Instagram tests interests display on user profiles

The Latest

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  Instagram engagement rates provide insight into reach

  Platform Chief Adam Mosseri shared pointers on how to understand key metrics when it comes to improving post performance and building an audience.

  Instagram

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  LinkedIn offers guidance on B2B product launches

  Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.

  LinkedIn

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  YouTube highlights creators vying for Emmy nominations

  The platform spotlighted six shows including “Hot Ones” from Sean Evans and “SubwayTakes” from Kareem Rahma as it chases Primetime Emmy consideration.

  TikTok

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  Google integrates Demand Gen and Display Network

  The move allows advertisers to use both options to reach different audiences within one unified environment.

  LinkedIn

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  X looks to improve incentives for original creators

  The move could help the platform clean up the data streams that power its AI projects. 

  X (Twitter)

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  YouTube updates unique reach calculation, adds music for still image posts

  The updated metric aims to better account for CTV, which often has multiple viewers per session. 

  Instagram

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  TikTok announces expanded partnership with Universal Music Group

  The deal will help facilitate discovery for artists in the app. 

  TikTok

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  LinkedIn expands access to Crosscheck AI

  The platform is rolling out its AI comparison tool to U.S. users in May, and will offer the feature more widely in the coming months.

  LinkedIn

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  TikTok partners with Paul McCartney for album launch

  The former member of The Beatles will release “The Boys of Dungeon Lane” alongside a premiere event on TikTok Live that will feature a Q&A session.

  TikTok

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  Report looks at how LinkedIn is dominating B2B queries in AI chatbots

  A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

  LinkedIn

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  LinkedIn expands ad performance verification

  An extended partnership with DoubleVerify will offer post-bid assurance, allowing brands to understand where and how ads are delivered.

  LinkedIn

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  Snapchat offers unified optimization approach to app marketers

  The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

  Snapchat

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  Google unveils AI-powered ad updates at I/O 2026

  On the second day of its conference, the company shared specifics about brand mentions in AI responses and offered additional tools and data insights.

  LinkedIn

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  YouTube adds new AI remix feature to Shorts

  The updated tool allows users to generate alternate versions of videos using the company’s Omni AI image generation tools.

  TikTok

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  TikTok highlights value of app for SMBs

  TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

  TikTok

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  Reddit introduces updated options for advertisers

  As the platform continues to grow, it is expanding access to its artificial intelligence-guided campaigns and testing new first-party attribution reporting.

  X (Twitter)

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  Google announces AI-powered advances at I/O 2026

  The tech giant’s annual showcase highlighted a range of AI-supported content generation tools across its apps.

  LinkedIn

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  Meta reassigns workers to AI projects, cuts 8K staff

  The company is looking to replace workers with AI systems as it continues to lean into the advancing technology. 

  Facebook

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  X implements new posting restrictions on nonpaying users

  A new posting limit will make it cost prohibitive for spammers to flood the app.

  X (Twitter)

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  X pitches advertisers on rising opportunities in the app

  The social platform is looking to boost advertiser interest in its rebuilt ad platform, which is now powered by AI.

  X (Twitter)

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  X launches display of active followers to contextualize performance data

  The new data point will give users more context as to how many of their followers are actually active in the app.

  X (Twitter)

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  Meta adds new creator publishing tools

  The company’s Content Planner and a bulk upload option for Reels are designed to promote more original content in its apps.

  Facebook

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  Meta expands advanced ad placement controls to Threads

  Advertisers will have more control over ad placements through updated brand safety options. 

  Facebook

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  X announces creator-driven ad partnership

  A new program launched by the platform is designed to connect brands with original content creators, per The Hollywood Reporter.

  X (Twitter)

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  LinkedIn adds AI-powered job outreach

  HR professionals using Hiring Pro can send up to five artificial intelligence-composed InMail messages per day to top candidates.

  LinkedIn

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