• Russ Fradin
    Russ Fradin on July 29, 2014

    Why Employee Advocacy Matters

    Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.
  • alexmoffit
    Alex Moffit on September 4, 2014

    John Doerr on OKRs and Goal Setting at Google and Intel [VIDEO]

    “Ideas are precious, but they’re relatively easy. It’s execution that’s everything,” says John Doerr, partner at Kleiner Perkins Caufield & Byers, and the man who introduced Objective & Key Results (OKRs) to Google. Google widely credits OKRs for helping the company grow from 40 to 40,000 employees. Other businesses including LinkedIn and Twitter have also embraced OKRs.
  • Greg Gerik
    Greg Gerik on September 16, 2014

    Shaking Up Social: Attending the Social Shake-Up in Atlanta

    Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
  • The easiest thing you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks. Here's how I found my Facebook friends on Google+.
    One of the best things you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks.
     
    As I've learned over the past couple weeks, many people think that it isn't possible to import their Facebook friends into Google+, but there are actually a couple ways that can be done. In this tutorial I show you how I do it using Circloscope.
     
    You can read through the steps below, and/or watch the video, if you have any questions just let me know in the comments.
     
     

      To get started you’ll need the following:

    • A Yahoo Mail account
    • Circloscope Chrome Extension (Free or Premium)
    • A Google Plus account

    Step 1 – Import Facebook Friends

    What we’re going to do in this step is import your Facebook friends into your Yahoo Mail contacts and then we’ll export them into a format we can use for the following steps. A Yahoo Mail account is needed since it’s the only way to get access to the contact information of your Facebook friends.

    Import your Facebook Friends

    [[{"fid":"166131","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"right","style":"padding:5px;margin-left:5px;","class":"media-element file-default"}}]]To import your friends, log into your Yahoo Mail account and locate your contact list. You'll find it by clicking the contacts icon just below the Yahoo Mail logo in the upper left of your account. Once on your contact list, select the Facebook option in the left-hand menu to bring up the Facebook import option.

    [[{"fid":"166156","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"class":"media-element file-default"}}]]

    Click the Import button to begin the import process, you'll be prompted to log into Facebook if you're not already logged in.

    [[{"fid":"166211","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"right","style":"padding:5px;margin-left:5px;","class":"media-element file-default"}}]]When the process is complete you should get a success message like the one shown here on the right. Simply click the View Contacts button to see all of your Facebook friends that we just imported to your Yahoo Mail contacts.

    Step 2 - Export your Facebook Friends

    [[{"fid":"166216","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"left","style":"padding:5px;margin-right:5px;","class":"media-element file-default"}}]]Yahoo Mail provides a couple options to export your contacts but the only one that will export all your Facebook friends in a format we can use is the Print All option.

    The Print All option is located on the Actions drop down menu that appears just above your contact list. When you select the Print All option, Yahoo will launch a new window with your Yahoo Address Book ready for printing.

    It should look a lot like the below image, but longer since it contains all of your contacts. We are not printing the address book however, what we need to do is extract the email addresses from the print document for use in Circloscope.

    [[{"fid":"166221","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"class":"media-element file-default"}}]]

    Step 3 – Extract Email Addresses

    To extract the email addresses from the Yahoo Address Book what we need to do is copy the entire document to our clipboard and then paste that content into a tool that will allow us to extract just the email addresses.

    Copy the document to your clipboard

    To copy the text I clicked within the document and selected all the text with the keystrokes CTRL+A (the blue in the above image is showing that I've selected all the text) , I then copied all the text to my clipboard using CTRL+C. You could also click and drag with your mouse to select all the text, and then right click within the document and use the Copy menu item. If you're not sure what I did there, try this tutorial on how to copy and paste.

    Extract the email addresses

    [[{"fid":"166226","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"right","style":"padding:5px;margin-left:5px;","class":"media-element file-default"}}]]The simplest way to extract the email addresses is to use an email extraction tool. For this tutorial I used the free Procato Email Extractor.

