Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers

The Latest

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  Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features

  Instagram's looking to encourage more collaboration, while it's also looking to make music a bigger focus. 

  Social Media Updates

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  YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns

  Live shopping is set to be a big trend in 2022, and YouTube's taking its next steps towards broadening its eCommerce offerings.

  Digital Strategy

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  Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week

  The update will help social media managers centralize their workflow, and maintain their various platform presences.

  Content Marketing

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  Google Adds New Snapchat Integration into its Latest Pixel Phones

  Snapchat is solidifying its bonds with both Apple and Google as it eyes the next stage of AR development.

  Digital Strategy

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  TikTok Launches its Inaugural 'Discover List' to Highlight Top Influencers in the App

  The Discover List highlights some of the top creators in the app, highlighting key creation trends.

  Social Media Updates

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  Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns

  The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future.

  Content Marketing

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  Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

  Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options.

  Social Media Updates

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  Facebook Takes the Next Steps with its Novi Cryptocurrency Project

  Facebook continues to push ahead with its cryptocurrency project, which could still yield significant results.

  Digital Strategy

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  Facebook Plans to Hire 10,000 New Staff to Work on the Metaverse

  Facebook's basing its Metaverse team in Europe, which could be a measure to help it improve relations with EU regulators.

  Social Media Updates

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  TikTok Shares New Insights into 'Community Commerce' and How Social Platforms Influence Purchase Decisions

  TikTok's latest report shares valuable insight into the rise of social platforms as a product discovery tool. 

  Content Marketing

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  Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]

  The insights provide some key pointers for your seasonal planning, and where tweet activity increases in the period.

  Digital Strategy

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  Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising

  The new program aims to help brands incorporate more diverse representation into their marketing efforts.

  Digital Strategy

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  Facebook Adds new 'Quick Access' Links for Your Most Viewed Pages and Profiles

  The new option will make it a little easier to get to those Facebook Pages and profiles that you regularly check in on.

  Social Media Updates

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  Facebook Shares Halloween Trends and Tips from Facebook Marketplace [Infographic]

  What's trending for Halloween this year? Here's a look at what's selling on Facebook Marketplace.

  Social Marketing

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  Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic

  Travel searches are on the rise among Pinners, which could present significant new opportunities for marketers.

  Digital Strategy

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  Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup

  The guide provides an overview of Facebook engagement among Indian cricket fans, highlighting potential opportunities around the event.

  Content Marketing

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  LinkedIn Shuts Down in China Amid Rising Regulatory Pressure in the Region

  The platform has found it difficult to meet local regulatory requirements, and will now bow out of the region entirely.

  Social Media Updates

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  Facebook Launches New Video Ad Series Calling for Improved Regulations for Social Media

  The new videos aim to provide another perspective on Facebook's efforts to improve its platform.

  Social Media Updates

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  Twitter Launches Ticketed Spaces on Android, Now Available to all US Users on iOS

  The expansion will help to boost interest in Spaces, and could see more popular broadcasters sharing more often.

  Digital Strategy

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  Facebook Adds New Shipping Options to Marketplace Facilitating More eCommerce Activity

  Shipping will enable Marketplace sellers to reach a wider audience, which could also help to fuel Facebook's broader eCommerce ambitions.

  Social Media Updates

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  WhatsApp Adds Another Layer of Security to Encrypted Chat Back-Ups

  The move is another step in providing more security for WhatsApp chats - but is that, ultimately, a good thing?

  Social Media Updates

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  FTC Sends Out Official Warnings to Over 700 Brands Over the Use of Fake Reviews

  The notices put the marketing industry on notice in regards to use of fake endorsements and misleading claims.

  Social Media Updates

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  Facebook Shares Insights into Halloween Shopping Trends on Facebook Marketplace [Infographic]

  Some interesting insights into emerging trends on Facebook Marketplace, which could help to guide your Halloween marketing approach. 

  Digital Strategy

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  Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers

  Looking to capitalize on the potential of live-stream shopping, Instagram's gradually building out its streaming tools and options.

  Digital Strategy

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  Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators

  Monetizing viral tweets could provide another means to help creators make money from their on-platform efforts.

  Digital Strategy

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