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Social Media Ad and Video Spend Skyrocketed in Q4 2020
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
By Peter Adams • Jan. 27, 2021 -
Courtesy of Rachel Alvarez
Twitter and Sprinklr Join Forces to Release 2021 Customer Care Report
Twitter and Sprinklr teamed up to build a thorough report on the current state of customer care. See best practices and industry insights to guide your customer care plans for 2021.
By Emma Wiltshire • Jan. 26, 2021 -
Retrieved from TikTok on August 04, 2020
TikTok Files New Petition in U.S. Court of Appeals
Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals. Marketers, on the other hand,
By Peter Adams • Nov. 12, 2020 -
Emma Wiltshire/Social Media Today, data courtesy of Social Media Today newsletter
Social Media Marketing on Reddit, Twitch and Quora
Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.
By Emma Wiltshire • Oct. 06, 2020 -
Courtesy of Snapchat
Marketers Turn to Facebook and Instagram to Build Brand Awareness
Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies.
By Emma Wiltshire • Aug. 31, 2020 -
National Grid
Social Media Marketing Post-COVID: Marketers Predict the Future
What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts.
By Emma Wiltshire • July 16, 2020 -
Retrieved from Instagram/Twitter on March 22, 2020
Instagram Guides Brands Through Global Pandemic
As marketers adjust to a new way of life, Instagram makes significant efforts to guide brands through the global pandemic.
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Retrieved from Facebook on July 03, 2020
Facebook Guides Brands Through Global Pandemic
As marketers adjust to a new way of life, Facebook makes significant efforts to guide brands through the global pandemic.
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Retrieved from LinkedIn on June 27, 2020
LinkedIn Guides Brands Through Global Pandemic
As marketers adjust to a new way of life, LinkedIn makes significant efforts to guide brands through the global pandemic.
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Retrieved from Twitter on June 03, 2020
Twitter Guides Brands Through Global Pandemic
As marketers adjust to a new way of life, Twitter makes significant efforts to guide brands through the global pandemic.
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Retrieved from Facebook on May 20, 2020
Facebook Announces 'Shops' for Facebook and Instagram
Facebook has announced new 'Shop' sections for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles.
By Andrew Hutchinson • May 19, 2020 -
Retrieved from Snapchat on April 16, 2020
Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers With Campaigns
Snapchat has launched a new set of business resources to assist marketers during the COVID-19 pandemic.
By Andrew Hutchinson • April 16, 2020 -
Trends and Strategies Shaping Social Media Marketing in 2020
See what methods digital marketers are using to shape their social media marketing plans and reach their goals this year.
By Emma Wiltshire • Jan. 28, 2020 -
Survey: Social Media Platform and Content Plans for 2020
We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.
By Emma Wiltshire • Dec. 22, 2019 -
#SMTLive Wrapped: Your Favorite Twitter Chats from 2019
Looking back on all the major social media updates and trends we covered on #SMTLive in 2019, here are a few of our most popular #SMTLive Twitter chats from the year.
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Caroline Jansen for Retail Dive; Source: Edison Trends
SMT ExpertSocial Media Predictions For 2020, According to 3 Experts
From TikTok to IGTV, what's trending with social influencers in 2020?
By Deborah Sweeney • Dec. 02, 2019 -
The Winners and Losers of Black Friday 2019
Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.
By Daphne Howland • Dec. 01, 2019 -
How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer says about how platforms like TikTok and Instagram are blending ads and shopping.
By Robert Williams • Nov. 27, 2019 -
#SMTLive Recap: The State of Social Media Lead Gen 2019
Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report." Here are the highlights from that conversation.
By Emma Wiltshire • Nov. 20, 2019 -
Pixabay
Instagram Announces Global Expansion of Hidden Like Counts Test
After expanding its test of hidden like counts to US users this week, Instagram is now broadening the test to all regions.
By Andrew Hutchinson • Nov. 15, 2019 -
SMT Expert Roundup: The Future of TikTok
Is TikTok the next big thing in the social media world, or will it flame out like other challengers to Facebook's crown? Here are some thoughts from our SMT Experts.
By Emma Wiltshire • Oct. 24, 2019 -
SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts
With Instagram testing the removal of total like counts, and Facebook now following suit, we asked some of our SMT Experts to share their thoughts on this new shift.
By Emma Wiltshire • Sept. 27, 2019 -
Creative Workarounds for Facebook Lookalike Audience Targeting
What types of "creative workarounds" can marketers use to improve ad targeting? Megan Gavin shares her best tips on building reliable lookalike audiences for your Facebook and Instagram ads.
By Emma Wiltshire , Megan Gavin • July 15, 2019 -
4 Steps for Creating a Solid Social Media Strategy [Infographic]
A social media strategy is critical to stand out from your competition and make a mark on social media. Here are the steps you can follow to create the ultimate social media marketing plan that will help you reach your business goals.
By Gaurav Sharma • July 15, 2019 -
Marketers and Influencers Should Take this Lesson from Google
If you’re serious about influencer marketing, pay attention to Google and embrace E-A-T (expertise, authority, and trustworthiness) as your standard.
By Brent Scott • July 15, 2019
