Join author and speaker Shel Israel for this webinar as we discuss predictions for trends and changes to come in social marketing in 2016 and how to use these predictions to shape your social strategy. Secure your spot here!
One of the biggest risks of getting your brand involved in a current event, social movement, or charitable cause is that you will come off as utterly tasteless or completely tacky. So how does a brand get over this pitfall? Simple: By putting its money where its mouth is.
Your recent masterpiece is the most helpful content you’ve ever published. You know it. But no one else does. Why? It’s found no audience—or no audience has found it. This is the dirge of millions of content marketers around the world (sung to the tune of Sgt. Pepper’s Lonely Blog Post Band).
48% of users rely on Instagram to find a new travel destination, and 35% use it to discover a new place. While this seems like a great foundation for travel brands to build on, it’s not a perfect one. Most users are more likely to trust their friends’ vacation pictures than those from a company. This is an important consideration - along this line, here are three tips to help travel brands connect with their Instagram audience in an authent ic and engaging way .
If you are an employee, are you stressed out and feel a lack of passion about what you do? If you are a manager, do you notice that your company loses suffers from lost productivity, absenteeism, and high turnover? If you answered yes to either of these questions, your problem is likely low employee engagement.
Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? Or, are your efforts still being surpassed by more progressive competitors?
By now you've probably heard the news that Black Friday kind of sucked this year. Heck, we even got into it here at Social Media Today. But all the delicate downers or outright pessimism misses a big point: Ecommerce, and especially mobile commerce, and growing by leaps and bounds.
As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter.