Social Marketing: Page 3
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Meta Launches New Engaged View Attribution Option for Video Ads
The option will provide insight into conversions a day after ad exposure.
By Andrew Hutchinson • Jan. 31, 2024 -
Deep Dive
AI Tips for Social Media Marketers
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
By Andrew Hutchinson • Jan. 30, 2024 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
TikTok Shares Tips on How Brands Can Incorporate Humor Into Their Marketing
Taking a humorous approach can be an effective way to create more resonant messaging in the app.
By Andrew Hutchinson • Jan. 29, 2024 -
Pinterest Shares Tips To Help Optimize Your In-App Product Listings
Some handy tips to help improve your Pin marketing approach.
By Andrew Hutchinson • Jan. 29, 2024 -
New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector
The latest report from Qustodio is based on insights from over 400,000 participants.
By Andrew Hutchinson • Jan. 25, 2024 -
Reddit Launches New Ad Tips Mini-Site for SMBs
Reddit's looking to expand advertiser interest ahead of an expected IPO this year.
By Andrew Hutchinson • Jan. 24, 2024 -
Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes
Meta's looking to solidify its IP detection and protection tools.
By Andrew Hutchinson • Jan. 24, 2024 -
The Upshot for Marketers as Social Media Platforms Evolve in 2024
How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.
By Andrew Hutchinson • Jan. 24, 2024 -
Google Tests New Generative AI Recommendations for Search Campaigns
Given the technical complexities of SEO, this could be a very handy addition.
By Andrew Hutchinson • Jan. 23, 2024 -
How SMBs Are Repurposing Their Content [Infographic]
Content repurposing can drive significant benefits, when done right.
By Andrew Hutchinson • Jan. 22, 2024 -
LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month
LinkedIn does still have some similar targeting options available.
By Andrew Hutchinson • Jan. 22, 2024 -
Deep Dive
3 Steps for Establishing a Core Marketing Message
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
By Andrew Hutchinson • Jan. 19, 2024 -
65 Metrics for Social Media Success [Infographic]
Tracking the right metrics is key to maximizing your social media marketing performance.
By Mark Walker-Ford • Jan. 15, 2024 -
TikTok Publishes Valentine’s Day Marketing Guide
Handy tips for your TikTok marketing plans.
By Andrew Hutchinson • Jan. 14, 2024 -
TikTok Announces Its 2024 Super Bowl Tailgate Event
It could be a good opportunity for marketers to tap into the surrounding discussion.
By Andrew Hutchinson • Jan. 14, 2024 -
YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts
An easy way to convert your existing YouTube content into Shorts clips.
By Andrew Hutchinson • Jan. 11, 2024 -
Microsoft Launches New Generative AI Ad Creation Tool
A new AI-powered tool for ad creation.
By Andrew Hutchinson • Jan. 11, 2024 -
Meta To Remove More Detailed Targeting Options for Ad Campaigns
More changes to your Facebook ad targeting options.
By Andrew Hutchinson • Jan. 11, 2024 -
Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect
Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.
By Andrew Hutchinson • Jan. 10, 2024 -
New Report Looks at Key App Usage Trends, the Rise of AI, TikTok and More
The latest 'State of Mobile' report from data.ai includes a heap of valuable insights.
By Andrew Hutchinson • Jan. 10, 2024 -
TikTok Shares Tips on How Brands Can Tap Into the Paris Olympics Conversation
The 2024 Paris Olympics will begin in late July.
By Andrew Hutchinson • Jan. 9, 2024 -
X Expands Partnership With IAS on Vertical Video Ad Placement
The new partnership will provide more assurance for X advertisers.
By Andrew Hutchinson • Jan. 8, 2024 -
Scroll-Stopping Social Media Hooks [Infographic]
Some notes of inspiration for your 2024 content planning.
By Andrew Hutchinson • Jan. 8, 2024 -
TikTok Splits Marketing Measurement Partners Into Specialty Elements
The new categorization will make it easier to find the right measurement assistance for your campaigns.
By Andrew Hutchinson • Jan. 8, 2024 -
Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch
The AR shift will lead to a range of new marketing opportunities.
By Andrew Hutchinson • Jan. 7, 2024