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25 Excellent Content Marketing Tools for Your Brand


Successful content marketing initiatives have many moving parts.

20 content marketing tools for your brandCreating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.


The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. You’re sure to find something that will help you jumpstart your content marketing programs.

Content Curation Tools

These tools help you discover and gather content around the Web that is related to a particular topic, then display it in a meaningful and easily digestible format.

1. (free/paid)

Good for any brand or business with a blog, creates lists that can be shared easily, edited quickly, and embedded anywhere. It’s simple to curate, crowdsource, and engage readers. The available WordPress plugin makes it easy to share your lists on your blog.

2. Storify (paid)

A favorite of many brands and media companies, Storify enables you to build multimedia timelines and tell stories using a combination of digital content. Stories can be public or private, and can be created by collecting content from 20 different social channels and websites.

3. Curata (paid)

If you’re looking to increase visibility and generate leads, Curata’s content curation software will help you find, curate, share, and analyze content on numerous issues and topics.

4. (paid)

Publishers and brands interested in video curation will find’s fully-customizable cloud-based app ideal for digital publishing. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. 

5. Echo (paid)

Echo is a real-time comment and reaction-managing platform for companies and brands with vast amounts of content.

Content Creation Tools

Visualize digital content — without the need for designers — with these tools.

1. KnowledgeVision (paid)

Useful for all companies — from startups to enterprises — KnowledgeVision helps you create video and audio presentations and make them available via Web browsers and mobile devices. It’s a great tool for webinars, ebooks, and product demos.

2. Lingospot (paid)

Lingospot serves program-related content on TV viewers’ tablets and smartphones, anticipating what viewers of a particular show may be interested in.

3. (free/paid)

Great for all brands and media outlets, enables you to create or outsource the creation of infographics and data visualizations with a range of templates.

4. Prezi (paid)

Prezi is a robust tool for everyone. It’s cloud-based software helps users create dynamic visualizations and presentations. You can import your PowerPoint presentations and take them to the next level with this useful app.

5. Issuu (paid)

If you create digital publications, Issuu is for you. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience.

Tools for Finding Content Writers

If you want to create great brand content, you need someone to do the heavy lifting. These tools help you find writers and designers to take your ideas and make them come to life.

1. Scripted (paid)

When you submit the kind of content you’re looking for, Scripted matches you with high-quality content creators who can fulfill your needs for blog posts, Web pages, white papers, tweets, Facebook posts, newsletters, press releases, video scripts, and custom photos.

2. Contently (paid)

Contently helps you find high-quality freelance writers and content creation tools, and offers applications to help you manage your workflow.

3. Skyword (paid)

This cool platform enables you to find writers, manage your editorial calendar, research keywords, and create writing assignments, then edit/review the content that’s created on your behalf. It includes SEO functionality so you can optimize for search and attract your audience.

4. Zerys (paid)

Zerys helps you plan your content strategy, create engaging titles, crowdsource qualified writers, review the content they create for you, and export or auto-publish to all of your brand’s platforms.

5. WriterAccess (paid)

If you need writers and help with content management, you should check out Writer Access. You can manage your workflow and publish yourself or via API integration. Each account is assigned to a manager, a strategist, and a talent manager/editor. Includes an editorial calendar and analytics tool.

Content Promotion and Distribution Tools

Make sure that your great content is seen and read by your target audience by leveraging these platforms.

1. Buffer (paid)

Have multiple social media channels? Buffer enables you to share content to Facebook, Twitter, LinkedIn, and via custom scheduling. It also offers analytics, insights, and more than 50 apps and extras.

2. Outbrain (paid)

This content discovery platform offers audience recommendations based on their interests and distributes relevant content to premium sites as sponsored or related posts.

3. Content BLVD (paid)

This tool facilitates submission of sponsored or guest posts to blogs targeted according to reach and relevance, and manages it all from a simple dashboard.

4. Gravity (paid)

If you’re trying to drive awareness to a specific audience, Gravity will help you promote content or media coverage across its large publisher network. Includes tools to monitor customer preferences and interests.

5. OneSpot (paid)

Turn owned and earned content into optimized ad “spots” that are distributed across thousands of sites and social networks.

Content Marketing Analytics and Tracking Tools

Use these tools to track engagement and analyze the effectiveness of your distributed marketing content.