    If you are uncomfortable using a free web based tool for this, it is possible to extract the email addresses using programs like Excel or Microsoft Word, but I won't be covering that in this tutorial for simplicity sake.

    To use the extractor, load the extractor and click within the top box labeled "Enter text with e-mail addresses to be EXTRACTED" and paste all the text from your Yahoo Address Book that we just copied to your clipboard.

    [[{"fid":"166231","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"left","style":"padding:5px;margin-right:5px;","class":"media-element file-default"}}]] 



    Once you've pasted the text within the extraction box, click the Extract E-mail Addresses button to run the tool and you'll receive a nice list of just the email addresses in the box lower on that page labeled Final Filtered Result.

    As you can see in the image to the left, I was able to extract 260 email addresses for my 314 Facebook friends. There are only 260 emails because not all of my friends have their email addresses available on Facebook.

    Now you should select all the email addresses and copy them to your clipboard so you'll have them available for the next step.

    [[{"fid":"166236","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"right","style":"padding: 5px; margin-left: 5px;","class":"media-element file-default"}}]]

    Step 4 - Paste Email Addresses Into Circloscope

    Circloscope is the only tool that allows you to locate Google+ users from a list of email addresses so you'll need to have either the Free or Premium version installed.

    Either version will work, except that Free won't allow you to add all your friends to a circle in bulk, you'll have to add them one by one (it's still pretty quick unless you have a ton of friends to add).

    To paste the email addresses into Circloscope, you'll need to open Circloscope and from the top menu go to Dashboard > Profiles > Emails / Google+ IDs as you can see in the image to the right.

    That will launch a popup window where you can paste the list of your Facebook friend's email addresses that you copied from the extraction tool in the previous step.

    [[{"fid":"166241","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"style":"text-align: start;","class":"media-element file-default"}}]]

    Once you've pasted in your email address list, click the Ok button to start the search. After a moment or two you should see some results like those in the below image.

    [[{"fid":"166251","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"style":"text-align: start;","class":"media-element file-default"}}]]

    As you can see in the upper right of the results, Circloscope found 136 of my Facebook friends out of the 260 email addresses I used in the search.

    Circloscope won't find a friend for every email address because not everyone has their email address publicly available on their profile (and some people just have not joined Google+ yet) but it's still a massive timesaver over trying to find 136 people manually! This is especially useful for those of you that have more Facebook friends than I do, as I know many of you do!

    Step 5 - Add Facebook Friends to a Circle

    [[{"fid":"166256","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"right","style":"padding:5px;margin-left:5px;","class":"media-element file-default"}}]]In this step we'll add all the Facebook friends on the results page from the previous step to a circle so we can connect with them on Google+. To select everyone on the results page you use the Select menu that appears just above the results on the left side.

    You'll want to Select All as you can see in the image to the right. Note that Select All will only work if you are using Circloscope Premium, if you are using the free version you can add people to a circle one by one by hovering over their profile card and clicking the plus sign that will appear in the upper right of their card.

    Once you've selected everyone, the Action menu will appear to the right of the Select menu as you can see in the below image.

    [[{"fid":"166261","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"style":"text-align: start;","class":"media-element file-default"}}]]

    To launch the Add to Circles popup select Action > Circles > Add to Circles.

    [[{"fid":"166346","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"border":"2","align":"right","style":"padding:5px;margin-left:5px;","class":"media-element file-default"}}]]You'll then be presented with a popup that allows you to add your Facebook Friends to one of your existing circles or a new circle. I chose to add my friends to a new circle labeled Facebook Friends as you can see in the image to the right.

    When the process completes you'll get a success message for Circloscope indicating that your friends we're added to your new Google+ circle. You should then log into your Google+ account and check your circles to ensure everything worked as it should. As you can see below, mine worked out perfectly!

