• Act-On Software
    Act-On Software on November 18, 2014

    The Rules of Engagement on Facebook

    If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
  • This week we’ve curated our five of the best apps for social media. They’re our favourite apps that all social media managers will love.

    We keep it simple at K.I.S.S, which is why we LOVE apps! From the weird, wonderful and wacky (check out the top 12 weirdest apps here), there’s really an app for everything.

    This week we’ve curated our five ‘o the best apps for social media. They’re our favourite apps that all social media managers will love. Some make your content look sharp and engaging while others, make analysis a whole lot simpler. If you haven’t already, download them so you can love them as much as we do.

    Followers+ (FREE)

    Track your lost/gained followers – perfect for building a quality audience.

    And track the following:

    • Who are your best/worst followers
    • Who isn’t following you back and who you aren’t following back
    • Who posts near by? Far away?
    • Track your Average Likes per Photo (ALP) and Fame Value (FV))

    PicFrame (FREE)

    Before and after photos on social media are very powerful. From hair and beauty to building and construction if you’ve got a before and after visual to share, do it with PicFrame. PicFrame combines multiple photos and videos into amazing looking frames and share them with your audience via Instagram, Facebook, Email, Twitter and more.

    Vintique ($2.49 AUD)

    Visually appealing and engaging content is a must on social media and Vintique is just the thing to help you. They provide awesome vintage filters and powerful image editing tools. Edit your photos with Vintique and boost them on Instagram, Facebook and Twitter. 

    Fotogramme (FREE)

    This app is great for social media managers with multiple accounts. Fotgramme allows you to access profile information, view pics, like, comment other Instagramers pics, follow, block users and search hashtag and users. The only thing that is not available is the possibility to upload a photos (like all third parties Instagram Api’s), nevertheless, Fotogramme seems to offer the best solution to multiple Instagram account management on an iPhone.

    Feedly (FREE)

    Feedly is our go-to app for discovering new content on the go. It compiles of the information we need to stay ahead of our game – completely tailored to what’s important to you. 

    Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users. Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads. Let’s go through each social network and learn why marketers should go for video content to boost their 2015 social media campaign.

    Planning your 2015 social media campaign? Need to get some expert advice on the matter?

    Well, in case you haven’t heard, social media is now increasingly turning towards video marketing. Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute. Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads. So we know for a fact that 2015 will be the year that video marketing finally takes over social media!

    Let’s now go through each social network and learn why you should go for video marketing to boost your 2015 social media campaign:

    Facebook

    Facebook

    Plain and simple: Mark Zuckerberg himself has recently announced that Facebook will turn efforts towards video marketing next year.

    Zuckerberg claimed that "most of the content on Facebook is content that people are sharing with their friends and the people around them. And if you look into the future, a lot of the content that people share will be video. It's just very compelling."

    We know that promoting native videos on Facebook is almost impossible nowadays (the Premium Video Ads service runs just for selected advertisers and ranges from 1 to 2.5 million dollars a day). Zuckerberg’s words are great news for brands that are already running video marketing campaigns and those who were skeptical in doing so.

    Twitter

    Twitter

    This micro blogging network has recently launched a beta version of Promoted Video Ads that’s set to go in full swing by 2015. This is a huge step for the world’s 2nd largest social network, and it’s already inspiring and encouraging marketers to get their online videos ready for what’s coming next.

    Twitter has a sharing rate of more than 2,000 tweets that include video links per minute, but they had neither included native video embedding nor native video promotion until now. The Promoted Video switch allows video tweets promotion for the very first time, and offers complete video analytics through a pay-per-click system.

    YouTube

    YouTube

    This video sharing site owned by Google remains the 2nd largest search engine in the world and 3rd largest social network and, as long as it stays on top, you must have your videos running and optimized in your YouTube channel when the next year arrives.

    With 1 billion monthly users, YouTube is the easiest way for any online business to share and promote their brand with marketing videos. And, being a powerful social media channel, it’s a great place to build your video marketing strategy through community engagement by following, commenting and sharing with other brands.

    Pinterest

    Pinterest

    Do you just share images and infographics on Pinterest? Well, this has to change next year, because you’ll learn that Pinterest is also a great social network to share (and soon promote) your marketing videos.

    Videos hosted on YouTube and Vimeo are pinnable and playable on Pinterest and this can definitely widen your videos’ viewership and sharing rates. Just like on YouTube, make sure you choose and eye-catching thumbnail plus wise tags, and all should be fine and dandy. Pinterest now offers great analytics tools and is ready to launch its very own Promoted Pins service in 2015.

    Vine and Instagram

    Vine and Instagram

    That’s right; the two ascending kings of micro-video owned by Twitter and Facebook are heading towards video marketing too!

    Instagram has announced its own Video Ads last month, along with some basic analytics tools which allow target users by age, gender and country. They’re now looking to optimize the service for next year to “avoid spammy feeds”. Likewise, Vine (officially launched less than 2 years ago) is experimenting with 6-second promoted video ads and it has already had great reviews for its compelling branding results.

