Instagram launches First Draft for Reels

The Latest

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  Meta tests auto-DM response for Instagram ad comments

  A similar Reply to Keywords feature is already available via inbox automation and Meta Business Agent options.  

  Instagram

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  Pinterest hobbies report highlights DIY and vintage

  The platform said users are focused on hands-on, offline pastimes including kitchen- and nature-themed crafts.

  Pinterest

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  YouTube enables users to create multiple custom feeds

  YouTube is giving users more direct input into their feed preferences.

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  WhatsApp adds new passkey and two-step verification options

  Users will be able to add more than one passkey to an account on both Android and iOS and six-digit PINs will be expanded to longer, full passwords.

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  TikTok expands public placement opportunities for advertisers

  The company continues to roll out Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

  TikTok

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  New Zealand introduces teen social media restrictions

  A new ban would require platforms such as Instagram, TikTok, Snapchat and Facebook to confirm that users are over 16 years old, per Bloomberg.

  Facebook

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  TikTok adds legacy account options

  Allowing users to select what will happen to their profiles after they die is important in terms of privacy and storage capacity.

  TikTok

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  Threads tests podcast transcripts

  The platform is syncing audio and embedding the results in-stream, allowing listeners to follow along even in sound-off environments.

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  TikTok may influence teen eating behaviors

  A new study published in the Journal of Nutrition Education and Behavior found that adolescents may be especially influenced by food-related content.

  TikTok

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  Meta is developing an AI glasses kill switch

  Patentlyze reported that the company filed a patent earlier this year for a cut-off switch designed to prevent unauthorized recordings.

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  TikTok launches newsletter to share creator insights

  The newsletter, called The Creator Cut, is designed to share insights from livestream creators on how to make an impact with short-form content.

  TikTok

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  Will Meta be found guilty of driving social media addiction?

  A high-profile case in the U.S. got underway last week and the company may be on the hook for as much as $1 trillion in damages, but questions linger.

  Facebook

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  Instagram stresses the importance of captions

  The platform offered guidance on what makes text compelling and said creators should aim to tell a story or offer useful information.

  Instagram

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  X launches MCP server

  The system allows advertisers to connect their campaigns to the artificial intelligence tool of their choice and use it to guide their promotions.

  X (Twitter)

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  Meta glasses face more challenges

  Sales are strong, but customer misuse has prompted bans, restrictions and a new market of apps that will alert people when camera-equipped devices are nearby. 

  Facebook

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  YouTube expands Stations experiment

  The platform is opening up its television-style streaming feature to a new group of musicians, podcasters and media creators, but the test pool is still limited.

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  Meta expands vibe coding Pocket app to US users

  The company’s new app lets creators design simple interactive projects called gizmos using artificial intelligence prompts.

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  YouTube simplifies its AI claims process

  The platform has updated its system to alert creators about potential image misuse and provide opportunities to dispute allegations.

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  Edits gets improved project management and AI features

  The Meta-owned app updated its project folders and added a new way to convert still images to video clips.

  Facebook

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  Meta removes option to exclude ad placements

  The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.

  Facebook

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  Google adds simplified A/B testing for search ads

  The new creation flow will make it easier for brands to experiment with promotional campaigns and determine how changes affect performance.

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  Meta adds AI-powered assistant for SMB owners

  A new tool allows small businesses to integrate analytics from multiple sources in order to optimize platform strategies.

  Facebook

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  LinkedIn adds AI-powered event highlights

  Marketers can use the new feature to automatically create clips from live recordings and turn them into short-form chapters.

  LinkedIn

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  Meta AI launches for Mac

  The app is designed to integrate all the features from the mobile version and allow for more workflow functionality.

  Facebook

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  Meta faces unprecedented legal battle

  The company is looking at more than $1 trillion in penalties if the coalition of 29 state attorneys general win their latest case.

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