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SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report.
By Andrew Hutchinson • Dec. 10, 2018
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Instagram's Added a New Option to Share Stories with Chosen Friends Only
Instagram has added a new option that will enable users to restrict the audience for their Instagram Stories content.
By Andrew Hutchinson • Dec. 01, 2018
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Top 10 Brands on Instagram for Black Friday
As marketers try to project fourth Quarter sales, they're focused on Black Friday Results. The top 10 performing brands can teach us all a lesson.
By Gloria Stitt • Nov. 30, 2018
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YouTube Launches YouTube Stories, Limited to Prominent Creators Only
YouTube has launched its own variation of the popular Stories format, though it won't be available to all users at this stage.
By Andrew Hutchinson • Nov. 30, 2018
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Facebook Extends Regulations on Political Ads to UK
Facebook is rolling out its new political ads regulations to the UK, with exemptions for news outlets.
By Andrew Hutchinson • Nov. 30, 2018
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Instagram Adds Automatic Image Descriptions to Assist Visually Impaired Users
Instagram is adding new automatic image descriptions which can identify objects in photos for visually impaired users, as well as manually entered alt-text descriptions.
By Andrew Hutchinson • Nov. 29, 2018
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Facebook Announces Expansion of 'Today In' Local News Section
Facebook is again expanding its 'Today In' local news section as it seeks to help boost community engagement, and showcase the value the platform can provide.
By Andrew Hutchinson • Nov. 29, 2018
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Facebook Rolls Out 'Watch Party' Communal Video Viewing Option to All Profiles and Pages
Facebook has released its communal video viewing option 'Watch Party' to all users, including Pages.
By Andrew Hutchinson • Nov. 28, 2018
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New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length
Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length.
By Andrew Hutchinson • Nov. 28, 2018
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Facebook Looking to Appeal to Older Audiences with New Watch Shows
Facebook is looking to shift focus with Watch in order to boost interest in the video platform.
By Andrew Hutchinson • Nov. 27, 2018
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Facebook Highlights Rising Topics of Conversation in its Latest 'Topics to Watch' Report
Facebook has released the latest version of its ‘Topics to Watch’ report, which highlights the key topics seeing significant increases in mention volume.
By Andrew Hutchinson • Nov. 27, 2018
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Instagram Flags Coming Profile Changes, for Both Regular and Business Users
Instagram has announced that it's testing a range of new profile formats and options, both for regular users and businesses.
By Andrew Hutchinson • Nov. 21, 2018
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Facebook Releases New Report on Customer Friction Points, and How to Resolve Them
Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process.
By Andrew Hutchinson • Nov. 21, 2018
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Facebook Begins Rolling Out New Dashboards Tracking Time Spent in App
After rolling out similar on Instagram, Facebook is now launching its new 'time spent' dashboard within its main app.
By Andrew Hutchinson • Nov. 21, 2018
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Snapchat's Planning to Release Another New Version of Spectacles
Snapchat is reportedly looking to release another new version of Spectacles - could it be the thing that pushes the company to the next level?
By Andrew Hutchinson • Nov. 21, 2018
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Instagram Launches New Crackdown on Fake Followers Gained via Third Party Apps
Instagram has announced a new crackdown on users who purchase followers and likes via third-party apps.
By Andrew Hutchinson • Nov. 20, 2018
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OpinionWhat Comes Next for Facebook?
Facebook has had a rough year - but what will the various controversies mean for the future of the world's biggest social platform?
By Andrew Hutchinson • Nov. 20, 2018
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Snap Announces Lens Creative Partner Program to Boost Branded Lens Use
Snapchat has launched a new Creative Partner program to help advertisers connect with AR experts for Lens campaigns.
By Andrew Hutchinson • Nov. 20, 2018
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Twitter Seeks to De-Emphasize Follower Counts with New Update
Twitter CEO Jack Dorsey says that he wants to de-emphasize elements like follower counts to put more focus on meaningful conversations.
By Andrew Hutchinson • Nov. 20, 2018
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2018 Holiday Social Marketing Trends [Infographic]
Animoto surveyed over 1000 consumers and 500 marketers to get some insight into how social and video are affecting purchase habits during the holidays.
By Becky Brooks • Nov. 18, 2018
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Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]
Snapchat has released the latest version of its 'Snap Chatter' report, highlighting the most discussed trends amongst users.
By Andrew Hutchinson • Nov. 17, 2018
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Snapchat Launches New Shopping Channel in Discover Ahead of Black Friday
Snapchat is launching a new channel, linked with Shopify, which will highlight special eCommerce deals from selected brands.
By Andrew Hutchinson • Nov. 17, 2018
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Facebook's Working on a Range of New Features for Instagram, Messenger and Facebook Watch
Facebook's working on a range of new tweaks and updates across its family of apps.
By Andrew Hutchinson • Nov. 16, 2018
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Instagram Rolls Out More On-Platform Shopping Options for the Holidays
Moving with user trends, Instagram is looking to capitalize on its eCommerce potential with some new on-platform shopping tools.
By Andrew Hutchinson • Nov. 16, 2018
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A Small Business Guide to Advertising on Instagram [Infographic]
Are you looking to add Instagram ads into your social media marketing mix in 2019? Check out this infographic.
By Andrew Hutchinson • Nov. 16, 2018