Paul Sutton
Head of Social Communications, BOTTLE PR | @thepaulsuttonPaul Sutton blogs at www.thesocialweb.co.uk and you can follow him on Twitter at www.twitter.com/thepaulsutton. I am Head of Digital PR at BOTTLE PR, one of the UK's fastest growing PR agencies, and am a communications professional with 14 years experience in marcomms, PR and digital media. My area of interest lies in completely integrated communications strategies, and the changes happening in the communications industry at the present time make it, for me, the most fascinating and exciting business to be in. I'm responsible for devising creative social media strategies and ensuring that account teams make them work across the board to meet commercial client objectives. I'm also fascinated by the psychological and cultural impact of digital media and the web.
25 articles by Paul Sutton
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The Cool Kids Play on Twitter, but the Masses Play on Facebook
March 30, 2011 -
Evaluating Social Communications: A New Model
Feb. 10, 2011 -
The Fallacy of Social Media Evaluation
Jan. 28, 2011 -
10 Comms Pros Who've Rocked My (Social Web) World in 2010
Dec. 31, 2010 -
The Social Web: An Unseen Danger?
Dec. 15, 2010 -
Social Media Isn't (Just) a Popularity Contest
Dec. 8, 2010 -
Research Reveals When Facebook Updates Are Most Effective
Nov. 17, 2010 -
There's a Time and a Place for The Social Web
Nov. 12, 2010 -
What the Hell is Facebook Playing At?
Nov. 11, 2010 -
Twitter Speaks: Foursquare Still Has Some Way To Go
Nov. 5, 2010 -
Your Real Twitter Advocates are Not Who You Think
Nov. 3, 2010 -
How to Combine Your Facebook Profile for Both Business and Pleasure
Oct. 26, 2010 -
Why Understanding the Evolving Psychology of Facebook is Imperative
Oct. 22, 2010 -
Foursquare, Facebook Places and Philately
Oct. 7, 2010 -
Just How Important is Social Media in Business?
Oct. 1, 2010 -
Twitter: What's So Great About the Conversation?
Sept. 27, 2010 -
Facebook Places: The Verdict of the Experts
Aug. 24, 2010 -
The Secret of Leveraging Social Media for Business Success
July 13, 2010 -
10 Reasons You're Not Getting Followers on Twitter
July 6, 2010 -
Why is the Word Social So Difficult for Businesses to Understand?
July 2, 2010 -
Engagement or Relevancy: What is More Important in Social Media?
June 29, 2010 -
Nurture not Nature: 4 Reasons Why Social Media is Like Caring For a Baby
June 14, 2010 -
Web 3.0, Social Media and the Paradox of Choice
May 28, 2010 -
Personal Branding and Social Media Optimization in Action
May 25, 2010 -
Monetizing Social Media: Does Money Talk and BS Walk?
May 17, 2010