SMTLive

SMTLive is a twice-monthly live Twitter chat. The event brings together social-focused marketing professionals to discuss, share and learn about what's new in social media and digital marketing.

How to Successfully Generate and Amplify Earned Media for Your Brand

Never underestimate the power of earned media.
By Emma Wiltshire , Jette-Mari Anni • July 02, 2021
Building Brand Trust on Social Media [#SMTLive Recap]

Building trust is a key element in effective branding - but how can you establish trust via digital interactions?
By Jette-Mari Anni • March 06, 2021
Social Media Marketing Post-COVID: Marketers Predict the Future

What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts.
By Emma Wiltshire • July 16, 2020
How Brands Can Benefit from Social Media Groups (#SMTLive Recap)

During one of our most recent Twitter chats, we spoke with marketers about the benefits of and best strategies for managing social media groups. Here's what our friends on #SMTLive had to say.
By Emma Wiltshire • June 03, 2020
The Art of Hosting Events on Social (#SMTLive Recap)

To learn more about challenges and best practices for hosting a live event on social media, we turned to our friends on #SMTLive for answers.
By Emma Wiltshire • May 22, 2020
#SMTLive Recap: TikTok Marketing Opportunities & Creative Strategies

Our #SMTLive community recently discussed marketing opportunities and creative strategies for advertising your brand on TikTok. These are a few of the best takeaways from the Twitter chat.
By Emma Wiltshire • May 18, 2020
Social Media Team Structures, Management Processes, and Popular Tools in 2020

This week on #SMTLive, we looked at social media management and collaboration processes. We learned how social media professionals are structuring their teams, using tools to collaborate virtually, and how we expect the pandemic to affect our jobs in the future.
By Emma Wiltshire • April 30, 2020
#SMTLive Recap: All About Live Streaming

In our most recent lockdown #SMTLive Twitter chat, we discussed all things streaming, which has taken on much more relevance of late.
By Phoebe Bain • April 24, 2020
#SMTLive Recaps Show & Tell: Brands That Inspire Us on Social

In our most recent #SMTLive Twitter chat, we shared some of the best social media marketing approaches amid the COVID-19 pandemic.
By Phoebe Bain • April 17, 2020
#SMTLive Recap: Adjusting Your Social Media Budget to Support Recent Changes to Business Needs

In our most recent #SMTLive Twitter chat, we looked at how marketers are shifting their budgets as a result of COVID-19.
By Phoebe Bain • April 11, 2020
#SMTLive Recaps Mindful Marketing: Adjusting Your Tone During A Crisis

Happy quarantine day infinity everyone. We know a lot of social media marketers are riding the metaphorical struggle bus from the comfort of their couches as to how to handle the pandemic on social. Going along with scheduled content as normal doesn't seem like an option for a lot of us right...
By Phoebe Bain • April 03, 2020
#SMTLive Recaps: Managing Social Media When You're Not (Physically) In the Office

In our most recent #SMTLive Twitter chat, we hosted a lively discussion around the topic of the moment: Maintaining productivity when working from home.
By Phoebe Bain • March 27, 2020
#SMTLive Recap: Building Your Brand Through Thought Leadership

In our most recent #SMTLive Twitter chat, we explored the virtues of thought leadership, and how it can benefit your business.
By Phoebe Bain • March 17, 2020
#SMTLive Recap: Step Up Your LinkedIn Marketing Game

LinkedIn marketing was the focus of our most recent #SMTLive Twitter chat. Here's a recap of the discussion.
By Phoebe Bain • March 03, 2020
#SMTLive Recap: Paid Social and Audience Targeting

We asked, you answered: Social Media Today readers wanted to learn more about paid social and audience targeting more than any other topic for 2020. So we planned this #SMTLive Twitter chat accordingly.
By Phoebe Bain • Feb. 21, 2020
#SMTLive Recap: Social Media Auditing 101

What's your analytics process, and how do you optimize your social media marketing approach? We asked our #SMTLive participants for their tips.
By Phoebe Bain • Feb. 18, 2020
Trends and Strategies Shaping Social Media Marketing in 2020

See what methods digital marketers are using to shape their social media marketing plans and reach their goals this year.
By Emma Wiltshire • Jan. 28, 2020
#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

Looking back on all the major social media updates and trends we covered on #SMTLive in 2019, here are a few of our most popular #SMTLive Twitter chats from the year.
#SMTLive Recap: Managing Your Brand's Social Media Over the Holidays

Here is a highlight reel from our last #SMTLive Twitter chat. See how other social media marketers are preparing for the holiday season.
By Phoebe Bain • Nov. 27, 2019
#SMTLive Recap: The State of Social Media Lead Gen 2019

Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report." Here are the highlights from that conversation.
By Emma Wiltshire • Nov. 20, 2019
#SMTLive Recap: Instagram's Recent Updates

In our most recent #SMTLive Twitter chat, we discussed the evolution of Instagram, and what it means for marketers.
By Phoebe Bain • Oct. 29, 2019
#SMTLive Recap: Building a Social Media Style Guide

Ready to create (or revamp) your social media style guide? This article will teach you why a social media style guide is crucial, as well as provide everything you need to include in your official document.
By Emma Wiltshire • Oct. 17, 2019
#SMTLive Recap: Facebook's Recent Updates

Facebook is always releasing new updates and tools - here's what our #SMTLive community thinks of the latest round of Facebook and Instagram updates.
By Phoebe Bain • Oct. 01, 2019
#SMTLive Recap: How Social Media and SEO Work Together

What's the relationship between social media marketing and SEO? We sought answers in our most recent #SMTLive Twitter chat.
By Phoebe Bain • Sept. 04, 2019
#SMTLive Recap: Can Small Business Social Media Difficulties Help Future Goal-Setting?

In our most recent #SMTLive Twitter chat, we talked small business social, and the biggest strategic challenges for SMBs.
By Phoebe Bain • Aug. 08, 2019