TikTok Will Launch the First Stage of its LIVE Subscriptions Program This Week

The Latest

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  Meta's Adding More Ad Targeting Information to its Ad Library Listings

  The update will provide more transparency into how Meta's more sensitive ad targeting categories are being used by Pages.

  Digital Strategy

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  Meta Outlines Advancing Process for Creating Realistic Digital Avatars for the Next Stage of Connection

  The new avatar creation tools will open up a range of new opportunities within the broader metaverse shift.

  Digital Strategy

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  Instagram Outlines Update Visual Elements to Better Connect with its Purpose

  Instagram's visual elements will look a little different - which will also help to improve accessibility.

  Social Media Updates

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  WhatsApp Partners with Indian Government to Provide Digital Identity Documents In-App

  It's another step in Meta's push to make WhatsApp into a more essential utility for Indian users.

  Social Media Updates

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  How to Schedule Your Social Media Content Curation for Massive Growth [Infographic]

  Mapping out a content curation schedule, alongside your original shares, can help to boost your social media presence.

  Digital Strategy

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  New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

  The new parental control panel will provide more insight into your child's activity in the app.

  Social Media Updates

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  Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach

  The new recurring notifications process is a significant shift in how Meta has enabled message notifications in the past. 

  Digital Strategy

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  LinkedIn Updates Professional Community Policies to Better Reflect What's Not Allowed in the App

  LinkedIn has added more examples and explainers to ensure users are aware of what's not acceptable in the app.

  Social Media Updates

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  How TikTok Creators Redefined Influence [Infographic]

  What makes TikTok creators stand out? Check out this infographic.

  Content Marketing

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  The State of Social Listening in 2022 – Improving Your Listening Process

  In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.

  Social Marketing

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  Twitter Implements New Rules to Further Restrict Misinformation in Times of Crisis

  The update will see Twitter acting faster to restrict misinformation in times of humanitarian crisis. 

  Social Media Updates

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  Snapchat Launches New Option to Display eBay Listings in Snaps

  Another step in Snap's evolving eCommerce push,

  Social Media Updates

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  YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

  The new, separated content type tabs will provide more in-depth data on performance.

  Content Marketing

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  TikTok Tests New Mini-Games with Users in Vietnam

  TikTok looks set to make a bigger push on gaming as it seeks to diversify its revenue streams.

  Social Media Updates

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  Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs

  The option will provide more capacity for small businesses, in particular, to manage their messaging interactions.

  Digital Strategy

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  Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

  The update will provide more accurate geo-targeting and audience estimates, based on Census info.

  Digital Strategy

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  The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy

  In the third part of our State of Social Media Listening report, we look at the key opportunities of monitoring.

  Digital Strategy

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  TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

  The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content.

  Content Marketing

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  Twitter Launches New Promotional Campaign for Spaces and Live Audio Chats

  Will Spaces become a key element of the tweet experience?

  Social Media Updates

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  Meta Shares New Insights into the Coming Metaverse Shift, and What Exactly Needs to Happen to Facilitate it

  What will the metaverse shift actually mean for business, and how will it evolve? New insights from Meta.

  Digital Strategy

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  Instagram's Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy

  The test limits the amount of Stories frames that a user can see without manually tapping for more.

  Content Marketing

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  YouTube Rolls Out Activity Graph to All Videos, Ups the Maximum Price of Channel Memberships

  The new options will make it easier to find specific segments in video clips - but could they also reduce watch time?

  Content Marketing

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  TikTok Adds New Tools to Better Enable Users to Credit Trend Originators

  TikTok's looking to build a 'culture of credit' to ensure that all originators get more recognition for their work.

  Social Media Updates

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  YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades

  Some small but potent new updates announced at YouTube's 2022 Brandcast event.

  Content Marketing

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  The State of Social Listening in 2022 – Key Platforms for Gleaning Insight

  In the second part of our State of Social Listening report, we look at the key platforms of focus for gleaning audience insight.

  Digital Strategy

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