The Latest

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  X usage declined in the EU in the second half of 2025

  The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers. 

  X (Twitter)

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  Meta tests shopping AI chatbot in US

  The feature would allow users to request product recommendations, per Bloomberg, and is similar to functions being tested by Google and OpenAI.

  Social Media Updates

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  X to take action against AI deepfakes of the Iran war

  Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures will be suspended from Creator Revenue Sharing for at least 90 days.  

  X (Twitter)

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  Meta updates Edits app with more creation tools

  The company’s development team added video effects and improved the Ideas tab while also bringing in new text elements.

  Content Marketing

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  X invites users to beta test X Chat app

  The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts. 

  X (Twitter)

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  X launches paid partnership labels for sponsored content

  The new option is designed to provide additional transparency for brand partnerships and align the app with other social media platforms.

  X (Twitter)

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  Almost half of US consumers use TikTok as a search engine

  The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

  Social Marketing

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  More teen social media bans are coming, but will they work?

  While the world attempts to limit underage access to apps, teenagers continue to find new ways to bypass rules and undermine systems.

  Social Marketing

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  Concerns with third-party partner could derail LinkedIn’s verification push

  The company has continued to add more identification checks and balances, but questions remain regarding its verification partner Persona.

  LinkedIn

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  US Supreme Court declines to hear AI copyright case

  The decision upheld a lower court ruling that artificial intelligence-generated content does not have the same legal protections as human-created work.  

  Content Marketing

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  Instagram introduces thumbnail post editing for grids

  The new feature allows users to choose how images and clips will be displayed, adding another element of profile customization.

  Instagram

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  X tests experimental topic feed filter

  The For You tab feature is designed to allow users to access a more focused version of their timelines, centered around chosen subject matter.

  X (Twitter)

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  Instagram opens up content scheduling to all users

  The feature was previously only available to Professional Mode users, but this update will allow anyone on the app to access the expanded creator tool.

  Instagram

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  Pinterest releases best practices tip sheet for shopping templates

  The tips are designed to help social media marketers and brands make product pins stand out on the app.

  Content Marketing

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  TikTok publishes latest EU usage, enforcement data

  The update provided insight into how the app dealt with information requests and moderation rules in the second half of 2025.

  TikTok

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  Meta takes legal action against celeb-bait scammers

  The new filings are part of a larger effort to protect users by taking stronger legal measures against scam activity.

  Facebook

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  X adds two aspect ratio options for in-stream ads

  The new options are aligned with the more compact formatting style popularized across other apps.

  X (Twitter)

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  Threads tests simplified DM connection in-stream

  The new process is being tested in the U.S. and Canada, and allows users to activate direct messaging by typing in a post. 

  Social Media Updates

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  Instagram will alert parents when teens search for self-harm content

  The new safety measure will roll out on the Meta-owned app in the U.S., Canada, the U.K. and Australia over the coming weeks.

  Instagram

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  Google introduces next iteration of AI image generation model

  With Nano Banana 2, the company merged the capabilities of Nano Banana and Nano Banana Pro, combining all the tools into a single app.

  Content Marketing

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  Creators express frustration with Instagram’s latest AI experiment

  A shopping test in the Meta-owned app is being criticized for displaying products influencers don’t endorse and tags that could compete with pre-existing brand deals.

  Social Marketing

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  TikTok releases its 2026 Discover List

  The sixth iteration of the app’s annual roundup highlighted 50 top creators across five categories. 

  TikTok

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  FBI investigates X over nude images generated by Grok

  The artificial intelligence platform was also used to generate professional complaints, according to a report from 404 Media in collaboration with Court Watch.

  X (Twitter)

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  Instagram’s connected TV app comes to US Google TV devices

  The expansion will allow users to watch Reels on their televisions and provide big screen viewing capabilities for Instagram content.

  Instagram

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  YouTube expands voice replies to all creators, adds new Shorts remix options

  The platform also enhanced its Premium Lite subscription program as parent company Google looks to drive revenue for the business.

  Social Media Updates

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