The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereChoosing Tactics for Your Content MarketingFrom the Corn Field to the Digital Era: Content Marketing Starts with TrustWhere Is Content Marketing Headed? An Interview with Michael Brenner
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
10 Crucial Strategies for Building a Better Business Website [INFOGRAPHIC]
Posted on January 9th 2014
Why It's Time to Start Thinking Differently About Business Websites
Is your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals?
Most aren't. In a day and age when it's possible to accomplish so much via the web, most business websites still serve more as "web signs" than actual sources of new customers. They might have nice visuals, but they often aren't compelling, or effective... and most certainly aren't generating new sales opportunities.
Of course, most business owners and executives would love to have a stronger web presence, but aren't sure how to get one. Often, they fall into the trap of thinking that a different design, or perhaps the newest seo gimmick, will do the trick. That's understandable, but the reality is that it takes a lot of different pieces working together to produce a website that's actually good for your business.
In the short e-book this infographic is based upon, I share 10 of the most important strategies with you. These aren't just concepts or techniques that we’ve dreamed up over coffee, but proven tactics we've used again and again to produce extraordinary results. What kinds of results am I talking about? A 500% increase in new leads over a six-month time period hasn't been unusual, once we get all the components in place and working in harmony.
It's just as important to note that these don't just create new sales opportunities, but potentially better ones, with more lifetime value from each account.
That's because, when new buyers are voluntarily coming to you for answers and requesting information from your company rather than responding to your sales or advertising efforts, the relationship starts off on a significantly better foot. There is more trust on both sides, with fewer negotiations over price, making it easier for a healthy long-term partnership to develop.
If that's the kind of performance you want from your business website, read on. You won't find any gimmicks or cheap tricks in this infographic or the Building a Better Business Website ebook, but you will find simple, straightforward ideas that could dramatically change the way you think about your online presence and the return you get from it.
Please feel free to share.