Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

By Andrew Hutchinson • April 8, 2026

Instagram chief debunks popular engagement hack

Adam Mosseri said that reposting feed posts to Stories won’t increase reach.

By Andrew Hutchinson • April 6, 2026

TikTok expands HubSpot integration

The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

By Andrew Hutchinson • April 6, 2026

Google Vids adds new AI features

Updates to the video generation app included higher quality exports, music generation tools and artificial intelligence-powered avatars.

By Andrew Hutchinson • April 2, 2026

Report shows document posts on LinkedIn see more engagement

Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

By Andrew Hutchinson • April 2, 2026

Instagram allows creators to schedule Trial Reels

The update will allow creators to decide when non-followers see their content, which could help align posts with regional engagement times.

By Andrew Hutchinson • April 2, 2026

YouTube connects AI chatbot to smart TVs

The platform’s AI tool will allow users to “make conversational queries” about in-app content and get in-stream responses.

By Andrew Hutchinson • April 1, 2026

YouTube’s BrandCast 2026 advertiser event scheduled for May

The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan.

By Andrew Hutchinson • April 1, 2026

Snapchat users travel more than non-users

A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

By Andrew Hutchinson • March 31, 2026

Meta highlights improvements to its ad serving program

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

By Andrew Hutchinson • March 31, 2026

TikTok partners with Cameo on custom videos

Integrating the two apps should offer a new monetization pathway for creators and make it easier for fans to request personalized messages.

By Andrew Hutchinson • March 31, 2026

Meta shares new Facebook Content Monetization tips

Varying content types, focusing on original material and avoiding engagement bait can all lead to more rewards for creators.

By Andrew Hutchinson • March 30, 2026

Reddit expands access to publisher tools

All approved media partners will now be able to share content and analyze engagement as part of a beta test through the Links tab in Reddit Pro.

By Andrew Hutchinson • March 30, 2026

LinkedIn will no longer allow real-time livestreams

Starting in June, the platform will require users to schedule events ahead of time, although streams can be planned “just minutes in advance,” per the company.

By Andrew Hutchinson • March 29, 2026

X limits access to X Pro management app

The move limits use of the platform formerly known as TweetDeck to users paying for the company’s Premium+ tier.

By Andrew Hutchinson • March 29, 2026

Meta introduces new ad and discovery options at IAB NewFronts

Reels trending ads will be expanded and the Partnership Ads Hub will offer a redesigned layout and additional insights.

By Andrew Hutchinson • March 26, 2026

Google offers new Demand Gen ad campaign features

The latest update includes AI-powered video generation and improved YouTube Creator Partnerships.

By Andrew Hutchinson • March 26, 2026

Meta updates its Threads Marketing API

New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms.

By Andrew Hutchinson • March 25, 2026

Meta adds more tools to help businesses drive in-app sales

The company announced a range of new in-app shopping updates at ShopTalk 2026.

By Andrew Hutchinson • March 24, 2026

Reddit introduces additional marketing tools designed for retailers

Advertisers will be able to include shoppable tiles and promotional overlays, which can help them reach the platform’s growing community of high-intent shoppers.

By Andrew Hutchinson • March 24, 2026

Snapchat rolls out new ad options to help brands increase their in-app presence

The app introduced Total Snap Takeovers and is developing a Snap-specific promotional option in an effort to win more marketing dollars.

By Andrew Hutchinson • March 24, 2026

TikTok adds new ad placement options offering higher exposure

The updated promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.

By Andrew Hutchinson • March 24, 2026

Pinterest adds Promote a Pin option for marketers

The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.

By Andrew Hutchinson • March 24, 2026

Google brings Gemini AI-powered tools to its marketing platform

New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup.

By Andrew Hutchinson • March 23, 2026

YouTube adds Top Sports Podcast lineup for advertisers

The platform is helping brands reach its more than 1 billion podcast listeners and connect with audiences during and after games.

By Andrew Hutchinson • March 23, 2026