Social media drives consumer discover, per Meta

The Latest

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  YouTube expands likeness detection to all users over 18

  The video platform has been gradually rolling out the feature to users since September as it takes proactive action against deepfakes.  

  Social Media Updates

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  Creator content drives brands on Snapchat

  Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.

  Snapchat

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  YouTube adds Chapters and Title Cards to CTV

  The updates, which also include Like Counts and Immersive Headers for CTV, are designed to improve the experience for living room viewers.

  Social Media Updates

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  YouTube launches digital training initiative in the UK

  A partnership between the video platform, the BBC and the National Film and Television School aims to create a modern digital skills training program.

  Social Media Updates

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  YouTube announces ad updates at 2026 Brandcast Event

  The platform promoted sponsorship opportunities with emerging creators and showcased new CTV and artificial intelligence features.

  Content Marketing

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  Meta opens up Display AI glasses to third-party developers

  The company said development partners will be able to create apps for the device that incorporate gesture-driven features.

  Social Media Updates

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  Reddit highlights rising opportunities for CPG marketers

  With more consumers using Reddit as a research tool, brands have expanded opportunities to link into the discovery process.

  Social Marketing

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  Meta reveals latest round of Edits improvements

  Creators will get better transitions, as well as more text and sticker controls, while iOS users will have the opportunity to use live photos.

  Content Marketing

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  TikTok announces activations for International Museum Day

  The May 18 event will feature creator partnerships and kick off the app’s new “Museums Come Alive” series.

  TikTok

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  Major ad tool announcements from TikTok World 2026

  The app’s sixth annual event was a showcase for its updated marketing offerings, including new artificial intelligence-powered elements.

  Updated May 14, 2026

  TikTok

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  Meta adds incognito AI chats to WhatsApp

  The new feature offers users an enhanced level of privacy and security, but raises concerns regarding the safety and accuracy of chatbot responses.

  Social Media Updates

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  X updates History tab for iOS

  The revision divides viewing history into content types, including video and long-form articles, so users can more easily find previously viewed posts. 

  X (Twitter)

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  Snapchat says ‘what it means to be a teenager’ hasn’t changed

  A new report from the app examined teen behavior online and offered insights into the perspective of younger users.

  Snapchat

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  TikTok introduces 2026 FIFA World Cup creator correspondents

  The app has been expanding its sports engagement, and 59% of users say watching events on TikTok is more fun than viewing actual games.

  TikTok

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  Meta updates parental supervision tools

  New controls in the company’s Family Center dashboard will build on Instagram’s existing Your Algorithm option, and additional alerts will provide more oversight.

  Facebook

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  LinkedIn will enable consultants to book business direct from their profile

  Consultants will now be able to add an in-app link to book a session with them, which will also facilitate payment in-stream.

  LinkedIn

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  TikTok launches counterfeit goods detection initiative

  The TikTok Real program incorporates insights from more than 300 experts and is designed to remove fake products from the app.

  TikTok

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  Instagram tests captions on each post within carousels

  The option would give users more opportunity to add context and potentially generate more engagement with their carousel updates.

  Instagram

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  Threads updates its branding

  A new logo and font for the platform comes as it continues to grow its user base and compete with larger apps like X for market share.

  Social Media Updates

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  TikTok launches ad-free offering in UK

  Users can pay a monthly fee to disable data tracking for targeted promotions, in line with current regulations.

  TikTok

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  YouTube publishes brand growth playbook

  The guide offers suggestions for building businesses on the platform and tapping into the evolving creator marketplace.

  Content Marketing

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  YouTube is testing clear screen viewing for Shorts

  The option would let users hide on-screen function buttons and is already available on competitor platforms such as TikTok and Reels.

  Social Media Updates

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  Snapchat hosts AR developer bootcamp

  The event last month was intended to boost creative collaboration between the most active Spectacles developers ahead of the Specs device release.

  Snapchat

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  LinkedIn uses AI to improve feed relevance

  The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.

  LinkedIn

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  Is Meta really dying?

  The New York Times recently published an opinion piece suggesting that the company is at the beginning of the end, but it’s more complicated than that.

  Facebook

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