Influencers
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Q&AThe Journey of a Social Media Marketer: Q&A with SMT Influencer Randy Milanovic
In this installment of our SMT influencer series, we speak to Randy Milanovic of KAYAK Marketing about his experiences and predictions.
By Phoebe Bain • March 08, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Nathan Mendenhall
In the fifth installment of our interviews with SMT Influencers, we speak to Nathan Mendenhall of THAT Agency to get his thoughts on the state of the industry.
By Phoebe Bain • March 06, 2019 -
Q&AThe Journey of a Social Media Marketer: Q&A with SMT Influencer Deborah Sweeney
This is the fourth in our series of interviews with our Social Media Today influencers.
By Phoebe Bain • Feb. 21, 2019 -
Q&AThe Journey of a Social Media Marketer: Q&A with SMT Influencer Rachel Strella
Rachel Strella, social media expert and CEO of Strella Social Media, shares her journey and best tips of the trade.
By Phoebe Bain • Feb. 20, 2019 -
How to Scout Out the Best Influencers for Your Brand
In order to avoid missteps and choosing someone just based on their number of followers, it's essential to outline goals you want the influencer campaign to accomplish and do your research on influencers.
By Lilian Sue • Feb. 20, 2019 -
The Ultimate Influencer Marketing Survey 2019 [Infographic]
We surveyed 800+ marketing and PR professionals from around the world to learn how they’ll prioritize influencer marketing in 2019.
By Meg Carpenter • Feb. 20, 2019 -
Social Media Dos and Don'ts for 2019
A lot can be said about what to do and what not to do on social media; some things are opinion, some are hogwash, and some are just plain common sense. Here are some of my top do's and don’ts for 2019.
By Rachel Strella • Feb. 19, 2019 -
Marketers, Avoid Getting Burned: Lessons to Take Away from the Fyre Festival
Although it failed as a music festival, Fyre Festival certainly provided millions of people with mind-blowing content for media and entertainment. Luckily, there are several key lessons marketers can take away from the most disastrous event in music festival history.
By Alice Oh • Feb. 19, 2019 -
Q&AThe Journey of a Social Media Marketer: Q&A with Dhariana
This is the second in our series of interviews with our Social Media Today influencers. We sat down with Dhariana Lozano to learn about her experience in the industry.
By Phoebe Bain • Feb. 19, 2019 -
11 Reasons Your Website Speed Is Killing Your Social Media Marketing
Gain an understanding of how page load speed affects social media conversion. Learn 11 reasons your website speed is killing your social media marketing.
By Nathan Mendenhall • Feb. 19, 2019 -
Q&A
The Journey of a Social Media Marketer: Q&A with SMT Influencer Lucy Rendler-Kaplan
Social Media Today influencer, Lucy Rendler-Kaplan shares her journey, best social media tips and advice with us.
By Phoebe Bain • Feb. 18, 2019 -
What Businesses Need to Know About Twitter's New Desktop Layout
Twitter has started a slow roll-out of its new desktop layout - here's what it looks like, and what the changes mean for business users.
By Deborah Sweeney • Feb. 06, 2019 -
7 Important Influencer Marketing Stats You Need to Know
Thinking about leveraging social media influencers to market your brand in 2019? Here are seven important influencer marketing stats you need to know.
By Nathan Mendenhall • Feb. 03, 2019 -
4 Social Media Marketing Bad Habits (and How to Break Them)
Are you guilty of these social media marketing bad habits? Here's how you can break some common missteps in order to achieve success.
By Nathan Mendenhall • Jan. 30, 2019 -
3 Potential Benefits of Facebook's Coming Messaging App Merger
According to reports, Facebook is planning to integrate the messaging functions of WhatsApp, Instagram and Facebook Messenger. Here's why that's a big deal.
By Larry Kim • Jan. 29, 2019 -
4 Ways to Use Social Analytics to Maximize Your Efforts
If you're a social media marketer, you need to be utilizing the various data and analytics tools available to you. Here are some tips.
By Dhariana Lozano • Jan. 25, 2019 -
5 Challenges to Creating Pillar Pages (and Tips to Help you Overcome Them)
A pillar page can help boost your SEO performance - but it needs to be done right. Here are some key tips.
By Bob Carver • Jan. 15, 2019 -
5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business
Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience?
By Dhariana Lozano • Oct. 31, 2018 -
6 Digital Marketing Analytics Questions Answered
If you aren't measuring the success of your marketing efforts, you aren't doing your job right. Here's what you need to know about digital marketing analytics.
By Bob Carver • Oct. 11, 2018 -
The Role of the CEO on Social Media
Social media offers leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. In turn, this has the potential to help create organizational transparency and build trust.
By Jeff Rum • Oct. 09, 2018 -
SponsoredHow to write persuasive case studies that win more proposals
Let your work speak for itself by writing killer case studies for your proposals.
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Marketing Funnels and Customer Journey Maps: Two Buzz Terms You Need to Know [Infographic]
Marketing funnels and customer journey maps are hot topics - here's an overview to help you understand the two.
By AJ Ghergich • Sept. 23, 2018 -
How to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic]
Storytelling can be an effective way to engage your audience - here some tips on the why and how of storytelling in marketing content.
By AJ Ghergich • Sept. 20, 2018 -
7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy
Looking for a way to help offset declines in Facebook Page reach? Messenger chatbots may be worth considering.
By Larry Kim • Sept. 18, 2018 -
What Do Your Photos Say About Who You Are, and Who You Serve as an Organization?
Think about the diversity of experience represented in the images you use to brand your organization. You may need to go beyond the images that you're used to seeing.
By Jeff Rum • Aug. 28, 2018
