Monica Lay

Senior Product Marketing Manager, Social Advertising Solutions, Adobe | LinkedIn

Monica Lay is a senior product marketing manager at Adobe focused on social advertising solutions. A digital advertising and media industry veteran, Monica came to Adobe through its acquisition of Efficient Frontier, where she led display and social advertising efforts in Australia, focusing on product development and client management. Earlier in her career, Monica worked for some of Australia's top media agencies including Mediacom, ZenithOptimedia, Ikon Communications, and Downstream Marketing - providing digital consulting and strategic planning services to clients including Vodafone, Hewlett Packard and Qantas. Most of her career has been focused on leveraging data and analytics to drive marketing results for brands. Monica is now based in San Francisco and received her Bachelor of Business/Commerce from the University of Technology, Sydney.