The Latest
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Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency
Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations.
Digital Strategy -
Twitter's Trying Out Annotations and TV Show-Specific Collections to Provide Additional Context
Twitter's trying out two new options to add more context to trending conversations on the platform.
Digital Strategy -
Facebook Provides New Ad Targeting Options for App Marketers
Facebook's rolling out some new targeting and data options for app install ads to help maximize reach and performance.
Digital Strategy -
YouTube Partners with Eventbrite to Add Ticket Links to Music Videos
YouTube has added a new integration with Eventbrite which enables users to purchase tickets for upcoming live shows direct from a video link.
Digital Strategy -
3 No-Nonsense Social Media Tips Your Business Can't Ignore
Brands which have built a large and engaged following didn’t do so by accident - they strategize and have a plan for their social media channels.
Digital Strategy -
How Speed Affects Your Website [Infographic]
How important is your web page load time? Check out this collection of stats and insights into expectations for website speed.
Digital Strategy -
New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics
Facebook is facing allegations of a cover-up of a mistake with its metrics - and the impacts of that cover-up could be significant.
Digital Strategy -
Twitter Updates Actions in Response to Rule Violations Based on User Feedback
Twitter is adding more transparency to its rule enforcement efforts, while also removing tweets from user timelines once reported.
Social Media Updates -
Facebook Watch Looks to Bigger Name Programming to Lure Viewers
Facebook's next push to get viewers to its Watch video platform will see them produce a new series of 'The Real World' and various other programs.
Digital Strategy -
YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens
With viewing of digital content on home TV sets rising, YouTube is now providing an alternative to traditional TV ads.
Content Marketing -
LinkedIn Updates Feed Algorithm to Generate More Engagement for Users
LinkedIn recently updates its feed algorithm to drive more engagement for user posts.
Digital Strategy -
3 Tips to Help Boost Your Email Marketing Efforts
By planning out your email strategy, using different types of email outreach options based on where your customers are in the process, you'll move towards improving the ROI of your efforts.
Digital Strategy -
PodcastHow to Win Friends and Drive Business in the Age of Social Media
In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Jon Ferrara, Founder and CEO of Nimble.
Digital Strategy -
OpinionDunkin': A Rebranding for the Digital Age
Dunkin’ Donuts has made the executive decision to drop the “Donuts” from their name.
Digital Strategy -
Facebook's Portal Could Play a Major Role in the Company's Strategic Direction
The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.
Content Marketing -
Facebook Announces New Measures to Crackdown on Stolen Content and False Information
Facebook has announced two new measures to crack down on questionable content as it continues to skirt the lines of editorial censorship.
Social Media Updates -
Pinterest Adds New Shopping Options to Boost eCommerce Potential
Pinterest is adding even more new options to make it easier to discover and buy products on the platform.
Digital Strategy -
Facebook Puts Out Call for Next Communities Summit
Facebook has put out a call for people interesting in attending its next Communities Summit at Menlo Park in February.
Digital Strategy -
Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'Follow'
LinkedIn is giving all users the option to list a 'follow' button as the main CTA on their profile, as opposed to the current 'Connect' option.
Digital Strategy -
YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds
YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad.
Content Marketing -
Google Announces Expansion of 'Shopping Actions', New Shopping Data Ahead of the Holiday Period
Google has announced an expansion of its smart speaker-friendly Shopping Actions, while also launching an update of Shopping Insights.
Digital Strategy -
Periscope Adds Chat Moderation to Clean Up In-Stream Interaction
Periscope is adding a new option which will enable streamers to enlist comment moderators to keep things civil in real-time discussion.
Digital Strategy -
New Research Shows Social Media Users are Becoming More Aware of Misinformation Online
A new study shows that social media users are becoming more aware of misinformation and bots, which could help lessen their impact.
Digital Strategy -
Sponsored5 Reasons to Hire Freelancers
The modern workforce is changing – more and more professionals are opting for a flexible work arrangement. This trend offers tremendous growth potential for business owners. How?
Digital Strategy -
Facebook Opens Up Audience Network SDK to All Developers and Publishers
Facebook is opening up its Audience Network beta access to all publishers, enabling users to get a first look at new features.
Digital Strategy