Do you want to improve how you write a blog for business?
Here are 21 tips on how to write a blog for your business blog in a step by step way. Below the how to write a blog for business graphic is a few tips on each step to help you get more clicks, more traffic and build your brand community.
My father always used to lecture me of getting the foundations right, getting the research or work done so you know what your doing. As a teenager whilst that was good advice I often ignored it and learnt the hard way (luckily no serious damage was done only some minor accidents e.g. a tree house that fell down with friends and me in it), that this approach did make sense despite my impulse to just jump in and do it.
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads. But it does take time to get it right and for it to be on target with your customers. You need to prepared to make mistakes and learn from them. Here are 21 tips to help you write a blog for your business blog and get better results.
1Targeting Your Customers
When you are learning how to write a blog you can easily spread yourself too thin and you will not get the results you are looking for – staying focused is critical.
2Find Them Online
Understand where your customers spend time online and you will be able to listen to them and connect in the right places.
3Social Media Listening
Set a budget for the tools – whilst some are free, the better ones do cost but are worth the investment.
4Understand Their Problems
When you are trying to master how to write a blog always put your self in the shoes of your customers. Listen to their problems – what information are they searching for, what service problems do they have, is their misunderstanding about a product or service, do they have wishlists…
5Identify How You Can Help Them
This is where you need to be realistic and match what you and your business are good at to their problems.
6Review The Competition
Take into account what your competition are blogging about, what topics tehy are focusing on
7Identify How You Can Help Them
What do you stand for and why should people follow your – what is the core message that will attract and be relevant to your audience.
8Set Your Goals, Objectives and Metrics
This is the critical part. If you are going to invest in blogging set your self some clear goals for the results. What do you want to achieve (be realistic) and what business benefit will it deliver e.g. 5 leads per week.
9Develop Your Strategy and Tactics
Plan in the strategy that is going to work for you – how your blog content fits to your overall marketing plan and communications mix.
10Build Your Blog
A good blog needs a good home. Invest in a WordPress blog that is going to fit to your brand and be easy for people to engage with.
11Build Out Marketing Functionality
Your blog needs to be able to turn traffic into buying customers and to do that you need to have the right marketing functionality. Looking good is not enough.
12Link Your Social and Email
13Develop Your Editorial Calendar
This is probably on of the most important steps. An editorial calendar will help stay focused and give you a good schedule to work to. It is even more important if you have more than 1 person in your business blogging.
14Research Your Keywords and Phrases
15Develop Your Killer Headlines
Your titles make the difference between a click and no-click a share and just a read. Spend time coming up with awessome titles.
16Write Your Blog and Format
Write your blogs and rewrite them. Find your own personal voice and practice – it takes to to develop a writing style that is right for you. Write as if you are talking to your marketing persona and helping them.
17Publish To Your Social Networks
You have to promote your blog and ensure it is found.
18Respond To Comments
Comments are the gold of blogging and so actively invite comments and always respond promptly to them
19Track Your Performance
With each blog post you move one step closer to achieving your goals. Track your metrics and review regularly.
20Rinse and Repeat – Improve
Some blog posts will do well whilst others may not achieve the results you had hoped for. Learn from your spikes and dips and continually refine your editorial calendar to improve titles, content and how you reach and attract your audience. Importantly make sure you are turning your blog into tangible business results.
21Don’t Forget To Enjoy It and Be Creative
This may seem obvious but have fun, enjoy it and if you are passionate about helping people and equally enthusiastic about your business your blog will do well. Experiment by adding in different media and help to make your business human. Your customers will appreciate being part of your tribe.