Snapchat adds new AI features including chat-to-song

The Latest

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  Threads advertisers will no longer need an Instagram account

  Parent Meta is gradually separating the two apps and will stop requiring businesses to have identical usernames on both platforms in order to run promotions.

  Instagram

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  Pinterest offers predictive optimization for Performance+

  The platform’s new campaign optimization score uses artificial intelligence to help advertisers measure key ad elements and create more effective campaigns.

  Pinterest

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  X shares more insight into penalties impacting post reach

  The platform updated its Under the Hood performance report to allow users to better understand potential restrictions.

  X (Twitter)

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  Snapchat report examines the rise of microdramas

  App users are increasingly responding to short-form video series content, which could present new promotional opportunities for brands.

  Snapchat

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  XChat disappears from app stores

  The standalone messaging app was quietly removed from Apple and Google Play, according to 9 to 5 Mac.

  X (Twitter)

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  LinkedIn tests Network tab to encourage engagement among connections

  The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

  LinkedIn

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  Meta expands Muse agent connections, launches Muse for Mac

  Meta is looking to broaden the use cases for its personal artificial intelligence tool. 

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  LinkedIn ditches post enhancement, launches Post Proofreader

  The move signals the platform’s evolving approach to artificial intelligence tools and reflects a growing community backlash against AI slop.

  LinkedIn

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  YouTube executives share strategies on channel pivoting

  Creator Liaison Rene Ritchie and Global Content Strategy Lead Kyle Monahan offer tips on how creators and brands can shift focus while retaining audiences.

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  X shares guidance on effective promotions in the app

  The refreshed playbooks feature overviews on best ad practices and key events worth tapping into.

  X (Twitter)

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  Pinterest announces visual search ads and an AI restyle feature

  At its Pinterest Presents event, the company unveiled new promotional options, artificial intelligence room redecorating and the second season of its CTV show.

  Pinterest

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  Reddit SMB guide offers holiday planning tips

  The handbook examines discovery behavior and includes an overview of the app’s most-searched product categories.  

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  Meta shares holiday 2026 planning guides

  The company offered a range of resources for brands and marketers, including an artificial intelligence overview and an SMB playbook covering in-app gift research.

  Facebook

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  Reddit offers insights from its Health Summit event

  New data shows the extent to which users turn to each other for medical advice and diagnoses.

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  Threads adds more podcast promotion features

  Creators can now post their logos and info on their profiles and users can save their favorite episodes within the app.

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  Snap launches AR Specs

  The glasses, which cost nearly $2,200, arrive as questions linger regarding consumer enthusiasm for the product.

  Snapchat

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  X adds in-stream stock trading

  Users in the U.S. can now tap through Cashtag partner listings to buy or trade stocks in-stream, furthering the platform’s ambitions to provide financial services.

  X (Twitter)

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  Meta adds simplified third-party AI support to WhatsApp

  The update will help brands set up their preferred agent profiles and responses without requiring in-depth coding knowledge.

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  LinkedIn offers tips on company targeting via Campaign Manager

  LinkedIn's Companies Hub provides insights into how business representatives have engaged with a business's organic posts and paid advertising.

  LinkedIn

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  Meta announces Edits Plus paid subscription tier

  The company’s dedicated video editing app will offer additional features as part of a Meta One Business bundle or as a separate package.

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  Meta adds more creator partnership tools

  The refreshed Creator Marketing Hub will offer expanded access to discovery and outreach features to facilitate promotions.

  Facebook

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  Snapchat report highlights users’ political engagement

  The study, released ahead of the U.S. midterm elections in November, found that nearly 80% of Snapchat users plan to vote.

  Snapchat

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  TikTok announces featured creators for Hispanic Heritage Month

  The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.

  TikTok

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  Court ruling on CSAM content sparks concerns

  A recent decision about the legal use of AI tools to generate virtual depictions of children has prompted some to rethink their approach to sharing content online.

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  X continues to host CSAM content

  A new report from the Canadian Center for Child Protection found that the platform’s Grok chatbot continues to generate banned content, per the New York Times.

  X (Twitter)

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