Meta launches enterprise AI platform to drive business opportunities

The Latest

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  Instagram shares Reels creation tips in new guide

  The refresher on some of the more recent additions to the creation process comes as Reels consumption makes up more than 50% of users’ time on the app. 

  Instagram

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  LinkedIn tests advanced creator discovery to power brand campaigns

  As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

  LinkedIn

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  Meta opens early access to advanced Muse features

  The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf.

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  Snapchat launches pitch for B2B ad spend

  A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app.

  Snapchat

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  Can Meta be trusted with user data to power its AI agents?

  An incomplete list of the many times that Meta has been accused of misusing people’s data over the years reflects how it prioritizes innovation over safety.

  Facebook

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  X launches Grok Bot rewards program to showcase AI utility

  The program will provide cash rewards to users who suggest valuable use cases for its artificial intelligence-powered Grok bot.

  X (Twitter)

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  YouTube previews AI-powered Conversational Editing

  Conversational Editing is meant to make it easier for creators to build and refine their projects using plain language guidance. 

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  How can Instagram creators use Muse AI agents?

  There’s a range of ways that Meta's artificial intelligence agents could be of value for creators, but building trust in them will be a hurdle.

  Instagram

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  TikTok agrees to teen usage restrictions in Alabama

  The measures are very similar to the provisions that Meta agreed to implement as part of its recent settlement deal in California.

  TikTok

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  Meta looks to reassure AI users it can be trusted with their data

  The tech giant is using cute characters and fun devices as a means to drive adoption of an always-on artificial intelligence recording device.

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  Google provides more Demand Gen ad features

  Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

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  YouTube refuses to join Meta settlement on teen harms

  CEO Neal Mohan told CNN this week that YouTube has invested heavily in safety measures for young users and will continue to do so.

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  YouTube presents new AI and engagement features at Made On 2026

  The platform is expanding its custom feed feature and enabling creators to group their shorts into series in order to align with microdrama trends.

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  US opposes Australia’s proposed social media restrictions

  Embassy officials submitted an objection letter outlining concerns related to potential censorship and control over U.S. interests, per the BBC.

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  YouTube tests new product tag placement options

  The update would allow labels to be shown more prominently when viewers are engaged but move the tags to video comments otherwise.

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  X updates third-party livestream support

  The company said its new API has been rebuilt from the ground up and features expanded scheduling and moderating capabilities.

  X (Twitter)

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  Meta Muse partners with Shopify, gets blocked by Amazon

  The agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.

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  Meta adds Threads-specific permissions for businesses

  As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.

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  TikTok commits to expanded child protection initiatives

  The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.

  TikTok

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  X Numbers officially launch

  The limited-access numeric codes for XChat enable users to message each other even if they’re not connected on the platform.

  X (Twitter)

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  Meta Muse uses human staff for some functions

  Muse agents are able to make phone calls on behalf of its users, but some of those calls are being handed off to Meta staff, per 404 Media.

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  Threads adds sticker options for bios

  Users can now put animated and static digital stickers in their profile bios.

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  Snapchat adds new AI features including chat-to-song

  Lens+ subscribers will be able to easily convert their messages into songs and edit images ahead of sharing.

  Snapchat

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  Threads advertisers will no longer need an Instagram account

  Parent Meta is gradually separating the two apps and will stop requiring businesses to have identical usernames on both platforms in order to run promotions.

  Instagram

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  Pinterest offers predictive optimization for Performance+

  The platform’s new campaign optimization score uses artificial intelligence to help advertisers measure key ad elements and create more effective campaigns.

  Pinterest

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