May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 15 Posted 1 year ago
Gambling Hmm. Don't you think online contests & sweepstakes are a gimmick to please customers, rather than educating them about your product or services-Today's marketing trend/content marketing. In today's world where people are so much active through various social medias, its not better to have a plan/strategy/engaging-content, ready to entice them. Its easy to lure people through attractive offers but I want to know if it can build an image of a good brand/service in people's mind. Aren't you indirectly telling them, look I gave you something now its your turn to return back.
Correct me if I am going wrong.