• TheDigitalJen
    Jennifer Stalzer on November 19, 2013

    Tough Lessons to Becoming a Socially Engaged Brand

    About 18 months ago, MasterCard set out on a mission to become the most socially connected and engaged brand in the payments space. As I look back, here's a look at almost ten hard lessons we learned.
  • ChristopherCarfi
    Christopher Carfi on December 9, 2013

    Five Trends That Are Going to Affect Marketing in 2014

    Agile marketing is now a common approach, and includes a healthy loop of building, testing, measuring, learning, refining and improving. There are five trends that you need to be on the lookout for when creating your marketing plans in the coming year, a combination of focus on results and a set of new channels that can connect directly to the bottom line.
  • JeffreyDachis
    Jeffrey Dachis on December 18, 2013

    Real-Time Marketing 101: It All Starts With The Trends

    Imagine you are a marketer in 1951. Harry S. Truman is president and Milton Berle is the most famous person on T.V., raking in 80% of all television viewers every night of the week. It’s the dawn of modern mass marketing. What if you were the first marketer to figure out how to use T.V. to sell stuff? You’d probably be in pretty high demand. The potential to sell your products would be effectively limitless. Well, an innovative, new marketing channel with the potential to rival television for its importance has arrived and marketers are starting to take notice.
  • Act-On Software
    Act-On Software on April 18, 2014

    Six Best Practices for Creating a Content Marketing Strategy

    Content marketing is the linchpin of demand creation –the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time.
  • IBM Social Business
    IBM Social Business on April 18, 2014

    Patterns in Achieving Social Business Success by Leading and Pioneering Organizations

    Here is an excerpt from “Patterns in Achieving Social Business Success by Leading and Pioneering Organizations,” an exclusive whitepaper brought to you by IBM. This whitepaper provides a step-by-step guide for determining your strategy to achieving social business success.
  • Spredfast
    Spredfast Business on May 1, 2014

    The Social Media Pocket Guide: Six Ways Marketers Should Use Social

    This guide walks through each of the “Big Six” objectives and provides a tactical overview of the business case, team considerations and actual content examples and templates to use for your social media initiatives. 
Download the guide now and use it as a cheat sheet on how to get started today using proven tactics and best practices.
  • Actiance
    Actiance Compliance on May 9, 2014

    The Forrester Wave: Social Risk and Compliance Solutions, Q2 2014

    Forbidding employees to use social networks because they may expose your business to risk is no longer a viable business strategy. According to its new report published today, “The Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014,” Forrester Research, Inc. says “the practice of prohibiting social [is] no longer feasible.”
  • Spredfast
    Spredfast Business on June 9, 2014

    6 Blueprints for Social Network Success

    The Big 6 social networks offer tremendous marketing opportunities - but each one is very different from the next. That’s why Spredfast has assembled the 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
  • Synapsify
    Synapsify, Inc. on June 16, 2014

    Piecing Together the Story: Synapsify’s Annual Voice of Customer Industry Survey and Insight

    This eBook reveals the common practices and challenges faced today by social media managers/directors and brand insight analyst and conducted an online survey of 70 social media and content analysts professionally recruited for this survey. The survey results are presented as part of a complimentary eBook in which insight industry professionals shed light on their challenges and common practices they face in understanding the true voice of their customers.
  • Marketing automation is not exactly guerrilla marketing (I think the big boys call this bootstrapping now — which can be abbreviated with BS because it’s either time or money, and if you aren’t tech savvy, it’s a whole lotta time, but that’s another story). In the right hands, though, it can allow you to scale your business and manage your leads in a bigger way than you can if you have to do everything by hand.
    Marketing Automation: Not for Robots

    “It is human nature to make things convenient for ourselves, it’s why we invented indoor plumbing. Automating rote, repeatable tasks can save you a lot of time and aggravation. Today’s tools are very good at helping you do exactly that, however, I would be careful to balance those tools with a healthy amount of interaction. It’s this interaction that plants the seeds of success, and it can’t be automated. You need smart people who will devise the right strategy for you, and help you with the execution.”

    — Dino Dogan, Founder, Triberr

    I’ll be honest. When I started marketing my first business (Materia Medica, a yoga, Ayurveda, and holistic massage business), guerrilla marketing sounded great. It was all about low-cost ideas like slipping fliers into books about massage at your local bookstore.

    Times have changed and so have I.

