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Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:
While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors. In addition to the tips above, focus on adding new and sharable content to your website or blog regularly. Google prefers websites that update their content on a regularly, so the more often that you update your website the more likely Google is to crawl your website.
Brianna Smith is the Social and Digital Marketing Strategist at at Fpweb.net, a leading managed SharePoint hosting provider. As the Social and Digital Marketing Strategist, she manages Fpweb.net's inbound marketing efforts, including social media strategy, SEO, email marketing, and event promotion. Prior to her position at Fpweb.net, she was a brand strategist at Mudbug Media, an interactive media agency in New Orleans.
She has built and developed a popular marketing blog, where she writes about social media, brand strategy, creating a personal brand strategy, online marketing, SEO, website design, monitoring your brand, and more.