Trending
-
3 Keys to Designing Killer Social Media Content [Infographic]
Looking for the best approach social media design on a budget? Check out this infographic, based on tips from our #SMT Live audience.
By Emma Wiltshire • March 18, 2019 -
Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)
What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches.
By Megan DeGruttola • Feb. 25, 2019 -
Using Excel's Facebook Ads Manager to Transform Your Ad Reporting
Impress your boss and upgrade your Facebook ad spend reporting with Facebook Ads Manager for Excel.
By Emma Wiltshire , Jaclyn McCartney • Feb. 21, 2019 -
UK Parliamentary Report Accuses Facebook of Intentionally Violating Data Privacy
The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."
By Erica Sweeney • Feb. 20, 2019 -
SMT InfluencerSocial Media Dos and Don'ts for 2019
A lot can be said about what to do and what not to do on social media; some things are opinion, some are hogwash, and some are just plain common sense. Here are some of my top do's and don’ts for 2019.
By Rachel Strella • Feb. 19, 2019 -
Marketers, Avoid Getting Burned: Lessons to Take Away from the Fyre Festival
Although it failed as a music festival, Fyre Festival certainly provided millions of people with mind-blowing content for media and entertainment. Luckily, there are several key lessons marketers can take away from the most disastrous event in music festival history.
By Alice Oh • Feb. 19, 2019 -
Social Media Design: 11 Principles to Improve Your Social Media Images [Infographic]
Are you looking for ways to make your social media images more appealing? Here are a few ways to improve your social media designs.
By Mark Walker-Ford • Feb. 19, 2019 -
Q&AThe Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell
We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business.
By Phoebe Bain • Feb. 15, 2019 -
10 Need to Know Facebook Marketing Stats for 2019
Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance.
By Phoebe Bain • Feb. 05, 2019 -
12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)
The right analytics tools can boost your social media marketing performance - check out these apps.
By Aleh Barysevich • Jan. 23, 2019 -
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Koltun , Chris Kelly • Jan. 07, 2019 -
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Koltun , Chris Kelly • Jan. 07, 2019 -
2018 Reflections: Our 10 Favorite Articles of 2018
Looking to get a head start on coming social media marketing shifts? Check out our favorite posts from the last year in this summary.
By Phoebe Bain • Dec. 28, 2018 -
SMT Influencer5 Social Media Trends to Watch in 2019
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
By Rachel Strella • Dec. 17, 2018 -
SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report.
By Andrew Hutchinson • Dec. 10, 2018 -
Instagram's Added a New Option to Share Stories with Chosen Friends Only
Instagram has added a new option that will enable users to restrict the audience for their Instagram Stories content.
By Andrew Hutchinson • Dec. 01, 2018 -
Top 10 Brands on Instagram for Black Friday
As marketers try to project fourth Quarter sales, they're focused on Black Friday Results. The top 10 performing brands can teach us all a lesson.
By Gloria Stitt • Nov. 30, 2018 -
YouTube Launches YouTube Stories, Limited to Prominent Creators Only
YouTube has launched its own variation of the popular Stories format, though it won't be available to all users at this stage.
By Andrew Hutchinson • Nov. 30, 2018 -
Facebook Extends Regulations on Political Ads to UK
Facebook is rolling out its new political ads regulations to the UK, with exemptions for news outlets.
By Andrew Hutchinson • Nov. 30, 2018 -
Instagram Adds Automatic Image Descriptions to Assist Visually Impaired Users
Instagram is adding new automatic image descriptions which can identify objects in photos for visually impaired users, as well as manually entered alt-text descriptions.
By Andrew Hutchinson • Nov. 29, 2018 -
Facebook Announces Expansion of 'Today In' Local News Section
Facebook is again expanding its 'Today In' local news section as it seeks to help boost community engagement, and showcase the value the platform can provide.
By Andrew Hutchinson • Nov. 29, 2018 -
Facebook Rolls Out 'Watch Party' Communal Video Viewing Option to All Profiles and Pages
Facebook has released its communal video viewing option 'Watch Party' to all users, including Pages.
By Andrew Hutchinson • Nov. 28, 2018 -
New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length
Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length.
By Andrew Hutchinson • Nov. 28, 2018 -
Facebook Looking to Appeal to Older Audiences with New Watch Shows
Facebook is looking to shift focus with Watch in order to boost interest in the video platform.
By Andrew Hutchinson • Nov. 27, 2018 -
Facebook Highlights Rising Topics of Conversation in its Latest 'Topics to Watch' Report
Facebook has released the latest version of its ‘Topics to Watch’ report, which highlights the key topics seeing significant increases in mention volume.
By Andrew Hutchinson • Nov. 27, 2018
