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Social Business

May 05, 2016
The first step to becoming an effective social seller is to understand that social selling is a complement to traditional sales methods, not a revolutionary approach that replaces them.
Social Selling: Let's Get A Few Things Straight | Social Media Today
May 05, 2016
For brands who are new to social media, navigating the uncharted digital waters can seem daunting - even treacherous. To sidestep the biggest social media no-nos, follow this failsafe map on your way to success.
May 05, 2016
In a new podcast, Jorgen Sundberg speaks to Keith Lewis of Zurich Insurance to learn how social media can be effective in such a highly regulated and traditional industry.
How Insurance Companies Can Use Social Media | Social Media Today
May 05, 2016
As your business starts to evolve, it’s imperative that you evolve with it, and part of that process likely involves outsourcing some of the more common tasks to free up time.
Why Outsourcing Your Social Media Regimen Matters | Social Media Today
May 04, 2016
In this post, contributor Melissa Megginson explains how to use Pinterest boards to inspire your audience, along with techniques for creating great boards that speak to your brand's strengths
The Complete Guide to Creating Pinterest Boards | Social Media Today
May 04, 2016
On an average, the employees of any company have 10x the connections of the brand's official social channels, a massive audience pool to potentially reach.
How to Turn Your Employees into Brand Advocates | Social Media Today
May 04, 2016
Follow your passion and money will follow. We've all heard that expression, but it's not as often that we see actual results to back it up. Here are some examples of bloggers who've been able to quit their job and earn good incomes online - and how they've gone about doing it.
4 Entrepreneurs Reveal Their Secrets to Making Big Money from Blogging | Social Media Today
May 03, 2016
While the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands, particularly vodka manufacturers, that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.
May 03, 2016
If pharmaceutical companies took more time to consider their core story and purpose, they may be able to communicate a more powerful and effective narrative.
A Story About the Pharmaceutical Industry, Doctors and Patients | Social Media Today
May 02, 2016
This new infographic from The Shelf breaks down some of the key spending stats around Mother's Day - and with so many shoppers leaving things till the last minute, it's not too late to reach them.
Key Digital Marketing Notes for Mother’s Day [Infographic] | Social Media Today