The Latest
-
LinkedIn Adds New Meeting Planner Tools Within it Messaging Stream
LinkedIn has added some new options to make it easier to plan meetings direct from your messaging stream.
-
Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'
Snapchat has launched a new, voice-activated lens as part of a new promotion for the movie 'Shazam'.
-
Twitter Releases Major Events Calendar for April to Assist with Strategic Planning
Twitter has released its latest major events and key dates calendar, covering the month of April 2019.
-
Pinterest Adds Former Walmart CTO as it Ramps Up eCommerce Push
Pinterest has hired former Walmart CTO Jeremy King as it continues to ramp up its eCommerce push ahead of an IPO.
-
SMT InfluencerIn 2020, Native Advertising will be More Programmatic and Mobile - but Less Social
While content marketing has exploded, paid promotion of such has not caught on in the same way. Contributor Chad Pollitt says that this is about to change.
-
The Importance of Emotional Marketing and Connecting with Your Audience [Infographic]
By tapping into emotion, brands can help expand their audience response and reach. Take a look at this graphic.
-
Facebook Adds New Replies Option to Clarify Messenger Streams
Facebook's adding a new threaded replies option to Messenger to better clarify group message streams.
-
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences.
-
The 5 P's of Social Media Marketing [Infographic]
The 5 P's strategy covers all the essential, fundamental social media elements. Check out this list.
-
10 LinkedIn Mistakes You Don't Realize You're Making
Improve your LinkedIn performance by ironing out these common platform missteps.
-
Podcast
Content Marketing Strategy: Top 10 Mistakes Killing Your Success
Are you struggling to implement an effective content marketing plan? In this new podcast, Pam Moore outlines some of the most common errors, and how to avoid them.
-
Here's Why TikTok May be More Than a Passing Fad
Will TikTok become the next major social platform, or will be a short-lived trend? While it's impossible to say, the impetus behind the app does seem different.
-
13 Points for Disinformation Detection [Infographic]
With disinformation spreading faster than ever online, this graphic outlines some key steps to keep in mind when looking to share content.
-
Facebook's Removing Ad Targeting Options in Certain Categories to Avoid Discrimination
Facebook has announced that it will remove age, gender and ZIP code targeting options for housing, employment, credit ads
-
Twitter's Updating its Limits on Third-Party Usage, Which Could Impact Social Management Platforms
Twitter has announced a new review of its third-party data usage processes, which could impact some third-party Twitter management tools.
-
Google Releases New Guide to Maximizing eCommerce Opportunities
Google has released a new guide on how to use its various ad tools to maximize your eCommerce potential.
-
SMT InfluencerMark Zuckerberg Makes it Facebook Official: The Future of Facebook is Messaging
Facebook is looking to shift more towards messaging, which important for marketers to note.
-
4 Super Effective Strategies for Writing Copy for Social Media
While social networks are increasingly visual, don't underestimate the power of copy. Check out these tips.
-
6 Steps to Design, Test & Analyse Your Website for Online Success [Infographic]
Ensure your website is performing at optimal levels with this guide.
-
Instagram's Testing a New Format for Stories Options
Instagram's testing a new Stories Camera format which would make it easier to choose from the various camera options.
-
Twitter's New Camera Format Adds New Presentation Style on the Web Version
Twitter's new camera tool has been translated into a new, more immersive format of tweet when viewed on the web.
-
Facebook's Looking to Capitalize on FOMO with New Notifier on Shared Articles
Facebook's testing out another way to prompt engagement with posted content, by notifying you when your friends have read the same.
-
Facebook's Working on Ultra-Realistic VR Avatars - and They Are Creepy
As Facebook looks to VR as the future of connectivity, they also want to create a real feeling presence - and these ultra-realistic avatars will be part of it.
-
LinkedIn Launches its 'Marketing Buzzwords Bracket' Ahead of March Madness
To get into the spirit of 'March Madness', LinkedIn has released its inaugural 'Buzzword Beaters' bracket, pitting the most cringe-inducing buzz terms up against each other.
-
SMT Influencer5 Best Practices for Facebook Ads - From Facebook
What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.