     

    [[{"fid":"166351","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"class":"media-element file-default"}}]]

    Next Steps

    Once you have your Facebook friends in Circloscope and Google+ there are a few other things you may like to do.

    Filter

    Using Circloscope's filtering options, I split my Facebook Friends into two different circles - active on Google+, and inactive. I also added all of them to my white list so that I won't be at risk of inadvertently unfollowing them in the future.

    Reach out

    I also used Circloscope's filters to find my Facebook friends that were not following me back on Google+. I put them all in a special circle and sent them a brief "Hi, Facebook Friend" message mentioning that I just found them here on Google+ and thought we should connect here as well (about half of those have already followed me back).

    That's it!

    I hope you found this tutorial useful and that you are able to connect with many of your Facebook friends on Google+ as a result! If you have any questions about this process just let me know in the comments.

    Just because you want to offer something doesn’t necessarily mean your audience wants it in return. There has to be an almost perfect match between what you’re giving and who you’re giving it to if you want people to trade their information for it.

    At Kayak, our core philosophy around websites, is that they exist primarily to generate leads. Where great content on your site attracts readers, prospects, and influencers, your offers convince them to take the next step. Plus, they can build trust and enhance your credibility all at the same time.

    When you think about it, there's a lot riding on your offers. If people aren’t interested in them, or at least interested enough to trade their email address and possibly some other pertinent information, you aren’t going to generate any traction from your marketing no matter how much content you produce.

    From time to time, however, you might develop an offer that doesn’t turn out to be as popular as you expect. So what happens when an offer flops?

    The answer isn’t necessarily as simple as you might think, because what we’re really asking is two different questions. First, why didn’t the offer work? And second, what can we do about it?


    Why Offers Fail to Generate Interest


    In our experience, there are generally three simple reasons an offer doesn’t have any real marketing impact:

    1. You don’t know, or didn’t consider, the audience for it.

    This is one of the most basic points, and also one of the most common (and an area that a lot of marketers tend to have trouble with). Just because you want to offer something doesn’t necessarily mean your audience wants it in return. There has to be an almost perfect match between what you’re giving and who you’re giving it to if you want people to trade their information for it.

    2. You asked for too much and gave too little in return.

    Having an overly complex form in return for a two-page PDF – unless it’s laced with gold – is a recipe for failure. Know what’s reasonable to ask in return for what you’re offering. You can always get more through future offers, so why not start small and build on that?

    3. You aren’t promoting the offer strongly enough.

    Simply sticking a call-to-action (CTA) for one of your offers at the bottom of a blog blog post probably isn’t going to be enough. You’ll want to promote your offers through many venues, including your social updates, guest posts and other offers. Viewers aren’t likely lurking around the corner, waiting for your content, and some will need to see your offer several times before they respond.


    What Can You Do to Fix a Failing Offer?


    With those common challenges out of the way, let’s look at a few solutions:

    First, you can change the offer. If you find that the thinking behind the offer was off-base from the start, you can always go back to the drawing board and create a new one.

    Next, you can place or position it differently. Possibly the problem isn’t with the offer itself, but your execution. Consider putting it in a new place on your website or redesign it.

    And finally, you can fiddle with the details. SO maybe it really isn;t that bad. Take another look at the titles, landing page copy, and even the choice of colour scheme – have you considered an A/B-test to see which one works better? Occasionally, making a very small change in the way it is presented can lead to a huge increase in results, so don’t be afraid to test the variables and see what happens.

    Not every offer is going to be a winner that draws endless people into your sales and marketing funnel. With some forethought, though, and a willingness to tweak when necessary, you can use offers to strengthen your sales funnel and helping you to attract new leads from your website day after day for years to come.

    On a side note, I'm deep in #socialshakeup with MJ, Caitlin, Robin, Natscha and all the other SMT peeps. While I'm in Atlanta with them, I'll be learning and tweeting more than typing blogs, so please check my Twitter feed out - selfies galore!

