10 Crucial Strategies for Building a Better Business Website [INFOGRAPHIC]

Randy Milanovic
Randy Milanovic Principal & Author, Kayak Online Marketing

Posted on January 8th 2014

10 Crucial Strategies for Building a Better Business Website [INFOGRAPHIC]

Why It's Time to Start Thinking Differently About Business Websites

Is your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals?

Most aren't. In a day and age when it's possible to accomplish so much via the web, most business websites still serve more as "web signs" than actual sources of new customers. They might have nice visuals, but they often aren't compelling, or effective... and most certainly aren't generating new sales opportunities.

Of course, most business owners and executives would love to have a stronger web presence, but aren't sure how to get one. Often, they fall into the trap of thinking that a different design, or perhaps the newest seo gimmick, will do the trick. That's understandable, but the reality is that it takes a lot of different pieces working together to produce a website that's actuall­­y good for your business.

In the short e-book this infographic is based upon, I share 10 of the most important strategies with you. These aren't just concepts or techniques that we’ve dreamed up over coffee, but proven tactics we've used again and again to produce extraordinary results. What kinds of results am I talking about? A 500% increase in new leads over a six-month time period hasn't been unusual, once we get all the components in place and working in harmony.

It's just as important to note that these don't just create new sales opportunities, but potentially better ones, with more lifetime value from each account.

That's because, when new buyers are voluntarily coming to you for answers and requesting information from your company rather than responding to your sales or advertising efforts, the relationship starts off on a significantly better foot. There is more trust on both sides, with fewer negotiations over price, making it easier for a healthy long-term partnership to develop.

If that's the kind of performance you want from your business website, read on. You won't find any gimmicks or cheap tricks in this infographic or the Building a Better Business Website ebook, but you will find simple, straightforward ideas that could dramatically change the way you think about your online presence and the return you get from it.

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10 crucial strategies for better business websites

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By Randy Milanovic

Randy Milanovic

Randy Milanovic

Principal & Author, Kayak Online Marketing

Randy is author of 2 books: Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing, and Building a Better Business Website. He is the Prinicipal of Kayak Online Marketing, a leading Canadian inbound marketing firm.

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Randy Milanovic
Posted on January 8th 2014 at 9:40AM

SMT Rocks!

Social Splash Guru
Posted on January 9th 2014 at 2:27AM

Randy I agree with you that SMT Rocks hehe, but also that there are so many small business owners today have the one and done mindset, which really does limit the exposure and usability of their websites. If only they thought of their website as a personal reflection of their company rather than a business card, websites would have more useful content and better quality SEO rankings. 

Randy Milanovic
Posted on January 11th 2014 at 12:04AM

Agreed Natalie. 

Vivek Guleri
Posted on January 9th 2014 at 11:07AM

Digital Marketin prediction- 2014 is the year of infographs.

What I really want to know is that infographs are pictorial-textual representation. Can it replace textual-data( content marketing )

, that we create to serve audience, completely. I mean it look's innovative but !

Posted on December 9th 2014 at 10:47AM

We are constantly working to keep our website relevant. Thanks for the great infographic. We are currently missing a few of these points so I will be sure to review it.