Meta adds mini app creation option to Muse

The Latest

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  Meta’s AI ads included unapproved discounts

  Recent reports found that the artificial intelligence-powered ad tools posted discount offers to customers even with promotions turned off.

  Facebook

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  YouTube expands custom feeds and offers new partnership options

  The platform is trying to make it easier for users to access personally relevant discovery options using artificial intelligence-enabled responses.

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  TikTok shares gaming and app promotional guides for end-of-year period

  The company says the period between Christmas and New Year offers brands an opportunity to help consumers buy something for themselves.

  TikTok

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  Reddit highlights opportunities for financial services marketers

  New TransUnion data suggests that financial promotions in the Reddit app outperform similar campaigns on other platforms.  

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  Meta makes Muse agents speak

  The artificial intelligence-powered tool will be able to recognize conversation queries and respond in a voice selected by the user.

  Facebook

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  Meta adds new capabilities to Graph and Marketing API

  Businesses that use these tools will be able to add or remove artificial intelligence self-disclosures from posts, although other features have been deprecated.

  Facebook

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  Meta, TikTok and Google push back on California law

  The companies are arguing that a new law set to take effect next year violates First Amendment rights and oversteps regulatory boundaries, per Reuters.

  Facebook

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  TikTok launches standalone shopping app

  The new platform is focused on product discovery and purchasing but is currently only available to a handful of countries in Asia.

  TikTok

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  Snapchat posts modest user increase in Q3

  Company revenue was up, but the platform’s daily active user growth has stalled across nearly every market.

  Snapchat

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  Reddit publishes 2027 marketing playbook

  The 35-page guide offers insights into seasonal trends and a list of major events for the coming year to help brands plan forward-facing strategies.

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  Instagram tries to entice long-form creators

  One-off payouts and premium placements are meant to make up for the app’s lack of the type of robust payout system offered by YouTube.

  Instagram

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  Facebook expands Creator Fast Track program to Brazil

  The monetary incentives the company is offering Brazilian creators are significantly less than what was offered in North America.

  Facebook

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  LinkedIn details new creator insights options

  Updated analytics are designed to help creators access more monetization opportunities and better understand post metrics.

  LinkedIn

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  Reddit tests ads in search results

  The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search traffic drops.

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  X launches updated Lead Gen Ads globally

  The refreshed product features a prominent call-to-action button and is designed to turn engagement into leads.

  X (Twitter)

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  Reddit pitches its 1,300 gaming-related communities to brands

  In-app conversations “created and shaped by real players” can drive engagement and influence purchasing decisions, according to the company.

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  Meta ends support for Quest 2 and Quest Pro

  The tech giant is shifting its focus to its next-gen virtual reality headset, which will be launched next year. 

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  Meta updates creator assistant chatbot

  New features include opportunity alerts, better help for content creation and automated replies.

  Facebook

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  TikTok adds new brand safety resources

  The features are designed to help identify potential risks and include copyright and counterfeit detection tools.

  TikTok

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  TikTok inks new content deal with Women’s Tennis Association

  The partnership expands an existing relationship and will include livestreamed coverage and behind-the-scenes content.

  TikTok

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  X launches new bonus program for video creators

  The reward-based effort offers cash incentives to participants for posting videos on the platform.

  X (Twitter)

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  Google says AI chatbots are hurting its bottom line

  The tech giant may be losing its stronghold on discovery as more users turn to tools such as ChatGPT and Claude for answers.

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  Threads adds more community champion badges

  The digital display cards are designed to highlight users who have become key contributors in their topical subgroups.

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  Meta hires bipartisan political team

  The company brought in multiple executives with ties to major players on both sides of the U.S. political fence, according to Axios.

  Facebook

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  Threads launches custom like buttons

  Users will now be able to personalize reactions to their posts with images or animations.

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