• Russ Fradin
    Russ Fradin on July 29, 2014

    Why Employee Advocacy Matters

    Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.
  • When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world’s most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the world has changed.

    When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world’s most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the world has changed. Twitter has leveled the playing field when it comes to disseminating information – and recruiting fans and followers – for everyone from gods of industry to global leaders to academic titans. 

    Think Twitter hasn’t really changed the world? You’re wrong. Today, the Twitterverse is a vast matrix of messaging streaming from virtually every point of the world and every economic, religious, political, governmental and industrial persuasion. Twitter is the global bulletin board for what’s happening – right now.

    Here’s 10 Twitter accounts that validate the world will never be the same:

    @WhiteHouse – You can follow the latest from President Barack Obama and his administration. With 5.37 million followers and counting, The White House is tweeting consistently everything from the President’s latest land preservation moves to why the chances of a widespread Ebola outbreak in the United States are extraordinarily low. You can even get your questions about @LetsMove answered by The First Lady with #AskTheFirstLady. @LetsMove has 133,000 followers – and counting. If following @WhiteHouse isn’t satisfying your craving to keep up with President Obama’s speeches and events, good news – you can join more than 190,000 in following @WHLive. With all this immediate access to the activities and messages of The White House, one wonders how the administrations of Abraham Lincoln, Theodore Roosevelt, Dwight D. Eisenhower and John F. Kennedy ever got the word out! Well, at least President Obama doesn’t have to worry about such limitations – his Twitter account @BarackObama has more than 48 million followers.

    @CDCgov – You know Twitter has changed the world when 407,000 people are following the Center for Disease Control’s official Twitter account for daily, credible health and safety updates. With more than 10,000 tweets since May 2010, the CDC’s Twitter account gives immediate updates on all the viruses and outbreaks we need to worry about, as well as regular disease control prevention tips. Could keeping up with a deadly virus be any easier?

    @tim_cook – Why should you buy the iPhone 6? That must be a more important question than how to prevent Ebola, because Apple CEO Tim Cook’s Twitter account has more Twitter followers than the CDC. With 741,000 followers, Cook’s Twitter is updated with news on Apple products, services, events and innovations.  You can learn everything about the new iPhone 6 and iPhone 6 Plus – just don’t expect any breaking news on anything outside of the Apple universe. When the CEO of a business (yes, Apple is a business) has more followers than the Center for Disease Control and even the White House’s @WHLive, you have to wonder how Twitter has changed the way people prioritize following current events.

    @NASCARNation – With more than 45,000 followers, the official Twitter account of NASCAR attracts worldwide racing fans. NASCAR drove onto Twitter in October 2011 and since that time has throttled more than 12,000 tweets, sharing kickoff parties, speedway news, event celebrations and everything vital to those who adore Talladega, Langley and Valvoline.  NASCAR shows its creative power with photos and videos featuring champions, pit crews, crashes, triumphs and fan favorites. You don’t need a helmet to brace yourself for NASCAR’s tweets, just a winning spirit and a love of racing in the age of 140 character or less posts. What does @NASCARNation prove to the world? Even racing fans put the brakes on for Twitter.

    @pmharper – Did you know that Canada’s Prime Minister Stephen Harper has more than 550,000 Twitter followers? It’s true! Harper’s account opened in July 2007 and with a strong continuity and visual approach to Tweeting the account is loaded with public service announcements, event news, personal tributes, insightful global observations and the latest goings on in Quebec City – which recently celebrated the 100th anniversary of #R22R, the Royal 22nd Regiment and Valcartier Garrison, of which PM Harper is an honorary member. The R22R participated in all of Canada’s engagements – conflicts, peace missions and humanitarian aid missions. The PM’s Twitter account makes sharing the celebration of #R22R  all the more global. Thanks Twitter…and Canada!

    @BillGates – With more than 19 million Twitter followers, Bill Gates is Twitter gold. He opened its Twitter account in June 2009, and since that time has only tweeted just over 1,400 times. He’s a man of few words, evidently, but what he does share rings powerful. Gates tweets on issues impacting the world’s poor, income inequality, vaccines, solar startups and the lessons he has learned from his and @MelindaGates visits to India. Melinda Gates is no Twitter slouch herself, with more than 577,000 followers – proving that an affluent, visionary and philanthropic couple can dedicate their energies to great global causes and share their growing knowledge of world issues to inspire the masses.

