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  • Elon Musk
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    Retrieved from Daniel Oberhaus/Wikimedia Commons on April 18, 2022
    Tracker

    The Complete Elon Musk–Twitter Saga

    For months, we’ve all been waiting to hear the verdict on Elon Musk’s $44 billion deal with Twitter. Now, as Musk seeks to terminate this deal, we must wait on the courts to decide the fate of this contract.

    By , July 11, 2022
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    Permission granted by GWI
    Sponsored by GWI

    The Hottest Advertising Trends This Summer

    With an ear on the ground, we're watching the advertising industry navigate the uncertainty of a cookieless future, keep up with the non-existent metaverse, and jump on growing media channels.

    July 11, 2022
  • Woman wearing VR set
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    Permission granted by GWI
    Sponsored by GWI

    Just What's Happening with the Metaverse?

    The metaverse is coming. Building on our latest data we’ve summarized everything you need to know.

    By Tom Morris, Senior Trends Analyst at GWI • June 6, 2022
  • Image for new Pinterest ad policy
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    Courtesy of Pinterest

    Pinterest Bans All Weight Loss Related Ads

    Pinterest bans weight loss ads completely as eating disorders among young people saw a steep rise during the pandemic.

    By Jette-Mari Anni • July 2, 2021
  • Social Media Ad and Video Spend Skyrocketed in Q4 2020

    A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.

    By Peter Adams • Jan. 27, 2021
  • Twitter Sprinklr Customer Care Report 2021
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    Courtesy of Rachel Alvarez

    Twitter and Sprinklr Join Forces to Release 2021 Customer Care Report

    Twitter and Sprinklr teamed up to build a thorough report on the current state of customer care. See best practices and industry insights to guide your customer care plans for 2021.

    By Jan. 26, 2021
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020

    TikTok Files New Petition in U.S. Court of Appeals

    Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals. Marketers, on the other hand, 

    By Peter Adams • Nov. 12, 2020
  • NL Poll Reddit, Twitch, Quora
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    Emma Wiltshire/Social Media Today, data courtesy of Social Media Today newsletter

    Social Media Marketing on Reddit, Twitch and Quora

    Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

    By Oct. 6, 2020
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    Courtesy of Snapchat

    Marketers Turn to Facebook and Instagram to Build Brand Awareness

    Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies.  

    By Aug. 31, 2020
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    National Grid

    Social Media Marketing Post-COVID: Marketers Predict the Future

    What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts.

    By July 16, 2020
  • Instagram Stay At Home sticker
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    Retrieved from Instagram/Twitter on March 22, 2020

    Instagram Guides Brands Through Global Pandemic

    As marketers adjust to a new way of life, Instagram makes significant efforts to guide brands through the global pandemic.

    July 13, 2020
  • Facebook mask prompt
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    Retrieved from Facebook on July 03, 2020

    Facebook Guides Brands Through Global Pandemic

    As marketers adjust to a new way of life, Facebook makes significant efforts to guide brands through the global pandemic.

    July 13, 2020
  • LinkedIn Tech Insights - COVID-19
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    Retrieved from LinkedIn on June 27, 2020

    LinkedIn Guides Brands Through Global Pandemic

    As marketers adjust to a new way of life, LinkedIn makes significant efforts to guide brands through the global pandemic.

    July 13, 2020
  • Twitter black and white
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    Retrieved from Twitter on June 03, 2020

    Twitter Guides Brands Through Global Pandemic

    As marketers adjust to a new way of life, Twitter makes significant efforts to guide brands through the global pandemic.

    July 13, 2020
  • Facebook Shops
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    Retrieved from Facebook on May 20, 2020

    Facebook Announces 'Shops' for Facebook and Instagram

    Facebook has announced new 'Shop' sections for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles.

    By May 19, 2020
  • Snapchat COVID-19 Impacts
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    Retrieved from Snapchat on April 16, 2020

    Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers With Campaigns

    Snapchat has launched a new set of business resources to assist marketers during the COVID-19 pandemic.

    By April 16, 2020
  • Trends and Strategies Shaping Social Media Marketing in 2020

    See what methods digital marketers are using to shape their social media marketing plans and reach their goals this year.  

    By Jan. 28, 2020
  • Survey: Social Media Platform and Content Plans for 2020

    We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.

    By Dec. 22, 2019
  • #SMTLive Wrapped: Your Favorite Twitter Chats from 2019

    Looking back on all the major social media updates and trends we covered on #SMTLive in 2019, here are a few of our most popular #SMTLive Twitter chats from the year.

    Dec. 5, 2019
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    Caroline Jansen for Retail Dive; Source: Edison Trends
    SMT Expert

    Social Media Predictions For 2020, According to 3 Experts

    From TikTok to IGTV, what's trending with social influencers in 2020?

    By Dec. 2, 2019
  • The Winners and Losers of Black Friday 2019

    Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.

    By Daphne Howland • Dec. 1, 2019
  • How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season

    "The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer​ says about how platforms like TikTok and Instagram are blending ads and shopping.

    By Robert Williams • Nov. 27, 2019
  • #SMTLive Recap: The State of Social Media Lead Gen 2019

    Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report." Here are the highlights from that conversation.

    By Nov. 20, 2019
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    Pixabay

    Instagram Announces Global Expansion of Hidden Like Counts Test

    After expanding its test of hidden like counts to US users this week, Instagram is now broadening the test to all regions.

    By Nov. 15, 2019
  • SMT Expert Roundup: The Future of TikTok

    Is TikTok the next big thing in the social media world, or will it flame out like other challengers to Facebook's crown? Here are some thoughts from our SMT Experts.

    By Oct. 24, 2019