Sivaraman Swaminathan
Co-founder & CEO, Hansa Customer Equity Pvt.Ltd | @swamicrm
71 articles by Sivaraman Swaminathan
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How to determine if you want to spend more or less of your marketing budget in 2011?
Dec. 12, 2010 -
How will search move to discovery for the empowered customer?
Oct. 25, 2010 -
The coming mobile coupon-customer engagement boom
Aug. 14, 2010 -
Location based marketing without smartphones & WAP - Need to get smarter for emerging markets like India
June 20, 2010 -
Here's a lovely company-customer pact
March 6, 2010 -
Consumer's lust for relevant information - Tracking & Alerting - An important trend for 2010
Dec. 15, 2009 -
Driving relevancy in customer communication
Nov. 19, 2009 -
Multi-channel marketing poses new data challenges
Oct. 5, 2009 -
Crowdsourcing - When customers get together on unfair credit card interchange fees!
Sept. 28, 2009 -
Passive to Active customer engagement
Sept. 13, 2009 -
Going beyond transactional data to predict sales in retail - Tesco shows the way
Sept. 7, 2009 -
Which media forms will grow and engage consumers?
Aug. 30, 2009 -
Poverty of attention
Aug. 16, 2009 -
The impending death of voice mail
July 26, 2009 -
The shift index - How companies need to understand and adapt to the changing environment
July 20, 2009 -
Getting serious about digital privacy
July 5, 2009 -
Mobile Marketing and Augmented reality - the fusing of data, search and advertisers
June 27, 2009 -
What's your company's listening quotient?
June 14, 2009 -
Learning when not to use mobile for marketing!
May 8, 2009 -
Change Marketing - How the world of marketing has to adapt
May 2, 2009 -
From product conversation to passion conversation
April 26, 2009 -
Typealyzer analysis of my blog - It's quite cool - Is this the future of customer profiling?
April 13, 2009 -
When consumer information belongs to consumers!
March 22, 2009 -
The death of registration page
March 8, 2009 -
Next generation marketing services companies
Feb. 24, 2009