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The Brand Value of Influencer Marketing in 2018 [Infographic]
This infographic touches on the industry’s growth over the next few years, ROI due to marketing campaigns, the differences between micro and macro influencers, and the social media platforms influencer's plan on utilizing most this year.
By Emma Wiltshire • April 08, 2018
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Study: 45% plan to use Facebook less amid Cambridge Analytica scandal
When asked about Cambridge Analytica’s breach of Facebook data, 43% said they were “very concerned,” and 31% said they were “somewhat concerned.”
By Erica Sweeney • March 28, 2018
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Talking About Women in Social Media [#SMTLive Recap]
In celebration of Women's History month, yesterday we held an #SMTLive Twitter chat dedicated to all the amazing women working in social media. Here are the highlights from the chat.
By Emma Wiltshire • March 14, 2018
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The Rise of the Story Format [Infographic]
This infographic presents a visual timeline and guide to the rise of the Story format on social media.
By Emma Wiltshire • Feb. 02, 2018
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What #SMTLive Chat Members Have to Say About Facebook's News Feed Update
Here is a brief recap of our last #SMTLive Twitter chat. Are you planning to change your Facebook strategy given the latest News Feed update?
By Emma Wiltshire • Jan. 30, 2018
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Facebook to Give Local News Stories a News Feed Boost, Starting in the U.S.
Facebook has announced that local news stories will now get a boost in the News Feed as it looks to improve civic engagement.
By Andrew Hutchinson • Jan. 30, 2018
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Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]
For our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018.
By Emma Wiltshire • Dec. 22, 2017
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Social Media Today Predictions for 2018 [Infographic]
Here is a visual collection of all of our social media predictions that will affect digital marketers in 2018.
By Emma Wiltshire • Dec. 15, 2017
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Marketing Trends that will Dominate Social Media in 2018 [Infographic]
Which trends will dominate social media marketing in 2018? Micro Creatives provide their predictions in this infographic.
By Irfan Ahmad • Dec. 08, 2017
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Facebook's 2017 Year in Review [Infographic]
Facebook has released its annual Year in Review, providing an overview of the key topics of discussion amongst Facebook users in 2017.
By Andrew Hutchinson • Dec. 07, 2017
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5 Trends Digital Agencies Need to Prepare for in 2018
Here’s a look at what lies ahead in the world of digital marketing in 2018 - and how digital agencies can prepare.
By Albizu Garcia • Dec. 06, 2017
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4 Social Media Recruiting Trends to Watch for in 2018
Using social media for recruiting purposes has fast become the norm - here's why its important for HR professionals to stay up with the latest trends.
By Michael Altiero • Dec. 02, 2017
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Instagram Reports 2017 Usage Trends, Including Top Hashtags and Most Followed Celebrities
Instagram has released a listing of 2017 usage trends, including the most used filters, the latest trending hashtags and the most popular posts.
By Andrew Hutchinson • Nov. 30, 2017
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SMT Influencer7 Bold Predictions for Digital Marketing in 2018
Contributor Chad Pollitt offers his predictions on what to expect in digital marketing over the next 12 months.
By Chad Pollitt • Nov. 30, 2017
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10 Social Media Predictions for 2018 [Infographic]
What's coming for digital marketing in 2018? Talkwalker recently asked a group of experts - this infographic charts their responses.
By Liesa Opitz • Nov. 29, 2017
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Top Social Media Trends That Will Take Over 2018 [Infographic]
What's coming for social media marketing in 2018? This infographic looks at the latest trends data.
By Andrew Hutchinson • Nov. 14, 2017
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The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus
The investigation into how social platforms may have been used to influence the US Presidential election is bringing the prevalence of automated bots into the light.
By Andrew Hutchinson • Nov. 03, 2017
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3 Social Media Marketing Trends to Watch in 2018
As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.
By Nathan Mendenhall • Nov. 02, 2017
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4 Predictions for Social Media Marketing on Pinterest in 2018
What's coming next for Pinterest? Here are our 2018 predictions for the platform.
By Andrew Hutchinson • Oct. 27, 2017
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5 Predictions for Social Media Marketing on LinkedIn in 2018
How will LinkedIn change in 2018? Here are our predictions.
By Andrew Hutchinson • Oct. 27, 2017
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Twitter Releases New Data on Halloween Trends [Infographic]
Twitter has released a new infographic which outlines key Halloween trends among their audience-base.
By Andrew Hutchinson • Oct. 26, 2017
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5 Predictions for Social Media Marketing on Snapchat in 2018
What will Snapchat be bringing to the table in 2018? Here are our predictions.
By Andrew Hutchinson • Oct. 26, 2017
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Deep Dive
5 Predictions for Social Media Marketing on Instagram in 2018
What's coming next for Instagram? Here are our 2018 predictions.
By Andrew Hutchinson • Oct. 26, 2017
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Instagram Rolls Out Live Guests Option to All Users
Instagram is expanding its live-stream partners capacity to all users, which will provide new opportunities.
By Andrew Hutchinson • Oct. 25, 2017
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4 Cautionary Tips on Using Breaking News in Your Social Media Strategy
Newsjacking can be great for keeping your social media presence current and lively, but it's important to also understand the potential risks.
By Rohan Ayyar • Oct. 25, 2017