Ted has spent over 20 years working in product development, marketing, and as a senior executive in both public and privately held companies. For the five year prior to joining PwC, Ted was a partner with a small consulting firm working with clients on social business models for innovation and building market ecosystems. Previously, he served as the Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for WhoWhere (acquired by Lycos in 1998).

Author of "Business Models For the Social Mobile Cloud published in February 2013 by John Wiley & Sons.