Bree Baich

Transmedia Mastermind "The Storyteller", SAS Institute

Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it's all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects; bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce? Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live presenter to create dynamic, thought-provoking narratives using a multi-media strategy - yep, I'm their transmedia storyteller.