Oct 2 Posted 3 years ago
Interesting read Deirdre! Guess what - this is exactly what I do at IBM. In addition to what you mentioned, I try to engage members in the community by channelizing the conversations otherwise taking place in mailboxes. While the biggest issue is always the value preposition for all and that brings the 'time' excuse to the top. IMO I feel it is more about the perception of employees where 'change' is always painful. Employees may spend hours on FB but never login to internal communities as they don’t want to change and then complain about lack of time. However those who realize the value of it, take out time every day to spend some thought in the communities.
Another aspect is to create those role models and if you can get some from th top management, nothing like it. Our President and Chief Executive Officer, Ginni Rometty, started her first day at office, with a video blog and guess what, she set the tone.
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