The Latest
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Instagram Adds New Music Sharing Option, Question Stickers to Live
Instagram has added a new way to share music with friends, and a new option to interact within Live broadcasts.
Social Media Updates -
SMT InfluencerHoliday Social Media Marketing Tips from 13 Experts
Here are some expert tips to help boost your holiday marketing efforts, covering a range of campaign types and processes.
Digital Strategy -
7 Top Content Marketing Trends You Can't Ignore in 2019
Contributor Pam Moore shares her insights into the key content marketing trends set to rise in 2019.
Content Marketing -
15 Reasons Why Local SEO is More Important Than Ever [Infographic]
While social platforms are seeing more use, local SEO remains key to maximizing the performance of many businesses.
Content Marketing -
Facebook Adds New Camera Tools to Messenger, Including Boomerang and Selfie Mode
Facebook has added three new camera options to Messenger to help users spice up their holiday sharing.
Social Media Updates -
Facebook Provides Video Monetization Best Practices, Disincentivizes Sharing of Repurposed Clips
Facebook's looking to expand its video ad monetization options, while also outlining plans to take action against less engaging practices.
Content Marketing -
SponsoredThe Amazon Luxury Dilemma
Some marketers of high-end products view Amazon as a venue for deals and discounts—an image that doesn’t align with their reputations and the images they are working to establish for their brands.
Digital Strategy -
Twitter Reports Security Flaw Which May Have Exposed User Data
Twitter has reported an issue which may have exposed selected user information to those seeking it out.
Social Media Updates -
NAACP Calls on Members to Boycott Facebook in Protest Over Political Interference
NAACP has called on its members to log out of Facebook and Instagram for a week as part of protest action against the social media giant.
Social Marketing -
SMT Influencer4 Common Digital Marketing Mistakes (and How to Avoid Them4
Looking to improve your digital marketing approach in 2019? Make sure you weed these common bad practices out of your strategy.
Digital Strategy -
5 Social Media Trends to Watch in 2019
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
Digital Strategy -
The Importance of Great Content in SEO [Infographic]
Relevant and useful content can help you build trust and complement your SEO efforts. Learn how to improve your search results rankings with high-quality content.
Content Marketing -
SMT InfluencerTen 2019 Digital Marketing Predictions You Should Probably Ignore
With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.
Digital Strategy -
PodcastA 3 Step Plan To Creating a Video Strategy that Generates Results
In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Nathan Veer, Senior Product Specialist at Brightcove, about video marketing.
Content Marketing -
Facebook Discovers Yet Another Data Access Bug, Exposing User Content
Facebook has reported yet another data concern, this time relating to user photos which could have been accessed by app developers.
Social Media Updates -
Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic]
As you go about planning your 2019 digital strategy, don't overlook the potential of email outreach. Here are some trend tips.
Digital Strategy -
Instagram's Year in Review [Infographic]
Instagram has released its listing of top trends for 2018, highlighting the most popular GIFs, filters and communities for the year.
Digital Strategy -
Facebook Brings Watch to Desktop and Facebook Lite, Expands Ad Breaks
Facebook has provided an update on the performance of its Watch video platform, while also expanding it to more surfaces and expanding its ad tools.
Digital Strategy -
YouTube Details the Results of its Expanded Efforts to Tackle Offensive Content
YouTube has reported new figures on content removals based on violations of its rules and guidelines.
Digital Strategy -
3 Things Marketers Need to Know About AR and VR [Infographic]
Virtual reality is considered the next big step for digital connection - but how will it really change our day-to-day interactions?
Digital Strategy -
New Study Finds Distrust in Social Networks is Rising [Infographic]
A new study has found trust in social networks is declining (no surprise), with more people relying on private forums for information.
Digital Strategy -
9 of the Biggest Social Media Monitoring Mistakes (and How to Avoid Them)
Looking to improve your social media monitoring efforts? Check out these common missteps, and how to avoid them.
Digital Strategy -
SMT's 2018 Social Media Spending Survey - Part 4: What Organizational Challenges do Marketers Face in Achieving Success?
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part four of our report.
Digital Strategy -
Facebook Updates Life Events with New Features and Prominent Profile Placement [Infographic]
Facebook is updating its 'Life Events' listings with new, interactive features and a new section on your main profile page.
Social Media Updates -
Google Adds New Video Ad CTAs for YouTube
Google's rolling out new video ad call to action buttons, replacing the current YouTube CTAs.
Digital Strategy