    That was quite a lot of video marketing information, right?

    But now you’re wondering; how can you better seize all of the video marketing possibilities that social media offers? Well, if you’re not using them already, you should try these great pieces of content:

    Explainer Videos: these under-2-minute marketing videos are made to explain any product or service in an engaging way. They’re usually fun and compelling animated videos, something that generates empathy and trust in a brand. They increase click-through-rates, reduce website bounce rate and can boost conversions by 20% on average. They’re the perfect type of video branding content to use in order to promote online businesses in social media.

    Webinars: these sorts of online video master classes are made to explain new marketing trends, discuss online services and educate the audience along the way. They’re great social media tools because they encourage an open dialogue, which leads to immediate audience engagement, and also labels the webinar speaker as a marketing expert.

    Microvideos: if your brand hasn’t tried Vine’s short looping videos or Instargam’s 15-second videos yet, it’s time to do it. Despite not having the quality or being as visually compelling as animated explainer videos, they’re great branding builders. Microvideos can show a fun sneak-peek of a day at the office or even a sketch of a brand-new project, so they get your brand closer to your target audience on social media.

    Screencast Videos: these kind of corporate videos showcase how your product or service works. They have a more “serious” approach than explainer videos or microvideos, but they are a good option for some online businesses that need to reveal their product’s new features to the online world in a realistic way.

    I hope this post had been useful in order to learn why you should set up your video marketing strategy in your next year’s social media campaign. 

    While the benefits of exploiting your database’s potential are well known, it’s critical that marketers ensure their data is clean, legal and ‘non-aggressive’ in the first place.

    Data is at the heart of everything we do in marketing – it informs every campaign, who it is targeted at and it ultimately dictates the potential rewards. A clean, accurate database can mean the difference between targeting the right set of prospects and a wasteful one-size-fits-all approach that can drive down ROI, offend customers and even land your company in legal hot water. It’s an issue that big businesses are well aware of: $14.2 million is the ammount that organisations believe they are losing annually because of issues with data quality. How do you ensure you don’t fall foul of bad data?

    Dirty Data

    Keeping records up to date is imperative. After all, only…50% of those surveyed by database specialist Market Scan check their customer data is up to date and accurate before launching a campaignven though the rate of database decay is 40% per year. Companies who fail to update and clean their data run the risk of: Clone entries that see you sending out the same campaign to the same person or company time and again because of duplicate records. Weed out clone entries to ensure your ROI isn’t impacted. Missing entries are often down to human error. Plug the holes in your database to ensure you maximise the potential of any campaign. To aid in the process, standardise your entry system and offer full training to employees charged with data entry. Gone-away entries are businesses who have folded, moved premises or individuals who have moved roles. Use suppression files to locate and remove dead leads on a regular basis.

    Take Charge

    It’s essential that someone takes responsibility for the data cleansing process. Research by Capscan revealed that 14.4% of those surveyed thought that the CEO should be responsible for data quality – while 19.2% stated it was the CIO’s responsibility.

    Dangerous Data

    Illegal data can have serious ramifications for your company’s image and bottom line.

    Whether it’s email, social, telemarketing or direct mail, ensure that you have the consent of recipients before sending out marketing missives. Know your territories’ rules and regulations whether it’s the Federal Trade Commission’s in the US or EU legislation including the ‘safe harbor’ agreement. If in doubt about the ins and outs of consumer law in a particular territory, seek out legal advice - or you could find yourself on the wrong end of a lawsuit for allegedly using EU consumers’ personal data without their consent.

    Offensive Data

    The era of big data and marketing automation has arrived, delivering sometimes astonishing results when deployed effectively. But as marketers are discovering, there is a very real downside emerging among all the success stories – where customers have been left hurt and even grieving by insensitive and inept marketing. Whether it was the parent who found out about his daughter’s pregnancy thanks to a Target mail out, or a grieving father who received an offer from a stationery supplier addressed to ‘Mike Seay, Daughter Killed In Car Crash’, the headline-bating horror stories are becoming all too familiar. Aggressive profiling based on the customer’s journey is a powerful tool, but it’s one that must be used with great responsibility. Companies must not allow themselves to become complacent and expect their marketing automation to take care of itself once set up. Instead, the process must be monitored constantly by a dedicated team with the right data analysis skill set. They must grow your lists organically and be able to vet any third-party data providers that are brought onboard to flesh out your existing database.

    Remember:

    • Cleanse your database on a regular basis to stamp out missing, cloned or gone-away entries.
    • Ensure you have a team or individual in place to deal with maintenance issues.
    • Hire legal experts to educate you about the rules and regulations of the territories you operate in.
    • Put a team in place to ensure your big data and marketing automation don’t run away from you.
    • Ask yourself: “Do I really need a vast database? Or do I need one which is smaller and more focused?”. The answer should be obvious.