    If you are savvy when it comes to digital marketing and are interested in offering social media services to earn some extra cash, you need to stand out amongst the competition. Let’s face it; anyone can make a witty Facebook post or blast out 10 daily tweets. It is essential to figure out what distinguishes you when it comes to your social media marketing services.

    If you are savvy when it comes to digital marketing and are interested in offering social media services to earn some extra cash, you need to stand out amongst the competition. Let’s face it; anyone can make a witty Facebook post or blast out 10 daily tweets. It is essential to figure out what distinguishes you when it comes to your social media marketing services.

    Having a graphic design background where you create compelling imagery, which will lead to more interaction, is a perfect example of a distinguishable trait for social media services. Having the digital ability to capture email addresses from a social campaign, which will expand your email-marketing database and result in more conversions is another perfect example.

    Don’t panic if you feel like you don’t have a graphic design skill-set or the capability to build a custom application on Facebook. In this blog, we’ll teach you 4 ways to become a social media guru for just $84.99!

    1. Hootsuite

    For just $8.99 per month, you’ll be able to sign up for Hootsuite’s pro package. This includes 50 social profiles and enhanced analytics reporting. When it comes to the best bang for your buck, HootSuite is definitely at the top of the list for social marketers. To add icing on the cake, there is a 30-day free trial for the pro version just to make sure that you like (take my word, you will).

    With Hootsuite, you’ll save an immense amount of time by scheduling out posts. One of the best features is the reporting that Hootsuite will provide. When it comes to charging money for your social media services, the client deserves advanced reporting, which shows key performance indicators. For just $8.99 per month, Hootsuite will accomplish all of this for you.  

    2. BigStock

    Don’t worry if you aren’t a graphic designer or unfamiliar with Adobe Photoshop. BigStock offers millions of stock images with either a subscription plan or a credit pack plan. You’ll be amazed how much interaction on Facebook, Twitter and Google+ increases once you have compelling imagery to go along with your clever posts.

    If you purchase 10 credits for $35.00, this will allow you to download 10 images (in the smallest size, which is compatible for Facebook’s size dimensions) that will align perfectly with your social campaign. You’ll ponder how you ever survived beforehand without amazing imagery!

    3. ShortStack

    If your strategy on Facebook is just to obtain page “Likes” and garner interaction, you are failing miserably. One way to justify the return on investment from Facebook is to capture email addresses from perspective customers.

    ShortStack, which allows non-developers to easily create Facebook apps, provides an opportunity to capture email addresses within a Facebook application on your page. Even better, if you want to embed this Facebook application on your website, this can easily be done by just signing up for the $29.99 monthly package. We will give you a hint; give away a prize that relates to your brand with the requirement of the user having to fill out an email address.

    4. Facebook Ads:

    Between Hootsuite, ShortStack and BigStock you will be spending $69.99 per month if you sign-up for the packages mentioned above. In order to leverage your monthly investment, it is well worth it to spend another $15.00 for the month on Facebook advertisements.

    Let’s say you create an amazing Facebook post following this criteria:

    • You schedule a post in advance through HootSuite
    • A Big Stock graphic is utilized to capture the users attention
    • The end goal is to capture email addresses of perspective clients

    By investing $5.00 into three promoted Facebook posts ($15.00 total) it will likely yield the most engagement out of all of your monthly posts. This will help you capture more email addresses, drive more web traffic to your site and validate the time and effort behind your social marketing efforts.

    If you have been hesitant to pitch your social media services to the business next door, investing $84.99 into these tools will provide you with the needed confidence to take your social marketing skills to the next level. Don’t be surprised if down the road, you get a referral to another client from the company you were nervous to make that initial pitch to. You can credit the $84.99 monthly investment you made into bolstering your social media marketing services for the great ROI! 

    Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.

    Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.

    To celebrate the release of the Third Edition of the Definitive Guide to Social Customer Service, here are 17 statistics that show social media’s rise as a customer service channel and its bright future. People spend more time on social than any other online activity.

