Social Media Expert Series: Q&A with Keren Baruch

LinkedIn

Note from the editor

Over the last few years, LinkedIn engagement has gone through the roof, with the company reporting record levels of on-platform activity - specifically, engagement with posts and updates - for five straight quarters running.

That's seen LinkedIn put more focus on content creation, and building community on the platform, which has lead to the development of new tools like Content Recommendations and Content Suggestions for Company Pages, enabling brands to boost their on-platform performance, along with new analytics to measure the impacts of such efforts. 

And now, LinkedIn is looking to the next stage. 

One of the people working on this is Keren Baruch, the platform's Product Lead for Creator Strategy, which also means that Keren is well-positioned to provide insight into the latest LinkedIn content shifts, where things are headed, and what brands can do to maximize their performance on the platform.

We recently got a chance to ask a few questions of Keren, which could provide some valuable pointers for your LinkedIn approach.

Q: What are the key content trends that you're seeing on LinkedIn?

• Published July 30, 2021

Q: How is LinkedIn looking to develop its creator tools and build on its engagement growth?

Q: Should businesses be adding hashtags to their LinkedIn posts - and if so, what hashtag tips would you recommend?

• Published July 30, 2021

Q: What are the key elements of an effective LinkedIn content strategy?

Q: What's the most common mistake you see people make on LinkedIn, in regards to their content and posting approach?

Q: Do you think that LinkedIn is getting too casual and personal, or is there room for both professional and personal insights on the platform?

• Published July 30, 2021

Q: What content type/s (video, Stories) is/are gaining the most traction on LinkedIn?

Q: What's an underrated strategy that you've seen produce strong results on the platform?

• Published July 27, 2021

Social Media Expert Series: Q&A with Keren Baruch

Over the last few years, LinkedIn engagement has gone through the roof, with the company reporting record levels of on-platform activity. Hear from LinkedIn's Product Lead for Creative Strategy on the latest content shifts, where things are headed, and what brands can do to maximize their performance on the platform.

included in this trendline
  • What are the key elements of an effective LinkedIn content strategy?
  • What's an underrated strategy that you've seen produce strong results on the platform?
  • How is LinkedIn looking to develop its creator tools and build on its engagement growth?
Note: Trendlines are a premium product, available to subscribers of our free newsletters. Access this Trendline by signing up for the Social Media Today newsletter. If you're already a subscriber, simply enter your information to proceed.