Write a social media strategy plan without using any social media buzz words.
You are not allowed to use any of these words:
Fan, follower, friend, community, engagement, buzz, viral, listen.
You will be amazed at the type of words you end up using instead. Words like:
Customer, consumer, client, view, click, purchase, income, referral.
Do you see the point here? So many social media strategists tell you how to use social media to succeed in social media. But the strategists who will be more valuable when the hype dies down will be the ones who can tell you how to use social media to succeed in business. The strategists who will keep their job or clients will be the ones who can speak the language of business, not just the language social media. Social media is not a different world. It is simply a different ecosystem within the world of business.