The Latest
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Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption
Instagram's testing a new option which would enable users to add hashtags in a separate field outside the main caption on posts
Digital Strategy -
Instagram Stories Ads Present New Opportunities for Marketers [Report]
New research shows that Instagram Stories ads are generating better results than regular Instagram ads - but far fewer brands are using them.
Digital Strategy -
SMT InfluencerHow to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic]
Storytelling can be an effective way to engage your audience - here some tips on the why and how of storytelling in marketing content.
Content Marketing -
How Content Can Save Your Company Money
Effective content can provide SEO and engagement benefits - but did you know that it can actually save your business money too? Here's how.
Content Marketing -
Email Marketing Optimization Tips and Case Studies [Infographic]
Effective email marketing now takes more effort than it used to, but the pay-offs remain significant. Check out these tips.
Digital Strategy -
4 Tips to Help Improve Your Customer Ratings
Customer ratings can make or break a business - here are four tips to help you improve your business reputation.
Digital Strategy -
4 Things to Watch for When Running Email Marketing Campaigns for International Customers
Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of.
Digital Strategy -
Facebook Adds New Measures to Stop Political Interference, and Improve Participation, Ahead of US Midterms
Facebook is adding some new security measures and awareness tools ahead of the upcoming US Midterms in order to catch out potential threats.
Digital Strategy -
Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform
Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform.
Content Marketing -
Facebook Releases New Report into the Evolving Path to Purchase [Infographic]
Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process.
Digital Strategy -
The Case for B2B Marketing on LinkedIn [Infographic]
LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case.
Content Marketing -
Shopify Rolls Out New Tools to Facilitate AR-Based Shopping for Small Businesses
Shopify is rolling out new tools which will enable all businesses to create realistic 3D models of their products to facilitate AR shopping.
Content Marketing -
YouTube Announces Shut Down of Gaming App, New On-Platform Gaming Channel [Infographic]
YouTube has announced that it will shutter its standalone YouTube Gaming app, while also outlining the growth of gaming on the platform.
Digital Strategy -
Mastering the Art of Repurposing Content
Planning, creating and maintaining top-notch content is time-consuming. Learn how to master the art of repurposing content so you can extract more value from your work.
Content Marketing -
The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond [Infographic]
What are the key eCommerce trends you need to be aware of in your strategic planning? Check out this infographic.
Digital Strategy -
Which Social Platforms Are SMT Readers Spending More Time On? [Report]
Which social platform are you spending the most time on these days? We recently asked out audience - here's what they said.
Digital Strategy -
Up and Downvotes for Tweets? Twitter has Reportedly Been Testing a New Engagement Option
Twitter has been experimenting with Reddit-style up and downvotes for tweets, though it may never be rolled out to the public.
Social Marketing -
Facebook Ad Frequency: How High Is Too High?
Managing your Facebook ad frequency is critical to optimizing performance. Here's some research on optimal ad frequency rates.
Digital Strategy -
Your Ultimate Social Media Checklist [Infographic]
This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis.
Digital Strategy -
SMT Influencer7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy
Looking for a way to help offset declines in Facebook Page reach? Messenger chatbots may be worth considering.
Digital Strategy -
6 Strategies for Setting Goals That'll Fast-Track Your Marketing Strategy Success
Setting the right goals is key to maximizing your digital marketing performance. Here are some tips on how to do it.
Digital Strategy -
15 Reasons Your Business Needs Online Reviews [Infographic]
With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy.
Content Marketing -
Social Media, Social Life: Teens Reveal Their Experiences [Infographic]
How are teens using social media? Take a look at this new research from Common Sense Media.
Digital Strategy -
PodcastStop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan
You can learn a lot from social media experts, but don't take everything they say as gospel, advises contributor Pam Moore.
Digital Strategy -
The Periodic Table of Link Building Tactics [Infographic]
Looking to get a better understanding of link-building best practices and options? Check out this graphic.
Digital Strategy