Instagram rolls out limited Features test in the US

The Latest

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  More than half of US adults use social media to get their news

  A new report from Pew found that the percentage of Americans who use apps to stay connected to current events has risen sharply over the last four years.

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  TikTok playbook outlines the value of its high-end ad options

  The app’s Top View and Pulse Premiere solutions provide premium placement opportunities during peak viewing events.

  TikTok

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  Australia’s proposed algorithmic opt-out gets pushback

  Instagram Chief Adam Mosseri and conservative commentator Michael Shellenberger have separately opposed aspects of the regulations.

  Facebook

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  Pinterest introduces new programmatic buying solution

  The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.

  Pinterest

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  Meta delays business terms update over data scraping concerns

  The company’s latest commercial services agreement has been postponed while regulators in the EU and the U.K. get clarity, according to Reuters.

  Facebook

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  X provides holiday campaign tips

  Recommendations include keeping ads short, using natural language and featuring clear calls to action.

  X (Twitter)

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  Edits comes to iPhone Duo and desktop

  Meta’s video editing app was optimized for Apple’s new folding screen device and a soon-to-be-released desktop version is currently being tested.

  Instagram

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  Meta says advertisers should let campaigns gather data

  A new best practices guide cautioned marketers to give both ads and analytic systems time to assess results before tweaking components.

  Facebook

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  TikTok US shares Q2 account enforcement data

  The platform said it removed more than 14 million fake accounts and prevented nearly 65 million spam accounts from being created.

  TikTok

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  Meta hit with $25B fine over privacy breaches

  A New Mexico judge ordered the company to pay damages after a jury found Meta guilty of exposing user data, per Reuters.

  Facebook

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  Meta offers insights on individual platform growth

  Alongside its third quarter earnings, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.

  Facebook

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  LinkedIn publishes new guide to B2B conversion tracking

  The overview offers information on gauging promotional performance and includes a clear step-by-step breakdown of what to do.

  LinkedIn

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  Meta says shopping is Muse’s primary use case

  On a third quarter earnings call, CEO Mark Zuckerberg touted the artificial intelligence agent’s download numbers and outlined its benefits.

  Facebook

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  Snapchat says some AI users are willing to trade privacy for utility

  A new study examines the evolving attitudes about artificial intelligence tools and data collection.

  Snapchat

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  Google adds brand management tools to Gemini

  The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

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  Meta adds users and revenue as AI costs climb

  Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

  Facebook

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  YouTube shares data on how creators are using AI

  A study commissioned by the platform found that nearly two-thirds of people posting videos want to insert themselves into the content using artificial intelligence.

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  Meta offers creative targeting for ads

  The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.

  Facebook

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  YouTube adds temporary pause for hacked accounts

  The new security feature is designed to keep creator channels safe by preventing bad actors from uploading content or starting livestreams.

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  Meta shares more information on Edits Plus subscriptions

  The company said paying users will get extra storage but did not reveal a pricing structure or offer details about when new features would roll out.

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  Snap taps Robert Downey Jr. to promote Specs

  The actor was named chief customer experience officer and will create videos demonstrating the capabilities of the company’s augmented reality glasses.

  Snapchat

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  Australia prepares to sue social platforms over age violations

  Bloomberg reported that the government plans to sue Meta, TikTok, Snapchat and YouTube for alleged noncompliance with a nationwide ban on teen users.

  Facebook

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  Reddit adds AI-powered ad guidance tools

  The platform has a new campaign planner element and a way for brands to improve their optimization scores using customized recommendations.

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  YouTube inks affiliate deal with AliExpress

  Creators will be able to tag the company’s products in their videos and earn commissions for any resulting sales.

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  Instagram announces next phase of Rings creative talent awards

  The promotional event is designed to highlight the app’s top creators and features judges including Donatella Versace and A$AP Rocky.

  Instagram

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