Influencers
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Emma Wiltshire/Social Media Today, data courtesy of Social Media Today
Social Media is Becoming Less ‘Social’ and More ‘Media’
As making connections takes a back seat to being entertained, the fundamentals of social media marketing are evolving.
By Aaron Baar • Nov. 23, 2022 -
unsplash/Josh Rose
Sponsored by GRINMaximizing creator content on social media: Tips from CEOs and influencer marketing thought leaders
Shifts in the digital landscape made one thing clear: Consumers now want to follow people—not companies.
May 9, 2022 -
Retrieved from Influencer Marketing Hub on March 15, 2022
The Evolving Landscape of Social Media Influencers Marketing [Infographic]
Understand how social media influencers are impacting the marketing industry in 2022.
By Emma Wiltshire • March 16, 2022 -
66% of Brands Spent More on Creator Marketing in Past Year
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
By Natalie Koltun • March 16, 2022 -
Unsplash.com/Emma Dau
Sponsored by Inmar IntelligenceStudent-athlete Influencers Work Like Magic for Meta-shoppers
Student-athletes exceed engagement and reach expectations. Compliance is easy with the right tools.
Feb. 22, 2022 -
Retrieved from Instagram on February 11, 2022
Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push
The new promotion will help to showcase Instagram's evolving live-stream shopping tools.
By Andrew Hutchinson • Feb. 10, 2022 -
Permission granted by Snap
Sponsored by SnapchatWhy Snapchatters Are Your Key Audience this Holiday Season
Users are increasingly turning to Snapchat as their holiday gift guide to browse brands, build wishlists and buy the perfect gifts.
Oct. 11, 2021 -
Sponsored by Collective Bias3 Ways to Measure Influencer Success Without Instagram "Likes"
Instagram hiding likes offers the influencer marketing industry a catalyst to evolve measurement and attribution strategies to be more accurate, relevant and transparent.
By Brooke Pianalto, Product Marketing Coordinator at Inmar-Collective Bias • Dec. 12, 2019 -
4 Ways Influencers Can Build Brand Awareness — And Why They Work
Did you know that influencer marketing has emerged as one of the most successful strategies to foster brand awareness?
By Shane Barker • Nov. 27, 2019 -
#SMTLive Recap: Discussing the Risks of Influencer Marketing
With influencer marketing on the rise, we asked our SMT live community for their perspectives and tips on the process in our most recent Twitter chat.
By Phoebe Bain • July 18, 2019 -
6 Dangers of Influencer Marketing
While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy.
By Olivia Iurillo • July 11, 2019 -
Q&AThe Journey of a Social Media Marketer: Q&A With SMT Influencer Bob Carver
In our latest SMT interview series, we talk to Bob Carver of Carver TC about his career and experience in digital marketing.
By Phoebe Bain • July 8, 2019 -
SMT Expert14 Surprising Predictions about Facebook Messenger Marketing You Need to Know Right Away
Here are 14 predictions — some possibly surprising — about Facebook Messenger marketing and chatbots.
By Larry Kim • May 9, 2019 -
SMT Expert
7 Google Search Shortcuts You Need to Know
Seven time-saving Google search shortcuts.
By Larry Kim • May 9, 2019 -
SMT Expert5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy
All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.
By Lilach Bullock • April 5, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Lilach Bullock
In our latest SMT Influencer interview, we talk to Lilach Bullock to get some insights into her career and experiences, and recommendations for social media marketing.
By Phoebe Bain • March 26, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Randy Milanovic
In this installment of our SMT influencer series, we speak to Randy Milanovic of KAYAK Marketing about his experiences and predictions.
By Phoebe Bain • March 8, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Nathan Mendenhall
In the fifth installment of our interviews with SMT Influencers, we speak to Nathan Mendenhall of THAT Agency to get his thoughts on the state of the industry.
By Phoebe Bain • March 6, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Deborah Sweeney
This is the fourth in our series of interviews with our Social Media Today influencers.
By Phoebe Bain • Feb. 21, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Rachel Strella
Rachel Strella, social media expert and CEO of Strella Social Media, shares her journey and best tips of the trade.
By Phoebe Bain • Feb. 20, 2019 -
How to Scout Out the Best Influencers for Your Brand
In order to avoid missteps and choosing someone just based on their number of followers, it's essential to outline goals you want the influencer campaign to accomplish and do your research on influencers.
By Lilian Sue • Feb. 20, 2019 -
The Ultimate Influencer Marketing Survey 2019 [Infographic]
We surveyed 800+ marketing and PR professionals from around the world to learn how they’ll prioritize influencer marketing in 2019.
By Meg Carpenter • Feb. 20, 2019 -
SMT ExpertSocial Media Dos and Don'ts for 2019
A lot can be said about what to do and what not to do on social media; some things are opinion, some are hogwash, and some are just plain common sense. Here are some of my top do's and don’ts for 2019.
By Rachel Strella • Feb. 19, 2019 -
Marketers, Avoid Getting Burned: Lessons to Take Away from the Fyre Festival
Although it failed as a music festival, Fyre Festival certainly provided millions of people with mind-blowing content for media and entertainment. Luckily, there are several key lessons marketers can take away from the most disastrous event in music festival history.
By Alice Oh • Feb. 19, 2019 -
Q&AThe Journey of a Social Media Marketer: Q&A with Dhariana
This is the second in our series of interviews with our Social Media Today influencers. We sat down with Dhariana Lozano to learn about her experience in the industry.
By Phoebe Bain • Feb. 19, 2019
