The Latest

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  Brands see biggest growth on TikTok but organic reach is slowing on Instagram

  The 2026 Social Media Benchmarks report from Emplifi also showed flat to negative follower growth on X, as well as the latest metrics for LinkedIn and Facebook.

  Social Marketing

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  WhatsApp adds catch-up function to group chats

  The platform’s Group Message History will give admins the option of forwarding up to 100 previously submitted messages to new members.

  Social Media Updates

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  Threads now offers simplified sharing to Instagram

  A new share button allows users to add public content automatically to Instagram Stories, potentially increasing views per post.  

  Social Media Updates

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  X nears completion of search code rewrite

  The platform’s head of product, Nikita Bier, also said X was improving bot detection in order to mitigate the effect of artificial intelligence bots.

  X (Twitter)

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  Snapchat CEO Criticizes Australia’s Teen Social Media Ban

  Snap CEO Evan Spiegel says the restrictions represent a flawed approach and don’t address the biggest problems of online exposure.

  Social Marketing

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  Meta Outlines Its Plan To Manage Integrity During the US Midterm Elections

  The company’s safety and security measures will include ad restriction policies and artificial intelligence labeling. 

  Social Media Updates

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  Research Shows X Amplifies Conservative Political Views

  A new study published in Nature found that exposure to the platform’s algorithm had long-term effects on users’ political attitudes.

  Social Media Updates

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  Meta’s AI-Powered Smartwatch Is Slated for Release Later This Year

  The latest product in the company’s wearables line will also include health tracking features.

  Social Media Updates

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  Google Offers New Planner Element in Its Meridian Toolbox

  The Scenario Planner is designed to give external users access to estimation tools and help them better measure campaigns.

  Social Marketing

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  Meta Updates Marketing API To Align With Latest Ad Shifts

  The changes will ensure that third-party ad management tools are aligned with Meta's metric focus. 

  Social Marketing

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  Snapchat+ Reaches 25M Subscribers

  The platform's add-on subscription has become a valuable revenue driver for the business.

  Snapchat

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  YouTube Expands Livestream Donations, Updates Shorts Editing Tools

  YouTube is also bringing its AI chatbot to connected TV devices.

  Social Media Updates

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  Meta Is Shutting Down Its Messenger Website

  Meta also shut down the separate Messenger app for Windows and Mac last year. 

  Social Media Updates

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  Reddit Shares Insight Into Rising World Cup Discussion

  Reddit is already seeing an influx of interest in the event. 

  Social Marketing

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  Meta Announces Long-Term Partnership With Nvidia

  The deal will ensure that Meta can access the latest hardware for its expanding AI projects. 

  Social Media Updates

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  LinkedIn Launches New Campaign for Premium

  LinkedIn Premium has seen a 50% rise in subscriptions over the past two years.

  LinkedIn

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  Ireland and Spain Launch Investigations Into X’s Grok

  Various other nations have also launched investigations into the artificial intelligence chatbot.

  X (Twitter)

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  Snapchat Introduces Subscription Model for Its Most Popular Creators

  The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.

  Snapchat

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  TikTok Joins European Advertising Standards Alliance

  The move comes as the platform looks to reassure regulators that its business practices are aligned with wider regulatory expectations.

  Social Marketing

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  YouTube Reveals the Top Ad Campaigns for Super Bowl 60

  Some of the most popular promotions built pre-game momentum and engaged with creator talent to capture viewer attention.

  Social Marketing

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  TikTok Shop Rolls Out New Tools Including Expanded Chatbot Access

  Additional merchant features include an easier way to send out product samples and new Creator Picks tags.

  TikTok

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  Meta Launches Manus AI Integration in Ads Manager

  More AI tools to help streamline your Meta ads process.

  Social Marketing

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  LinkedIn Outlines Measures To Combat Engagement Pods

  LinkedIn is implementing more direct penalties for pod posters.

  LinkedIn

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  Threads Adds Basketball Mini Game for NBA All-Star Weekend

  Threads is making a bigger push to win over sports fans. 

  Social Media Updates

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  X Looks To Combat Bots With New Detection Tools

  X has launched a new offensive to weed out AI-powered bots. 

  X (Twitter)

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