Jan 29 Posted 2 years ago
What an amazing article! The best takeaway for me here is the fact that the meaning of value has been differentiated from the description of the features, specifications and technical information of a product.
The summary to key in by every product reviewer or copywriter should be: <blockquote>When your audience reads your product description copy, they want to know the cost, the fairness of that cost and just how the product will prove useful or important to them.</blockquote>
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