    Now that guerrilla marketing has gone tech savvy, beginners have a whole lot to understand and not very much time to understand it before our friends at Stanford (Silicon Valley’s talent incubator) University come up with the next bright idea.

    What to do?

    I can’t solve all of your problems, but I can at least help you understand what they are — and help you figure out the steps you need to take to make your (guerrilla) marketing happen new style.

    What is Marketing Automation?

    Marketing automation is not exactly guerrilla marketing (I think the big boys call this bootstrapping now — which can be abbreviated with BS because it’s either time or money, and if you aren’t tech savvy, it’s a whole lotta time, but that’s another story). In the right hands, though, it can allow you to scale your business and manage your leads in a bigger way than you can if you have to do everything by hand.

    Definition. Marketing automation is, according to our friends over at Wikipedia, “software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”

    Sounds good, especially if your marketing department is made up of one person who also does sales, production, and admin!

    What Can Be Automated?

    Here’s a short list of tasks, programs, and areas that can be automated to greater and lesser extents:

    • Newsletters
    • Nurture emails
    • Triggered emails
    • Drip emails
    • List management
    • List segmentation
    • Lead generation
    • Lead scoring
    • Dynamic content
    • Forms
    • Polls
    • Surveys
    • Text messages
    • Landing pages
    • Analytics
    • A/B testing
    • Benchmarking and
    • Measuring ROI

    Now I know you’re mad at me because the above list is pretty flippin’ overwhelming. I know!

    Don’t Believe the Hype

    Your first exercise is to Google every word or phrase in the above list that you didn’t understand. The reason? While marketing automation can be great for small businesses and solopreneurs in the long run, in the short run it’s best to understand what you’re getting into before you get into it.

    Where Do I Go?

    Here is an (extremely partial) list of marketing automation providers:

    • eMarketeer (full disclosure: I am an affiliate and use their product)
    • Hubspot (the hands-down most popular)
    • Eloquoa (Oracle’s answer) and
    • Marketo (Also popular)

    While each of these providers caters to a slightly different market, my affiliate, eMarketeer, is the best fit for guerrilla marketing lovers. It’s not a big name — yet — in the US, and it’s a little more hands-on then some of the other names on the list. On the upside, if you have questions you’ll always know where to find me.

    Here’s what you should know: While marketing automation providers provide email automation, Email Service Providers (ESPs) such as MailChimp, do not offer the full range of marketing automation functions.

    What Do You Want?

    If you just want to send out an email to your subscriber list a couple times a month, marketing automation probably isn’t for you.

    If you are looking to grow and scale your business long-term, automating your marketing is an excellent choice.

    What You Need to Know

    I started this post off with a quote from Dino Dogan. Dino knows a lot about marketing, and his words of wisdom (echoed by Wikipedia) are, well, wise.

    Take home. Marketing automation is great for guerrilla marketers who want to automate rote and repetitive tasks, but don’t expect it to do miracles.

    Instead, expect a learning curve and to to spend time doing some research. Figure out which provider is best for you and at which price point, and evaluate which parts of your marketing can be automated and which parts of your marketing need to remain personal and high touch.

    Questions?

    Ask me or leave a comment, below.

    The post Guerrilla Marketing Goes Tech Savvy: Marketing Automation for Beginners appeared first on Anna Colibri.

    Facebook revealed its Q2 2014 earnings report. Facebook had another strong quarter and Q 2 2014 sets a new benchmark for the company. CEO Mark Zuckerberg further added, “We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

    Facebook revealed its Q2 2014 earnings report. Facebook had another strong quarter and Q 2 2014 sets a new benchmark for the company. CEO Mark Zuckerberg further added, “We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

    While the user base and revenues have been growing for the world’s most popular social network, mobile has been the main attraction this quarter too. The service is growing about twice as fast on mobile compared to its services as a whole. Facebook now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That helped it bring in 62% of its ad revenue from mobile.

