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Study: B2B Marketers Underestimate The Power of Thought Leadership
A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership.
By Emma Wiltshire • May 10, 2019 -
New Study Shows How People Use Social Media to Grow and Promote Their Businesses
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?
By Elaine Fogel • May 10, 2019 -
OpinionFacebook's New Competition-Based Ad Metrics Are What We've Always Needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 08, 2019 -
This is What Marketers Can Take Away From Facebook's F8 2019 Announcements
Facebook's F8 may be labeled as a developer conference, but it's equally as important for marketers. Here's what social media marketers can take away from this year's F8 event.
By Andrew Kunesh • May 08, 2019 -
10 Expert Tips to Improve Your Facebook Video Marketing
10 tips for using video marketing to grow your audience and achieve sales on Facebook from the marketing pros on the Zest Content Stream
By Yam Regev • May 07, 2019 -
Study Shows Influencers and Social Ads to Drive Direct Sales While Voice Lags
Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.
By Robert Williams • May 07, 2019 -
B2B Marketers Share Their Best Tips for Instagram
How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned.
By Emma Wiltshire • April 30, 2019 -
47 Content Ideas to Help Drive More Traffic to Your Website [Infographic]
Need content inspiration? Check out these tips to get your content mind thinking.
By Mark Walker-Ford • April 18, 2019 -
#SMTLive Twitter Chat Recap: The Future of Marketing Automation
Automation tools can have significant efficiency benefits - but they also come with some risks. Here's what our SMT community had to say about their automation experiences.
By Phoebe Bain • April 18, 2019 -
LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video
LinkedIn has created a new guide to help B2B marketers create better, more effective video content.
By Andrew Hutchinson • April 18, 2019 -
Facebook Releases New Guide on Creating More Effective Stories [Infographic]
Facebook has published a new report which looks at Stories best practices and how to maximize performance.
By Andrew Hutchinson • April 16, 2019 -
7 Landing Page Best Practices for a More Effective Digital Marketing Strategy [Infographic]
Improve the performance of your landing pages with these tips.
By Mark Walker-Ford • April 16, 2019 -
3 Keys to Designing Killer Social Media Content [Infographic]
Looking for the best approach social media design on a budget? Check out this infographic, based on tips from our #SMT Live audience.
By Emma Wiltshire • March 18, 2019 -
Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)
What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches.
By Megan DeGruttola • Feb. 25, 2019 -
Using Excel's Facebook Ads Manager to Transform Your Ad Reporting
Impress your boss and upgrade your Facebook ad spend reporting with Facebook Ads Manager for Excel.
By Emma Wiltshire , Jaclyn McCartney • Feb. 21, 2019 -
UK Parliamentary Report Accuses Facebook of Intentionally Violating Data Privacy
The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."
By Erica Sweeney • Feb. 20, 2019 -
SMT InfluencerSocial Media Dos and Don'ts for 2019
A lot can be said about what to do and what not to do on social media; some things are opinion, some are hogwash, and some are just plain common sense. Here are some of my top do's and don’ts for 2019.
By Rachel Strella • Feb. 19, 2019 -
Marketers, Avoid Getting Burned: Lessons to Take Away from the Fyre Festival
Although it failed as a music festival, Fyre Festival certainly provided millions of people with mind-blowing content for media and entertainment. Luckily, there are several key lessons marketers can take away from the most disastrous event in music festival history.
By Alice Oh • Feb. 19, 2019 -
Social Media Design: 11 Principles to Improve Your Social Media Images [Infographic]
Are you looking for ways to make your social media images more appealing? Here are a few ways to improve your social media designs.
By Mark Walker-Ford • Feb. 19, 2019 -
Q&AThe Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell
We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business.
By Phoebe Bain • Feb. 15, 2019 -
10 Need to Know Facebook Marketing Stats for 2019
Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance.
By Phoebe Bain • Feb. 05, 2019 -
12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)
The right analytics tools can boost your social media marketing performance - check out these apps.
By Aleh Barysevich • Jan. 23, 2019 -
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Koltun , Chris Kelly • Jan. 07, 2019 -
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Koltun , Chris Kelly • Jan. 07, 2019 -
2018 Reflections: Our 10 Favorite Articles of 2018
Looking to get a head start on coming social media marketing shifts? Check out our favorite posts from the last year in this summary.
By Phoebe Bain • Dec. 28, 2018
