Social Media Expert Series: Q&A with Nick Cicero

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Note from the editor

Nick Cicero is one of the most experienced and knowledgeable minds in social media analytics.

Nick made data analytics his primary focus with the launch of his company Delmondo back in 2014. Delmondo was the first platform to offer in-depth data on Instagram and Snapchat video performance, and quickly rose to be the leading provider in the space, with clients including Viacom, Red Bull and ESPN. Delmondo was acquired by Conviva in 2018, and now, under the Conviva banner, Nick focuses on real-time measurement and intelligence solutions for streaming video across all platforms.

Given his experience, Nick is uniquely placed to provide insights on the evolving digital marketing space, and the importance of analytics and performance measurement to improve your efforts.

We recently had a chance to put a few questions to Nick, worth noting in your process.

Q: What do you think has been the most significant trend in social media marketing over the last few years?

• Published July 21, 2021

Q: In terms of data trends, what’s been the most interesting shift over the past 12 months?

Q: Which types of brands are you seeing perform best on Instagram, TikTok and Snapchat?

Q: What, in your opinion, is the key element of an effective Stories strategy?

• Published July 21, 2021

Q: Which platform do you think is underrated in terms of brand opportunities?

Q: How significant a role do you expect to see AR play in future social marketing strategies?

• Published July 21, 2021

Q: What’s the most common error you see brands make in analyzing their analytics?

Q: Do you think that Facebook will remain the key social platform of focus for the majority of brands moving forward?

• Published July 21, 2021

Social Media Expert Series: Q&A with Nick Cicero

Nick Cicero is one of the most experienced minds in today's social media analytics, having made data analysis his primary focus with the launch of his company Delmondo in 2014. We recently had a chance to ask Nick questions to provide insights on the evolving digital marketing space, and the importance of analytics.

included in this trendline
  • What do you think has been the most significant trend in social media marketing over the last few years?
  • Which types of brands are you seeing perform best on Instagram, TikTok and Snapchat?
  • What’s the most common error you see brands make in analyzing their analytics?
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