Social Marketing: Page 2
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Meta Prompts Advertisers to Purchase Boosted Posts on Desktop To Avoid Apple Fees
Apple will soon take a 30% cut of boosted posts on Facebook and IG.
By Andrew Hutchinson • Feb. 15, 2024 -
Snapchat Shares New Research Into the Opportunities of the Saudi Arabian Market
Snapchat needs to find more ways to maximize its business opportunities.
By Andrew Hutchinson • Feb. 14, 2024 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
X Announces Option for Advertisers to Sponsor Creator Video Uploads
The option will enable you to show your ads in pre-rolls for selected creators.
By Andrew Hutchinson • Feb. 13, 2024 -
Google Shares Insights Into Top Super Bowl Related Trends
Insights into the key ad trends of Super Bowl LVIII.
By Andrew Hutchinson • Feb. 12, 2024 -
Key Tips on Maximizing LinkedIn Performance [Infographic]
Some notes on what LinkedIn's algorithm is looking to amplify in 2024.
By Andrew Hutchinson • Feb. 11, 2024 -
7 Steps To Mastering Social Media Management [Infographic]
Some handy pointers to help in your social strategy planning.
By Andrew Hutchinson • Feb. 11, 2024 -
Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems
Some new notes from Meta's ad team on its evolving AI ad tools.
By Andrew Hutchinson • Feb. 8, 2024 -
Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions
The report looks at how consumers are using Reddit insights to refine discovery.
By Andrew Hutchinson • Feb. 8, 2024 -
Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion
Some tips to help improve your Super Bowl tie-ins on Snap.
By Andrew Hutchinson • Feb. 7, 2024 -
The Buyer’s Journey: How To Reach Your Audience at Every Stage [Infographic]
Some tips to help you optimize your messaging for each stage of the buyer's journey.
By Andrew Hutchinson • Feb. 5, 2024 -
What Social Media Marketers Can Expect in 2024
A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.
By Sara Karlovitch • Feb. 1, 2024 -
New Report Looks at Evolving Social Media Usage Trends
The latest data from Pew Research highlights key social media engagement trends among U.S. users.
By Andrew Hutchinson • Jan. 31, 2024 -
Meta Launches New Engaged View Attribution Option for Video Ads
The option will provide insight into conversions a day after ad exposure.
By Andrew Hutchinson • Jan. 31, 2024 -
Deep Dive
AI Tips for Social Media Marketers
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
By Andrew Hutchinson • Jan. 30, 2024 -
TikTok Shares Tips on How Brands Can Incorporate Humor Into Their Marketing
Taking a humorous approach can be an effective way to create more resonant messaging in the app.
By Andrew Hutchinson • Jan. 29, 2024 -
Pinterest Shares Tips To Help Optimize Your In-App Product Listings
Some handy tips to help improve your Pin marketing approach.
By Andrew Hutchinson • Jan. 29, 2024 -
New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector
The latest report from Qustodio is based on insights from over 400,000 participants.
By Andrew Hutchinson • Jan. 25, 2024 -
Reddit Launches New Ad Tips Mini-Site for SMBs
Reddit's looking to expand advertiser interest ahead of an expected IPO this year.
By Andrew Hutchinson • Jan. 24, 2024 -
Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes
Meta's looking to solidify its IP detection and protection tools.
By Andrew Hutchinson • Jan. 24, 2024 -
The Upshot for Marketers as Social Media Platforms Evolve in 2024
How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.
By Andrew Hutchinson • Jan. 24, 2024 -
Google Tests New Generative AI Recommendations for Search Campaigns
Given the technical complexities of SEO, this could be a very handy addition.
By Andrew Hutchinson • Jan. 23, 2024 -
How SMBs Are Repurposing Their Content [Infographic]
Content repurposing can drive significant benefits, when done right.
By Andrew Hutchinson • Jan. 22, 2024 -
LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month
LinkedIn does still have some similar targeting options available.
By Andrew Hutchinson • Jan. 22, 2024 -
Deep Dive
3 Steps for Establishing a Core Marketing Message
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
By Andrew Hutchinson • Jan. 19, 2024 -
65 Metrics for Social Media Success [Infographic]
Tracking the right metrics is key to maximizing your social media marketing performance.
By Mark Walker-Ford • Jan. 15, 2024