    1. 829 million daily active users or 63% of users returning each day, with positive growth in Asia(228M) and rest of the world(244M)

    Facebook_Q2_2014_DAU

    2. Facebook now has 1.07 billion mobile monthly users, and 654 million daily mobile users

    Q2_2014_Mobile_DAUs

    3. 1.32 billion monthly users with rest of world (411) and Asia (410) witnessing positive growth compared to Q1 2014

    Facebook_Q2_2014__MAUs

    4. It now has 391 million mobile-only users, which dwarfs its 240 million desktop-only users

    Facebook_Q2_2014_Mobile_Only_MAUs

    5. Total revenue $2,910 with total payments revenue was down slightly to $234 million from $237 million in Q1

    Facebook_Q2_2014_Revenues

    6. US  & Canada still lead when it comes to driving ad revenue but again Asia and Rest of World are slowly improving compared to Q1

    Facebook_Q2_2014_Adv_Revenue_By_Geography

    7. Facebook set records around the world for how much revenue it generated from its users on average around the world

    ARPU_Q2_2014_Facebook

    Wall Street responded positively to the earnings release, pushing $FB up 5.25% in after-hours trading to what would be an all-time high above $75.

    Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web. Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.

    Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web.

    Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.

    This post will compare Facebook ads and Google Adwords in a few different categories to help you make your decision.

    Targeting

    Highly targeted ads are very important for the success of any ad campaign, so let’s compare the targeting options available with Facebook ads and Adwords.

    Targeting with Facebook Ads

    Facebook Ads come with a set of incredible targeting options which enable any marketer to create the profile of their ideal customer, and then build a targeted ad just for them. On Facebook you can set up ads according to age, gender, interests, location, and much more.

    You can also set up ads according to your mailing list, create a list, and more using Custom Audiences.

    facebook ads custom audience

     

    Bonus: Check out this post for more on how to make a Facebook ad.

    Targeting with Google Adwords

    Targeting options with Google’s ads work quite differently. Adwords works with a keyword scheme, whereby businesses bid on industry related keywords for the chance of having their ad displayed when a certain specific keyword is searched.

    For example, an eCommerce store that sells sneakers might bid on a keyword like “Nike sneakers” so that if someone searched for that, their ad could pop up.

    Adwords ad search results

    Google advertising encompasses other platforms as well, such as the Google Display Network, a massive network of websites where your ads can be placed, and YouTube ads. These two platforms give your ads more specific targeting options.

    Cost

    The cost differential between Facebook and Google ads is another major point to consider. It’s actually very difficult to compare the costs because both networks work with bidding, meaning, for example, that the amount you would pay for different keywords on Adwords can vary tremendously.

    In order to demonstrate the differences in costs most accurately I’ll mention the average costs, then display the differences with an example.

    Cost of Facebook Ads

    Facebook ads in general are cheaper than ads on Google. According to a study by Nanigans, the average CPC (cost per click) for a Facebook ad is around $0.45. The price for your Facebook ad will vary according to how much competition there is for your target audience.

    Additionally, Facebook offers many other biding options such as Cost per thousand Impressions (CPM) and Cost per Action (CPA). These provide you with alternative pricing options.

    Note: The CPM is generally a lower rate than the cost per click. Meaning you can potentially gain more exposure through this type of ad.

    Cost of Google Adwords

    Due to its widespread acceptance as the premier online ad platform, Google Adwords is a very popular choice amongst businesses of all kinds. This means that a lot of people use it, therefore there’s a lot of competition for the keywords, resulting in higher prices.

    As mentioned though, the cost varies tremendously depending on the keyword.

    cost of keywords on google adwords

    Broader keywords with a higher search volume will have a higher CPC.

    Note: Google does offer a CPM option, but it is only available for certain campaigns and only on the display network.

    Example for the Cost Comparison Between Facebook ads and Google Adwords

    The best way to determine which platform will be cheaper for your campaign is to build your ad on both networks and see the estimates. Let’s take a look at an example of a company that sells painting supplies.

    On Adwords you can see what the estimated cost will be by doing a search in the Keyword Planner.

    First look for keywords related to your brand by using the “Search for new keywords” option:

    google adwords keyword tool

    Then you can look at the list provided and see what the prices look like:

    estimating cost of google adwords ad

    Here you can see that prices span from $0.95 to $1.82. If you set a $10 budget for yourself, based on these numbers you can get between 5 and 10 clicks on your ad.

     

    On Facebook on the other hand you would set up your ad according to the profile of your target customer.

    Facebook ads targeting options

    Next you should scroll down, click on “Advanced Options” then check “Manually set your maximum bid for clicks (CPC).” When you do that you will see the suggested bid underneath that:

    estimating cost of facebook ads

    Here you can see that the suggested bid is between $0.53 and $0.97. Meaning for $10 you can receive between 10 and 18 clicks.

