Influencers
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5 Tips for Revising Content to Work with a Pillar Page [Infographic]
Creating a pillar page is a great way to boost SEO, and the fastest way to create a pillar page is to use content you already have.
By Bob Carver • May 18, 2018
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How to Map Pillar Page Topics to Keywords for the Best SEO Boost
To maximize SEO performance with your pillar pages, you need to carefully map keywords to your pillar page topics and subtopics - here's how.
By Bob Carver • May 16, 2018
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How to Create a Pillar Page from Content You Already Have
Pillar pages can be a great way to boost SEO, but it can be a heavy lift to create a pillar page since it's generally enough content to fill an eBook. In this post, I'll show you two ways you can create pillar pages from content that you already have.
By Bob Carver • May 11, 2018
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9 Tools to Make Awesome Pillar Pages [Infographic]
Pillar pages are a great way to boost SEO for the core services you offer, but there are a lot of steps to building great pillar pages. In this infographic, we show you 9 tools that help you make awesome pillar pages and tell you how to use them.
By Bob Carver • May 09, 2018
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Do You Know Your Brand Story?
Storytelling is a key way to connect with your audience in a more meaningful, resonant manner. Take notes from these storytelling brands.
By Jeff Rum • May 08, 2018
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5 Tips for Generating Leads with Pillar Pages
Pillar pages are a great way to boost SEO, but they can also be a great way to generate leads.
By Bob Carver • May 03, 2018
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4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)
Pillar pages are great for SEO. In this article, we share 4 tips for selecting pillar page topics and give you the fundamentals to help ensure your topics align with business goals.
By Bob Carver • April 26, 2018
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Abandoned Cart Emails Your Best Tips, Tricks, and Examples [Infographic]
For an ecommerce merchant, abandoned carts are a constant battle. Research shows that shoppers abandon their carts more often than they complete their transactions, but with re-targeting all hope is not lost.
By AJ Ghergich • April 25, 2018
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What Every Content Marketer Should Know About Artificial Intelligence
The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now.
By Chad Pollitt • April 24, 2018
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7 Proven Tactics to Help Feed Your Sales Funnel
Looking to get more of your audience into your sales funnel? Check out these tips from contributor Barry Feldman.
By Barry Feldman • April 19, 2018
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4 Marketing Strategies to Make Consumers Love Your Brand
Brand relationships are much like regular relationships with humans - and they need to be built and maintained in similar fashion.
By Lucy Rendler-Kaplan • April 17, 2018
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6 Lies Content Marketers Tend to Tell
Content marketing is a booming business - but do the people who practice it stretch the truth when striving to win and retain clients?
By Barry Feldman • April 04, 2018
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4 Brands That Have Nailed a Silly, Engaging Approach to Social
What do vegetables, pens, a dictionary, and toilet paper all have in common? They're ordinary household items with extraordinary presences in the social media landscape.
By Deborah Sweeney • April 04, 2018
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Everything You Need to Know About Influencer Marketing and Artificial Intelligence
There's a stark difference between AI-driven influencer marketing solutions and the ones that aren't. Here's why you want the ones with AI.
By Chad Pollitt • March 27, 2018
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Native Advertising Technology Companies Must Cater to Content Marketers - An Interview with Influencer Chad Pollitt
Content shock. Social algorithms. Banner blindness. What’s a content marketer to do? Many marketing pros are discovering the low-risk, high-return formula for scaling to reach a large audience is native advertising.
By Barry Feldman • March 15, 2018
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6 Rules of Writing Seriously Compelling Long Form Blog Content
Want to get into blogging seriously long-form content? Follow these six golden rules.
By Deborah Sweeney • March 13, 2018
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Is YouTube Being Threatened By OTT Services?
The OTT revolution is rapidly changing how businesses monetize their video, with new services driving brands away from YouTube to new embrace alternatives that offer greater control and profitability.
By Barry Feldman • March 08, 2018
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11 of the Best Social Media Management and Reporting Tools to Consider
Here's a listing of some of the best social media management tools to consider, as compiled by contributor Chad Pollitt.
By Chad Pollitt • March 06, 2018
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4 Ways Content Reviewers Can Improve Content Quality [Infographic]
A content review is more than a spelling or grammar check - it's an opportunity for subject matter experts to make content better so that it rises above the noise.
By Bob Carver • March 05, 2018
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How Your Business Can Embrace a Real-Time Social Media Marketing Approach (and Why it Should)
Now more than ever before, your business should be embracing a 'war room' mentality to your social media approach.
By Deborah Sweeney • Feb. 16, 2018
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Writing Your First Content Strategy
This framework will help guide your efforts online. The more details you can map out at the beginning, the better you will be able to tell your brand story and connect with your target audience.
By Lucy Rendler-Kaplan • Feb. 05, 2018
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The Facebook Update and its Impact on Nonprofits
So what exactly does Facebook’s new algorithm update mean for purpose-driven organizations?
By Jeff Rum • Jan. 25, 2018
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Win Subscribers, Fans and Advocates with Interactive Content Tools
Interactive content can move users from likers to lovers of your brand. Contributor Barry Feldman presents a variety of ways to woo customers with interactive content.
By Barry Feldman • Jan. 20, 2018
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Keeping the 'Social' in Social Media and Refining Your Approach in 2018
A key element of social media marketing success is understanding the basics of why people follow you, and how to use that to advantage.
By Lucy Rendler-Kaplan • Jan. 18, 2018
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SaaS Websites: Content, Copy and Design Ideas for the Homepage
Looking for better ways to market your SaaS products and services? Barry Feldman outlines some tips in this post.
By Barry Feldman • Jan. 17, 2018