What? You aren’t advertising your brand or service on the world’s largest on-demand streaming video service? You’re crazy! Marketing may seem like a black art, known solely by those who claim to be marketing experts, but you can do this! Get out your notebook and take a few notes, because I’m about to lay out some key strategies that will help you effectively advertise on YouTube.
The Super Bowl is only hours away, but if you haven't got your real-time social media strategy sorted yet, don't worry, this guide outlines how any brand can tap into the real time conversation around the big game across all the major networks covering the event.
The fear of having your social media accounts hacked is enough to keep marketing teams awake at night. And while there's no way to protect your accounts 100%, there are several things you can do to make them as bulletproof as possible.
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer . Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career-- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.
Back in 2010, I sounded like Henny Penny. Instead of telling people, “The sky is falling!” I was telling them, “Social media isn’t just about marketing – it will impact all parts of your business!” Back then, to help my clients think strategically about social, I worked with Palladium Group (founders of the Balanced Scorecard) to develop a Social Business Strategy Map. We based the map on my experience developing strategic frameworks for more than 30 companies. Our goal was to ensure that companies were aligning their strategies with their operations. Some forward-looking CMOs got on board – but mostly, companies just weren’t ready to frame this emerging field in a larger business context.