    @nytimes – The New York Times, where the conversation begins! You can follow The New York Times for breaking news, special reports, links and retweets from New York Times journalists. The New York Times history began when James Gordon Bennett, Sr., founded The New York Herald in 1835. In 1841, New York Tribune, founded by Bennett and Horace Greeley, was born. Could Bennett and Greeley ever have imagined that their efforts would one day result in a leading beacon of news and information – and one impressive Twitter account? The New York Times covered everything from Queen Victoria’s Jubilee procession in 1897 to World Wars I and II and everything in between – and since – that has impacted the history of the United States and the world. In March 2007, @nytimes began tweeting – and it has no plans of stopping.  The Wall Street Journal followed The New York Times, launching @WSJ in April 2007 and, since its Twitter debut, sharing more than 95,500 tweets and gaining 5.16 million followers – proving Twitter’s presence reshaped the journalistic strategies of even the most prevailing, influential and historic titans of journalism.

    @KimKardashian – Why in the world does Kim Kardashian West have 24.5 million Twitter followers? It’s best not to ask such questions. The reality is, this reality star has built an empire from being herself – a walking, talking, tweeting brand. In the age of reality entertainment and social media celebrities, Kim Kardashian West is an epically spectacular example of how technology can fuel – and create – careers on a global stage. Thanks Twitter…sort of!

    @Oreo – Your favorite cookie is a Twitter superstar, with more than 440,000 followers tweeting and retweeting on the latest hashtags and creative marketing hijinks of this very popular cookie. How did a cookie get to be a social media monarch? Oreo attacked its social media platforms – with particular emphasis on its Twitter account – with timely and consistent content packaged with humor, seasonal tributes, belly laugh funny photos and videos and a quick-witted approach to making people want to eat Oreo cookies. Oreo incorporate Vine into its Twitter greatness, with games that are nearly as addictive as the cookie itself.

    @Harvard – When the Ivy League embraces a social media platform – it’s officially wonderful. Harvard University launched its Twitter account in May 2009, sharing its devotion to excellence in teaching, learning and research with a global audience. With more than 23,000 tweets to date and 412,000 followers, Harvard leverages its Twitter to celebrate global leadership, academic achievements, visionary scientific gains and even the birthday of Oscar Wilde. We won’t make a fuss that Standford University launched @Stanford in December 2008 and Yale University launched @Yale in May 2007. The lesson here is that even the Ivy Leagues recognized the emerging power of communicating on a social platform designed for the masses. If you can’t beat @KimKardashian or @Oreo, join them – even if you are Ivy League royalty. 

    Over the last few years, social media listening has become nothing short of an essential part of online reputation management, employed by brands to control their image and visbility on the web. Why is social media listening crucial for your marketing strategy and what are the top tools to gather data? Read on to find out.

    Why Listen At All?

    If you want to make the most from the online presence of your brand, you simply must know what people are saying about it on social media. You need to know what's being said and where it's being said. Analyzing data from social listening will help you to understand your audience better and provide more relevant content.

    But that's not all. You will also get an idea on how to respond well to the consumers and gather some practical insights that will improve your social media business intelligence. You can listen to what’s being said not only about your own brand, but your competitors as well. All this information will simply help you to create effective marketing strategies and grant you some great opportunities for real-time marketing.

    Social Listening Tools

    There are plenty of resources to help you gather and analyze data derived from various social media channels. Here are some of the best tools for efficient social media listening.

    Hootsuite (hootsuite.com)

    A social media listening classic, Hootsuite is probably the best free tool around. It covers many different social networks – from Facebook, Twitter and LinkedIn to Google+, Foursquare and WordPress blogs. Hootsuite is perfect for teamwork too – it features a wealth of team management tools, such as private messages or task delegation, and provides weekly analytics reports.

    Icerocket (icerocket.com)

    Icerocket is a go to tool if you're interested in blog posts. It covers other social media outlets as well – a feature called 'big buzz' shows you activity on Twitter, Facebook, as well as photo sites like Flickr. It's free, easy to use and doesn't require any account registration.

    Social Mention (socialmention.com)

    This tool collects lots of data scattered across multiple platforms, such as Facebook, Twitter, YouTube and even Photobucket. It features some basic analytics tools that help to see the number of active sources or whether the sentiment is positive or negative. It's free and the registration isn't necessary.

