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February 13, 2016
According to research by Forrester , U.S consumers will spend $327 billion online in 2016 and 74% of customers say that they rely on social media to guide their purchase decisions. Just as eCommerce is becoming more social, social is becoming more sales-centric.
From Browse To Buy: How to Make Social Media Shoppable | Social Media Today
February 12, 2016
How do you write killer headlines? Should you aim to turn on readers or search engines?
February 12, 2016
Fame (thanks to social media) is no longer just a mysterious capital propagated through professional media, but a daily construct which is directly interacted with by people. Celebrities now cherish in sharing their reputation with their “fans” or “followers”, now labeled as the true shareholders of their reputation. The first step for any new attention-seeker is to open a social media account; whether it’s in the porn industry or in politics, a war on attention is happening.
February 12, 2016
Need help crafting blog posts? Here are several free tools available to help you create better blog posts.
February 12, 2016
P eople always want to know which social media management tools are the best, but the truth is, each has its own pros and cons, and the best one for you will come down to your individual needs. Here's a list of 11 key steps in evaluating social media management tools.
11 Keys to Selecting the Right Social Media Tools
February 11, 2016
How do you make sense of the many variables at play in Facebook's ad and ad bidding process? T here are two main metrics that allow you to quickly understand a campaign's performance and take the right actions.
Two Facebook Ads Metrics To Rule Them All | Social Media Today
February 11, 2016
In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable. So what is content marketing?
February 11, 2016
It’s been hinted that the limit may potentially increase to 10,000 characters – a huge jump, and one that’s set off waves of annoyance and confusion through its user base. Though while the casual user may worry about how it will affect their Twitter feed, if this idea does indeed come to fruition, savvy marketers are already looking at ways to make it work for them.
February 11, 2016
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
February 10, 2016
We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends.
5 B2B Website Design Trends for 2016