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New Report Highlights Declining Consumer Trust in Facebook as a News Source
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal.
By Andrew Hutchinson • June 15, 2018
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A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]
Need some help getting your social media marketing strategy on track? Check out this infographic.
By Mark Walker-Ford • June 15, 2018
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Facebook Adds New Data Security Provisions for Custom Audience Use
Facebook has added some new requirements for those using Custom Audiences in order to increase the platform's data security measures.
By Andrew Hutchinson • June 14, 2018
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What Brands Should Not Do on Social Media [Infographic]
What are the things brand do that spur people to press 'unfollow'? Here's a list of the key things to avoid.
By Irfan Ahmad • June 06, 2018
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New Report Shows Instagram, Snapchat Lead Facebook in Teen Usage
A new report has shown that Facebook is now the fourth most popular social network among US teens.
By Andrew Hutchinson • June 01, 2018
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32 Data-Driven Tips to Optimize Mobile Marketing [Infographic]
If you're looking to improve your digital strategy, here are 32 research-backed mobile marketing tips that have proven to be successful.
By Emma Wiltshire • May 25, 2018
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The Role of AI in Marketing (#SMTlive Recap)
One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. We held a Twitter chat to discuss the positives and negatives of AI being used in marketing.
By Jeremy Simmons • May 16, 2018
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Facebook's New PR Campaign Wants Us To Remember the Good Old Days
Facebook has recently launched a massive ad campaign, playing the nostalgia card to help rebuild their reputation and trust with users.
By Emma Wiltshire • April 27, 2018
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The Current State of Social Media Algorithms [Infographic]
This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do.
By Emma Wiltshire • April 26, 2018
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Facebook Reports Large Q1 Ad Revenue Gains Despite Data Privacy Scandal
Looks like the world didn't #DeleteFacebook. So far it appears that advertisers and consumers are sticking with the platform despite revelations that privacy was compromised for 87 million users.
By Erica Sweeney • April 26, 2018
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35 Online Marketing Stats to Guide Your 2018 Strategy [Infographic]
This infographic shares 2018 stats that can help you better understand the state of the internet, social media, SEO, eCommerce, etc.
By Mark Walker-Ford • April 26, 2018
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Why social commerce isn't #trending yet
The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.
By Cara Salpini • April 25, 2018
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For Brands, YouTube's Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels
YouTube finds itself stuck in a terrible déjà vu of top brands suspending their advertising on the platform when it was revealed their ads were being displayed alongside disturbing videos.
By Jerry Ascierto • April 25, 2018
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GDPR will help, not hinder, Facebook and Google, competitors say
Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete.
By Erica Sweeney • April 25, 2018
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SMT InfluencerWhat Every Content Marketer Should Know About Artificial Intelligence
The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now.
By Chad Pollitt • April 24, 2018
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The Brand Value of Influencer Marketing in 2018 [Infographic]
This infographic touches on the industry’s growth over the next few years, ROI due to marketing campaigns, the differences between micro and macro influencers, and the social media platforms influencer's plan on utilizing most this year.
By Emma Wiltshire • April 08, 2018
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Study: 45% plan to use Facebook less amid Cambridge Analytica scandal
When asked about Cambridge Analytica’s breach of Facebook data, 43% said they were “very concerned,” and 31% said they were “somewhat concerned.”
By Erica Sweeney • March 28, 2018
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Talking About Women in Social Media [#SMTLive Recap]
In celebration of Women's History month, yesterday we held an #SMTLive Twitter chat dedicated to all the amazing women working in social media. Here are the highlights from the chat.
By Emma Wiltshire • March 14, 2018
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The Rise of the Story Format [Infographic]
This infographic presents a visual timeline and guide to the rise of the Story format on social media.
By Emma Wiltshire • Feb. 02, 2018
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What #SMTLive Chat Members Have to Say About Facebook's News Feed Update
Here is a brief recap of our last #SMTLive Twitter chat. Are you planning to change your Facebook strategy given the latest News Feed update?
By Emma Wiltshire • Jan. 30, 2018
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Facebook to Give Local News Stories a News Feed Boost, Starting in the U.S.
Facebook has announced that local news stories will now get a boost in the News Feed as it looks to improve civic engagement.
By Andrew Hutchinson • Jan. 30, 2018
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Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]
For our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018.
By Emma Wiltshire • Dec. 22, 2017
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Social Media Today Predictions for 2018 [Infographic]
Here is a visual collection of all of our social media predictions that will affect digital marketers in 2018.
By Emma Wiltshire • Dec. 15, 2017
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Marketing Trends that will Dominate Social Media in 2018 [Infographic]
Which trends will dominate social media marketing in 2018? Micro Creatives provide their predictions in this infographic.
By Irfan Ahmad • Dec. 08, 2017
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Facebook's 2017 Year in Review [Infographic]
Facebook has released its annual Year in Review, providing an overview of the key topics of discussion amongst Facebook users in 2017.
By Andrew Hutchinson • Dec. 07, 2017