A global marketing leader, Jennifer's experience working within PR, advertising, marketing and digital agencies enables her to see brand engagement through a truly integrated lens.

She has been at the center of digital communications since the early 90s where she was a part of the team that launched eBay, Art.com, Amazon.com, WebMD and more. Later, she helped launch the first internet-driven PR campaigns for Discovery Communications and BET and has been entrusted with the reputations of brands like Minute Maid, Pepsi, Arby's, The Home Depot, Coca-Coca Freestyle, McDonald's, Verizon Wireless, Manhattan Associates, Kimberly Clark, The Cartoon Network and Hewlett-Packard.

A recognized voice in the industry, she is a reliable resource for PR/SM thought leadership through The Social Marketing Blog.