The Latest
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OpinionSnapchat's CEO Has a New Strategic Focus - But is it Too Little, Too Late?
Snapchat CEO Evan Spiegel has given his staff an explanation of the company's problems, issues and solutions - but will it work to get the company back on track?
Digital Strategy -
Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]
Snapchat has released its latest listing of trending topics, based on mention volume among Snap users.
Content Marketing -
Instagram Rolls Out Scannable Nametags to All Users, Adds 'School Communities'
Instagram is rolling out its nametag codes for profiles, while also adding new student-focused connection tools.
Digital Strategy -
Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame
A new report has found that the majority of Twitter accounts which spread fake news ahead of the 2016 election are still active, underlining the ongoing issue.
Digital Strategy -
Facebook's Testing a New Link-Preview Image Size - Which Could Cause Some Headaches
Facebook is testing a new image size option for link previews, which may force social media managers to re-think their process.
Content Marketing -
How to Gain a Massive Following on Instagram [Infographic]
Looking to build your audience on Instagram? Check out these tips.
Digital Strategy -
45 Google Tips and Tricks to Aid In Your Everyday Life [Infographic]
Looking to level up your Google skills? Check out this infographic of helpful Google search hints and tips.
Digital Strategy -
15 Presentation Design Statistics for 2019 [Infographic]
Planning a presentation can be difficult, especially if you don't have much context as to what the usual expectations might be. This graphic will help.
Content Marketing -
Facebook Tests New Snap Map-Style Feature, Additional Tools for Facebook Stories
Facebook's testing out another new set of additions for Facebook Stories - but will the option ever gain traction?
Digital Strategy -
Facebook Adds New Job Listing Options Ahead of the Holiday Hiring Push
Facebook is rolling out some new job listing options to help businesses find employees for the holiday rush.
Digital Strategy -
It's All About the Images [Infographic]
As you're no doubt aware, visuals are important in social media marketing - but you might not realize just how important they can be.
Content Marketing -
Pinterest Adds New Discovery Option to Highlight Pins Similar to Your Interests
Pinterest is adding a new discovery tool to help highlight more relevant content to users.
Digital Strategy -
6 Steps to Create a Customer Persona that Drives Your Marketing Strategy [Infographic]
Effective audience personas are key to marketing optimization. Check out these tips on how to create better persona models.
Content Marketing -
SMT Influencer5 Ways to Promote Your Facebook Messenger Chatbot
Once you've decided to use a chatbot, you then need to make sure your audience is aware that it exists. Here are some tips on how to promote your bot.
Digital Strategy -
Facebook Adds New Anti-Bullying Tools to Improve User Safety
Facebook has announced a new set of anti-bullying tools to provide more assistance for users at risk.
Social Media Updates -
Twitter Updates Account Creation and Content Sharing Rules Ahead of US Midterms
Twitter has announced a new set of updated rules to help weed out bad actors as part of its continued effort to improve platform integrity.
Social Media Updates -
Reddit's Now Serving a Billion Video Views, Underlining Opportunities
Reddit is now serving a billion native video views per month, highlighting, once again, why video should be part of your digital marketing toolkit.
Content Marketing -
50 Social Media Tips to Help You Promote Your Brand [Infographic]
Looking to get your social media marketing strategy off to a good start - or to refresh your approach? Check out this graphic.
Digital Strategy -
How to Maximize Video Content Across the Major Social Networks
Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks.
Content Marketing -
The Importance of Holiday Marketing in October [Infographic]
Have you started your holiday marketing campaign yet? According to these stats, you may want to get moving.
Content Marketing -
3 Instagram Growth Lessons from How Smarties has Redesigned its On-Platform Image
Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach.
Digital Strategy -
Facebook Publishes New Report on the Growing Benefits of Messaging for Business
Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business.
Digital Strategy -
Facebook Announces New Head of Instagram, to Replace Departing Founders
Facebook has announced that Adam Mosseri will take over as the new Head of Instagram, replacing founders Kevin Systrom and Mike Krieger.
Digital Strategy -
Facebook Provides Advice for Page Managers Following Data Breach
Following a major data breach, Facebook has advised Page managers to take extra precautions to protect their security.
Digital Strategy -
Twitter Expands In-Stream Video Ads to All Regions
Twitter is giving advertisers more options with its in-stream video ads by opening up reach to all regions.
Digital Strategy