1. Webtrends (paid)

Webtrends helps you analyze and optimize digital campaigns with multi-channel and multi-platform measurement tools that are easy to manage via a dedicated dashboard.

2. Act-On (paid)

This cloud-based platform helps you organize social-media and email campaigns, measure performance, and manage leads.

3. Marketo (paid)

Another cloud-based platform, Marketo automates content distribution and helps you measure marketing ROI through a series of analytics apps.

4. Genius (paid)

This online sales lead metrics app tracks website visits, email clicks, and lead generation via an automation dashboard.

5. Pardo (paid)

Part of, this suite of lead management, email marketing, and analytics tools includes modules to build, manage, and activate lead generation components such as landing pages, forms, lead nurturing and email marketing programs.

25 great content marketing tools


Join The Conversation

  • Apr 11 Posted 3 years ago fgould

    Hey Kevin, Thanks for the comment because you made me ponder about building audience. Would you mind telling me how that differs from the Content Promotion & Distribution section? I thought that was building audience but want to make sure I'm not missing something. Thanks again! Frank Gould.

  • amaloney's picture
    Apr 10 Posted 3 years ago amaloney

    Great round up of tools - all essential things needed by content marketers. 

    If appropriate, I'd add Community Elf to the list. They do not yet offer an automated content discovery tool, but one is under development and will soon be released in Beta, and it will be free. The core of the business is doing the day-to-day social media work for companies - so their content experts manage your daily postings, etc. A good alternative if you don't have the time or expertise for doing social yourself.

  • amaloney's picture
    Apr 10 Posted 3 years ago amaloney

    Great round up of tools - all essential things needed by content marketers. 

    If appropriate, I'd add Community Elf to the list. They do not yet offer an automated content discovery tool, but one is under development and will soon be released in Beta, and it will be free. The core of the business is doing the day-to-day social media work for companies - so their content experts manage your daily postings, etc. A good alternative if you don't have the time or expertise for doing social yourself.

  • Apr 10 Posted 3 years ago Ann07

    Thanks for sharing this list of awesome tools to use in Content Marketing, Pam.

    All of these tools are useful for us to find and gather content on the web. I’ve noticed that some of these content marketing tools are designed to help us find workers who can write quality contents for our website. This is really awesome! I should check that tool sooner and try how it works effectively.

    Nice article indeed!


    By the way, I found this post shared on

  • Apr 8 Posted 3 years ago michaelgerard

    Thanks Pam for including Curata in this list of content marketing companies.  As marketers, we're very fortunate to have so many options for marketing automation.  

  • Apr 7 Posted 3 years ago Natacha Gasc

    Hi Pam, thanks for sharing this article.

    I'd like to tell you about the Tigerlily App which is a comprehensive social media management tool. It takes care of publishing, monitoring and analytics. Please check out our website on I'd be happy to give you a demo if you'd like! 



  • Apr 6 Posted 3 years ago Kevin Strasser

    Great list, although you could have included audience development tools. Great content marketing with a poor audience will fail. Building a hearty and targeted audience is as important, if not more so, than the content.

  • DrDigipol's picture
    Apr 6 Posted 3 years ago DrDigipol


    We've just launched our new 4D Curation Squad tool that helps channel managers (social, web, blog & email) find content, repackage it with framing language, send it out over any/all of your channels, and generate analytics reports (channel v channel, as well as across channel message arcs) that help you curate content better over time.

    More info at

  • Steve Rayson's picture
    Apr 6 Posted 3 years ago Steve Rayson

    Hi Pam

    Great post, really useful summary and categorization.

    You can also try BuzzSumo for tracking successful content. You can search for the most shared content in any topic area or for any domain (your own or your competitor's). BuzzSumo is free and will show you the most shared content across all the main social networks. 


  • Apr 5 Posted 3 years ago Berkshire5

    Thank you Pam ,

    I loved it so much I printed it out so I could study it all !!

    Keep up the sharing ,we need all the help we can get.


  • ideagirlmedia's picture
    Apr 5 Posted 3 years ago ideagirlmedia


    Great content, slick infographic.

    One tool I would add is BundlePost - For content curation and distribution.  It's made a huge difference in my own online markeitng, and for clients.

    Free and paid options for individuals, social media managers, and content marketers.


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