    Topsy (topsy.com)

    Topsy focuses on multimedia and blogs, providing you with an option of email alert tied to your Facebook or Twitter account. It allows to see data with some basic analytics, such as sentiment measurement. It's free and you don't have to register.

    TweetDeck (tweetdeck.com)

    This tool is great for beginners and basically covers all Twitter activity – you can schedule your tweets and monitor your messages or interactions. With TweetDeck, you can also easily manage several accounts and track hashtags – especially important for social listening purposes. Users still report some minor bugs, but otherwise it's a decent starting tool.

    TweetReach (tweetreach.com)

    This is an interesting tool that allows you to see the long-term repercussions of your activity on Twitter. If you'd like to see how far your tweets travel or measure the impact of various social media interactions, that's the tool to go for. You can easily check who are your most influential followers – this will give you an idea about what kind of content to create and share online.

    Klout (klout.com)

    This is a controversial tool, which basically measures user engagement on the basis of Twitter activity. You can see what people are saying about your brand and what influences them the most, helping you to adjust your posts and improve your engagement rate. Some love it, others hate it – it's best to just test it and see whether its functionalities suit your needs.

    Sometimes talking about yourself can be hard. How do you quantify all of the skills that you've acquired, the expertise you've developed, and the little pieces that make you unique (all in a manner that will get you viewed by the right people on LinkedIn)?

    A compelling LinkedIn summary has the potential to really set your LinkedIn profile apart from your competition. We’ve all heard the saying, “It’s not what you know, it’s who you know” but I continue to see that few people realize the power of this philosophy. LinkedIn provides you an opportunity to expand that “who you know” professionally field more than any other social networking platform.

    That being said, I’m seeing a lot more marketing mistakes made by LinkedIn users than any other social networking website, starting with the summary, or, the biography you are allowed to write about yourself.

    Before you get into the “Five Tips,” take a second and think about what your goal is on LinkedIn. Are you trying to get a job? Promote your company? Meet new clients? Meet joint venture partners? List out the goal (or goals) that you have on LinkedIn, and shift your summary around that.

    5 tips to writing a good LinkedIn Summary:

    1. Write From the 1st Person – The biggest mistake I’ve seen is someone writing a company biography, rather than an actual self-written, down-to-earth summary about themselves. Your LinkedIn profile is promoting YOU as a professional, and your LinkedIn summary should be written as such. The “third person” type biographies and summaries are very professional—when written by a PR company. You’re trying to sell you as a professional, not a third person insight as to what you might be like.
    2. Have a Format – A successful LinkedIn summary follows a very basic, three part format: First, introduce yourself and talk about who you are. Make people see you as an interesting person, not a faceless company. Talk about how you came to where you are today. Secondly, talk about who THEY are, meaning who do you help? Write a description of who your target client is (subtly it key here). Finally, finish by talking about what you offer. Don’t give away everything here, just talk about what you mainly do, and how people can benefit from it. Finish off with a couple of forms of contact (like a phone number and email address) people can reach you on.
    3. Multiple Businesses? Have a Different Structure – If you are involved in multiple businesses, use the same method as above but separate your businesses when you get to step two and three. A very basic, paragraph style layout is clutch. Make sure it is easily broken up, and can be easily followed.
    4. Use Keywords – Integrate keywords that your target market would type into Google to find you. Do this tastefully. If someone is looking for your niche, these keywords will stand out to them. This is a huge part of your LinkedIn summary, and greatly impacts how you rank in the internal LinkedIn search engine. Many business owners and professional search for other professionals through the LinkedIn search feature. While ranking your profile is a different topic (and has a lot to do with how many connections you have) keywords play a huge part in outranking your competitors.
    5. Invite Them – Finally, invite them to connect on LinkedIn! It’s important to always be growing your network, as LinkedIn’s search feature is VERY connection driven (as I spoke about previously). Not only that, Nero-marketing studies have proven time and time again that simply adding a section where you are “asking” the person to do what you want them to do, greatly increases conversion rates. In this case, it will increase the amount of quality professionals in your field that wish to connect with you.

    Implement those tips into your summary, and you’ll have a much more professional looking profile. 

