April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jan 29 Posted 1 year ago
What an amazing article! The best takeaway for me here is the fact that the meaning of value has been differentiated from the description of the features, specifications and technical information of a product.
The summary to key in by every product reviewer or copywriter should be: <blockquote>When your audience reads your product description copy, they want to know the cost, the fairness of that cost and just how the product will prove useful or important to them.</blockquote>
I have shared this comment in kingged.com - the content syndication,social aggregation website where this post was shared and bookmarked.
Sunday - kingged.com