20 Marketing Statistics that Will Influence Decisions in 2014 [INFOGRAPHIC]

Brianna Smith Social and Digital Marketing Strategist, Being Your Brand

Posted on January 7th 2014

20 Marketing Statistics that Will Influence Decisions in 2014 [INFOGRAPHIC]

2014 marketing predictionsAs we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.). In addition, a trend that I expect to continue to grow during 2014 is the importance of having an integrated marketing strategy that connects social media, SEO, content marketing, email, PPC, PR, and event marketing to create a cohesive experience for potential customers. 

What Marketing Experts Predict for 2014

WebDAM, a leading digital asset management platform for marketers, put together data from industry experts into the infographic below to display marketing trends to expect in 2014. Check out some very interesting marketing statistics that may have you re-examining your 2014 marketing strategy below, including:

  • 43% of all marketers found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook.
  • Landing pages that included videos see an 86% increase in conversions.
  • Companies expect to double their social marketing budgets over the next 5 years.
  • Emails that include social sharing buttons have a click-trough-rate 158% higher than emails that do not include social sharing buttons.
  • Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%.

Check out all 20 captivating marketing statistics that will drive 2014 below.

2014 Marketing Statistics Infographic



Brianna Smith

Social and Digital Marketing Strategist, Being Your Brand

Brianna Smith is the Social and Digital Marketing Strategist at at Fpweb.net, a leading managed SharePoint hosting provider. As the Social and Digital Marketing Strategist, she manages Fpweb.net's inbound marketing efforts, including social media strategy, SEO, email marketing, and event promotion. Prior to her position at Fpweb.net, she was a brand strategist at Mudbug Media, an interactive media agency in New Orleans. 

She has built and developed a popular marketing blog, where she writes about social media, brand strategy, creating a personal brand strategy, online marketing, SEO, website design, monitoring your brand, and more. 


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John Phanchalad
Posted on January 7th 2014 at 11:04PM

you don't happen to have a breakdown on the 25% increase in advertising and to what mediums that advertising would be going to online?