The Latest

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  Snapchat Introduces Subscription Model for Its Most Popular Creators

  The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.

  Snapchat

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  TikTok Joins European Advertising Standards Alliance

  The move comes as the platform looks to reassure regulators that its business practices are aligned with wider regulatory expectations.

  Social Marketing

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  YouTube Reveals the Top Ad Campaigns for Super Bowl 60

  Some of the most popular promotions built pre-game momentum and engaged with creator talent to capture viewer attention.

  Social Marketing

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  Reddit Reveals the Latest Trends Driving Brand Engagement

  Nostalgia-driven storytelling and niche-inspired campaigns can help brands and users create more effective engagement in 2026, according to the platform.

  Social Marketing

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  TikTok Shop Rolls Out New Tools Including Expanded Chatbot Access

  Additional merchant features include an easier way to send out product samples and new Creator Picks tags.

  TikTok

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  Meta Looks To Sneak Through Facial ID Update

  Meta could be looking to sidestep scrutiny on the update by launching it amid political turmoil.

  Social Media Updates

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  Meta Launches Manus AI Integration in Ads Manager

  More AI tools to help streamline your Meta ads process.

  Social Marketing

• 

  LinkedIn Outlines Measures To Combat Engagement Pods

  LinkedIn is implementing more direct penalties for pod posters.

  LinkedIn

• 

  Threads Adds Basketball Mini Game for NBA All-Star Weekend

  Threads is making a bigger push to win over sports fans. 

  Social Media Updates

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  X Looks To Combat Bots With New Detection Tools

  X has launched a new offensive to weed out AI-powered bots. 

  X (Twitter)

• 

  Pinterest Posts Strong Q4 Results

  Pinterest is seeing strong performance, both in usage and revenue.

  Pinterest

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  Elon Musk Outlines X’s Progress and Future Plans

  Musk has shared some new notes on X's performance.

  X (Twitter)

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  LinkedIn Adds SMB-Focused Premium Subscription

  The package aims to make it easier for SMBs to maximize their in-app presence.

  LinkedIn

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  TikTok Adds New Ad Types for Entertainment Marketers

  Some new opportunities for streaming providers and entertainment brands. 

  Social Marketing

• 

  Russia Blocks WhatsApp, Facebook and Instagram Access

  Russian authorities are pushing users toward the government-owned Max app instead.

  Social Media Updates

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  Google Says Scam Tactics Are Evolving Through AI Usage

  Google has detected a range of ways in which scammers are incorporating AI.

  Social Media Updates

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  Instagram Looks To Tap Into the Mini Drama Trend

  Mini dramas are having a moment on TikTok and Instagram is taking notice.

  Instagram

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  Meta Kicks off New Data Center Project in Indiana

  Meta's 27th data center in the U.S. will help to power its AI ambitions. 

  Social Media Updates

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  Snapchat Adds AI Generated Bitmoji Option in Lens+

  The new option will generate a Bitmoji based on an image. 

  Snapchat

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  YouTube Expands Text of Variable Subscriber Notifications

  YouTube will send fewer channel notifications if users don't engage with them.

  Social Media Updates

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  Facebook Adds AI-Generated Profile Videos

  Meta is keen to show off its AI tools.

  Facebook

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  Meta Faces Trial Over Teen Safety Measures

  New court cases could lead to new laws governing social media apps.

  Facebook

• 

  LinkedIn Shares Tips on How To Optimize Content for AI Chatbots

  Some pointers for content efforts in the age of AI.

  Content Marketing

• 

  Meta Experiments With a New Image Sharing App

  The new app would be based on the Shots function that was tested on Instagram.

  Social Media Updates

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  Bluesky Adds Drafts, Updated Welcome Screen

  Bluesky's growth has slowed, but it is seeing some growth early in the new year. 

  Social Media Updates

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