11 Web Marketing and Social Media Trends That Will Shape 2014

StephanieFrasco
Stephanie Frasco VP, Social Media, Convert With Content

Posted on January 2nd 2014

11 Web Marketing and Social Media Trends That Will Shape 2014

Web Marketing & Social Media Trends for 2014 by @stephaniefrasco of @convertcontent2014 is going to be a killer year for Social Media and Small Business.

Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content.

Content is what businesses are built on today. It always has been and always will be.

So without further ado, here are 11 trends for 2014 and how you can get ready:

1. Mobile Is About To Go Mainstream
Every website needs to be optimized for mobile. This means having responsive design and thinking about how people interact with your business via mobile devices should be one of your top priorities. As a small business it's time to make the switch to a mobile site if you haven't yet, and think about ways that you can get in front of your customers through their phone. Yes, this include Mobile Apps, SMS, and emails that are designed to be viewed on your cellular phone.

2. Niche Sites Will Make An Impact
As Facebook, Twitter, and Google Plus make it harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers. Not only are niche sites highly targeted, they can also provide a much more affordable solution for advertising.

3. Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads. This means as a small business, if you don't have a blog yet, it's time to start one. Let us handle it for you. We're the pros. :)

4. Spammy Content Will Be Eliminated Everywhere
We've seen it happen on Google and now it's happening on Facebook. Spammy content is not going to get you anywhere, and the big sites are cracking down. Think about creating valuable content that resonates with your customers.

5. Google Plus Will Grow Faster Than Ever
G+ is my new favorite social network. With the search benefits from Google and the increased user base, it's likely that your audience will be making the move from Facebook to G+. Being a step ahead of the game is a good idea. Plus, they are about to launch promoted posts (+Post ads) that will get your content to a larger audience than ever before. Get on Google Plus as soon as possible.

6. Triggered Emails Will Increase Sales
Consumers are looking to connect with brands and by providing custom content for them based on their behavior is going to help you increase your sales. We love Infusionsoft, and you should too.

7. Ambassadors And Influencers Will Hold The Power
Influencer marketing and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way. By empowering your best customers to spread the word for you, you can gain trust in a new audience and hopefully turn them into new customers.

8. Image-Centric Sites Will Continue To Rise
Instagram, Pinterest and probably many more sites will come about in 2014 that are based around images. While text is not dead, you need to think of ways to incorporate images into your strategy that compliment your written context.

9. Video Consumption Will Increase
Whether it's an educational video or an ad, consumers will look to video content to learn about businesses. Video will continue to create meaningful relationships between business and consumer. Think video customer service here. Oh, and many times they will be watching video on their mobile phone. You know what that means. :) SEE #1 above.

10. Sharing Will Be More Important Than Ever
Social media sharing will be get ramped up and everyone and their mother will be doing it. While this is a good thing for getting your content shared, it also presents challenges to get found. The key here is to communicate to your customer directly and relevantly and you'll be found.  Plus, it's going to help your search rankings.

11. Marketing Will Be About Adding Value
It's no longer about pushing yourself out there, it's about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.

2014 is going to be an exciting year. Be sure to stay on top of as many of these exciting Social Media trends and Online Marketing trends as you possibly can.

StephanieFrasco

Stephanie Frasco

VP, Social Media, Convert With Content

Stephanie Frasco is a leading social media consultant and author. Over the past 7 years, she's worked closely with clients from all over the world to help them get more results from social media and blogging. Through experience, Stephanie has mastered some of the most powerful social media websites. Download her engagement report.

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Comments

cjjohnsonwrites
Posted on January 2nd 2014 at 4:36PM

Stephanie, your list is spot on in my opinion. Especially about Google + and niche sites really gaining traction for businesses and individuals to spread their brand awareness. Personally, I am finally beginning to see how Google + can yield me professional contacts and leads. I am really going to focus on niche sites like Quora, BlogHer, and Care2 in 2014 to create deeper engagement with readers and potential clients. 

Thanks for the insightful article :) 

StephanieFrasco
Posted on January 4th 2014 at 8:00PM

Thanks CJ! I'm glad you liked it.  Niche sites will be key.  Good luck. I think you'll do very well. 

FeldmanCreative
Posted on January 2nd 2014 at 4:44PM

Nice Stephanie. 

Love #7 and have plans to create some meaty content on the subject.

Hard to agree on #4 though. Maybe spammy content will be discouraged everywhere? Eliminated? Don't we wish. 

HNY.

 

StephanieFrasco
Posted on January 4th 2014 at 8:00PM

Thanks Barry!  Ok, maybe spammy content will not be tolerated by major sites like Google, Facebook, etc. That might be a bit better. Happy New year! 

Jon Young
Posted on January 2nd 2014 at 7:47PM

Great to see responsive websites at number one, Stephanie. Anyone looking for a re-design or new site this year should be aware anything else will be outdated as soon as it's built.

StephanieFrasco
Posted on January 4th 2014 at 8:01PM

Love that mobile phone. :) Thanks for your comment. 

StephanieFrasco
Posted on January 4th 2014 at 8:01PM

Love that mobile phone. :) Thanks for your comment. 

daileywealth
Posted on January 4th 2014 at 12:11AM

Great article Stephanie! I am using a lot of those trends now.  Another trend that is coming back to life so to speak is podcasting.  People are always on the go and they listen to a lot of audio so this is another way to reach your customers.

StephanieFrasco
Posted on January 4th 2014 at 8:02PM

You are right.  Which podcasts do you listen to? 

CPDLighting
Posted on January 7th 2014 at 7:46AM

Great Articles, If we follow the above 11 marketing ideas, no one can tension about traffic of website.

NexusDMS
Posted on January 7th 2014 at 9:20PM

Can you expand more on # 2 "Niche Sites". What are some of the niche sites our there now?

amyharris
Posted on January 10th 2014 at 10:49PM

Stephanie, I totally agree with your comment about blogging as the #1 way to generate new leads as content is always king. However, if you manage to bring in people, is there a way to find out who your visitors are so that you can reach them before you lose them.

I tried google analytics, but it doesn't seem to show much about companies and contacts. I heard of leadlander, but it seems to be pretty expensive. I also heard of meetleads as a free alternative, but it's somewhat new. Do you have any suggestions on any free services? Thank you.

DigiEnable
Posted on January 15th 2014 at 12:12PM

Completely agree with this blog, mobile has to be at the forefront of everyones mind when vcreating content this year. 

I really believe that video is going to be the best route to engagement this year, but more specifically short-form video. The sooner businesses can get their heads round Vine and Instagram Video the better. 

I wrote a blog on what I saw as being big in 2014 and the top 2 for businesses were Video and Location apps (foursquare). Good to hear others saying similar :-D

http://www.digienable.co.uk/FutureSocMed1

Darren

Jay North
Posted on January 28th 2014 at 9:38AM

I totally agree with this blog. The most valuable assest for the niche sites is the content. After Google the social media sites like Facebook are eliminating the spammy comments. Having relevant content can have a high impact on the customers and will help in building your business a brand.

Emma R.
Posted on May 12th 2014 at 8:21PM

Great post, Stephanie!

A good editorial calendar should be able to publish to social media sites. It should work with Twitter and Facebook because that’s where your customers hang out. Even better, it should combine content curation with content creation. Namely, it should be very easy to curate content, but also very easy to integrate with existing blogging platform like WordPress.
 
ContentDJ has a good social media calendar(http://bit.ly/1nq15fC). It integrates with Twitter, Facebook, LinkedIn and Wordpress. Each social account is color coded. You can drag and drop to schedule posts.
 
The tool also helps you find the most shareable content to publish.