Andrea Harrison

Social Media Strategist |

Andrea Harrison has worked across start-up, agency and client marketing, strategy and management roles within several industry verticals. Her specific expertise includes social media, content strategy, digital marketing and brand strategy.

As the Digital Brand Director for PepsiCo Beverages, Andrea focused on digital brand marketing including Paid, Owned and Social Media across all the beverage brands and several tentpole initiatives As the founder and lead for Pepsi's start-up initiative, Pepsi Digital Labs, Andrea established a formal program to foster collaboration between Pepsi Marketers and start-up companies. Her efforts were featured in AdAge as a model program for other brand marketers. In 2013 she was recognized by Business Insider as the #1 Most Creative Person in Mobile Advertising.

Previous to Pepsi, Andrea was the Vice President for Strategy at Razorfish in NYC responsible for cross-functional and cross-agency leadership, building digital and marketing strategy for global clients such as Starwood, Unilever, Sony, Ford Motor Company, Mercedes Benz, Kraft, Dow Jones, Conde Nast, Capital One and JP Morgan Chase. She also led the Global Razorfish Social Media Marketing practice.


2 articles by Andrea Harrison