    For the video version, check out my video on writing a compelling LinkedIn summary

    Image Credit: Credit Nan Palmero
    How to run a Facebook contest, analyze your page, and more. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you're likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

    We've posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next---though the list won't be quite as huge.

    The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you're likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

    Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.

    Here is a selection of our top picks for Facebook marketing tools.

    11 Facebook Marketing Tools

    1. Agora Pulse (link)

    This Facebook (and Twitter) dashboard shows you an overview of all activity on your page and lets you schedule posts and begin campaigns right from the dashboard. What kind of campaigns, you wonder? Just about anything you could ever need. Here's a list:

    agorapulse campaigns

    • Photo contest
    • Coupon
    • Fan Vote
    • Instant win
    • Persoanlity test
    • Quiz
    • Sweepstakes

    Campaign information can be added as a page section, and you can promote your campaign via a post to your page. The free plan has a cap on participants, which you can lift by upgrading to a paid plan.

    Price: Free trial, then plans starting at $29 per month

    Alternative Facebook app and campaign tools:

    2. EdgeRank Checker (link)

    Owned by Social Bakers, one of our favorite social media research sites, EdgeRank Checker offers a complete overview and analysis of a Facebook page with some really neat charts and graphs for their free score and some extra advanced features---like page recommendations and key metrics---for their paid plans.

    Here's a view of the heatmap for when our Buffer fans are online.

    edgerank checker heatmap

    Price: Free score, free for two weeks, then

    3. ShortStack (link)

    A comprehensive Facebook campaign tool, ShortStack works to make it easy to add any sort of campaign---a staggering number of options, really---to your page. ShortStack offers templates to start from, or you can build a campaign from scratch, using an intuitive visual editor.

    subscribe for coupon

    You can push a campaign live in minutes via ShortStack. For advanced options with your campaign (and to remove the ShortStack branding), you'll need to upgrade to a paid plan.

    Price: Free

    Alternative Facebook contest tools:

    4. Facebook Page Barometer (link)

    Want to know the health of your Facebook page? Want to see how it stacks up to pages of a similar size and scale? This tool from Agora Pulse delivers stats on reach, engagement, feedback, virality, and more, and it compares your results to results of pages with a similar amount of fans. The benchmark breakdowns (which you can view no matter your page size) are as follows:

    • Under 1,000
    • Between 1,000 and 10,000
    • Between 10,000 and 50,000
    • Between 50,000 and 100,000
    • More than 100,000

    agorapulse barometer facebook

    Price: Free

    5. AgoraPulse Contest (link)

    Another neat tool from AgoraPulse, this simple contest app lets you connect your Facebook pages and try out three different types of contest to reward those who engage with you.

    Sweepstakes - Randomly pick winners among the fans who have liked or commented on a post

    Quiz - Ask fans a question, pick a winner among those who answered correctly

    Photo contest - Ask fans to comment with a photo, pick a winner among those with the most likes

    agorapulse contest winner


    Bonus cool thing: You can store the winners for reference later, in case you don't want the same person winning multiple times.

    Price: Free

    6. Conversation Score (link)

    Discover any page's influence, engagement, and performance simply by entering the page URL into the Conversation Score tool. No Facebook authorization required.

    Price: Free

    7. Likealyzer (link)

    A tool similar to Conversation Score, Likealyzer reviews Facebook pages and comes up with an overall score and recommendations on where to improve. All you need to do is enter a Facebook page URL (no Facebook authorization needed), and Likealyzer will return blocks of easy-to-read data and advice on the health of your page.

    Likealyzer report

    Price: Free

    8. FanPage Karma (link)

    Another in the line of Facebook analytics tools, FanPage Karma shows an overview and score for your page. Best of all, you can get super detailed if you only need analysis on one page. Fanpage Karma lets you unlock a full report once, and the full report details the page content, timing, influencers, fan engagement, tagging, benchmarking, and more.

    fanpage karma posting history

    Price: Free

    9. Wolfram Alpha Personal Analytics (link)

    Personal brands and profile pages might find this quick-and-easy tool illuminating, or at least entertaining. The Wolfram Alpha knowledge engine searches individual Facebook profiles (sorry, no business pages) and returns a wealth of information on you and your connections.

