Snapchat Adds Generative AI Profile Backgrounds for Snapchat+ Subscribers

Snapchat continues to integrate generative AI into the app.

By Andrew Hutchinson • April 3, 2023

Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

The tips relate to Snapchat’s ‘Snap Stars’ influencer program.

By Andrew Hutchinson • March 24, 2023

Snap Launches AR Enterprise Services Platform to Power Third-Party AR Experiences

The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.

By Andrew Hutchinson • March 23, 2023

Snap Provides New Insight Into its Content Moderation Rules, Additional Controls for Parents

Snapchat's content guidelines provide valuable perspective on what it will and won't distribute in the app.

By Andrew Hutchinson • March 15, 2023

Snapchat Uses AR to Highlight Key Female Figures in French History for International Women’s Day

The new AR activations present digital statues of key female figures alongside their male counterparts.

By Andrew Hutchinson • March 8, 2023

Snapchat Will Now Enable Users to Restore Snap Streaks

The first restore is free, but then it'll cost.

By Andrew Hutchinson • March 2, 2023

Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App

Snapchat jumps aboard the generative AI train with a new ChatGPT-like experience in-app.

By Andrew Hutchinson • Feb. 27, 2023

Snapchat Announces Winners of its 2022 AR Lensathon, Which highlights Creative AR Use

Snapchat's Lensathon celebrates the most innovative and creative uses of AR tech.

By Andrew Hutchinson • Feb. 23, 2023

Snapchat Adds New Audio Elements to Tap into ‘Sound on’ Usage

The new audio options will provide another way to customize your Snaps.

By Andrew Hutchinson • Feb. 23, 2023

Snapchat Reaches 750 Million Monthly Active Users

Snapchat continues to grow its global footprint.

By Andrew Hutchinson • Feb. 16, 2023

Snapchat Launches Ray Tracing for More Realistic AR Effects

Snapchat’s latest AR update will enable developers to create more realistic looking AR depictions.

By Andrew Hutchinson • Feb. 15, 2023

Snapchat Outlines Themed Activations for Super Bowl LVII

Snapchat has a range of AR options and Bitmoji fashion items linked to the big game.

By Andrew Hutchinson • Feb. 9, 2023

Snapchat Announces its Partner Summit for 2023

Snap will preview its latest features, tools and advancements.

By Andrew Hutchinson • Feb. 8, 2023

Snapchat Outlines New Initiatives to Celebrate Black History Month

Snapchat is hosting a range of themed Spotlight challenges and AR effects.

By Andrew Hutchinson • Feb. 1, 2023

Snapchat Adds 12 Million Users in Q4, Posts Lower Than Expected Revenue Result

Snapchat continues to grow in the Asia Pacific region, but revenue challenges remain.

By Andrew Hutchinson • Jan. 31, 2023

Snap Launches New Ad Campaign to Showcase its AR Offerings

The ad provides an overview of Snapchat's various AR effects.

By Andrew Hutchinson • Jan. 26, 2023

Planning for 2023: Snapchat Posting Tips

Looking to make Snapchat a bigger focus for your business in 2023? Here are some key tips.

By Andrew Hutchinson • Jan. 24, 2023

Snap Adds New Snapchat+ Elements for the Holidays

Snap’s added some new Snapchat+ options for the holidays.

By Andrew Hutchinson • Dec. 21, 2022

Snapchat Shares New Insights into What Motivates and Inspires Gen Z Consumers

Some key insights to help improve your Snapchat marketing efforts.

By Andrew Hutchinson • Dec. 15, 2022

Snapchat Touts the Rising Value of AR for Promotions

Have you considered the potential of AR promotions for your business?

By Andrew Hutchinson • Dec. 14, 2022

Snapchat Outlines its Top Lenses, Songs, Locations and Other Trends of the Year [Infographic]

Here’s what Snapchatters were engaging with throughout the year.

By Andrew Hutchinson • Dec. 13, 2022

Snapchat Announces Paid Add Ons for AR Lenses, New AR Initiatives at Lens Fest 2022

Snapchat is a leader in AR innovation, which its underlined again at Lens Fest 2022.

By Andrew Hutchinson • Dec. 6, 2022

Snapchat Launches New Bitmoji Clothing Drop in Partnership with adidas

Snapchat continues to advance its digital clothing and in-app commerce initiatives. 

By Andrew Hutchinson • Dec. 6, 2022

Snapchat’s Experimenting with a New ‘Story Boost’ Option for Snapchat+ Subscribers

Could increased post reach be a valuable lure for social media subscription offerings?

By Andrew Hutchinson • Dec. 5, 2022

Snapchat Launches New, Voice-Powered AR Experience with New Balance

The activations highlights another consideration for AR campaigns.

By Andrew Hutchinson • Nov. 30, 2022