    In this case a Facebook ad is in fact cheaper than an ad on Adwords.

    Conversion Rates

    Finally, we come to comparing the conversion rates of Facebook ads and Google Adwords.

    Conversion Rate of Facebook Ads

    According to a recent study, click through rates (CTR) for Facebook ads run at 0.04% for side bar ads and 2.09% for news feed ads. According to some, news feed ads average up to a 7% CTR.

    These numbers may sound low, but when Facebook ads are done right they can definitely yield results.

    Not convinced? Let me tell you a story. Using nothing but Facebook ads, over the course of six months we helped one of our merchants go from 170 likes on Facebook to 16,000, resulting in an $18,000 increase in sales.

    Conversion Rate of Google Adwords

    For the first four ads on the page, Google Adwords ads average a 3.6% CTR, with the first ad on the page averaging 7%.

    These numbers are clearly higher than the conversion rates for Facebook ads, and the reason for this is obvious; Google’s ads target people who are already interested.

    To go back to the example from before of sneakers. If I already searched for Nike sneakers on Google I’m just as likely to click on the sponsored ad as I am to click on one of the search results.

    Adwords ad on Google

    In this regard, Adwords is essentially a way of cheating in SEO, by getting your page to the top of the search results.

    Google Adwords vs. Facebook Ads in Practice

    When it comes down to making a choice, I think the best practice is to actually use both. These two platforms each have their own unique advantages which can make up for the potential weakness of the other.

    Advantages of Facebook Ads

    Social: Facebook ads are used in conjunction with your company’s business page, and although Google has G+, Facebook is definitely used much more for B2C relationships.

    Facebook ads also take advantage of the information available from the social network to boost trust in the ads:

     facebook newsfeed ad

    Showing that my friend likes this page definitely lends credibility to it in my eyes.

    Targeting: Being able to target according to demographics, interests, likes, and much more is the reason why Facebook is probably the most accurate advertising platform available.

    Price: As was displayed earlier, Facebook ads run at a cheaper rate than Adwords.

    Advantages of Google Adwords

    Search Engine: Adwords uses the Google search engine to display ads to people that are already actively looking for something in particular. For that reason Google’s ads have a very high CTR, since they’re almost always relevant.

    Multiple Platforms: Google’s Display Network gives you the ability to promote your ad across a variety of different websites which can boost your exposure.

    Bottom Line

    In my opinion, the best practice is to use Adwords in order to catch the easy sales – people that are already actively in the process of searching for something in your industry, and Facebook ads in order to build your brand awareness and convert less active users.

    What do you think? We’d love to hear what you have to say about your experiences advertising with Facebook and Google. Please leave your questions and comments below!

    P.S. If you liked this post you should consider checking out How to Choose the Best Social Media Platform for Your Business and Magento vs Shopify vs WooCommerce – Choosing Your New Shopping Cart Wisely.

    In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role: they represent various stakeholders.

    In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role: they represent various stakeholders, from hotels to restaurants, transportation, attractions, festival and events, even tour operators and travel agencies. Often, smaller players don’t have the necessary budgets – and fire power that goes with it – and know-how to actively engage in various media, including in the digital world. Thus, destination marketing organizations (DMO) fill in this crucial role and must show leadership while providing tangible results for their members. If you are wondering which destinations are performing best in the U.S., check out the Resonance Report: Top 50 US Destinations that came out in July 2014. (Hint: Los Angeles and New York City are top two on the list…)

    The folks from Visit Philadelphia tend a pack a larger punch for the size of their city, coming in at #9 among the top 50 US destinations. I have written about them a few times in the past (Read: Visit Philly’s leap of faith on Instagram) and I love how they seek to reinvent themselves yet again in 2014, betting on the intelligence of crowds rather than trying to do everything in-house. Here are two ongoing campaigns that could inspire other destinations and brands outside of the travel sphere.

    CREATE YOUR OWN PHILLYOSOPHY

    Visit Philly has been running with an effective tagline “With Love, Philadelphia XOXO”, capturing the essence of the city, its voice, passion and attitude. Since 2013, the destination has been putting more emphasis on how locals perceive their own town, for example with their Instagram initiative. Now, they are putting their next out-of-home (OOH) campaign into the hands of locals and travelers alike by throwing a neat contest, based on how anyone would describe their view of Philadelphia, or Phillyosophy.

