The Latest

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  Facebook adds AI-powered updates to Marketplace

  New features include AI suggestions for listing summaries, prepaid shipping labels and AI-generated profile summaries.

  Facebook

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  Snapchat to host AR exhibition at SXSW with Jonathan Yeo

  The app partnered with the portrait artist to showcase the potential for interactive creation and give visitors a chance to test Snap’s AR Specs.

  Snapchat

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  LinkedIn tests out AI-powered interview screening

  The feature will allow hiring professionals to manage initial candidate assessments using AI interviewers. 

  LinkedIn

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  Snapchat influences telecommunications purchases

  Users on the app are two times more likely to sign up with a service provider after seeing in-app content from a creator, according to a new report from the company.

  Social Marketing

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  LinkedIn shares tips on optimizing post content for AI chatbots

  The platform published a new guide outlining how users can enhance their content to improve their chances of appearing in AI answers.

  Content Marketing

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  Meta adds new scam protections to Facebook, WhatsApp and Messenger

  The company also disabled more than 150,000 accounts associated with scam center networks following this year’s Joint Disruption Week.

  Social Media Updates

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  TikTok introduces full-song Apple Music streams to app

  Users can save played tracks to Your Music and add them directly to playlists.

  TikTok

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  WhatsApp launches parent-managed accounts

  The accounts are designed to help parents monitor preteen behavior in the app and offer features similar to parental oversight tools on other platforms.

  Social Media Updates

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  YouTube allocates $20M toward a digital literacy education program for teens

  The video platform, in partnership with Google.org and The Centre for Public Impact, will also work with creators to bring the initiative to audiences.

  Social Media Updates

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  Reddit publishes report on its B2B marketing opportunities

  The guide, created in partnership with SurveyMonkey, highlights ways in which brands can gain traction with the platform’s human-curated communities. 

  Social Marketing

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  Meta adds new tools including freeze frame to Edits

  The new features, which also include a voice-over teleprompter and personalized sound effects, are part of a swiftly expanding suite of creative options in the app.

  Content Marketing

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  Meta hikes ad prices in 6 countries

  The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and other fees.

  Social Marketing

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  Meta acquires AI-driven social network Moltbook

  Creators Matt Schlicht and Ben Parr will join Meta’s Superintelligence Labs as part of the deal, which aligns with the company’s previous AI investments.

  Social Media Updates

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  YouTube expands access to likeness detection tools

  Government officials, journalists and political candidates will join a pilot group of users as the company tests its image misuse protocols.  

  Social Media Updates

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  LinkedIn is a leading source for AI answers

  Two news studies identified the professional social network as a key resource across multiple AI chatbots.

  LinkedIn

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  Snapchat drives TV viewership, promotions

  A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media platforms.

  Snapchat

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  Facebook expands affiliate program to include brand links

  The new self-serve feature allows creators to select from a range of relevant products and earn sales commissions from their Reels content.

  Social Marketing

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  More scrutiny for xAI’s Grok following racist remarks

  The AI chatbot is under new regulatory investigation in the U.K. after users prompted it to roast certain people and groups using "unhinged mode.”

  X (Twitter)

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  Snapchat adds new tools to help brands tap into India’s cricket season

  The expanded suite of ad features includes a live sports API and official team content as the app looks to connect with its growing user base in the region.

  Social Marketing

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  Bluesky CEO steps down as the app focuses on growth

  Jay Graber will transition to a new role as chief innovation officer while former Automattic CEO Toni Schneider steps in as interim CEO.

  Social Media Updates

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  Meta outlines improved scam protection in Messenger app

  In a new overview, the company provided details on how its Safe browsing feature operates within direct messaging via Advanced Browsing Protection.

  Social Media Updates

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  TikTok showcases 8 women creators for Women’s History Month

  The company said women including Brittany Wilson Isenhour, Gym Tan and Madison Humphrey were driving discussions in the app. 

  TikTok

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  X introduces exclusive threads and other subscriber features

  The update will allow creators to paywall certain posts as the app looks to enhance its overall subscription benefit options.

  X (Twitter)

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  X adds Grok-powered audio option to long-form articles

  Users will now have the option to activate an in-stream listening button, which will prompt the xAI chatbot to read content to them while they scroll.

  X (Twitter)

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  X tests new ad format that includes product mention links

  The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.

  Social Marketing

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