X tells App Store users it’s “better than Threads”

The Latest

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  YouTube adds new AI remix feature to Shorts

  The updated tool allows users to generate alternate versions of videos using the company’s Omni AI image generation tools.

  TikTok

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  Snapchat offers unified optimization approach to app marketers

  The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

  Snapchat

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  Google unveils AI-powered ad updates at I/O 2026

  On the second day of its conference, the company shared specifics about brand mentions in AI responses and offered additional tools and data insights.

  LinkedIn

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  TikTok highlights value of app for SMBs

  TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

  TikTok

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  Reddit introduces updated options for advertisers

  As the platform continues to grow, it is expanding access to its artificial intelligence-guided campaigns and testing new first-party attribution reporting.

  X (Twitter)

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  Meta reassigns workers to AI projects, cuts 8K staff

  The company is looking to replace workers with AI systems as it continues to lean into the advancing technology. 

  Facebook

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  X implements new posting restrictions on nonpaying users

  A new posting limit will make it cost prohibitive for spammers to flood the app.

  X (Twitter)

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  Google announces AI-powered advances at I/O 2026

  The tech giant’s annual showcase highlighted a range of AI-supported content generation tools across its apps.

  LinkedIn

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  X pitches advertisers on rising opportunities in the app

  The social platform is looking to boost advertiser interest in its rebuilt ad platform, which is now powered by AI.

  X (Twitter)

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  X launches display of active followers to contextualize performance data

  The new data point will give users more context as to how many of their followers are actually active in the app.

  X (Twitter)

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  Meta adds new creator publishing tools

  The company’s Content Planner and a bulk upload option for Reels are designed to promote more original content in its apps.

  Facebook

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  Meta expands advanced ad placement controls to Threads

  Advertisers will have more control over ad placements through updated brand safety options. 

  Facebook

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  X announces creator-driven ad partnership

  A new program launched by the platform is designed to connect brands with original content creators, per The Hollywood Reporter.

  X (Twitter)

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  Pinterest wants brands to start thinking about Christmas

  Early strategizing for Q4 campaigns will deliver the best results, according to the platform, because users come to the app to plan ahead.

  Pinterest

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  LinkedIn adds AI-powered job outreach

  HR professionals using Hiring Pro can send up to five artificial intelligence-composed InMail messages per day to top candidates.

  LinkedIn

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  Meta highlights AI glasses functions for users with disabilities

  The devices offer voice controls and the ability to connect with support representatives from Tesco, Sony, Amtrak and Hilton.

  Facebook

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  YouTube expands likeness detection to all users over 18

  The video platform has been gradually rolling out the feature to users since September as it takes proactive action against deepfakes.

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  YouTube adds chapters and title cards for CTV viewers

  The updates, which also include like counts and immersive headers, are designed to improve the experience for consumers.

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  YouTube launches digital training initiative in the UK

  A partnership between the platform, the BBC and the National Film and Television School aims to create a modern digital skills training program.

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  Meta opens up Display AI glasses to third-party developers

  The company said development partners will be able to create apps for the device that incorporate gesture-driven features.

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  Reddit highlights rising opportunities for CPG marketers

  With more consumers using Reddit as a research tool, brands have expanded opportunities to link into the discovery process.

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  Meta reveals latest round of Edits improvements

  Creators will get better transitions, as well as more text and sticker controls, while iOS users will have the opportunity to use live photos.

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  TikTok announces activations for International Museum Day

  The May 18 event will feature creator partnerships and kick off the app’s new “Museums Come Alive” series.

  TikTok

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  Major ad tool announcements from TikTok World 2026

  The app’s sixth annual event was a showcase for its updated marketing offerings, including new artificial intelligence-powered elements.

  Updated May 14, 2026

  TikTok

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  Meta adds incognito AI chats to WhatsApp

  The new feature offers users an enhanced level of privacy and security, but raises concerns regarding the safety and accuracy of chatbot responses.

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