10 Tips for Writing Content that Ranks [INFOGRAPHIC]

Brianna Smith Social and Digital Marketing Strategist, Being Your Brand

Posted on June 10th 2013

10 Tips for Writing Content that Ranks [INFOGRAPHIC]

Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:

  1. Write for users, optimize for robots
  2. Forget about keyword density and keyword stuffing
  3. Integrate related keywords, synonyms, and grammatical variations into your content
  4. Use Google’s free tools to find long-tail keyword variations that you can blend into your site copy
  5. Focus on writing long, in-depth, quality content
  6. Target high quality low competition long-tail keywords
  7. Write content that answer’s common questions from prospects
  8. Get your content noticed and shared on social media platforms
  9. Strive to build your AuthorRank and develop your Google+ profile
  10. Don’t forget about title tags and meta descriptions, they are the first thing people typically see in search results

While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors. In addition to the tips above, focus on adding new and sharable content to your website or blog regularly. Google prefers websites that update their content on a regularly, so the more often that you update your website the more likely Google is to crawl your website.

SEO Copywriting in 2013 Infographic



Brianna Smith

Social and Digital Marketing Strategist, Being Your Brand

Brianna Smith is the Social and Digital Marketing Strategist at at Fpweb.net, a leading managed SharePoint hosting provider. As the Social and Digital Marketing Strategist, she manages Fpweb.net's inbound marketing efforts, including social media strategy, SEO, email marketing, and event promotion. Prior to her position at Fpweb.net, she was a brand strategist at Mudbug Media, an interactive media agency in New Orleans. 

She has built and developed a popular marketing blog, where she writes about social media, brand strategy, creating a personal brand strategy, online marketing, SEO, website design, monitoring your brand, and more. 


See Full Profile >


Posted on June 10th 2013 at 1:48PM

Great article Brainna! Thanks for sharing. Sue

Cara Tarbaj
Posted on June 10th 2013 at 9:29PM

Nice post, Brianna.

I think one of the key takeaways is that Google+ is underestimated in terms of increasing a website’s SEO. As of January 2013, Google+ is ranked as the second largest social network in the world. And it’s only been around for two years!

Regarding Google+ for SEO, many small businesses and marketers aren't realizing the potential of the SEO they can gain by using Google+. The business uses are perhaps not obvious to all. The more people follow and share your Google Plus content, the higher you rank in their search results (generally).

Check out my article, "Google+ for Business, Google+, the King of SEO" which further explains the importance of Google+ and has tips for optimizing your posts on the popular social network.



Geoffrey Holman
Posted on June 14th 2013 at 2:29PM

Very nicely done review.  We will use these tips to advise and guide our customers as they create content for their websites.  Thank you for sharing this valuable information.

Psychc Sagoma
Posted on September 26th 2013 at 5:03AM

This article is very educative Smith thanks for your hard work