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Marketing

February 11, 2016
How do you make sense of the many variables at play in Facebook's ad and ad bidding process? T here are two main metrics that allow you to quickly understand a campaign's performance and take the right actions.
Two Facebook Ads Metrics To Rule Them All | Social Media Today
February 11, 2016
In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable. So what is content marketing?
February 11, 2016
It’s been hinted that the limit may potentially increase to 10,000 characters – a huge jump, and one that’s set off waves of annoyance and confusion through its user base. Though while the casual user may worry about how it will affect their Twitter feed, if this idea does indeed come to fruition, savvy marketers are already looking at ways to make it work for them.
February 11, 2016
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
February 10, 2016
We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends.
5 B2B Website Design Trends for 2016
February 09, 2016
Valentine’s Day is here. Well not here now, no need to rush off and buy flowers exactly yet, but Valentine’s Day is coming, there’s less than a week to go before the annual day of love – which also means there’s only a few days left for marketers to make a big push and promote their Valentine’s Day offers
How to Reach Your Target Customers on Valentine’s Day [Infographic] | Social Media Today
February 09, 2016
"If humility is a quality that makes a leader great, what could that mean for a company’s potential earning power?" So asks Bryan Kramer in this post.
Why a Little Humility Could Make Every Company Millions of Dollars | Social Media Today
February 09, 2016
Twitter is arguably the most ambiguous social media channel on the web. The vast majority of entrepreneurs understand the prominence of Twitter; however, there’s a major disparity between those who are using Twitter and those who are leveraging it to build their brand.
February 09, 2016
Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm's value (why it’s useful) and values (what it believes in). It articulates the brand's promise and stimulates desire for a firm's services. Brand messages tell a story that get people excited about your services and rally them behind your flag. In the war for customers' hearts, messaging leads the charge.
Elements of a Successful Brand 8: Messaging
February 09, 2016
Your landing pages are one of your most important assets - sending customers to a bad landing page is not only a waste of your money and effort, but it can taint your brand and stop people bothing with your future efforts. Here are some key things to be aware of with your landing page.
How to Ensure Your Landing Pages Take Flight | Social Media Today

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