    • Types of Facebook activity: links, photos, statuses
    • Weekly post distribution
    • Post statistics
    • Post lengths
    • Word frequency and word cloud
    • Most-liked posts

    A few of the fascinating friend insights include:

    • Gender split
    • Relationship status pie charts
    • Ages, plus oldest and youngest friend
    • Friend locations and friend local times
    • Network map

    facebook relationship report

    Price: Free

    10. Postplanner (link)

    Their tagline: Triple Your Engagement in 10 Minutes a Day. Hard to argue with that! PostPlanner even pitches their own case study on the home page of the app, telling the story of how they achieved nearly 3 million views on a single post from a page that has 59,000 fans. The key: PostPlanner's viral search feature.

    The app’s powerful “Viral Photos” feature makes it so easy to find a *scientifically proven* viral photo.

    postplanner viral images

    You can search for the most viral content on Facebook and reshare or post to your timeline. Also, you can set up custom schedules (even as granular as "only post images at 7:30 a.m.).

    Plans start at $29 per month. If you'd rather get your feet wet for free, you can try out the PostPlanner app direct from Facebook.

    Price: Free, with paid plans starting at $29 per month

    11. Pagemodo (link)

    Connect to Pagemodo to create custom Facebook tabs, run contests, design a cover image, design a visual post, and even schedule posts and find content.

    Their cover creation tool is similar to what you might find at the design tool Canva: Pagemodo gives you the dimensions, you fill in and arrange the photos. A similar setup takes place for designing visual posts. You choose the template, fill with your custom content, and you can post directly to Facebook from within Pagemodo.


    Price: Free, with paid plans starting at $3 per month

    + 3 more tools to jumpstart your Facebook advertising

    Many people are turning to Facebook advertising to get more bang for their buck on Facebook. Good news is there are a handful of neat tools that can help with this marketing focus. Here are three of the best:

    1. AdRoll - Retargeted Facebook ads in the sidebar and in the news feed
    2. Perfect Audience - Facebook retargeting (Twitter, too!)
    3. Qwaya - Create, optimize, and organize Facebook campaigns



    Bonus: A pair of unique Facebook tools, built by Facebook

    You can accomplish a huge number of marketing tasks using nothing but Facebook's built-in analytics and tools. Beyond Facebook page insights and basic advertising, here are a couple advanced tools that might be new to you.

    Dark posting

    Sounds ominous, right? Dark posting on Facebook is publishing a post that does not appear on your page's timeline. Instead, these posts are targeted to a select audience of your choosing.

    Why might this be helpful? Split testing is one great use of dark posts. You can create three or four different variations of the same post, then send them out to see which type performs best (without flooding your timeline with each and every variation).

    Here's how to find this Facebook tool:

    Click Power Editor in the left column of your Facebook ads manager. (Note: Power editor is only available for Chrome browsers.)

    power editor facebook


    From here, you'll want to click Download to Power Editor at the top of the page to download the accounts you want to manage.

    Strata Blue has put together a list of very detailed instructions on where to go from here in order to build your dark posts. You can follow their instructions to try this out.

    Custom audiences and Lookalike audiences

    To target your ads and posts to a specific type of audience, you can create custom sets right from within Facebook's ads manager.

    Click on the Audiences link in the left column of your ads manager.

    Audiences facebook menu

    At the next screen, you have the choice of Custom Audience of Lookalike Audience.

    Custom audiences - created from customer contacts, web traffic, or mobile app

    Lookalike audiences - created based on people who like your Facebook page, conversion pixels, or any of your existing custom audiences

    One of the neatest integrations with custom audiences is to pull in your email list via MailChimp or a CSV file. MailChimp connects directly, or you can export your contacts (if you're using another email tool) and upload direct to Facebook.


    With these custom audiences, you can then focus your ads on a super-specific group, even more detailed than the audience insights you can pull direct from Facebook. Best of all, with the email list imports, you'll be targeting users who should already be interested in you and your product!


    What do you need to accomplish with your Facebook marketing? Chances are there's a tool out there that fits the bill---either a tool already baked into Facebook's interface or a third-party tool that gets the job done.

    Oh, and just one more bonus tool to add to our list: Buffer can save you hours every week and help you create a consistent posting schedule that fans love. Try it for free!

    Which Facebook tools do you use in your marketing?

    I'm a big fan of the AgoraPulse suite as well as the Wolfram Alpha report. I'd love to hear from you in the comments.

