10 Google+ Tips

Isra Garcia
Isra Garcia Digital transformation marketer and new media analyst, IG - Empowering People, Business and Communities

Posted on August 22nd 2014

10 Google+ Tips

Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.

1. Connection with your fans

Have a Google+ Hangout once a week with a fan - some sort of interview or a conversation for 10 to 30 minutes. Robbie Williams and Rafa Nadal do it, and the other day, Josef Ajram had a Tweetcam with a very well-known newspaper via his Google+ profile.

2. Events

If you’re going to organize events, search for the people who are interested in your brand and organize it by location or by industries and areas of interest, and always with discipline, having in mind the different types of people that could attend. You could then distribute the information, details, offers, promotions, material and accreditations to the right people.

3. Storytelling

Tell your story. Use Google+ to talk about what happens in your business, agency or brand, and even tell some life stories of those who work there. What happens on a daily basis - anecdotes, new projects, visits to and from clients, development of projects, learning curves, what happens on the way to a conference, the way that each integral part of your team sees life and how to affront each project. The Google+ design is ideal for these type of things.

Everybody can take part on the same Google+ page, as there can be more than one administrator. You can use the posts, links, galleries of photos and of videos, as well as starting Hangouts and receiving compliments depending on what you’re doing. You can also create a community to unite yourself with your audience.

4. Bringing value

You’re most likely to receive e-mails from your community asking for help, knowledge or experience. It would be a great idea to do a public Hangout once a week, or every two weeks, or even every month to give an answer to all of those doubts, explanations and to all of those questions that you thought were the most interesting after receiving them over a period of time. You could make public the questions that you’re going to answer one or two days before, as well as the name of those who asked the questions, so that those who asked the questions can be made relevant. 

5. Collaboration

Hangouts allows you to have multiple conversations with four to nine people at the same time; this is a big help when it comes to organizing your projects. You can also record that conversation and import it to YouTube so you can save it privately and go over it whenever you want, as well as sharing it with other members of your team through a personal link. Also, you can import to GoogleDocs all of the documents and conversations from that chat.

6. Personal branding

A lot of people don’t like the idea of having a website “about me” online that you can find on any social network. Most of them just don’t put in the time to do it.

Create a simple presentation about what you do. After that, in the introduction, expand a bit more what you do and who you are, in a way that those who read it have a reason why they should get in touch with you. Make it even easier for them; create a link for your own personal contact page (so that they don’t have to look too much for it). Write a list of what you do for people – your work – and how you help them, this way every time that somebody goes onto your profile only the most important things are shown after you have commented, participated or published something.

As well as completing your profile with key words, I would recommend you to explain the way you use Google+; this way you can clarify your objectives, which shouldn’t be the same as your Facebook or Twitter objectives. Otherwise, why should they get in touch with you here?

All of this doesn’t just help your personal brand, it also makes it easier to be found and it improves the SEO of your brand.

7. Content curation

If you’re a magazine, blogger or content curator – and the audience are interested in your content – you will know that your they have different interests. You could use different topics designed to attend to different sections or areas like culture, sports, breaking news, international, etc. For example, if you have a section called technology, you want the circle of techy followers to be able to identify the stories that are going to interest them, instead of boring them with content that might not interest as much.

8. Work opportunities

You can create circles where you can gather people who are looking for job opportunities and share with this "target" exclusively the type of news, resources or offers that could interest them. You could also create another kind of circles, but with suppliers, collaborators, clients and people who you trust, so it will help you to create a private network.

9. Crowdsourcing

Through Google+ communities you can create a crowdsourcing community with your team to develop projects, sharing information or resources and putting on the table the different ideas that you have in common. Or even for recruiting talents. 

10. Conferences and webinars

You can set up your own conference or course through Google+, invite the users you want through circles of interest and even make it public at the same time on YouTube. You have your way of publicizing, marketing, promoting, distributing and even reviewing stats. Now you need an interesting idea - or course or speech - a group of engaged people, value to offer, and launching that conference or webinar. Chris Brogan and Guy Kawasaki do it really well.

Bonus

These are just a few ideas that I have used for my business, personal projects and brands, and a few for myself as a brand. The door isn’t shut, but wide open for anybody, the key relies on trying new things out. Here’s a great book by Chris Brogan about Google+ for your business, very recommendable.

How do you use Google+? What other ideas would you share here?

Photo credit: cvrcak1.

Isra Garcia

Isra Garcia

Digital transformation marketer and new media analyst, IG - Empowering People, Business and Communities

Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change.

Social Media Today's Best thinker member. Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, Engage Worldwide and Principal at IG.

His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on two occasions and has participated in more than 270 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. His fast-moving career has always been related to Web 2.0.  Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media and "Internet Changes Everything."

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra was recently on TEDx where he introduced his vision about Human Media and its impact on brands, businesses, people and the Web.

In only two and-a-half years, Isra has completed two Ironman races and, since last september, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10k swim + 420k bike + 84,3k run). He always pushes the intellectual and physical work far beyond his limits.

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

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