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LinkedIn’s Testing a Premium Company Pages Business Subscription Option
The new option would provide your page with a range of additional tools.
By Andrew Hutchinson • April 17, 2024 -
LinkedIn Adds Shortcut To Find Collaborative Articles You Can Contribute To
LinkedIn says that readership of Collaborative Articles has increased by 270%.
By Andrew Hutchinson • April 10, 2024 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
LinkedIn Highlights the Potential of Video Ads for B2B Brands [Infographic]
LinkedIn’s looking to make video a bigger focus.
By Andrew Hutchinson • April 9, 2024 -
LinkedIn Announces Verification for Recruiters To Help Address Scam Pitches
An expanded verification option on LinkedIn.
By Andrew Hutchinson • April 9, 2024 -
New Study Looks at Most Effective LinkedIn Post Types in 2024
Some data-backed pointers for your LinkedIn marketing approach.
By Andrew Hutchinson • April 4, 2024 -
LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers
Brands will be able to target decision-makers across NBCUniversal’s streaming content on CTV.
By Andrew Hutchinson • April 4, 2024 -
LinkedIn Tests Dedicated Video Feed
Video is set to get more focus in the professional social app.
By Andrew Hutchinson • March 27, 2024 -
LinkedIn’s Rolling out Company Page Messaging to All Brands
LinkedIn’s making messaging available to all brands in the app.
By Andrew Hutchinson • March 26, 2024 -
LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking
A new option for tracking LinkedIn campaign performance.
By Andrew Hutchinson • March 25, 2024 -
LinkedIn Experiments With Puzzle Games In-Stream
Games on LinkedIn? Why?
By Andrew Hutchinson • March 17, 2024 -
LinkedIn Outlines Next Steps for Its Collaborative Articles Option
LinkedIn's Collaborative Articles have been a big winner for the app.
By Andrew Hutchinson • March 14, 2024 -
LinkedIn Will Now Enable Brands to Sponsor Any Organic Post in the App
Thought Leader ads have thus far only been available for employee posts.
By Andrew Hutchinson • March 13, 2024 -
LinkedIn Content Ideas for Social Media Managers [Infographic]
Some inspiration for your LinkedIn content approach.
By Andrew Hutchinson • March 6, 2024 -
LinkedIn Adds New Context Within Its Who Viewed Your Profile Display
Could this make the 'Who Viewed Your Profile' display actually valuable?
By Andrew Hutchinson • March 6, 2024 -
How LinkedIn Assesses the Value of Its Generative AI Features
LinkedIn has added a heap of generative AI elements in recent months.
By Andrew Hutchinson • March 6, 2024 -
LinkedIn Launches New Tools to Assist in Internal Career Progression
Some new tools to assist in employee career changes.
By Andrew Hutchinson • March 6, 2024 -
LinkedIn Outlines Renewed Focus on Industry-Specific Content and Knowledge Sharing
LinkedIn's looking to partner with niche publishers to build its shared knowledge base.
By Andrew Hutchinson • March 5, 2024 -
Social Platform Image Size Requirements 2024 [Infographic]
Ensure your visuals look their best with this reference listing.
By Andrew Hutchinson • March 4, 2024 -
LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates
Some valuable pointers for your LinkedIn strategy.
By Andrew Hutchinson • Feb. 27, 2024 -
LinkedIn Adds More AI-Powered Options to Its Recruiter Platform
New AI tools for recruiters which will help to streamline your hiring process.
By Andrew Hutchinson • Feb. 27, 2024 -
LinkedIn Launches Ad Campaign for Premium Subscription Offering
The campaign aims to highlight the additional benefits available to paying LinkedIn users.
By Andrew Hutchinson • Feb. 26, 2024 -
More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing?
More AI, in more places, does not make for more "social" experiences.
By Andrew Hutchinson • Feb. 23, 2024 -
LinkedIn Publishes Guide To Evolving Data Privacy Approaches in Marketing
Some handy tips on how to prepare for the next stage of digital campaign tracking.
By Andrew Hutchinson • Feb. 22, 2024 -
LinkedIn Highlights Opportunities for B2C Marketers
LinkedIn member data shows that LinkedIn users have higher incomes and are keen to spend on luxury goods.
By Andrew Hutchinson • Feb. 21, 2024 -
LinkedIn Shares New Guidance To Improve Your Sales Approach
LinkedIn's latest guide includes a heap of practical tips to support sales.
By Andrew Hutchinson • Feb. 21, 2024