    Image sources: Pixel BuddhaBlurgroundsStartup Stock Photos

    If goofballs like Smosh or drunks like Epic Meal Time can make stacks of cash off YouTube Adsense Revenue...why can't you? Read on for advice on how you can increase your YouTube Adsense Revenue, and make your channel more popular.


    Many people who first go on YouTube only think about one thing - making money. Money is good. Maybe it's even really good. But there are many steps that you have ot take before your YouTube partner account starts to go anywhere, and you start increasing your YouTube Adsense Revenue. This guide will be broken down into four parts:


    1. Improving your videos

    2. Improving the ads

    3. Managing your channel

    4. Marketing off YouTube to increase viewership

    If you're already signed up for Adsense, get ready for a lot of words as I cut right to it!

    1. Improve your YouTube videos

    This is about more than just creating better videos, this is about creating a better environment for your videos. Sure, you need to create videos that people actually want to watch, but you also need to manage them in a way that creates a following.

    YouTube friendly videos

    Two of the most famous guys on YouTube are Anthony Padilla and Ian Hecox of the Smosh team. They got their start using cameras that would be embarrassed by your current smartphone’s camera. They had bad equipment, but they made great videos that appealed to their YouTube target market. I’m not saying that everyone has to jump around and act as goofy as they do, but some personality and fun go a long way in the YouTube world.

    Have a schedule for your posts

    Regular uploads, at a consistent time will not only build your audience quickly as they know when to come by and tune in, but it will also build your video library. At first you may only be making 50 cents off a video. If you have 5 videos uploaded over a 2 month span - you’re making no money. If you have 50 videos over that 2 month span you’ll start to see yourself gain some traction in both fan support and in increasing your YouTube Adsense money.

    All of the highest YouTube earners have followed this strategy. The now retired (from YouTube) Ray William Johnson is a great example of this as he had a regular schedule, stuck to it, and created a wealth of content.

    What needs to happen in the video and during the upload process

    Every video you post will need to:

    1. Effectively use SEO tactics. Fill out all the details in your description, tags, and title. Use keywords sparsely, but consistently.

    2. Have an intro that quickly informs viewers about who you are. Don’t use it to annoy or misdirect.

    3. Have calls to action that clearly illustrate what you want people to do. Are you trying to pump up your blog “Click the link to visit my blog.” Are you trying to grow your vlogging? “Click subscribe to follow my channel.” The YouTube pop-up text thing is important.

    Each video is a new opportunity to meet someone for the first time. Make sure that you’re following this advice to 1- find them, 2 - tell them who you are, 3 - tell them what you want them to do. YouTube users expect this, they want this even, give it to them and they’ll give back.

    A last point on your YouTube description

    YouTube will display a small amount of information to users watching your video. This is the part of the description which must accurately talk about what happens in the video.

    Below that is a “more” button. When users click on that, feel free to link to every blog you’re affiliated with, your websites, your social networks, and your momma if you want to. This is where users go to learn more about you. You want them to know more about you too, so give it to them!

    Create your own thumbnails

    Along the bottom of the upload screen you’ll see the three options for thumbnails that YouTube is giving you. Each of these three thumbnails share the common trait of being absolutely horrible. A few minutes with a graphic editing app can change that. Check out these great examples from well known YouTubers (left to right) Nice Peter, Epic Meal Time, How it Should Have Ended, and Smosh.

    Youtube thumbnail examples adsense revenue

    2. Improving the YouTube Adsense ads

    You’re already a YouTube partner, right? Good. The first way to improve the ads showing is to improve your ranking in search engines. Keyword research for high ranking words in your industry or field is important. To put it simply: better keywords = more traffic = better ads showing = more YouTube ad money.

    This point also relates directly to your tags. Tags are meant to connect videos together which are similar. With more and better connections established, you’ll have a better chance of being viewed. Keyword research is important!

    Do not display ads within your video

    Putting ads in your own video can lead to conflicts of interest with the advertisers you’re suppose to be working with. These partners can come and go while YouTube adsense is there to stay. Feel free to use calls to action to your own website, but don’t venture too far outside of this.

    Also, don’t forget about your viewers in all this. They want to watch a bunch of ads about as much as they want to go back to watching TV on bunny ears. There are, of course, exceptions to this rule. Philip DeFranco has been working with more advertisers lately. He's sure to choose those which fit his brand, and he works them into the video in a way that isn't too obtrusive. sxephil is the exception here as he has long ago established his audience, a brand new channel can not get away with this.

