Rebecca Swift

Director of Creative Planning, iStockphoto

Rebecca joined the photography industry nearly 20 years ago, and was one of the founding members of the creative research team at Getty Images, introducing the visual research methodology to the industry.

Rebecca is now responsible for building image collections for content library iStockphoto. Day to day she works with photographer communities that range from the amateur hobbyists to highly successful professionals through events such as iStockalpse. Tasks include setting creative briefs, training photographers in legal issues and keywording and setting up practice photo shoots. She also runs global research projects looking at the future of visual communications and has published many trend reports.

Rebecca also works as a visual consultant for global corporations who are building visual brands. She works with companies within a wide range of industries from the Charity sector to the Oil Industry and has presented findings all over the world.

Rebecca lectures widely at conferences and seminars and has been a visiting lecturer at University of the Arts and UCLAN. She has sat on the judging panel for most of the significant European photography, design and advertising awards.

She is currently researching a PhD into visual trends in UK advertising imagery over the last 30 years.

1 article by Rebecca Swift