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Survey: Social Media Platform and Content Plans for 2020
We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.
By Emma Wiltshire • Dec. 22, 2019 -
#SMTLive Wrapped: Your Favorite Twitter Chats from 2019
Looking back on all the major social media updates and trends we covered on #SMTLive in 2019, here are a few of our most popular #SMTLive Twitter chats from the year.
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SMT ExpertSocial Media Predictions For 2020, According to 3 Experts
From TikTok to IGTV, what's trending with social influencers in 2020?
By Deborah Sweeney • Dec. 02, 2019 -
The Winners and Losers of Black Friday 2019
Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.
By Daphne Howland • Dec. 01, 2019 -
How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer says about how platforms like TikTok and Instagram are blending ads and shopping.
By Robert Williams • Nov. 27, 2019 -
#SMTLive Recap: The State of Social Media Lead Gen 2019
Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report." Here are the highlights from that conversation.
By Emma Wiltshire • Nov. 20, 2019 -
Instagram Announces Global Expansion of Hidden Like Counts Test
After expanding its test of hidden like counts to US users this week, Instagram is now broadening the test to all regions.
By Andrew Hutchinson • Nov. 15, 2019 -
SMT Expert Roundup: The Future of TikTok
Is TikTok the next big thing in the social media world, or will it flame out like other challengers to Facebook's crown? Here are some thoughts from our SMT Experts.
By Emma Wiltshire • Oct. 24, 2019 -
SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts
With Instagram testing the removal of total like counts, and Facebook now following suit, we asked some of our SMT Experts to share their thoughts on this new shift.
By Emma Wiltshire • Sept. 27, 2019 -
Creative Workarounds for Facebook Lookalike Audience Targeting
What types of "creative workarounds" can marketers use to improve ad targeting? Megan Gavin shares her best tips on building reliable lookalike audiences for your Facebook and Instagram ads.
By Emma Wiltshire , Megan Gavin • July 15, 2019 -
4 Steps for Creating a Solid Social Media Strategy [Infographic]
A social media strategy is critical to stand out from your competition and make a mark on social media. Here are the steps you can follow to create the ultimate social media marketing plan that will help you reach your business goals.
By Gaurav Sharma • July 15, 2019 -
Marketers and Influencers Should Take this Lesson from Google
If you’re serious about influencer marketing, pay attention to Google and embrace E-A-T (expertise, authority, and trustworthiness) as your standard.
By Brent Scott • July 15, 2019 -
6 Dangers of Influencer Marketing
While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy.
By Olivia Iurillo • July 11, 2019 -
2019 Key Digital Marketing Growth Stats [Infographic]
These six social media stats and digital marketing trends can offer us great insight into where we should plan to spend our time and resources.
By Emma Wiltshire • July 10, 2019 -
Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]
Looking to maximize your Pinterest efforts? Here's a look at the latest Pin trends, which could help guide your thinking.
By Andrew Hutchinson • June 29, 2019 -
The State of Instagram Marketing 2019 - Part 4: Instagram Analytics
We recently surveyed more than 800 marketers to get more insights into how they're using, and looking to use, Instagram. Here are their thoughts on Instagram's analytics options.
By Andrew Hutchinson • June 27, 2019 -
Instagram is Rolling Out New Ad Units in its Explore Tab
Instagram is adding ads to its Explore feed, providing businesses with another way to reach their Instagram audience.
By Andrew Hutchinson • June 27, 2019 -
LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions
LinkedIn has announced a new custom CTA option for company pages, which could provide a new, helpful way to direct visitor traffic.
By Andrew Hutchinson • June 27, 2019 -
The State of Instagram Marketing 2019 - Part 3: Future Marketing Opportunities on Instagram
We recently surveyed over 800 marketers to get their insights into how they're currently using Instagram. In this post, we look at what they had to say about future opportunities on the platform.
By Andrew Hutchinson • June 26, 2019 -
The State of Instagram Marketing 2019 - Part 2: Which Options Are Currently Driving Results?
We recently conducted a survey to see how marketers are currently using Instagram, and what's driving best results. Here's a summary of which elements are driving the best brand results.
By Andrew Hutchinson • June 25, 2019 -
The State of Instagram Marketing 2019 - Part 1: Current Use of Instagram by Marketers
We recently conducted a survey to check in on how marketers are utilizing Instagram, and what's producing results. Here's the first part of our report.
By Andrew Hutchinson • June 24, 2019 -
LinkedIn Presents Latest B2B Trends for Contrarian Marketers
Last week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’. We recapped the five trends they identified for us.
By Olivia Iurillo • June 09, 2019 -
Study: B2B Marketers Underestimate The Power of Thought Leadership
A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership.
By Emma Wiltshire • May 10, 2019 -
New Study Shows How People Use Social Media to Grow and Promote Their Businesses
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?
By Elaine Fogel • May 10, 2019 -
OpinionFacebook's New Competition-Based Ad Metrics Are What We've Always Needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 08, 2019
