Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.

173 Million Americans Now Own a Smartphone

More Americans are using smartphones. As adoption reaches full market saturation, the analyst focus continues to shift toward software apps. comScore released data reporting key trends in the U.S. smartphone industry for June 2014.

Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share. Meanwhile, Google Android was the leading smartphone platform with 51.9 percent platform market share.

Facebook ranked as the top individual smartphone application, but Google had three apps in the top five positions.

Smartphone Vendor Market Share

173 million people in the U.S. owned smartphones -- that's 71.6 percent mobile market penetration -- during the three months ending in June, up 4 percent since March.

Apple ranked as the top OEM with 42.1 percent of U.S. smartphone subscribers (up 0.7 percentage points from March).

Samsung ranked second with 28.6 percent market share (up 1.6 percentage points), followed by LG with 6.4 percent, Motorola with 5.9 percent and HTC with 4.8 percent.

Smartphone OS Platform Market Share

Once again, Google Android ranked as the top smartphone operating system platform in June with 51.9 percent market share, followed by Apple iOS with 42.1 percent (up 0.7 percentage points from March).

Microsoft has 3.4 percent market share (up 0.1 percentage points), BlackBerry was next with 2.4 percent and Symbian trails with 0.1 percent.

Top Smartphone Software Applications

Facebook ranked as the top smartphone app, reaching 73.6 percent of the app audience, followed by YouTube (52.1 percent), Google Play (52.1 percent) and Google Search (47.9 percent).

Join The Conversation

Upcoming Webinars


  • September 08, 2015
    Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...