April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jun 28 Posted 1 year ago
Interesting and informative article Lyndon.
The questions are perfect for hiring a social media consultant. You listed the two questions which I liked the most here.
The tools used and engaging the audience are the most important points to expertise in social media.
Thanks for sharing the article. Keep updating more on social media.
Jun 26 Posted 1 year ago
Great article, and agree with most of what you said.
The only question I have is when it comes to looking at the social networks of the consultant, can this really give you a true indication of their performance?
I work with agencies, and a number of companies on a white label basis, so don't really promote myself as much as I could if I was purely B2"C"
Other than that point, amazing insights, and well worth the read.
Jun 25 Posted 1 year ago
@Lyndon. Great read and some fantastic points. What I don't personally neccessarily agree with:
How successful are you in your own social media?
If I was a business owner, what I'd much rather know is quality over quantity. You stated that 'I quite often see so-called social media consultants telling us how we could build up thousands of twitter followers or Facebook followers, yet when you look at their own accounts they don't have many followers themselves.'
Ok, so your social media consultant or company may only have 500 followers compared to your 1000, but how many of your 1000 followers are targetted by specific geographical locations, services, interests and engagement levels?
"We follow some on twitter and some follow back." Any monkey can do that and you do not need to pay for that type of service.
Again, the above statement seems a bit vague in the way that, any monkey can press a button...But any monkey can't grow your following by 100 over the space of 4 weeks, naturally, organically (none of this paid spam rubbish) and most importantly, knowing who to target in relation to the business area you're focusing on?
Other than that, it was a great read and you made some interesting points :)
Jun 25 Posted 1 year ago
They should have in-depth knowledge of the different services