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Why Businesses Can't Afford to Ignore Pinterest for Traffic and Engagement
If your brand isn’t using Pinterest to boost traffic and engagement, it's worth another look - here's why.
By Victoria Greene • Aug. 08, 2018
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SMT Influencer11 Effective Content Marketing Tools to Demolish Your KPIs
With nearly seven thousand marketing tech solutions available, finding the right tools isn't always easy. In this post, contributor Chad Pollitt shares some of his favorite content marketing tools.
By Chad Pollitt • Aug. 07, 2018
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The Future of Social Media [#SMTLive Recap]
In our last #SMTlive Twitter chat we looked to the past and the future of social media, sharing ideas about where we see the industry going over the next few years.
By Emma Wiltshire • Aug. 03, 2018
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A Guide to IGTV - How to Post, What to Post and Tips to Help Maximize Your Efforts
Instagram recently launched its new, longer-form video platform IGTV - here's an overview of how it works, and how to get the most out of it.
By Stanley Meytin • July 22, 2018
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SMT Influencer7 IGTV Video Ideas You Can Steal for Your Brand or Business
Instagram's new long-form video hub is here, and it opens up a range of new digital marketing opportunities.
By Dhariana Lozano • June 22, 2018
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Instagram has Launched a New Long-Form Video Content App Called 'IGTV'
Instagram has launched a new, long-form video app, with a focus on influencer-generated content.
By Andrew Hutchinson • June 20, 2018
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Should You Put Instagram Hashtags in the Caption, or in the Comments?
Which is better, putting your Instagram hashtags in the caption or the comments? This study sought to find out.
By Nathan Mendenhall • June 19, 2018
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New Report Highlights Declining Consumer Trust in Facebook as a News Source
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal.
By Andrew Hutchinson • June 15, 2018
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A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]
Need some help getting your social media marketing strategy on track? Check out this infographic.
By Mark Walker-Ford • June 15, 2018
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Facebook Adds New Data Security Provisions for Custom Audience Use
Facebook has added some new requirements for those using Custom Audiences in order to increase the platform's data security measures.
By Andrew Hutchinson • June 14, 2018
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What Brands Should Not Do on Social Media [Infographic]
What are the things brand do that spur people to press 'unfollow'? Here's a list of the key things to avoid.
By Irfan Ahmad • June 06, 2018
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New Report Shows Instagram, Snapchat Lead Facebook in Teen Usage
A new report has shown that Facebook is now the fourth most popular social network among US teens.
By Andrew Hutchinson • June 01, 2018
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32 Data-Driven Tips to Optimize Mobile Marketing [Infographic]
If you're looking to improve your digital strategy, here are 32 research-backed mobile marketing tips that have proven to be successful.
By Emma Wiltshire • May 25, 2018
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The Role of AI in Marketing (#SMTlive Recap)
One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. We held a Twitter chat to discuss the positives and negatives of AI being used in marketing.
By Jeremy Simmons • May 16, 2018
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Facebook's New PR Campaign Wants Us To Remember the Good Old Days
Facebook has recently launched a massive ad campaign, playing the nostalgia card to help rebuild their reputation and trust with users.
By Emma Wiltshire • April 27, 2018
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The Current State of Social Media Algorithms [Infographic]
This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do.
By Emma Wiltshire • April 26, 2018
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Facebook Reports Large Q1 Ad Revenue Gains Despite Data Privacy Scandal
Looks like the world didn't #DeleteFacebook. So far it appears that advertisers and consumers are sticking with the platform despite revelations that privacy was compromised for 87 million users.
By Erica Sweeney • April 26, 2018
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35 Online Marketing Stats to Guide Your 2018 Strategy [Infographic]
This infographic shares 2018 stats that can help you better understand the state of the internet, social media, SEO, eCommerce, etc.
By Mark Walker-Ford • April 26, 2018
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Why social commerce isn't #trending yet
The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.
By Cara Salpini • April 25, 2018
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For Brands, YouTube's Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels
YouTube finds itself stuck in a terrible déjà vu of top brands suspending their advertising on the platform when it was revealed their ads were being displayed alongside disturbing videos.
By Jerry Ascierto • April 25, 2018
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GDPR will help, not hinder, Facebook and Google, competitors say
Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete.
By Erica Sweeney • April 25, 2018
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SMT InfluencerWhat Every Content Marketer Should Know About Artificial Intelligence
The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now.
By Chad Pollitt • April 24, 2018
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The Brand Value of Influencer Marketing in 2018 [Infographic]
This infographic touches on the industry’s growth over the next few years, ROI due to marketing campaigns, the differences between micro and macro influencers, and the social media platforms influencer's plan on utilizing most this year.
By Emma Wiltshire • April 08, 2018
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Study: 45% plan to use Facebook less amid Cambridge Analytica scandal
When asked about Cambridge Analytica’s breach of Facebook data, 43% said they were “very concerned,” and 31% said they were “somewhat concerned.”
By Erica Sweeney • March 28, 2018
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Talking About Women in Social Media [#SMTLive Recap]
In celebration of Women's History month, yesterday we held an #SMTLive Twitter chat dedicated to all the amazing women working in social media. Here are the highlights from the chat.
By Emma Wiltshire • March 14, 2018