    The “My Phillyosophy” campaign is already running with classic agency-designed taglines and photos. Effective, but not necessarily original. Now Visit Philly is asking its Facebook community – close to 400,000 fans – as well as anyone visiting its website to participate in a contest where winners get to see their photo as part of ads featured on highway billboards, in this case on I-95. There are various prizes as well that complete the contest, making it that much more interesting for people to participate.

    After Hours Phillyosophy ad

    The contest was launched earlier this week, and after only 24 hours there were already 650 submissions – 204 from desktop and 446 from mobile! People can submit their images to go along one of the following six taglines for the contest:

    • Your nightlife is only as good as your brunch.
    • Actually, it is easy being green.
    • Run the steps like nobody’s watching.
    • Philadelphia freedom is a state a mind. (*Note: This has been the most popular line, with a total of 234 submissions – and counting! – so far.)
    • After hours are often the best hours.
    • Believe our year is every year.

    If you want to hear more about this contest, or even participate, check out Visit Philly’s page on Facebook.

    SUMMER WITH ART

    Another initiative that I thought would be worthy of mention is one involving Visit Philly’s members, in this case five Philadelphia museums. Each weekday between June 23 and September 19, one of the five partner institutions will share an object from its collection, cleverly tying in to the week’s theme. The social media series showcases the city’s artistic and cultural treasures and encourage followers of all the groups to share their artful Philadelphia experiences all summer long.

    Example of Penn Museum account on Instagram

    The Summer With Art partners are:

    1. Philadelphia Museum of Art – @philamuseum (recently named to Mashable’s list of the world’s 14 best museum Instagram accounts)
    2. The Barnes Foundation – @barnesfoundation
    3. Penn Museum – @pennmuseum
    4. Pennsylvania Academy of Fine Arts – @pafacademy
    5. Pennsylvania Horticultural Society – @philaflowershow

    Users can follow along, participate, comment and share on Instagram with the hashtags #SummerWithArt and #ObjectOfTheDay.

    If you have heard of other destinations making creative use of social media in their digital and offline tactics, I would love to hear about it. Let me know in the comment section below. Thanks!

    Read also: 4 Creative Uses of Instagram in Destination Marketing

    The other day I was on the phone with my friend Betty Marton. Betty is a professional writer. I’ve been teaching a course on blogging and she wanted to know how I help my students come up with topics for their blogs.

    “A blank piece of paper is God’s way of telling us how hard it is to be God.”
    - Sidney Sheldon

    The other day I was on the phone with my friend Betty Marton. Betty is a professional writer (and is one of the smartest people I know). I’ve been teaching a course on blogging and she wanted to know how I help my students come up with topics for their blogs. As I was running down the list that I have in my head, Betty said, “If I wasn’t driving, I’d be taking notes. Would you create a checklist for me?”

    If you have a blog you know that it’s sometimes a real challenge to come up with fresh, interesting and helpful content all the time. No matter how often or how rarely you write, you still may struggle with the process. I took Betty’s request as a challenge of sorts and spent some time creating this list. I hope you find it helpful.

    15 Easy Ways To Come Up With Powerful Blog Topics

    1. Answer Frequently Asked Questions: Make a list of questions that you are asked all the time by your current clients, your past clients, and your prospective clients (or customers). This is my #1 go-to idea generator. When I speak to clients, I try to remember to jot down some of the questions they ask. Later on, when I look at my notes, I see a pattern in the types of questions I’m asked. I figure that if I get the same questions a lot, many people are looking for the same answers.
    BlogTopics 15 Easy Ways To Come Up With Powerful Blog Topics

    2. Use Google Suggest: I often type a phrase into Google that is relevant to my business just to see what comes up. Google will “suggest” search phrases based upon what I typed in. These “suggested phrases” have high monthly search volumes based upon Google’s data, so they can be great choices for blog topics. Here’s an example:
    Google Suggest 15 Easy Ways To Come Up With Powerful Blog Topics

    3. Try the Google Adwords Keyword Tool: I don’t run Google ads often, but I don’t need to be actually advertising on Google to take advantage of their excellent keyword tool. Simply set up an account and you can get search volume on any keyword or key phrase. This information can be incredibly inspiring for blog topic ideas. Sometimes the numbers are truly surprising. Who would have guessed that 18,000 searches are performed every month for homeopathic remedies?
    Google Adwords Keyword Tool 15 Easy Ways To Come Up With Powerful Blog Topics

