Influencers
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5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business
Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience?
By Dhariana Lozano • Oct. 31, 2018
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6 Digital Marketing Analytics Questions Answered
If you aren't measuring the success of your marketing efforts, you aren't doing your job right. Here's what you need to know about digital marketing analytics.
By Bob Carver • Oct. 11, 2018
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The Role of the CEO on Social Media
Social media offers leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. In turn, this has the potential to help create organizational transparency and build trust.
By Jeff Rum • Oct. 09, 2018
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SponsoredHow to write persuasive case studies that win more proposals
Let your work speak for itself by writing killer case studies for your proposals.
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Marketing Funnels and Customer Journey Maps: Two Buzz Terms You Need to Know [Infographic]
Marketing funnels and customer journey maps are hot topics - here's an overview to help you understand the two.
By AJ Ghergich • Sept. 23, 2018
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How to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic]
Storytelling can be an effective way to engage your audience - here some tips on the why and how of storytelling in marketing content.
By AJ Ghergich • Sept. 20, 2018
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7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy
Looking for a way to help offset declines in Facebook Page reach? Messenger chatbots may be worth considering.
By Larry Kim • Sept. 18, 2018
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What Do Your Photos Say About Who You Are, and Who You Serve as an Organization?
Think about the diversity of experience represented in the images you use to brand your organization. You may need to go beyond the images that you're used to seeing.
By Jeff Rum • Aug. 28, 2018
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11 LinkedIn Experts Share Their Best Tips for LinkedIn Marketing
What are the best ways to maximize your efforts on LinkedIn? Here are some expert insights into platform performance.
By Larry Kim • Aug. 28, 2018
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The Importance of a Good Social Media Bio (and How to Create One)
Your social media profile bios are important - check out these tips from Dhariana Lozano.
By Dhariana Lozano • Aug. 24, 2018
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6 Ways Pillar Pages Help Your Content Marketing (Besides Boosting SEO)
Brands are implementing pillar pages to boost SEO rank for core services, but we've found that there are many benefits beyond improved SEO to the pillar page approach.
By Bob Carver • Aug. 24, 2018
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5 Tips for Incorporating Video into Your Social Media Strategy
Looking to add video into your social media marketing approach? Here are some tips on how to do it.
By Dhariana Lozano • Aug. 17, 2018
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How Interviews Can be a Highly Valuable Content Option
If you're not already interviewing influencers on your blog, it's time to get into a storytelling frame of mind.
By Deborah Sweeney • Aug. 14, 2018
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How to Drive More Event Engagement Using Social Media
Social media can be a great compliment for event marketing - here are some key tips from contributor Dhariana Lozano.
By Dhariana Lozano • Aug. 09, 2018
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How to Use the Scientific Method to Improve Your Marketing [Infographic]
Ensure you're maximizing your social media marketing performance by conducting measured experiments on your approach.
By AJ Ghergich • Aug. 09, 2018
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10 Benefits of Social Media for All Businesses
While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business.
By Lucy Rendler-Kaplan • July 22, 2018
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A Social Media Analyst's Key Tips and Tools for Effective Social Listening
What does it take to run an effective social listening program? In this post, we ask a social analyst for her tips and recommended tools.
By Jeff Rum • July 17, 2018
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How to Successfully Integrate Lifestyle Content into Your Social Media Strategy
Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience.
By Dhariana Lozano • July 16, 2018
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The Deluge of Data - and What to Do With It [Infographic]
We often hear about “big data” and its many uses, but where does that data actually come from, and how do we collect it and put it to use?
By AJ Ghergich • July 10, 2018
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5 Key Benefits of Social Media Listening
People are trying to communicate with your organization on social media - but if you aren’t listening, you can’t hear them.
By Jeff Rum • July 03, 2018
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7 IGTV Video Ideas You Can Steal for Your Brand or Business
Instagram's new long-form video hub is here, and it opens up a range of new digital marketing opportunities.
By Dhariana Lozano • June 22, 2018
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How to Tap Into Your Brand's Emotional Value to Boost Marketing Performance
Could you be better connecting with your audiences’ emotional motivations? Those deep, sometimes unconscious, desires that drive behavior in all of our interactions?
By Jeff Rum • June 19, 2018
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Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media
Employee advocacy has become a key element of digital marketing - contributor Barry Feldman provides some essential tips in this post.
By Barry Feldman • June 14, 2018
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11 Post GDPR Tips to Help Compliance, Conversion Optimization and Sanity
The GDPR deadline has come and gone but many brands are still trying to figure how to comply. Here are some key tips on doing so without killing your conversion rates.
By Bob Carver • June 10, 2018
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How to Use the Instagram Algorithm to Your Brand's Advantage
Instagram recently provided insight into how its feed algorithm works - here's how to use it to advantage.
By Dhariana Lozano • June 08, 2018