Q: What are the key content trends that you're seeing on LinkedIn?
This continues to be a dynamic year in terms of how people relate to work, and we see that in the conversations happening on LinkedIn. We’re seeing millions of conversations every day about topics that deeply affect our members' lives from the pandemic, and protests about racial injustice, to increased sharing about mental health challenges that people have faced, and how remote working is changing business. The most recent trending topics we’ve seen include return-to-office plans, Pride month and business travel.
For creators looking to keep up on trends, you should definitely check out LinkedIn Editor Dan Roth’s Creator Weekly newsletter where he shares trending topics on LinkedIn each week. As a creator, you can use this information to spot trends on the topics people want to hear more about, as well as trending hashtags. If these subjects are areas on which you have a point of view or expertise, consider sharing an interesting video or lesson that riffs off the topic - or add commentary to a conversation already in progress.