Social Media Expert Series: Q&A with Matt Navarra

Social Media Expert Series - Q&A with Matt Navarra/Social Media Today, data courtesy of Social Media Today

Note from the editor

Matt Navarra has been working in social media marketing for over a decade in various high-profile roles, including advising the UK Government on social strategy and managing the global social media presence of The Next Web.

These days, Matt works as an independent advisor, providing guidance to top brands to help them refine and improve their social media marketing approach.

Aside from this, Matt has also established himself as one of the leading voices in the social media space, regularly breaking news about upcoming features and updates. He’s a must-follow for social media managers, and a resource we regularly refer to in our research on Social Media Today.

Which makes him a great reference point for insights on the latest, emerging social platform trends. We got a chance to put a few questions to Matt about where he sees things headed, and what we should be planning for moving forward.

Q: What are three key trends that you would suggest social media marketers should be monitoring at present?

Q: Which social platform do you personally find the most valuable?

Q: What are your thoughts about the audio social trend, and where it might be headed?

Q: Do you think that TikTok can become a major challenger to Facebook?

Q: Which social platform do you think is underrated in terms of social media marketing opportunities?

Q: What do you think about Twitter Blue and Twitter’s broader moves into alternate revenue models?

Q: Will Trump ever be allowed back on Twitter or Facebook?

Q: What trend do you personally find most interesting in the evolving social space?

Social Media Expert Series: Q&A with Matt Navarra

Matt Navarra has been working in social media marketing for over a decade in various high-profile roles, including advising the UK Government on social strategy and managing the global social media presence of The Next Web. We got a chance to ask Matt a few questions about where he sees things headed, and what we should be planning for moving forward.

included in this trendline
  • What are three key trends that you would suggest social media marketers should be monitoring at present?
  • Do you think that TikTok can become a major challenger to Facebook?
  • What do you think about Twitter Blue and Twitter’s broader moves into alternate revenue models?
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