Monica Lay
Senior Product Marketing Manager, Social Advertising Solutions, Adobe | LinkedInMonica Lay is a senior product marketing manager at Adobe focused on social advertising solutions. A digital advertising and media industry veteran, Monica came to Adobe through its acquisition of Efficient Frontier, where she led display and social advertising efforts in Australia, focusing on product development and client management. Earlier in her career, Monica worked for some of Australia's top media agencies including Mediacom, ZenithOptimedia, Ikon Communications, and Downstream Marketing - providing digital consulting and strategic planning services to clients including Vodafone, Hewlett Packard and Qantas. Most of her career has been focused on leveraging data and analytics to drive marketing results for brands. Monica is now based in San Francisco and received her Bachelor of Business/Commerce from the University of Technology, Sydney.
10 articles by Monica Lay
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To Pay or Not to Pay: Ad Strategies for Facebook
July 12, 2016 -
Choosing Your Facebook Advertising Method
July 1, 2016 -
The Growth of Programmatic Advertising on Social
June 3, 2016 -
3 Simple Tips to Get More From Your Facebook Advertising
May 20, 2016 -
How to Track Audiences across Devices for Improved Targeting
Oct. 29, 2015 -
How to Create Effective Facebook Dynamic Product Ads
July 31, 2015 -
Using Facebook Audience Insights Leads to Real Business Results
June 23, 2015 -
Scaling Facebook oCPM Campaigns Further With Budget Optimization
May 15, 2015 -
Leveraging Search Intent Signals to Enhance Facebook Performance
Feb. 25, 2015 -
Show Me the ROI: The Balancing Act of Organic and Paid Social
Feb. 5, 2015