10 Reasons to Combine Search and Social

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on August 20th 2014

10 Reasons to Combine Search and Social


The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms.

Around 58% of consumers will go to a search engine to look for something online and 40% of consumers will seek further advice from friends or colleagues on social media. Combined, around 48% of consumers are combining both search engine and social media functionality to seek help for their purchasing decisions. Here are 10 reasons why combining search and social are important for your business.

1. Social Impacts Your Search Ranking

Google, especially have moved into making their search algorithms more social based. These changes make social signals very important when Google determines who sits at the top of search.

2. Social Search is About Relevancy & Authenticity

Connecting with your community on social media is all about offering relevant content that is authentic and helpful to their business. Building trust and a good reputation for your brand is so important so remember that ranking high in search isn’t just about keywords, its about the relevance and authenticity of your site, in general.3. Social Has Already Integrated Search

You may not know that social has actually already integrated search functionality. FacebookTwitter and Google+ all have search functionality, along with the second biggest search engine (and also social network) YouTube.

10 Reasons to Combine Search and Social #Infographic

4. Combining Search and Social Delivers Twice the Results

A business that uses a combined search and social approach for their marketing strategy receive twice the results in terms of conversion and revenue per click. If you want more profitable results for your business, you will need to combine the two (as you can see below).

10 Reasons to Combine Search and Social #Infographic

5. More Exposure for Your Brand

The more exposure you can get for your brand, the more likely people are to trust your business and see you as a leader in your industry and to do that, you need to harness the power of search and social.

6. You Can Target Specific Demographics

Social media can help you easily distinguish between certain groups from a particular category or demographic and target them for marketing. Focusing your website based on your target market and what they are looking for online, combined with targeted social media marketing will help you chime in on customers you may not realise were looking for your product.

7. Connects with Mobile Search Users

With so many social media users, actually using networking apps on their mobile give you the chance to connect with these users when combining your social and search marketing approach.

10 Reasons to Combine Search and Social #Infographic

8. Better Overall Promotion of Content

As with most combined marketing tools, you will increase promotion and that’s no different when combining your search and social approach. Content won’t be shared more unless it is high quality and content your target audience wants to actually read.

9. Establishes Your Identity and Ownership

When it comes to ranking in social search, your online identity and ownership is very important. You should strive to have your content verified for authorship. This can be done through Google’s Authorship programme.

10. Combined Social and Search Delivers Great Customer Service

Social media in itself, is a great customer service outlet and your business will thrive if more and more people are sharing positive comments about your business. If 48% of consumers are already using the combination of social and search, you need to be able to deliver first class customer service which will impact how well you rank in search.

If you would like to see the full infographic from Business2Community, click here.

Are you ready to combine search and social?

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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