May 5 Posted 4 years ago
Thank you for the article Jasmine. I liked all your tips but my top 3 are: 'Start a Herd', 'Reduce Your Options', and Use "Because".
'Start a Herd'
The herd mentality is expected behavior for most humans - and this is not necessarily a bad thing. When riding in my car, at a stop light I often follow the vehicle in front of me, regardless of whether I can see the traffic light. I assume, and with good reason, that the driver in front of me is rational and only proceeds when the light turns green. Indeed the herd mentality is based on rational behavior.
'Reduce Your Options'
Having many options is great until you have to choose one. When I was looking for a car it took months to settle on a make and model. Fewer options reduce the number of SKUs the manufacturer has to maintain and streamlines the customer's selection process.
This may in fact be my favorite. Going a step further on this notion, even my emails are straight to the point. I offer a greeting; say what I need, why I need it and how the person can get it for me. Time is money; I haven't got time to create a narrative of my request and neither does my reader.
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