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Jan 13 Posted 1 year ago
I am a little dubious about how #4 (Growth of Customised Remarketing) will play out. On a personal level, I constantly see:
1) remarketing ads that are totally inappropriate for me - eg. my wife looked at a shoe ad while my Facebook page was open, and now I constantly see ads for womens shoes on my Facebook page (despite my profile clearly showing I'm male),
2) ads that are way too late. I do a search for a trip to some location, and then see ads for the next 2 weeks for that destination, even though I have already booked or changed my plans so no longer interested, or
3) the same remarketing ad from a company day after day. (To make it even worse, I visit their website daily, so if I haven't bought their daily deal, it's becuase I'm NOT INTERESTED! )
Jan 11 Posted 1 year ago
Thanks for the feedback, John. I totally agree and I believe many in the hotel industry are at least aware of this problem and are trying to catch up. It ain't easy, though, as OTA (online travel agencies) focus solely on this (SEO and online marketing) as their bread and butter while hoteliers must deal with operations, customer services, HR and PR, among other things, on top of their marketing efforts. It makes for a somewhat uneven battle.
Nevertheless, it will be interesting to see how the hotel industry takes back its legitimate leadership in this field. Cheers,
Jan 11 Posted 1 year ago
being a frequent traveller and someone who works in travel and tours as well as internet marketing I can say that SEO still is got to be the number one thing that hotels engage in. Unfortunately a lot of travellers believe they are ending up on the "end hotel site" to only book on an intermediatary site. This is because the hotel SEO is no where near as good as the actual SEO of the intermediatary site.