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Social Media Expert Series: Q&A with Matt Navarra

Matt Navarra has been working in social media marketing for over a decade in various high-profile roles, including advising the UK Government on social strategy and managing the global social media presence of The Next Web. We got a chance to ask Matt a few questions about where he sees things headed, and what we should be planning for moving forward.

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  • What are three key trends that you would suggest social media marketers should be monitoring at present?
  • Do you think that TikTok can become a major challenger to Facebook?
  • What do you think about Twitter Blue and Twitter’s broader moves into alternate revenue models?
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