Mr. Brand has worked in both the public and private sector for 25-years in the areas of Internet and Traditional Marketing, Public Relations and project management - effectively implementing ROI-driven marketing/communications programs for a number of high profile real estate, consumer, government, technology and mobile application companies. Brand, a certified Project Management Professional (PMP®), cites placement of two his company's products on The Today Show on several occasions as his claim to media relations fame. Brand's ability to draw forth on a product's most intrinsic value and synthesize into a salient message point that can be readily absorbed by the intended audience is representative in his ability to secure media placement in both B2B and B2C media outlets. Brand's most important quality is to listen to what the clients want to achieve and then proceed to keep the message or program directly on cue from inception - to creation - to launch and then compare it with metrics to determine the success of the campaign. In the past few years, Brand has become adept at formulating and executing social media marketing programs for companies seeking to leverage their presence in an effort to stay ahead of the industry's paradigm shift. He publishes his very own blog: "Integrating Social Media in the Workplace": https://socialmediaworkplace.wordpress.com/ Brand, who is bilingual (English/Spanish), excels in creating eye-catching and innovative collateral materials, drafting laser-focused themes and plain spoken toned press releases, establishing succinct PR centric elevator pitches, building and delivering fully-integrated marketing/communications campaigns, identifying market opportunities, preparing and deploying crisis communication plans and innovating successful product strategies.
1 ARTICLES BY Scott Brand
- April 6, 2014 Social Media Transforms the College Basketball Arena