How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

10 Tips for Writing Content that Ranks [INFOGRAPHIC]

Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:

  1. Write for users, optimize for robots
  2. Forget about keyword density and keyword stuffing
  3. Integrate related keywords, synonyms, and grammatical variations into your content
  4. Use Google’s free tools to find long-tail keyword variations that you can blend into your site copy
  5. Focus on writing long, in-depth, quality content
  6. Target high quality low competition long-tail keywords
  7. Write content that answer’s common questions from prospects
  8. Get your content noticed and shared on social media platforms
  9. Strive to build your AuthorRank and develop your Google+ profile
  10. Don’t forget about title tags and meta descriptions, they are the first thing people typically see in search results

While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors. In addition to the tips above, focus on adding new and sharable content to your website or blog regularly. Google prefers websites that update their content on a regularly, so the more often that you update your website the more likely Google is to crawl your website.

SEO Copywriting in 2013 Infographic


Join The Conversation

  • Psychc Sagoma's picture
    Sep 26 Posted 1 year ago Psychc Sagoma

    This article is very educative Smith thanks for your hard work

  • Jun 14 Posted 2 years ago Geoffrey Holman

    Very nicely done review.  We will use these tips to advise and guide our customers as they create content for their websites.  Thank you for sharing this valuable information.

  • Cara Tarbaj's picture
    Jun 10 Posted 2 years ago Cara Tarbaj

    Nice post, Brianna.

    I think one of the key takeaways is that Google+ is underestimated in terms of increasing a website’s SEO. As of January 2013, Google+ is ranked as the second largest social network in the world. And it’s only been around for two years!

    Regarding Google+ for SEO, many small businesses and marketers aren't realizing the potential of the SEO they can gain by using Google+. The business uses are perhaps not obvious to all. The more people follow and share your Google Plus content, the higher you rank in their search results (generally).

    Check out my article, "Google+ for Business, Google+, the King of SEO" which further explains the importance of Google+ and has tips for optimizing your posts on the popular social network.



  • SueCockburn's picture
    Jun 10 Posted 2 years ago SueCockburn

    Great article Brainna! Thanks for sharing. Sue

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...


  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...