Digital Strategy
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Retrieved from Solen Feyissa/Flickr on June 05, 2021
TikTok CEO to Appear Before US Congress, as Pressure Mounts on the Chinese-Owned App
It will be the first Congressional appearance for TikTok chief Shou Zi Chew.
By Andrew Hutchinson • Jan. 30, 2023 -
Retrieved from Pinterest on January 31, 2023
Pinterest Announces New Video Partnership with Publisher Condé Nast
The partnership will see Condé Nast publish hundreds of exclusive videos to the app.
By Andrew Hutchinson • Jan. 30, 2023 -
Retrieved from Giraffe Social Media on January 30, 2023
Key Notes on Building Your Brand via Your Social Profile Visuals [Infographic]
Looking to give your social profiles a visual refresh?
By Andrew Hutchinson • Jan. 29, 2023 -
Retrieved from Orbit Media on January 30, 2023
SEO v Social Media: The 9 Big Differences & What Works Where [Infographic]
Search and social media serve very different purposes - here's a look at how consumers approach each.
By Mark Walker-Ford • Jan. 29, 2023 -
Retrieved from Twitter on January 28, 2023
Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning
Twitter's also shared an update on its total active user count.
By Andrew Hutchinson • Jan. 27, 2023 -
filadendron via Getty Images
Planning for 2023: What Social Media Marketers Need to Win in 2023
All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy.
By Emma Wiltshire • Jan. 27, 2023 -
Retrieved from Facebook on April 23, 2021
Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models
Facebook remains a key connector, and its improving AI is helping to keep users engaged.
By Andrew Hutchinson • Jan. 27, 2023 -
Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement
Are your tweets getting a lot less engagement of late?
By Andrew Hutchinson • Jan. 26, 2023 -
Retrieved from Instagram on January 27, 2023
Instagram Adds Lead Forms as CTA Button Option on Business Profiles
It could be a good way to glean more insight from your IG audience.
By Andrew Hutchinson • Jan. 26, 2023 -
chaofann via Getty Images
Should You be Using AI Creation Tools in Your Process?
AI creation tools are evolving fast - but should you be incorporating them into your process?
By Andrew Hutchinson • Jan. 26, 2023 -
Retrieved from Meta on January 26, 2023
Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise
You can even get a trophy to showcase your Facebook and Instagram marketing expertise, and win more business as a result.
By Andrew Hutchinson • Jan. 25, 2023 -
Retrieved from Double Verify on January 26, 2023
Twitter Provides More Assurance on Ad Placement via Third Party Verification
The new partnerships will provide oversight of how Twitter ads are placed alongside tweet content.
By Andrew Hutchinson • Jan. 25, 2023 -
Retrieved from Pinterest on January 26, 2023
Pinterest Provides New Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle
Targeting consumers at each stage of the purchase process can drive better results.
By Andrew Hutchinson • Jan. 25, 2023 -
Retrieved from Pinterest on May 28, 2021
Planning for 2023: Pinterest Posting Tips
Looking to add Pinterest into your digital marketing mix in 2023?
By Andrew Hutchinson • Jan. 25, 2023 -
Retrieved from Twitter on April 27, 2021
Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App
The option is similar to Twitter's existing Keyword Targeting, but specific to search queries and results.
By Andrew Hutchinson • Jan. 24, 2023 -
Retrieved from Meta on January 25, 2023
Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations
The site provides a full overview of Meta's brand rights management system.
By Andrew Hutchinson • Jan. 24, 2023 -
Retrieved from Snapchat on April 23, 2021
Planning for 2023: Snapchat Posting Tips
Looking to make Snapchat a bigger focus for your business in 2023? Here are some key tips.
By Andrew Hutchinson • Jan. 24, 2023 -
Retrieved from LinkedIn on April 30, 2020
Planning for 2023: LinkedIn Posting Tips
Update your LinkedIn marketing approach with these tips.
By Andrew Hutchinson • Jan. 23, 2023 -
Retrieved from Meta on January 24, 2023
Meta Moves to Next Stage of Full Messaging Encryption, With Expanded E2E on Messenger
The next advance in Meta's full messaging encryption plan.
By Andrew Hutchinson • Jan. 23, 2023 -
Retrieved from YouTube on January 21, 2023
YouTube Will Provide More Context on Policy Violations with Two Coming Updates
The updates will make it easier for users to understand policy violations, and how to address them.
By Andrew Hutchinson • Jan. 20, 2023 -
Retrieved from TikTok on January 21, 2023
TikTok’s 2023 Marketing Calendar [Infographic]
A handy guide to the big events of the year, from TikTok.
By Andrew Hutchinson • Jan. 20, 2023 -
Retrieved from Deposit Photos on January 19, 2023
7 Visual Trends Set to Dominate in 2023 [Infographic]
Looking to update your visual approach in 2023?
By Andrew Hutchinson • Jan. 18, 2023 -
Retrieved from LinkedIn on January 19, 2023
LinkedIn Shares New Data on Engagement and Ad Performance [Infographic]
Some key stats on LinkedIn engagement and performance.
By Andrew Hutchinson • Jan. 18, 2023 -
Retrieved from Spiralytics on January 18, 2023
An Overview of Nostalgia Marketing and its Benefits [Infographic]
Tapping into a sense of nostalgia can be a powerful draw, and a valuable angle in your promotions.
By Andrew Hutchinson • Jan. 17, 2023 -
Retrieved from TikTok on August 04, 2020
Planning for 2023: TikTok Posting Tips
Boost your TikTok marketing performance in 2023 with these tips.
By Andrew Hutchinson • Jan. 17, 2023
