20 Statistics That Will Drive 2014 Marketing Strategies [INFOGRAPHIC]

PamDyer
Pam Dyer Marketing Maven, SolutionsIQ

Posted on November 25th 2013

20 Statistics That Will Drive 2014 Marketing Strategies [INFOGRAPHIC]

Next year’s trends highlight the importance of social media marketing.

20 marketing statistics 2014 strategy 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.

In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.

What to expect

  • 78% of CMOs think that custom content is the future of marketing.
  • Marketing teams will spend $135 billion on digital marketing collateral.
  • Internet advertising will account for 25% of the entire ad market by 2015.

Trends in the marketing mix

  • Social media: Social media marketing budgets will double over the next 5 years.
  • Content: Nearly 50% of companies now have content marketing strategies.
  • Email: Social sharing buttons in mail increase click-through rates by 158%.
  • Events: 67% of B2B content marketers consider event marketing the most effective strategy.
  • PR: 73% of reporters think press releases should include images.
  • PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014.
  • SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.

What to consider for your digital audience

  • Inbound marketing delivers 54% more leads than traditional outbound marketing.
  • 52% of marketers have found a customer via Facebook in this year.
  • 43% of marketers have found a customer via LinkedIn in 2013.
  • B2B companies that blog generate 67% more leads than those that don’t.
  • 55% of marketers increased their digital marketing budget this year.
  • Visual content is processed by the brain 60,000 times faster than text.
  • Videos on landing pages increase conversion by 86%.
  • 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives.

20 marketing statistics 2014 infographic 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] is a post by on Pamorama | Social Media Marketing Blog.

PamDyer

Pam Dyer

Marketing Maven, SolutionsIQ

I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media marketing. My goal is to help businesses understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, Google+, Pinterest, and other social networks. Topics include blogging, inbound and content marketing, and Search Engine Optimization (SEO).

I'm featured in Forbes as a Top-50 Social Media Power Influencer and a Top-20 Woman Social Media Power Influencer. I’m very grateful to my audience for reading and sharing my content, and proud to be associated with the many impressive people who are also recognized.

Want to follow me elsewhere online? I’m most active on Twitter, Google+, and LinkedIn. I have a lot of other social media profiles out there, but contacting me via LinkedIn will likely get the fastest response — and I’m always open to invitations to connect there, so don’t hesitate to reach out.

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Comments

Hi Pam, this is great information. Can you provide more information about the survey, including how many CMOs were surveyed and who conducted it?

I'd be interested Jennifer's request too Pam.  Excellent bit if research. Thanks for sharing..