Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
10 Surefire Ways to Get Me to Follow Your Twitter Account
Posted on August 3rd 2011
As a followup to my previous article on 10 Surefire Ways To Get Me To Avoid Your Twitter Account, I thought it might be a good idea to write a post detailing good habits that will attract me to review and (hopefully) follow your account. This post is dedicated to my good friend @michelejarchow who is just getting started on Twitter, so I hope these tips and best practices help her ease into Twitter and discover the great resource that it can be.
1) Show Me Your Face – In my humble opinion, a good Twitter profile definitely starts with a photo. Something personal, something that tells me who you are.
2) Pick A Good Handle – your handle is going to be your Twitter identity forever, so pick something good. Something like ARE2022 doesn’t tell me anything about who you are or what you tweet about. If it’s your name, great. If it’s your area of interest, great. Just make it something other than a bunch of random characters.
3) Tell Me About Yourself – Sure, Twitter limits your profile to 160 characters so you don’t need to tell me everything, just something that will catch my eye and give me some insight as to who you are. Remember, good Tweeters are clear and concise, so this is your first chance to practice brevity.
4) Unlock Yourself – If you follow me and then make your Tweets private, don’t expect me to follow back. I don’t follow people unless I can read their tweets. So come on….be social…unlock your Twitter account.
5) Tweet Something Useful – Give me something I can learn from. Tweet an article you just read. Tweet about an upcoming Webinar or a conference you’re attending. Give me something that I’ll find useful.
6) ReTweet Someone Else – One of the best features of Twitter is the Retweet button. When you read a tweet that you like or read an article that someone has shared on Twitter, be sure to RT it. This is the power of Twitter in that it helps me find articles that I might not have otherwise found. I look to those who I follow to provide me with great articles. It’s what I love most about the folks I follow.
7) Use HashTags Correctly – Think of hashtags as keywords that can be added to your tweet when the keyword isn’t already in your tweet. Hashtag abuse can get annoying really quickly. So, be judicious in your use of a hashtag and add them to your tweets when they are appropriate. To show an example, imagine that I tweeted something about new Twitter functionality and also wanted to make sure that those who are interested in social media were made aware of the tweet. To accomplish this, I might add a keyword like this:
Not a big fan of the fact that some people add animated GIFs to their Twitter profile photos. #socialmedia
In this example, not only will those searching for “Twitter” will find the tweet, but so will those searching for “socialmedia”. Make sense?
8 ) Follow Others Back – You don’t have to follow me. In fact, I’d suggest you only follow me if you’re interested in the things I tweet about. But be sure to follow others back who follow you. If you have 3,000 followers and only follow 50, then I consider you to be a Twitter snob. You like to be the center of attention, but don’t like to acknowledge that other people have something valuable to say to you.
On the other hand, if you follow 7,000 people and only 300 follow you back that tells me that you are either using auto-follow software to rack up “bragging numbers” or you follow everyone under the sun, but no one else finds your tweets useful. If either of these are true, you need to seriously rethink you you are using Twitter.
9) Tweet Frequently – There is no rule of thumb as to how often you should/shouldn’t tweet. The guidance I usually give to my clients and friends is to “tweet whenever something moves you”. Something make you happy? Tweet about it. Something make you mad? Tweet about it. Did you learn something new? Tweet about it. Did you teach someone something new? Tweet about it.
You’d be surprised how often you have learning/teaching moments in your life. Share those ah-has and successes with the world.
10) But Don’t Tweet Too Frequently – I don’t care what you’re eating for breakfast. I don’t care where you’re checking-in at. I don’t care about that favorite quote (unless it’s a really, really good one). Don’t tweet just to tweet. It’s boring, clogs up my twitter feed and is a quick recipe for getting unfollowed.
Hopefully, these help some of you out there figure out ways to get folks to follow you on Twitter. If you contribute to the community, help share what others have contributed, and basically behave like a human being, you’ll do well!
Enjoy and let me know if you have any additional tips that you think others should know about.