Digital Strategy: Page 273


  • Dreamforce 2014: It's All About the Data

    Salesforce CEO Marc Benioff knows how to put on a show. The annual Salesforce conference, Dreamforce, takes over San Francisco for a week, with 1450 sessions, 400 companies presenting and 145,000 registered attendees. Amid the crowds and Uber surge pricing, Salesforce takes the opportunity to tro...

    By Oct. 15, 2014
  • Dear Facebook, It's Not You, It's Us

    Dear Facebook:Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I'm sorry we didn't celebrate, but I really didn't feel like it. Ever since you asked me for my home address a few months ago, my feelings have begun...

    By Oct. 15, 2014
  • 8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use

    If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these...

    By Oct. 14, 2014
  • What's Behind Hubspot's IPO and Infusionsoft's $55 Million Financing?

    Two huge events shook the world of marketing technology last week and demonstrated the continued determination to harness marketing data to improve marketing and sales processes.On Monday, October 6th, Infusionsoft―makers of marketing automation software serving the small business sector―announc...

    By Oct. 14, 2014
  • Digital Business: Getting Real About Social Media Results

    Question: Our company has been blogging and sharing on social media for almost a month now and haven't seen much growth. What should we be expecting? Are we doing something wrong?Ok, I want you to think back in your mind to when you first hung your sign out that you were in business. Even if you...

    By Oct. 14, 2014
  • We're Traveling at the Speed of Cool to Creepy

    Who would you give your personal information to: your state's new toll road system, an amusement park, neither, or both?At a Forrester event earlier this year, Melissa Parrish, a Forrester VP and research director, told the story about how her father (we'll call him Bob), who lives in New Jersey,...

    By Oct. 13, 2014
  • How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

    This week I moderated another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships. We assembled a great panel to give us their perspective on this topic: Sawti Sinha, ...

    By Oct. 10, 2014
  • Wearables in the Enterprise: CIO Implications

    In my last post, I highlighted the imminent penetration of wearables into society, considering some of the broader implications.In this post, I'd like to narrow in a bit on the topic of wearables in the enterprise, and the implications this will have on the CIO.Currently, CIOs are faced with mana...

    By Oct. 10, 2014
  • 4 Social Media Tools to Start Using Today

    You check Twitter before you even brush your teeth in the morning? Your Facebook newsfeed is your second home? Ok, you are a social media addict. But are you managing your time on social media right? Are you taking full advantage of your social networks?Welcome to the world of social media tools!...

    By Oct. 9, 2014
  • Custom Google Maps: A Great Digital Engagement Tool

    One of my favorite features of Google Maps is the ability to create personalized maps that you can save and share. I have personally used the feature to map out travel routes (and more) for a road trip through the Western United States in 2011, as well as to develop daily tourist itineraries for ...

    By Oct. 9, 2014
  • Sniply: The Latest Essential Tool For Your Social Media Toolkit

    I recently came across Sniply, a link-shortening tool that differentiates itself from Bitly by allowing you to attach a call-to-action to every link you share. The reason why Sniply is beginning to generate so much noise among marketers is that it allows you to drive additional traffic and conver...

    By Oct. 9, 2014
  • 3 Top Social Automation Tools

    Last week I wrote about 5 compelling social apps, an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I'm adding three of the most important social media marketing automation tools I use on a daily basis.HootSuiteWe all use HootSuite, or have. Hoo...

    By Oct. 8, 2014
  • Demographics Are Dead: Welcome to the World of Individual Targeting

    Sometimes my dad will lament how complicated things have become: "It used to be that you could just go down the local police station, tell them you wanted a driver's license and that was that." While it's doubtful things were ever that simple, it's this sort of comparison that comes to mind when ...

    By Oct. 7, 2014
  • Software Platforms will Redefine Wearable Technology

    Wearable devices have exploded into the consumer electronics scene during the last two years. As the use-cases become established, they will become pervasive -- moving beyond the early-adopter stage of market development.The upside potential varies considerably, depending on the market segment an...

    By Oct. 5, 2014
  • Is Ello as Privacy-Focused as They Claim?

    As you know, the privacy-driven social networking site, Ello, began a BETA-launch media blitz last week that has secured them media coverage in nearly every possible outlet and made them a trending topic on Twitter overnight. The site is still in invitation-only BETA, which is a brilliant marketi...

    By Oct. 4, 2014
  • Protecting Your Brand: The State of Social Infrastructure in the Enterprise

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Protecting Your Brand: The State of Social Infrastructure in the Enterprise. We assembled a terrific panel to give us their perspective on this topic: Dan Nadir, the Vi...

    By Oct. 3, 2014
  • Facebook Posts and Automated Tweets

    When discussing social media with businesses, one of the biggest concerns is the time investment required to maintain accounts on an ongoing basis. While some light discussion ensues about time management, there is usually one individual who says: "My son/daughter/friend/colleague said you can se...

    By Oct. 2, 2014
  • How to Respect and Protect Your Users' Privacy in the Internet of Things

    A tech executive I know has his vacation home totally wired. Using his mobile phone, he can find out who's arrived at the house, whether the boat's at the dock, and even whether there are enough eggs in the refrigerator. He's a guy who loves to play with gadgets and to be on the cutting edge of t...

    By Oct. 2, 2014
  • Apple Watch, Wearable Tech, and the Social Media Future

    Apple recently introduced Apple Watch to the world during their live September 2014 Special Event, but it won't hit stores until early 2015. This gives you plenty of time to check out the keynote, see what all the hype is about, recover from any potential "the future is now" moments you encounter...

    By Oct. 1, 2014
  • The Best Tools to Distribute Your Content Online

    Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losing out on a lot of traffic. Here are 5 of my favourite tools that will help you distribute your content on...

    By Oct. 1, 2014
  • Anticipating the Future of Search: Towards Socially Designed Digital Properties

    Search Engines have experienced some tremendous changes in the last 15 years. From what used to be gigantic directories, where users had to enter very complex queries to access the most relevant documents, we're now in an era in which search engines are more suggestion engines. Based on where we ...

    By Oct. 1, 2014
  • 5 Compelling Social Apps

    There are a number of applications I use every day, as well as several I have played with, that I thought I would share with you today. I have paid for some of these apps, and others compel me but I don't really have a use for them yet; that said, I keep on returning to them. CircloscopeAfter co...

    By Sept. 30, 2014
  • The Digitization of Everything: Wearables Rising

    Since the early days of computing, ever shrinking computers have been on a collision course towards human integration. The distinction between what is physical and digital continues to dissolve.Early stage prototypes are already allowing neurological signals to manipulate the physical world direc...

    By Sept. 30, 2014
  • The High Cost of Security Breaches: It's More Than You Think

    What's the Real Impact of a Data Breach on Your Business?I discovered last week that I was one of the 56 million or more privileged to be included in the Home Depot security breach. My Visa card was compromised, and the crooks had already tried to charge more that $1000 in purchases at Walmart.Th...

    By Sept. 29, 2014
  • Data and Creativity: Humans After All

    During The Social Shake-Up in Atlanta, I had a chance to moderate a brilliant panel starring Adam Naide, the social media lead for Cox Communications; Tracy Bell, Enterprise Media Monitoring Executive, SVP at Bank of America; and David Schweidel, Associate Professor of Marketing at Goizueta Busin...

    By Sept. 29, 2014