Social media is becoming less social

The Latest

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  Can social media platforms survive the flood of AI content?

  A recent report from Pangram estimated that 41% of posts on LinkedIn show signs of AI generation, highlighting a growing problem across all apps.

  Facebook

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  Reddit says brands need to connect with communities

  Laura Nestler, Reddit’s executive vice president of community, told brands at the recent Cannes Lions ad festival to “act like a citizen, not like a billboard.”

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  TikTok report explores creative AI optimization for brands

  Relevance is more important than how much output a company creates, according to a recent study done in partnership with WARC.

  TikTok

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  Social platforms draw consumers in, but conversions falter

  Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain elusive, creating a fragmented customer journey.

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  YouTube offers tips on working with Shorts videos

  The platform’s Culture and Entertainment Editor Julia Lee Harter outlines best practices for using interactive features and building community engagement.

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  Q&A

  How TikTok Shop is changing innovation for food and beverage brands

  Big companies, including PepsiCo, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

  TikTok

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  Instagram will charge for AI access

  In a weekly Q&A, Chief Adam Mosseri said artificial intelligence models “are very expensive to run,” forcing the company to “either throttle people or ask them to pay.”

  Instagram

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  Meta launches Muse Spark 1.1

  The new multimodal reasoning model will offer a paid tier for developers as the company pursues monetization avenues for its artificial intelligence projects.

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  Meta AI adds additional safety measures

  Updates include parental alerts when children engage in self harm or suicide-related chats with the artificial intelligence tools.

  Facebook

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  LinkedIn shares tips on effective posting

  Frequency, length and consistency are key, and can help boost artificial intelligence pickup as well as overall engagement.

  LinkedIn

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  X adds Grok-powered insights to Ads Manager

  The move represents the platform’s latest artificial intelligence advancement and could eventually lead to full advertising automation.

  X (Twitter)

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  X boosts the posts of users’ mutuals

  The move will help people see more updates from profiles they follow after X admitted some missing data affected its algorithm.

  X (Twitter)

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  YouTube refreshes Studio and updates video guidance

  The company is providing more insights via a rebranded analytics portal and also offered clarifications on the removal of unsatisfying or off-putting material.

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  X updates its engagement bait detection

  The platform is using Grok’s artificial intelligence system to remove accounts that solicit engagement from its creator revenue share program.

  X (Twitter)

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  TikTok partners with NBA and WNBA

  The new deal will offer exclusive in-app content and help the platform better engage with its growing basketball fanbase.

  TikTok

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  Meta breaks ground on first data center in Canada

  The $10 billion project in Alberta will be the company’s 33rd facility worldwide.

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  X offers Mention Boosts to Premium Business subscribers

  The feature allows brands to amplify organic customer call-outs and reviews, converting those posts into promotional campaigns.

  X (Twitter)

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  Elon Musk says he will open-source X codebase

  The platform’s owner has previously promised to share algorithm and code data, but earlier offers of transparency fell short.

  X (Twitter)

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  UK officials propose overnight social media blackout for teens

  A planned default setting in the apps is designed to prevent teenagers from accessing them or scrolling after midnight, per Reuters.

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  YouTube highlights brand partnerships with sports creators

  The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.

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  China bans romantic relationships with AI companions

  New laws forbid users to engage in intimate emotional interactions with artificial intelligence chatbots and ban their use, per the Wall Street Journal.

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  Instagram Reels adds more AI translations

  The platform’s interface allows creators to process captions and audio that makes it look and sound like the original poster is speaking.

  Instagram

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  Snapchat shares data with Dick’s Sporting Goods

  A new partnership in collaboration with LiveRamp will let advertisers see how on-platform ads drive in-store sales.

  Snapchat

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  Threads adds flair tags for community posts

  The themed icons show up under usernames and reflect specific subtopic interests within larger discussion groups.

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  TikTok sellers in the UK get improved insights

  A much-requested update provides enhanced metrics regarding product rankings, traffic sources and conversion efficiency.

  TikTok

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