CTAs.
By Andrew Hutchinson • Dec. 13, 2018
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SMT's 2018 Social Media Spending Survey - Part 3: Social Media Marketing Goals and Tracking
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part three of our report.
By Andrew Hutchinson • Dec. 12, 2018
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Facebook Releases New Report on Key Trends to Watch in 2019
Facebook has released a new report which identifies key trends which have seen significant increases in discussion volume in 2018.
By Andrew Hutchinson • Dec. 12, 2018
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Instagram's Testing New Account Features Specifically Aimed at Influential Users
Instagram is reportedly testing a range of new features for high-profile users, helping to increase appeal with influencers.
By Andrew Hutchinson • Dec. 12, 2018
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Pinterest Releases Report on the Top 100 Pin Trends for 2019
Pinterest has released a listing of the top 100 Pin Trends heading into 2019, which may help guide your Pin strategy.
By Andrew Hutchinson • Dec. 12, 2018
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Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities
Facebook is bringing back search ads as it looks for new ways to offset declines in revenue growth.
By Andrew Hutchinson • Dec. 12, 2018
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Snapchat Lets You Virtually Try on the Latest Adidas Sneakers in New AR Promotion
Snapchat has launched a new AR integration with Adidas which enables you to virtually try on a new pair of shoes.
By Andrew Hutchinson • Dec. 12, 2018