Aug 17 Posted 2 years ago
Thanks for the sharing.
I have another great alternative - SimilarWeb.com, you can reveal with this tool all the not provided keywords, see what are trending keywords from each category and more.
May 7 Posted 2 years ago
"To build an authority site keywords the goal is not to select random keywords but to create thematic keyword groups, or silos."
Dan, well-said. Whether for SEM or SEO, keywords should be used to provide comprehensive coverage of a topic, not used in isolation.
Check out MarketMuse.co -- it's a tool that measures the relevance between keywords, not just permutations on a seed term.
As Google provides further updates beyond Hummingbird, providing comprehensive coverage of 'thematic silos' or 'keyword niches' will become more and more important.
Apr 28 Posted 2 years ago
I am yet to find a keyword tool that covers all the v=bases I always seem to need to use more than one
Feb 20 Posted 2 years ago
Thanks for that great work. I prefer to utilize a big mix of SEO Tools to get the best results. It’s really essential to use different tools for tracking, link research, and all the other thing we SEOs do all the time.
Jan 11 Posted 3 years ago
That's really useful, thanks Pam.
Would you feel comfortable about revealing which of the 10 you use, or making recommendations?
Cheers, Cassian Lang
Jan 10 Posted 3 years ago
The issue with off the shelf keyword tools, whether it is Google or otherwise, is that they only tell you traffic. There are several fatal flaws:
1. They do not tell you whether you can afford to go after a term based on your budget. Just because a term has traffic does not mean you should chase it. You can go broke doing this. Just because a competitor is targeting them does not mean that you should if you do not have a similar budget.
2. To build an authority site keywords the goal is not to select random keywords but to create thematic keyword groups, or silos. Some call it siloing because they throw a bunch of terms together in a category but this is not proper siloing based on search behavior patterns/relationships. This shows the SERPs that you have got all the closely knit terms tied to common search behavior.
3. They do not tell you where the terms fit into the buying cycle. Many terms have no history of conversion. There are scientific ways of verifying whether a term is towards the end of the buying cycle process.
4. Lastly is keyword depth. The depth, or range, of keywords that fall under each silo is also really important. It is common for authority sites to have 4 levels in order to include all valuable variations.
I am making these points because marketing research is the foundation of one's marketing, and keywords are of course critical to such a foundation for SEO and content marketing strategy.
Jan 9 Posted 3 years ago
Thanks for sharing such an informative article. As per the above said MOZ is the best paid tool for keyword search....!
Jan 7 Posted 3 years ago
Thank you for this information. I am new to SEO and have been wondering about best alternatives to Google AdWords. Do you know if Google AdWords is still free or do you have to buy the ad? When I've tried to set this up for a website I'm working on, it asks for my billing information before I can get started. Didn't know if I was doing something incorrect or just not going far enough into it. Thanks again!
Jan 6 Posted 3 years ago
Thanks Pam for sharing it. I am using free keyword tool Ubersuggest after google add the keyword tool in Google Adwords account.
Jan 5 Posted 3 years ago
Excellent Pam. I also use MOZ as well as HubSpot tools.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...