TikTok's Experimenting with New Video Avatar Tools, Audio-Only Live-Streams

The Latest

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  Meta's Developing the World's Fastest AI Supercomputer to Fuel its Metaverse Vision

  Meta's RSC project will give it significant advantages in building for the next stages of digital connection. 

  Social Media Updates

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  Sponsored by Paved

  How to Expand Your Reach with Newsletter Advertising

  With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.

  Content Marketing

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  TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

  The new partnership will help brands ensure that their TikTok ads are not shown alongside potentially harmful or dangerous content.

  Digital Strategy

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  TikTok Is Working on a New, Opt-In Function to Show You Who Viewed Your Profile

  The option would show you who's checked out your profile over the past 30 days - if you care.

  Social Media Updates

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  New Survey Shows that Social Media Users are Increasingly Concerned About Data Privacy [Infographic]

  Have you changed your approach to social media security as a result of recent hacks and reports of data misuse?

  Social Media Updates

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  12 Helpful SEO Tools for Your Brand in 2022 [Infographic]

  New tools are always being added to the SEO arsenal, and some could have a transformative effect on your strategy.

  Content Marketing

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  Twitter Experiments with a New 'Flocks' Option for More Enclosed Tweet Sharing

  The option would provide another way to control who can see and engage with your tweets.

  Social Media Updates

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  Meta Releases New Insights into its Evolving Efforts to Detect Coordinated Manipulation Programs

  The data highlights a clear shift away from international influence programs and towards domestic manipulation efforts.

  Social Media Updates

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  Reddit's Experimenting with NFT Profile Pictures, Leaning into Audience Trends

  Expect to see more NFT profile pictures in several social apps.

  Social Media Updates

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  Twitter Launches New NFT Profile Image Display Option to Twitter Blue Subscribers

  The new option will enable users to display their NFTs in a more certifiable way.

  Digital Strategy

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  Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips

  The expansion will provide much more capacity for creative responses to Instagram video clips.

  Digital Strategy

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  Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures

  Meta's longer-term view for the interconnected metaverse will include NFTs - but maybe not in the way you expect.

  Digital Strategy

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  Instagram Will Now Reduce the Reach of Posts That are 'Likely' to Contain Bullying of Hate Speech

  The new automated process will detect posts similar to those that have previously been reported.

  Social Media Updates

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  Snapchat Shares New Insights into User Engagement Around Valentine's Day [Infographic]

  Snapchat says that usage increases significantly around Valentine's Day, which could present big opportunities for marketers.

  Digital Strategy

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  Messenger Kids Launches New Digital Literacy Initiative to Better Educate Youngsters on Key Risks

  The program aims to help kids develop better, safer online engagement behaviors.

  Social Media Updates

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  Meta Announces Planned Integration of WhatsApp into its Workplace Platform

  The integration will provide more connection options, with a focus on remote staff.

  Digital Strategy

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  Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators

  The options will provide another avenue for creators to generate direct income from their fans in the app.

  Digital Strategy

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  Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

  The reports focus on key discussions that have seen a notable rise in interest on the platform over the past year.

  Content Marketing

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  YouTube Moves Away from Original Programming to Focus on Creator Funding Initiatives

  YouTube has gradually been moving away from original programming for some time, and will now completely shut down its Originals projects.

  Digital Strategy

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  Twitter Finally Brings Communities to its Android App

  Will Communities become a bigger part of the tweet experience, or are they set to go the way of Fleets?

  Digital Strategy

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  LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

  The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.

  Digital Strategy

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  How to Conduct a Social Media Audit [Infographic]

  The beginning of a new year is a perfect time to review and refresh your social profiles.

  Digital Strategy

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  TikTok Looks to Expand Content Horizons with New, Integrated 'Stories' Test

  TikTok's looking to expand its content options, with a view to maximizing user attention, and creator opportunities.

  Digital Strategy

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  Twitter's Latest Promotional Campaign Focuses on Celebrities Who've Manifested Success Via Tweet

  The campaign showcases a range of celebrities that tweeted their dreams and ambitions long before achieving success.

  Social Media Updates

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  Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App

  The new measures will provide increased security for young users in the app.

  Social Media Updates

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  TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

  The new element adds to TikTok's growing usage insights offering to help marketers plan their promotions.

  Content Marketing

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