The Latest

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  Meta says its AI-optimized data centers support the US economy

  The company touted an uptick in construction jobs and infrastructure support, while also committing to the White House’s Ratepayer Protection Pledge.

  Social Media Updates

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  TikTok ad campaigns drive movie ticket purchases

  Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

  Social Marketing

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  Meta to let rival AI chatbots on WhatsApp in EU

  The company was pressured into this concession by the EU Commission and is allowing competitors access in an effort to prevent regulatory proceedings.

  Social Media Updates

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  Retail and grocery brands dominate ChatGPT ads

  Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

  Social Marketing

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  X gets rid of its popular night mode in-app setting

  According to Nikita Bier, X’s head of product, users will now need to change their device settings to activate the feature.

  X (Twitter)

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  Snapchat research provides insight for movie marketing

  New data reveals the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

  Social Marketing

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  TikTok US users impacted by another problem at Oracle

  Issues at a local data center in Ashburn, Virginia, led to more timeouts, errors and latency issues — and user speculation about government interference.

  TikTok

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  TikTok rules out using end-to-end message encryption

  The app told the BBC that using that level of security would impede police investigations and said its stance sets it apart from rivals.

  TikTok

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  Snapchat report positions the app as a B2B marketing tool

  New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

  Social Marketing

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  xAI considers offering a free version of Grok Enterprise

  The potential rollout would be available to companies with at least 50 employees, with the move suggesting that a paid business plan is on the horizon.  

  X (Twitter)

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  YouTube updates Payment Activity overview, provides more detailed data

  The platform’s new capabilities include more detailed earnings and payout data to help creators better manage their AdSense accounts.

  Social Media Updates

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  Meta updates ad metrics to align with other platforms

  The changes include simplified link-click attribution and new engagement metrics, which could impact how ad results are measured. 

  Social Marketing

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  X usage declined in the EU in the second half of 2025

  The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers. 

  X (Twitter)

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  Meta tests shopping AI chatbot in US

  The feature would allow users to request product recommendations, per Bloomberg, and is similar to functions being tested by Google and OpenAI.

  Social Media Updates

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  X to take action against AI deepfakes of the Iran war

  Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures will be suspended from Creator Revenue Sharing for at least 90 days.  

  X (Twitter)

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  Meta updates Edits app with more creation tools

  The company’s development team added video effects and improved the Ideas tab while also bringing in new text elements.

  Content Marketing

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  X invites users to beta test X Chat app

  The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts. 

  X (Twitter)

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  X launches paid partnership labels for sponsored content

  The new option is designed to provide additional transparency for brand partnerships and align the app with other social media platforms.

  X (Twitter)

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  Almost half of US consumers use TikTok as a search engine

  The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

  Social Marketing

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  More teen social media bans are coming, but will they work?

  While the world attempts to limit underage access to apps, teenagers continue to find new ways to bypass rules and undermine systems.

  Social Marketing

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  Concerns with third-party partner could derail LinkedIn’s verification push

  The company has continued to add more identification checks and balances, but questions remain regarding its verification partner Persona.

  LinkedIn

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  X tests experimental topic feed filter

  The For You tab feature is designed to allow users to access a more focused version of their timelines, centered around chosen subject matter.

  X (Twitter)

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  Pinterest releases best practices tip sheet for shopping templates

  The tips are designed to help social media marketers and brands make product pins stand out on the app.

  Content Marketing

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  TikTok publishes latest EU usage, enforcement data

  The update provided insight into how the app dealt with information requests and moderation rules in the second half of 2025.

  TikTok

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  Meta takes legal action against celeb-bait scammers

  The new filings are part of a larger effort to protect users by taking stronger legal measures against scam activity.

  Facebook

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