Influencers
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10 Benefits of Social Media for All Businesses
While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business.
By Lucy Rendler-Kaplan • July 22, 2018
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A Social Media Analyst's Key Tips and Tools for Effective Social Listening
What does it take to run an effective social listening program? In this post, we ask a social analyst for her tips and recommended tools.
By Jeff Rum • July 17, 2018
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How to Successfully Integrate Lifestyle Content into Your Social Media Strategy
Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience.
By Dhariana Lozano • July 16, 2018
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The Deluge of Data - and What to Do With It [Infographic]
We often hear about “big data” and its many uses, but where does that data actually come from, and how do we collect it and put it to use?
By AJ Ghergich • July 10, 2018
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5 Key Benefits of Social Media Listening
People are trying to communicate with your organization on social media - but if you aren’t listening, you can’t hear them.
By Jeff Rum • July 03, 2018
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7 IGTV Video Ideas You Can Steal for Your Brand or Business
Instagram's new long-form video hub is here, and it opens up a range of new digital marketing opportunities.
By Dhariana Lozano • June 22, 2018
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How to Tap Into Your Brand's Emotional Value to Boost Marketing Performance
Could you be better connecting with your audiences’ emotional motivations? Those deep, sometimes unconscious, desires that drive behavior in all of our interactions?
By Jeff Rum • June 19, 2018
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Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media
Employee advocacy has become a key element of digital marketing - contributor Barry Feldman provides some essential tips in this post.
By Barry Feldman • June 14, 2018
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11 Post GDPR Tips to Help Compliance, Conversion Optimization and Sanity
The GDPR deadline has come and gone but many brands are still trying to figure how to comply. Here are some key tips on doing so without killing your conversion rates.
By Bob Carver • June 10, 2018
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How to Use the Instagram Algorithm to Your Brand's Advantage
Instagram recently provided insight into how its feed algorithm works - here's how to use it to advantage.
By Dhariana Lozano • June 08, 2018
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4 Signs Inbound Marketing Can Help Your Organization Grow
Inbound marketing can improve SEO, drive traffic to your website, capture leads, and help win customers. But not all organizations are a great fit for inbound.
By Bob Carver • June 07, 2018
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How a Donor is Like a Customer: A Lesson from the For-Profit World
Why does customer experience matter? It’s the process that builds the relationship between a customer and an organization.
By Jeff Rum • June 05, 2018
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How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach
To get the best SEO boost, and generate the most leads form your pillar page, you need a strong promotion plan.
By Bob Carver • June 03, 2018
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4 Tips to Make Long-Form Content Better [Infographic]
Creating effective pillar pages requires in-depth, absorbing content. Here are some tips on how to improve your long-form material.
By Bob Carver • May 31, 2018
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6 Steps to Create a Persona that Drives Your Marketing [Infographic]
Personas help to focus your marketing efforts by taking into account the make-up and need of your audience. Here are some tips on how to create better personas.
By AJ Ghergich • May 25, 2018
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Banner Blindness: Eye-Opening Observations, Recommendations & Remedies
As digital advertising evolves, marketers need to look beyond traditional methods, and consider more effective ways to capture audience attention.
By Barry Feldman • May 25, 2018
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5 Tips for Revising Content to Work with a Pillar Page [Infographic]
Creating a pillar page is a great way to boost SEO, and the fastest way to create a pillar page is to use content you already have.
By Bob Carver • May 18, 2018
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How to Map Pillar Page Topics to Keywords for the Best SEO Boost
To maximize SEO performance with your pillar pages, you need to carefully map keywords to your pillar page topics and subtopics - here's how.
By Bob Carver • May 16, 2018
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How to Create a Pillar Page from Content You Already Have
Pillar pages can be a great way to boost SEO, but it can be a heavy lift to create a pillar page since it's generally enough content to fill an eBook. In this post, I'll show you two ways you can create pillar pages from content that you already have.
By Bob Carver • May 11, 2018
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9 Tools to Make Awesome Pillar Pages [Infographic]
Pillar pages are a great way to boost SEO for the core services you offer, but there are a lot of steps to building great pillar pages. In this infographic, we show you 9 tools that help you make awesome pillar pages and tell you how to use them.
By Bob Carver • May 09, 2018
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Do You Know Your Brand Story?
Storytelling is a key way to connect with your audience in a more meaningful, resonant manner. Take notes from these storytelling brands.
By Jeff Rum • May 08, 2018
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5 Tips for Generating Leads with Pillar Pages
Pillar pages are a great way to boost SEO, but they can also be a great way to generate leads.
By Bob Carver • May 03, 2018
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4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)
Pillar pages are great for SEO. In this article, we share 4 tips for selecting pillar page topics and give you the fundamentals to help ensure your topics align with business goals.
By Bob Carver • April 26, 2018
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Abandoned Cart Emails Your Best Tips, Tricks, and Examples [Infographic]
For an ecommerce merchant, abandoned carts are a constant battle. Research shows that shoppers abandon their carts more often than they complete their transactions, but with re-targeting all hope is not lost.
By AJ Ghergich • April 25, 2018
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What Every Content Marketer Should Know About Artificial Intelligence
The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now.
By Chad Pollitt • April 24, 2018