    1.  While social media usage continues to increase, it’s already the top Internet activity: Americans spend an average of 37 minutes daily on social media, more time spent than any other Internet activity, including email. (Wall Street Journal) Tweet

    2. At the same time, Comscore found that smartphones and tablets combined now account for 60 percent of all online traffic, up from 50 percent a year ago. Tweet

    3. Accordingly, 78% of active Twitter users are mobile;  81% for FacebookTweet

    This naturally leads to a rise in consumer demand for social customer service.

    4. 67% of consumers have used a company's social media site for servicing, compared with 33% for social marketing. (J.D. Power and Associates) Tweet

    5.  33% of users even prefer to contact brands using social media rather than the telephone. (Nielsen) Tweet

    As a result, although phones continue to be the most popular device for customer service, your customers might be using them to Tweet instead of call.

    6. And it’s important to remember: your customers are not just Tweeting about you from their sofas. 58% of consumers used their mobile phones while shopping in-store, rising to 78% for 18-29 year olds. (Pew Research) Tweet

    7. 14% of Tweets sent to major retail brands are from customers experiencing problems in-store. (Conversocial) Tweet

    Whether in-store or online, fast responses are an essential part of meeting customer expectations for social care.

    8. 71% of customers say that valuing their time is the most important thing a company can do to provide good service. (Forrester) Tweet

    9. That’s why when customers reaches out over social, you should do everything possible to resolve their issues over social. Only 2% of customers who were given an email address or telephone number on social asked for it in the first place. (Conversocial) Tweet

    Certainly, the worst thing your brand can do is not respond at all. 

    Gartner found that failure to respond via social channels can lead to a 15% increase in the churn rate for existing customers. Tweet

    11. And your customers might be be discussing your brand, just not directly @ mentioning you; fewer than 3% of customers directly @ mention brands on Twitter (i.e. referring to the brand “company” instead of “@company”). (Conversocial) Tweet

    As well as speed, quality and resolution are key to delivering a great customer experience. 

    Managed properly, the benefits of providing great customer service over social media are tremendous.

    13. When companies engage and respond to customer service requests over social media, those customers end up spending 20% to 40% more with the company. (Bain & Company) Tweet

    And remember: on social media, you’re not just showing a single customer a great experience, but also their friends and everyone else watching.

    14. Customers who encounter positive social customer care experiences are nearly 3 times more likely to recommend a brand. (Harvard Business Review) Tweet

    15. Additionally, 42% of people will tell their friends about a good customer experience on social, while 53% will talk about a bad one. (American Express Global Customer Service Barometer) Tweet

    Because of all of this, social customer service has evolved greatly in the past couple of years and will only continue to grow.

    16. Adoption of social customer care programs increased fivefold from 12% in 2010 to 59% in 2013. (Aberdeen Group) Tweet

    17. And major brands aren’t just adopting social customer service: they’re making it a major priority: 67% of companies believe that social customer service is the most pressing short-term priority for the contact center. (Forrester) Tweet

    How do these statistics apply to your business? Any favorites that you'd like to add? 

    “We were continually frustrated by the inability to easily see all the social media content from events we had attended, gathered together in one place,” says Ronny Elkayam, co-founder and CEO of Moment.me, the automatic album maker gone mobile microsite for events.

    Conferences such as The Social Shake-Up 2014 provide great opportunities to network and learn, but it can be hard for attendees, as well as event organizers, to gather the whole experience of them in one place.

    “We were continually frustrated by the inability to easily see all the social media content from events we had attended, gathered together in one place. We had to check multiple different feeds and hashtags, or email several guests to ask them to send us their photos,” says Ronny Elkayam, co-founder and CEO of Moment.me, the automatic album maker gone mobile microsite for events.

    Since launching in September 2012, the Tel Aviv-based social startup has expanded to help event planners and business owners use the same aggregated social media content to engage with their target audience.