    Learn more about how to manage and maintain your database with the eGuide: ‘Modern marketing essentials guide: data management’.

    YouTube, owned by Google, has the right idea: investing into its content creators, giving them a space where they can considerably improve the quality of their videos, rivaling even television shows that come out of fully functioning studios. These higher quality videos may even lead to even more views. Every click from a YouTuber brings in precious ad revenue for YouTube, so these spaces will probably end up paying for themselves.

    We all know YouTube as the video-sharing website you go to when you really want to watch a video of a cat looking guilty, or a pug trying to walk down the stairs. Well, it's a lot more than that. YouTube is also the host of a community of people who create videos, and these people have an enormous following. Just five years ago, these people were creating their videos from their bedrooms, with little cameras and with their lamps as lights. Today, they have millions of followers across all their social media websites. They are launching beauty products, have their own radio show on Radio One and are getting book deals.

    For example, Zoella, or Zoe Sugg, has 6,566,731 subscribers on her beauty channel, and just as much on her Twitter andInstagram accounts. You may recognise her from her television advert a few weeks ago. She has just launched her own beauty line in partnership with Superdrug and her book, Girl Online, is already said to be a best-seller. It isn't even out yet. All this started from her room, making videos on her bed, and uploading them to YouTube.

    Well, YouTube isn't about to ignore the enormous potential these YouTube 'stars' carry. They are investing in their content creators. YouTube have opened up studios, called YouTube Spaces, for YouTubers to use for free as long as they have over 5,000 subscribers.
     
    These spaces are full-on recording studios, just like the ones you would find in a proper television studio. The space is equipped with editing bays, well lit up make up rooms, voice-over recording rooms ect... As well as all the cameras and the sound equipment. The space is designed so that every inch is shootable - even the toilets. Everything you would need to create a high quality video or short film. 
     
    YouTube, owned by Google, has the right idea: investing into its content creators, giving them a space where they can considerably improve the quality of their videos, rivaling even television shows that come out of fully functioning studios. These higher quality videos may even lead to even more views. Every click from a YouTuber brings in precious ad revenue for YouTube, so these spaces will probably end up paying for themselves.
     
    Currently, they have opened spaces in New York, London, Los Angeles and Tokyo.
     
    The limit of 5,000 subscribers means that a wide range of YouTubers could have access to professional equipment, helping them expand their channel at a low cost. Furthermore, YouTube is establishing itself as THE video sharing website over Dailymotion, Vimeo and even Facebook. If you want to create high-quality, engaging and fun videos, YouTube is the place to be! 

     

    It is hard to believe that there are now over 1 billion users with Google+ enabled accounts that reach 359 million monthly active users. Google+ has all of the benefits of a social media network but can also make a giant impact on search engine queries on Google.

    It is hard to believe that there are now over 1 billion users with Google+ enabled accounts that reach 359 million monthly active users. Google+ has all of the benefits of a social media network but can also make a giant impact on search engine queries on Google.

    There are five essential steps that all online marketers need to take to become a Google+ All-Star. If this strategy is followed, your followers will increase as will your search engine exposure. With Google+ growing at a rate of 33% per annum, it is too important to overlook Google’s social network for your business.

    1. Obtain Reviews:

    Reviews are a source of truth that will live on the web indefinitely. It is amazing how many companies don’t even get reviews for their Google+ page, which is the first search result that will appear when people type in a branded search query. Reach out to your customers to see if they will leave a review on your Google+ page and it will benefit your website and brand for many years to come.

    2. Promote Content: 

    Did you know that by simply making a post on your Google+ page can result in the content appearing in Google’s search engine results? If you haven’t already started creating a content calendar for Google+ to promote all of your content, right now is a good time to get started. If you have a following that will see your posts and it can appear in the organic search results, it is a win-win!

    3. Obtain Followers:

    Speaking of obtaining followers, it will do you no good if you are posting compelling content onto Google+ and nobody is in your circle. It is essential that you obtain followers for your Google+ page. A simple step to achieve this is by following other Google+ accounts in a similar industry and interacting on their posts. The more engaged you are with other Google+ accounts, the more of a benefit it will have for your account.

    4. Optimize Profile:

    One of the most common mistakes that we see is that a business won’t have its Google+ profile properly optimized. Make sure that your business name, address, contact info, company category, hours of operation and photos and have been properly added to your profile. This will enhance your exposure on Google. Additionally, there is an “Introduction” section where you can link to various pages of your website and include search engine friendly content. 

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    5. Photos and Videos 

    When you conduct a branded search query on Google, the image from Google+ is what prominently appears on the right hand side of the screen. Make sure you are uploading professional pictures of your business to your Google+ page. First impressions are crucial. When someone types in your company name on Google, a compelling graphic will convey that perfect first impression. There is also an option to add your videos directly from YouTube, which is another great way to deliver your company message to a large audience.