    3. Build your YouTube channel for long term viewership

    Having successful videos is great, but you’ll never make serious YouTube adsense money unless you have a great channel. If your channel is in support of your blog, website, or company, make sure to carry over your logos and colors. This will help visually connect your two properties.

    If your YouTube channel is all original, give it a style that carries over from your videos themselves, to your thumbnails, and to your overall theme. You can do this by:

    • Completing all of your profile information

    • Using a memorable cover photo that you customize

    • Customize the background color to match your color scheme

    These steps may seem insequential, but they will build your channel into a place where people come back to and recognize right away. This cuts down on the one hit wonder phenomenon, and increases your YouTube Adsense revenue.

    Check out Jenna Marble's memorable header image. It shows her, has unique colors, links to her other social profiles, and likely has one too many dogs:

    Jenna Marbles youtube header image

    Vary how your videos are presented

    Different YouTube users are going to want different things from your channel. Some may not know you well and will only want to invest in a short video. You biggest fans can watch longer videos on the plus side of 10 minutes. Those with some time may want to sit back and watch a bunch of your videos in a row.

    Plan for this by:

    • Creating videos of varying lengths. YouTube users look at the time stamp on the bottom of videos to figure out if they want to take the time to watch your video.

    • Create video playlist of your series. Over time you will likely build up videos on different topics. Put together a playlist of these so that your biggest fans, or binge watchers, can just sit back and watch it all when they feel like it.

    There is no “one video size fits all” solution. Varying lengths and creating playlists will help you find viewers with different needs, increasing your views on YouTube overall, and earning you some more YouTube adsense revenue.

    Create a community

    The most successful YouTubers didn’t build their YouTube adsense earnings on expensive video equipment, they built it with their fans. You can do this by:

    • Asking for your fans to comment in the comment section

    • Respond to some of the best comments directly

    • Create regular video updates that talk to your fans about what they’re bringing up

    • Doing video responses to other people’s videos

    This helps your fans feel like they’re part of what’s going on. This keeps them coming back as they feel a connection, and the content you produce by addressing their concerns is some easy work!

    Here’s the most successful YouTube subscription getter in the business showing you how it’s done with lots of silliness and SOME SWEARING (so maybe NSFW) - you have been warned about Fridays with PewDiePie:

    4. Your marketing plan off YouTube

    Wouldn’t it be nice if we could just do everything right in YouTube and all of our wildest dreams came true? Sigh. Here are some tactics to use off YouTube to market your videos and channel, and increase your YouTube earnings.

    Embed your videos in blog posts

    This goes triple for those who are trying to promote their blog! A reason for this is because blogs are such keyword rich platforms, where YouTube doesn’t offer much in the way of opportunity. Doing this will allow you to:

    • Let fans on that platform know about your videos

    • Associate your video with the SEO work done on you blog, and on your YouTube SEO efforts

    • Increased your chances for views and shares as your video is hosted in another location

    Don’t forget, you know, the rest of the internet outside of YouTube to get your videos out there. Partnering up with other bloggers is how you built your blog, partner up with them again to get our videos out there. You’ll get some promotion, they’ll get some video content that people enjoy watching - you both win!

    A sure way to make this partnership happen is by shooting a video response to a post of theirs. They can use it for a whole new post, or embed it into the original post.

    Video content and social media make a perfect couple

    Videos are starting to take over even photos as the most popular content shared. Watching your video, sharing your video, and getting their friends to view it too. Be sure to meet the needs of each social platform:

    • Facebook and Google+ have great video previews. Every YouTube video looks good on them

    • Twitter will help you promote one video at a time. You can’t try to pitch your whole channel in a single tweet.

    • Instagram and Pinterest are tough on videos. Pinterest really only welcomes DIY content, and crafting or home improvement. Instagram will thrive on exceptional images, but videos are seen as a bit of a nuisance.

    • Vine is a whole new monster, the Twitter of video if you will. If you have 6 seconds of a great clip from your video, put it up and direct viewers to the rest of it.

    Blogging and vlogging go hand in hand. Increasing your YouTube adsense, and bringing your blog visitors up, can be accomplished by following the four points above - and making great videos!