    “It’s all been a natural extension of the same vision, where we believe that technology shouldn’t replace or take away from the live experience, but enhance it,” says Elkayam, who co-founded Moment.me with fellow veterans of the Israeli startup ecosystem Eilon Tirosh and Boaz Adato. “Our solution, whether for personal or business use, enriches the real-life event for everyone. It can also be used to help brands and businesses interact more effectively with their target audience and build the kind of relationships that lead to higher conversion rates.”

    Through the Moment.me algorithm, the platform automatically scans major social networks and your smartphone camera roll to aggregate all of the data available associated with a given event. You can pull in posts, tweets, pictures, Vines, and Facebook uploads made by all of your clients, prospects, colleagues, and friends at a particular event. So whether it’s the #SocialShakeup, a concert, a music festival, a party, or you name it, Moment.me creates a panoramic view of the experience for everyone. For event organizers, or bloggers like myself, it allows for the easy development of a mobile site housing all the digital content relating to that event.

    “Our mobile microsites have been used at countless networking and meet-up events designed to connect like-minded people,” Elkayam says. “The microsite, with its live, integrated social media feed, makes the perfect fit for these socially-oriented events.”

    At the Habit Summit 2014, Elkayam says participants were able to participate in and keep constantly up to date with the social media conversations going on around them, live at the conference. From tweets and Facebook statuses, to Instagram photos and videos of the lectures, everything that went on was immediately updated to the mobile microsite. It also included interactive social media features like polling on the best talks, competitions for the best tweet and photo of the summit, and options to share the event with friends and family who weren’t attending.

    Users can also RSVP to a Moment.me event; see who else is attending; sign in to get their own personalized view of the event; view a summary of the event; invite friends to the event; see a map of where it’s located; look at the most popular images and videos, which are those where the heart has been clicked; and create a quick highlight reel of their favorite event photos and videos.

    “All these tools and features helped the organizers of the Habit Summit up their engagement levels at the conference, as well as direct the social media conversation more effectively by giving them a 360-degree overview of all the content that was being posted about their event,” says Elkayam. “The mobile site became a dynamic online place that did more than allow participants to see a copy of the speaking agenda; it provided a place where social media became the springboard for enhancing the overall experience of the summit and extending its impact moving forward.”

    While there are other solutions out there that help give event planners a mobile presence for their event, others allow them to use social media for more effective engagement. Then some offer their users customer outreach and marketing tools. Moment.me is the only app to offer all of these tools and solutions in one solution, and more importantly, to offer that solution at an affordable rate, which is free for basic microsite creation. There are several premium account options starting at $8 monthly for added features like greater customization, more complex analytics, longer storage, and advanced social media content moderation.

    “We recently debuted a dedicated account for conferences, where for the affordable monthly fee of $40, conference organizers can enjoy a host of tailored services like advanced analytics, year-round hosting, and customizable tabs like agenda, floor plan, or speaker list,” Elkayam says.

    Moment.me’s aims to expand its user base by partnering with major players in different verticals and industries. Its recent partnership with leading web development platform, Wix.com, is the first step in this direction. The partnership gives them access to more than 53 million new users who will be able to use the service within their existing Wix website.

    “Our solution is designed to be easy to use for anyone looking to engage more effectively with consumers at any event. Our users can leverage the social media content at their disposal to increase engagement. They can implement social media competitions, like ‘best selfie of the night,’ ‘best tweet of the conference,’ or ‘most shared status,’ of the day, which not only reward social media influencers, but also encourage engagement.”

    To take the instant videos and GIFs further, uses can incorporate that content into Moment.me’s integrated email marketing tool to follow up with everyone that attended the event.

    Check out The Social Shake-Up 2014 Moment.me event I created. Please join me on this tool so we can get a 360-degree view of social business (iPhone and Android), besides the skyline we’re seeing at W Atlanta - Midtown.

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