SMTLive
SMTLive is a twice-monthly live Twitter chat. The event brings together social-focused marketing professionals to discuss, share and learn about what's new in social media and digital marketing.
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Turning Your Employees Into Social Media Advocates
Why should you use employee advocacy? How do you incentivize advocates and what challenges may arise? Here are a few highlights shared during our most recent #SMTLive Twitter chat.
By Emma Wiltshire • Nov. 14, 2018
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The Real Benefits of User Generated Content
User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It's a win-win scenario and a marketing tactic that great brands can incredibly benefit from.
By Emma Wiltshire • Nov. 09, 2018
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4 Ways Social Media Videos Can Benefit Your Business
We compiled this list during an #SMTLive Twitter chat. Here are four marketing goals you can reach through the use of social media video content.
By Emma Wiltshire • Nov. 07, 2018
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Telling Your Story with Instagram Stories
What are the benefits of Instagram Stories? How do you create stand-out Stories? How do you reach a large audience? Our friends on #SMTLive try and answer these questions.
By Emma Wiltshire • Sept. 11, 2018
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The Future of Social Media [#SMTLive Recap]
In our last #SMTlive Twitter chat we looked to the past and the future of social media, sharing ideas about where we see the industry going over the next few years.
By Emma Wiltshire • Aug. 03, 2018
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The Creative Process of Launching a Marketing Campaign
The most successful marketing campaigns aren't created in one day; there is a method behind this form of creative genius.
By Emma Wiltshire • July 10, 2018
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A Social Media Manager's Tool Box [#SMTLive Recap]
What tools do social media managers need to get the job done? During our last #SMTLive Twitter chat, social media professionals from all over joined us to share what works for them.
By Emma Wiltshire • June 14, 2018
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The Role of AI in Marketing (#SMTlive Recap)
One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. We held a Twitter chat to discuss the positives and negatives of AI being used in marketing.
By Jeremy Simmons • May 16, 2018
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Keeping Up with the Algorithms (#SMTLive Recap)
For this #SMTLive Twitter chat, we covered content marketing challenges surrounding the constantly evolving social media algorithms. Here is a brief recap of what was discussed.
By Emma Wiltshire • March 28, 2018
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Talking About Women in Social Media [#SMTLive Recap]
In celebration of Women's History month, yesterday we held an #SMTLive Twitter chat dedicated to all the amazing women working in social media. Here are the highlights from the chat.
By Emma Wiltshire • March 14, 2018
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Managing Your Brand's Facebook Page in 2018 [#SMTLive Recap]
During our last Twitter chat, we discussed smart ways to manage your Facebook page in 2018. This recap of the chat dives into some of the basics.
By Emma Wiltshire • Feb. 04, 2018
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What #SMTLive Chat Members Have to Say About Facebook's News Feed Update
Here is a brief recap of our last #SMTLive Twitter chat. Are you planning to change your Facebook strategy given the latest News Feed update?
By Emma Wiltshire • Jan. 30, 2018
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Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]
For our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018.
By Emma Wiltshire • Dec. 22, 2017
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Building Social Media Brand Personas
Here is a brief recap of our last Twitter chat on building social media brand personas.
By Emma Wiltshire • Dec. 11, 2017
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Understanding SEO Basics for Business Growth [#SMTLive Recap]
During our most recent #SMTLive Twitter chat, we discussed a few of the most important SEO rules and tactics that all digital marketers should know.
By Emma Wiltshire • Nov. 27, 2017
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How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]
What to do about declining Facebook reach? Our latest #SMTLive Twitter chat explored the various opinions and approaches.
By Emma Wiltshire • Sept. 22, 2017
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Back to School: Social Media 101 [#SMTLive Recap]
Here is the recap from our latest #SMTLive Twitter chat. Our group came together to practice our social media marketing skills and these were the highlights.
By Emma Wiltshire • Sept. 01, 2017
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Building and Managing Your Online Community [#SMTLive Recap]
A brief recap of the Aug 15th #SMTLive Twitter chat on community management.
By Emma Wiltshire • Aug. 17, 2017
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Influencer Marketing for Small Businesses [#SMTLive Recap]
Here is a brief recap from our last Twitter chat about influencer marketing for small businesses.
By Emma Wiltshire • July 28, 2017
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Advertising on Facebook [#SMTLive Recap]
For this week's Twitter chat, we decided to dive deep into Facebook advertising. Here are some of the highlights.
By Emma Wiltshire • July 13, 2017
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Brand Yo' Self [#SMTLive Recap]
In case you weren't able to attend yesterday's Twitter chat, here's a brief recap of our #SMTLive chat on personal branding.
By Emma Wiltshire • June 21, 2017
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Story Time - Snapchat, Instagram and Facebook Stories (#SMTLive Recap)
Here is a recap of our May 9th #SMTLive Twitter chat comparing the best and worst of social media Stories for brands. Which platform thrives? And who will survive?
By Emma Wiltshire • May 11, 2017
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How Does Geotargeting Fit Into Your Customer Outreach Strategy? [#SMTLive Recap]
In case you missed it, here's our April 25th Find My Fans: How does geotargeting fit into your customer outreach strategy? #SMTLive Twitter chat recap. Special thanks to our guest host, Peter Adams from our sister publication, Mobile Marketer.
By Emma Wiltshire • April 26, 2017
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Last 5 Years of Social Media Marketing #SMTLive Recap
In case you missed it, here's a recap from our April 11th live Twitter chat looking back on the past five years of social media marketing; the good, the bad, and the ugly.
By Emma Wiltshire • April 12, 2017
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Women in Social Media #SMTLive Recap
In celebration of Women's History Month, here's a recap from our March 28th live twitter chat for and about Women in Social Media, with guest host (and SMT Influencer) Lucy Rendler-Kaplan.
By Emma Wiltshire • March 29, 2017