Sandy Carter is responsible for IBM's worldwide focus on building ecosystems around core growth areas: Cloud, Mobile, Social, Big Data and Analytics. The ecosystem, which includes partners, developers, ISVs, entrepreneurs, influencers, academics and venture capitalists, drives approximately one-third of IBM's revenue and is a critical element in IBM's overall strategy. She is also responsible for the award-winning Global Entrepreneur Program which has delivered over 2,000 mentors to help startups and entrepreneurs expand and grow.
Previously, Sandy was IBM Vice President, Social Business Evangelism and Sales, responsible for setting the direction for IBM's Social Business initiative, a $200B market opportunity. A recognized leader in social business, Sandy is an award-winning author of 3 books, including best-selling "Get Bold", which has been translated into 9 languages. She was recently named to Forbes Global Top 40 in Marketing and received the Professional Business Women of California (PBWC) Industry Leaders Award, and was named one of the Top 20 Influencers by theCUBE. A recognized thought leader on Social Media, she's been named Top 10 in Social Media, Top 50 in Social Business Influencers, and one of the "Ten Most Powerful Women in Tech".
Sandy is passionate about women's leadership. A Founding member of WITI (Women in Technology International), and a member of the WITI Executive Advisory Council, she is the Founder of IBM's Super Women Group, a community of over 20,000 women worldwide. She is a member of the American Management Association (AMA) and Chief Marketing Officer (CMO) Inner Circle.
A graduate of Duke University and Harvard Business School, Sandy has been listed among the 50 most notable people on the Duke University website.
5 ARTICLES BY Sandy Carter
- Dec. 11, 2014 Internet of Things: Inventors and Operators
- April 3, 2014 Continuous Customer Engagement
- Nov. 23, 2012 A Christmas Card Before Thanksgiving? 3 Social Listening Questions to Think Through
- Feb. 22, 2012 2 Social Ecosystems Will Emerge?! China and Rest of World
- Dec. 22, 2011 Is Bigger Better? For Small/Medium Businesses, Social Is the Great Equalizer