    4. Set Up Google Alerts: (https://www.google.com/alerts) I run Google Alerts to get updates of the latest Google results for a whole slew of terms including my name and my company name. I also have alerts set for topics that I’m interested in such as Facebook advertising. When you set up Google alerts you will receive a report in your email box whenever new content is indexed on Google…based upon the keyword or key phrase you have set up.
    Google Alerts 15 Easy Ways To Come Up With Powerful Blog Topics

    5. Play Around with Hubspot’s Blog Topic Generator: (http://www.hubspot.com/blog-topic-generator) This is a fun little tool that was created by the really clever folks at Hubspot. It’s worth giving it a try when you are really stuck. The results can be kind of funky, but again…if you’re desperate for ideas, it can help.
    Hubspot Topic Generator 15 Easy Ways To Come Up With Powerful Blog Topics

    6. Read Your Competitors’ Blogs: (and the comments that they get.) I find great ideas just from reading the content of other bloggers in my field. As long as you aren’t stealing or plagiarizing, it can be an awesome way to be inspired. And your opinion or point of view may be very different than someone else’s.

    7. Peruse Forums: There must be a forum for every topic on earth! I read forums all the time. What people discuss on forums can be a great source of blog topic ideas. Here you can be a voyeur and gain a lot of insight into what your ideal clients are struggling with. An example:
    Forums 15 Easy Ways To Come Up With Powerful Blog Topics

    8. Use Google News Search: I always check the news category on Google. When you use this method be sure to adjust the time period so you only get the most recent news. Then you can jump on a topic immediately and have a lot of impact.

    Google News Search 15 Easy Ways To Come Up With Powerful Blog Topics

    9. Share Your Client Success Stories: What could be better than to profile one of your own clients? You gain credibility…they gain visibility. Everyone wins! Here’s one of mine:
    Screen Shot 2014 07 23 at 11.45.56 AM 15 Easy Ways To Come Up With Powerful Blog Topics

    10. Expand on Posts You have Already Written: I look at my website analytics to see which blog posts have been the most popular. Check out your website reports to see which blogs got the most pageviews. Have you completely exhausted all of the topics? Can you expand on them? Or, has the landscape changed? Perhaps a new point of view is needed.
    Google Analytics 15 Easy Ways To Come Up With Powerful Blog Topics

    11. Agree Or Disagree With Popular Opinion: Got strong feelings about something? There’s a blog in that! Warning: keep your business goals in mind 100% of the time and don’t use profanity (unless it works for your business!).

    SoMe Is Dead 15 Easy Ways To Come Up With Powerful Blog Topics

    12. Review A Book or Product: Last year I blogged about some of the Social Media tools that we use here at Be Visible. The blogs have been really well recieved and are still being shared today. If you love something (or hate something) and you think your audience would appreciate to hear about your experience…review it! It’s smart to make it clear to your readers that you were not compensated for your review (unless you were!).
    Disclosure 15 Easy Ways To Come Up With Powerful Blog Topics

    13. Report on a Conference You’ve Attended: Or a trip you went on. Or an experience you had. One of the most popular posts I wrote (when I was first getting started) is entitled What I Learned at the Cool Twitter Conference.
    What I learned at 15 Easy Ways To Come Up With Powerful Blog Topics

    14. Take a Reader Poll or Survey and Report on the Findings: When you have a good amount of  readers you may want to run a poll or survey on your blog. Think about what you could ask that would get people really engaged. We all love to give our opinion, especially anonymously. And, you can use SurveyMonkey or PollDaddy to embed the survey right into the blog post.
    survey 15 Easy Ways To Come Up With Powerful Blog Topics

    15. Interview a Thought Leader in your Field:Here’s where a blog post serves you double duty. The interviewee has followers who will want to read the interview. And the thought leader gives you more visiblility and increases your crediblity.
    interview 15 Easy Ways To Come Up With Powerful Blog Topics

    So, thank you to my friend Betty Marton for making me create this list. I hope these tips will make it just a bit easier for you to come up with fresh, interesting and helpful content, too. Got any to add?

    Note: If you want to brush up on your writing skills, I highly recommend Betty. You can check her out here.

    The post 15 Easy Ways To Come Up With Powerful Blog Topics appeared first on Be Visible.