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Social Business

February 09, 2016
What? You aren’t advertising your brand or service on the world’s largest on-demand streaming video service? You’re crazy! Marketing may seem like a black art, known solely by those who claim to be marketing experts, but you can do this! Get out your notebook and take a few notes, because I’m about to lay out some key strategies that will help you effectively advertise on YouTube.
Youtube advertising
February 08, 2016
Instagram has announced that all users will soon be given the capacity to switch between multiple accounts on the platform. Here are three ways to utilize this new functionality.
3 Ways to Utilize Instagram’s New Account Switching Functionality | Social Media Today
February 06, 2016
The Super Bowl is only hours away, but if you haven't got your real-time social media strategy sorted yet, don't worry, this guide outlines how any brand can tap into the real time conversation around the big game across all the major networks covering the event.
Social Media and #SB50: How Brands Can Tap into Super Bowl-Related Discussion on Each Platform | Social Media Today
February 05, 2016
The fear of having your social media accounts hacked is enough to keep marketing teams awake at night. And while there's no way to protect your accounts 100%, there are several things you can do to make them as bulletproof as possible.
How to Keep Your Social Media Accounts from Getting Hacked | Social Media Today
February 05, 2016
Finding the right audience on social media is essential to reaching potential customers. This can be a challenge, but there are many tools and resources at your disposal to help you along the way.
February 04, 2016
LinkedIn released it's Q4 and full-year results today, revealing some mixed results for the professional social network.
Concerns at LinkedIn after Full-Year Earnings Forecast Fails to Impress Market | Social Media Today
February 04, 2016
Achieving measurable social media ROI is very similar to teens and sex - everyone's talking about it but very few are actually doing it.
How to Determine and Prioritize Social Media Marketing Goals and Objectives | Social Media Today
February 04, 2016
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
February 04, 2016
On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer . Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career-- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.
February 04, 2016
Back in 2010, I sounded like Henny Penny. Instead of telling people, “The sky is falling!” I was telling them, “Social media isn’t just about marketing – it will impact all parts of your business!” Back then, to help my clients think strategically about social, I worked with Palladium Group (founders of the Balanced Scorecard) to develop a Social Business Strategy Map. We based the map on my experience developing strategic frameworks for more than 30 companies. Our goal was to ensure that companies were aligning their strategies with their operations. Some forward-looking CMOs got on board – but mostly, companies just weren’t ready to frame this emerging field in a larger business context.

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